Fiskum Real Estate Group

What Fiskum Real Estate Group does

Fiskum Real Estate Group is a privately-held residential real estate brokerage operating as a RE/MAX Integrity franchise from its headquarters at 201 Ferry St SE Ste 300 in Salem, Oregon. The firm serves buyers and sellers of residential property across the Willamette Valley, with active listing coverage spanning entry-level homes starting around $200,000 to luxury custom properties above $1.9 million in submarkets including South Salem, West Salem, Fairmount, Illahe Hills, and Laurel Crossing. The team consists of three licensed brokers — Eric Fiskum (principal broker, licensed 1999), Sarah Walsh, and Stacy Splonski (team manager) — providing full-service buyer and seller representation.

The brokerage is built on the Placester real estate platform integrated with the Willamette Valley MLS, delivering a web-based property search experience with neighborhood filters, virtual tours, and price-tiered listing pages. The firm also operates the Timbercraft sub-brand, which represents new-construction inventory at the Laurel Crossing development in South Salem across multiple build phases. Marketing channels include the company website, MLS syndication, and periodic open-house events.

Fiskum Real Estate Group earns revenue through standard real estate commissions on completed residential transactions in the Salem market. The business is founder-owned by the Fiskum family with no institutional investment, parent company, or public listing identified. Ownership is concentrated with Eric Fiskum, and the firm operates as a single-office, single-geography entity without disclosed expansion into adjacent Oregon metros.

Name

Fiskum Real Estate Group

Legal name

Fiskum Real Estate Group

Website

https://fiskumrealestategroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Fiskum Real Estate Group is a privately-held residential real estate brokerage operating as a RE/MAX Integrity franchise in Salem, Oregon, serving buyers and sellers of Willamette Valley homes from entry-level to luxury with a team of three licensed brokers.

Ownership category

akta.pro rank

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model. The team earns commissions on completed residential property transactions for both buyers and sellers in the Salem, Oregon market area.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fiskum Real Estate Group operates as a full-service residential real estate brokerage under the RE/MAX Integrity franchise in Salem, Oregon, representing buyers and sellers of homes across the Willamette Valley. The firm handles transactions ranging from approximately $200,000 entry-level homes to over $1.9 million luxury and custom-built properties, with services including property listings, buyer/seller representation, market analysis, and transaction management delivered through a team of three licensed brokers.

Product overview

Fiskum Real Estate Group operates as a full-service residential real estate brokerage under the RE/MAX Integrity franchise, serving the Salem, Oregon area. The company offers a web-based property listing platform where users can search listings by price range and neighborhood. The portfolio includes the company's core brokerage services alongside sub-brands such as Timbercraft and Laurel Crossing by Timbercraft Homes, a custom home development featuring Phase 1 and Phase 2 in South Salem.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage (Buyer and Seller Representation) Full-service residential real estate brokerage under the RE/MAX Integrity franchise, providing buyer and seller representation for homes priced from approximately $200,000 to over $1.9 million across Salem, Oregon and Willamette Valley communities. Includes property listings, market analysis, transaction management, and personalized representation by a three-broker team.
• Laurel Crossing by Timbercraft Homes A planned custom home community development by Timbercraft Homes featuring single-level custom homes with amenities such as wine cellars, outdoor kitchens, and casita wings, with Phase 1 and Phase 2 home sites in South Salem, represented through the Fiskum Real Estate Group team.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RE/MAX IntegritycoreChannel Partner/ Reseller/ DistributorFiskum Real Estate Group operates as a RE/MAX Integrity franchise, utilizing the RE/MAX brand for residential real estate services in Salem, Oregon. The franchise model provides brand recognition, training resources, and referral network access while the team maintains local market expertise.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Compass: Tech-enabled national residential brokerage expanding into luxury segments. Comparable to Fiskum at the upper end of its price range and as a competitor for agent talent in Oregon.
• RE/MAX: Global residential real estate franchise network. Fiskum operates as a RE/MAX Integrity franchisee, so the parent brand is the most direct system-level comparable for its franchise economics, training, and referral network.
• Redfin: Tech-enabled residential brokerage and listing platform active in Oregon markets. Competes with Fiskum on listing visibility and consumer-facing technology, with a discounted-fee model.
• Keller Williams Realty: Largest real estate franchise in North America by agent count. Competes with Fiskum for agent recruitment and share-of-voice in local Oregon markets under a similar franchise model.
• Berkshire Hathaway HomeServices: National residential brokerage franchise under Berkshire Hathaway. Comparable luxury and standard-segment positioning to Fiskum, with overlapping franchise economics.
• Coldwell Banker: Long-established national residential real estate franchise. Comparable to Fiskum as a competing traditional franchise brand targeting similar buyer and seller clients in Oregon.

Regional players

• Windermere Real Estate: Pacific Northwest-based residential brokerage with strong Oregon and Washington presence. Competes with Fiskum in the same Salem/Willamette Valley market with similar service offerings and franchise-style structure.
• John L. Scott Real Estate: Pacific Northwest residential brokerage headquartered in the region with Oregon offices. Directly comparable to Fiskum as a competing regional brand serving Salem-area home buyers and sellers.

Direct peers

• Sotheby's International Realty: Luxury-focused international residential brokerage. Comparable to Fiskum's luxury/custom-home segment in the $1M+ Willamette Valley market, competing for high-end seller representation.

Emerging players

• eXp Realty: Cloud-based residential brokerage with rapidly growing agent count. Comparable to Fiskum as a competing model attracting agents away from traditional local franchises.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fiskum-real-estate-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiskum Real Estate Group