GREATER-AUGUSTA ASSOCIATION OF REALTORS INC

What GREATER-AUGUSTA ASSOCIATION OF REALTORS INC does

Greater Augusta Association of REALTORS, Inc. (GAAR) is a non-profit professional trade association headquartered at 924 N. Augusta St, Staunton, Virginia, serving real estate professionals in the Greater Augusta, Virginia area. The association operates as a local chapter of the National Association of REALTORS (NAR) and the Virginia Association of REALTORS (VAR), embedding its members in a three-tier national-state-local federation structure for advocacy, professional standards, and resource access. Its stated mission is to enhance members' ability to conduct business successfully and ethically and to promote the preservation of the right to own, transfer, and use real property.

GAAR's core offering is membership services built around a stack of integrated third-party platforms rather than proprietary technology. Members receive access to MLS Paragon for property listings and searches, SentriLock electronic lockboxes for showings, continuing education programs (CE/PL credits) delivered through The CE Shop and Eventbrite, quarterly housing market reports and member newsletters, and Code of Ethics enforcement via a formal Professional Standards framework. The association also runs an annual awards cycle (Outstanding Service Award, Community Involvement Award, Realtor of the Year, Spirit Award) and maintains referral integrations with Realtor.com, Zillow, and ListHub for listing distribution. Operations are run by a small staff led by Association Executive Jessica Hensley and Association Assistant Samantha Knupp, with a Board of Directors composed of member professionals governing the organization.

GAAR's business model is membership dues-driven (typical of local NAR chapters), supplemented by education and event revenue, with affiliate sponsorships from the 2026 Affiliate Roster contributing incremental income. No dues pricing or financial figures are publicly disclosed on the association's website. The geographic footprint is restricted to the Greater Augusta, Virginia market, and there are no subsidiaries, parent entities, or external corporate ownership interests; the association is member-governed under its bylaws last updated January 2025, with MLS Rules & Regulations and Code of Ethics refreshed in early 2026.

Name

GREATER-AUGUSTA ASSOCIATION OF REALTORS INC

Legal name

Greater Augusta Association of REALTORS, Inc.

Website

https://greateraugustarealtors.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Greater Augusta Association of REALTORS, Inc. is a non-profit local chapter of NAR and VAR serving real estate professionals in Greater Augusta, Virginia, providing MLS access, lockbox support, continuing education, advocacy, and Code of Ethics enforcement.

Ownership category

akta.pro rank

Headquarters

HQ city

Staunton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Marketing channels4 records

Core offering

Greater Augusta Association of REALTORS, Inc. is a professional trade association providing membership-based services for real estate professionals in the Greater Augusta/Staunton, Virginia area. Core offerings include access to MLS Paragon for property listings, SentriLock electronic lockbox support, continuing education programs with CE and PL credits, annual trade shows and networking events, advocacy representation, professional standards enforcement through the Code of Ethics, and member communications including quarterly housing market reports.

Product overview

GREATER-AUGUSTA ASSOCIATION OF REALTORS INC is a professional trade association serving real estate professionals in the Augusta/Staunton, Virginia area. The organization provides a unified suite of member services centered on the core membership program, which includes access to MLS Paragon, SentriLock lockbox technology, continuing education programs through CE Shop, award recognition programs, and communications including newsletters and housing market reports. The association does not offer a standalone software product but rather serves as the professional organization and resource hub for its REALTOR members.

Differentiator

Problem solved

Functional benefit

Products and services

• GAAR Membership Services Core membership program providing access to MLS Paragon, SentriLock lockbox support, professional standards enforcement, advocacy representation, and association resources for REALTOR members operating in the Greater Augusta, Virginia region.
• Continuing Education Programs Educational seminars and training programs carrying CE (Continuing Education) and PL (Post-License) credits for license renewal, plus new member orientations and an annual trade show for REALTOR members.
• Newsletter Publications Quarterly housing market reports and monthly Vanguard newsletters providing industry updates, market information, and association activity reports to members.
• Annual Award Programs Annual recognition program featuring four awards: Outstanding Service Award, Community Involvement Award, REALTOR of the Year, and Spirit Award, with nominations due by November 15 each year.

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Nine partnerships are on record, tiered core and standard.

• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerGAAR operates as a local chapter of NAR, the largest trade association in the United States. Members benefit from national advocacy efforts, resources, and standards set by NAR.
• Virginia Association of REALTORS (VAR)coreStrategic or Co-development PartnerGAAR operates as a local chapter of VAR, representing REALTORS at the state level in Virginia. Provides state-specific resources, advocacy, and professional development.
• SentriLockcoreTechnology or IntegrationSentriLock provides lockbox solutions for GAAR members. Support available at (513) 618-5800. The association has a SentriLock Agreement and Rules document.
• Realtor.comcoreGTM or Marketing PartnerOfficial listings portal partner. Members can search for properties for sale and GAAR maintains a referral relationship with Realtor.com.
• ListHubstandardTechnology or IntegrationListHub provides listing syndication services, enabling GAAR members to distribute property listings to multiple online platforms.
• CE ShopstandardGTM or Marketing PartnerThe CE Shop provides continuing education course registration for GAAR members, accessible at gaar.theceshop.com.
• REALTOR Action CenterstandardGTM or Marketing PartnerPolitical advocacy platform enabling REALTORS to participate in advocacy efforts and contact legislators on real estate-related issues.
• ZillowstandardTechnology or IntegrationZillow provides listing support for members. Contact at [email protected] for technical support with Zillow listings.
• MLS ParagoncoreTechnology or IntegrationMLS system used by GAAR members for property listings and searches. Support available at (877) 657-4357.

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/GreaterAugustaAssociationOfRealtors
• LinkedInlinkedin.com/company/greater-augusta-association-of-realtors-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREATER-AUGUSTA ASSOCIATION OF REALTORS INC