SentriLock
SentriLock, founded in 2002 and headquartered in West Chester, Ohio, is a private real estate technology company originally known for electronic lockbox systems and now offering SAM®, an AI-powered virtual assistant for licensed real estate professionals distributed through the NAR REALTOR Benefits® program.
- Company typePrivate
- Founded2002
- HeadquartersWest Chester, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What SentriLock does
SentriLock is a private, for-profit technology company headquartered in West Chester, Ohio, founded in 2002 with between 101 and 250 employees. The company originated as a manufacturer of electronic lockbox systems for the real estate and property management industry, supplying physical access hardware used in property showings. Beyond its legacy hardware business, SentriLock has expanded into AI-powered software with SAM® (SentriLock Assistant), a natural language processing virtual assistant designed to provide conversational support and operational assistance to licensed real estate agents and brokers. The product is positioned as an AI feature layer specialized for real estate workflows, offering automated inquiry handling and client interaction support.
SentriLock's go-to-market is anchored by a partnership with the National Association of REALTORS® (NAR), through which SAM® is offered as part of the NAR REALTOR Benefits® program. This channel enables distribution to NAR's membership base of over one million real estate professionals and serves as the primary commercial relationship cited in public materials. Revenue mechanics are described as recurring/subscription-based for the virtual assistant offering, while pricing is not publicly disclosed. Marketing and distribution are conducted predominantly via NAR association communications and the official benefits program, making the NAR partnership a single-channel dependency for the AI product.
Leadership comprises Scott Fisher (CEO), Charles Shroder (CTO), Rob Kranz (CFO), and Kerry Rakuson (Regional Sales Director). The company is privately held, with no disclosed funding rounds, ownership structure, subsidiaries, or financial metrics in the available input. Sources materially diverge between SentriLock's identity as a lockbox hardware manufacturer and its current positioning as an AI virtual assistant provider within NAR's benefits ecosystem; the operational weight of each line of business is not specified in the inputs.
SentriLock firmographics
Firmographics- Name
- SentriLock
- Legal name
- SentriLock
- Website
- https://sentrilock.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SentriLock, founded in 2002 and headquartered in West Chester, Ohio, is a private real estate technology company originally known for electronic lockbox systems and now offering SAM®, an AI-powered virtual assistant for licensed real estate professionals distributed through the NAR REALTOR Benefits® program.
- Ownership category
- akta.pro rank
SentriLock industry classification
Industry- Product category
- Electronic Lockbox Systems
- NAICS
- Security Systems Services (except Locksmiths) (561621), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Access Control Systems (Residential Controllers, Readers & Credentials) (HSAHAEAC)
- akta.pro secondary industry
- Smart Lock Software Platforms & Mobile Apps (Access Control SaaS) (HSAHAEAG)
Keywords
Where SentriLock is headquartered
LocationHeadquarters
- HQ city
- West Chester
- HQ country
- United States
- HQ region
- North America
Markets served
SentriLock business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Real Estate Technology Services: SentriLock provides AI-powered virtual assistant technology (SAM®) to real estate professionals, likely through subscription or licensing arrangements accessed via the NAR REALTOR Benefits® program.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
SentriLock product offering
Product offeringCore offering
SentriLock manufactures electronic lockbox systems used by real estate and property management professionals to secure and manage property access. The company has expanded into AI-powered software with SAM, a virtual assistant distributed to real estate agents via the NAR REALTOR Benefits® program to automate routine operational and client-facing tasks.
Product overview
SentriLock offers a single AI-powered product portfolio centered on its virtual assistant SAM, which is made available to real estate professionals through the NAR REALTOR Benefits program. The company's offering consists of this virtual assistant as the primary service offering, designed to assist real estate professionals with their inquiries and operational needs.
Differentiator
Problem solved
Functional benefit
Companies that use SentriLock
Customer profileSegments1 record
Ideal customer profiles1 record
SentriLock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
SentriLock partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NAR (National Association of REALTORS®)coreSentriLock is featured as a partner in the NAR REALTOR Benefits® program, which promotes AI-powered tools available to NAR's over 1 million member real estate professionals. Through this partnership, SentriLock's virtual assistant SAM® is offered as a member benefit, providing AI technology access to the real estate industry through an established trade association channel.
Recent moves4 records
Expansion highlights4 records
SentriLock competitors and assessment
Company assessmentDirect peers
- ShowingTime: ShowingTime provides showing management and appointment scheduling software for real estate professionals — a workflow directly adjacent to SentriLock's lockbox use case. Both companies monetize tools that facilitate property showings for the same NAR-aligned customer base.
- Supra (Real Estate Solutions / STRATIS): Supra is SentriLock's principal head-to-head competitor in electronic lockbox systems for the real estate industry, serving the same MLSs and REALTOR® customer base with comparable iBox/electronic lockbox hardware. The two have historically split the U.S. MLS lockbox market.
Emerging players
- Real Geeks: Real Geeks provides lead generation and CRM software for real estate agents, including AI-assisted tools. It overlaps with SAM® in the agent productivity/workflow software category and serves the same SMB agent customer segment.
- EliseAI: EliseAI builds AI assistants for real estate (and multifamily) property managers and leasing teams. Its conversational AI functionality competes with SAM® in the real estate vertical AI assistant category.
- Structurely: Structurely provides AI-powered lead follow-up and conversational assistants for real estate professionals — overlapping directly with SentriLock's SAM® virtual assistant offering and serving the same agent persona.
Broad incumbents
- Schlage (Allegion): Schlage is a major U.S. lock and access control manufacturer (owned by Allegion). It competes in the broader electronic lock and access control category, though its primary focus is residential/commercial locks rather than real estate lockboxes specifically.
- Lone Wolf Technologies: Lone Wolf offers a broad real estate back-office and CRM software suite serving agents, brokerages, and MLSs. It is comparable to SentriLock as a real estate vertical SaaS incumbent whose software offerings could overlap with SAM®'s virtual assistant functionality.
- dotloop (Zillow Group): dotloop is a real estate transaction management platform owned by Zillow. It addresses similar agent workflows around client interaction, document handling, and operational efficiency that SAM® targets, making it a relevant overlap for the software side of SentriLock's portfolio.
- August Home (ASSA ABLOY): August Home is a residential smart lock and access control vendor now owned by ASSA ABLOY. While focused on consumer/residential smart locks rather than real estate lockboxes, it competes in the broader electronic access control category and represents an adjacent comparable.
Others
- Keller Williams (KW Command / KWx): Keller Williams is a large real estate franchise that builds proprietary agent technology (KW Command / KWx). As a major NAR-affiliated brokerage with its own AI and operational tooling, it represents a potential partner-or-competitor to SentriLock's SAM® within the agent ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
SentriLock social profiles
Digital presenceSentriLock financial estimates
Financial estimateRevenue estimate
Valuation estimate
SentriLock leadership team
Management profileNumber of profiles
Profiles4 records
SentriLock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SentriLock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SentriLock
What does SentriLock do?
SentriLock manufactures electronic lockbox systems used by real estate and property management professionals to secure and manage property access. The company has expanded into AI-powered software with SAM, a virtual assistant distributed to real estate agents via the NAR REALTOR Benefits® program to automate routine operational and client-facing tasks.
When was SentriLock founded?
SentriLock was founded in 2002. It employs 101 to 250 people.
Where is SentriLock based?
SentriLock is headquartered in West Chester, United States, in the North America region.
How does SentriLock make money?
One revenue line is on record: real Estate Technology Services.
Who are SentriLock's main competitors?
Direct peers on record are ShowingTime and Supra (Real Estate Solutions / STRATIS). Emerging players are Real Geeks, EliseAI and Structurely. Broad incumbents are Schlage (Allegion), Lone Wolf Technologies, dotloop (Zillow Group) and August Home (ASSA ABLOY). Keller Williams (KW Command / KWx) is listed as an others.
Does SentriLock have an API?
No public API is recorded for SentriLock.
What industry is SentriLock in?
SentriLock's product category is Electronic Lockbox Systems. Its primary akta.pro industry code is HSAHAEAC, Access Control Systems (Residential Controllers, Readers & Credentials), with a secondary code of HSAHAEAG, Smart Lock Software Platforms & Mobile Apps (Access Control SaaS). Its NAICS code is 561621 and its SIC code is 6531.