CRR: A Lifestyle Company

What CRR: A Lifestyle Company does

CRR: A Lifestyle Company (legal name: Contemporary Resorts and Residences, operating as CRR Hospitality) is a private, Ohio-domiciled LLC founded in 2018 that manages and operates outdoor hospitality assets across the United States. The company opened its first owned property, Verde Ranch RV Resort in Camp Verde, Arizona, in 2019 before spinning out a dedicated management company — now branded CRR Hospitality — to operate its own portfolio and serve external owners. Its managed portfolio spans RV resorts, RV parks, campgrounds, glamping properties, RV storage facilities, and manufactured housing neighborhoods, with named flagship properties in Arizona (Verde Ranch), California (Coachella Lakes), and South Carolina (Savannah Lakes), totaling 2,200+ RV sites, 125+ vacation rental and glamping units, and 1,700+ storage sites across the portfolio.

The company's revenue is generated through three streams: third-party property management fees on RV resorts, parks, campgrounds, glamping sites, and storage facilities; consulting and advisory engagements for owners who want expertise without handing over day-to-day control; and development services covering site selection, feasibility analysis, land-use planning, zoning assistance, and construction management. Pricing is quote-based and not publicly disclosed. Go-to-market is consultative and direct-sales oriented, targeting property owners, investors, and developers through industry conferences, digital lead generation, and a partner ecosystem that includes Campspot (reservation/PMS), Sage Outdoor Advisory (feasibility), and Insider Perks (marketing). The leadership team brings decades of institutional hospitality experience from Marriott, Starwood, Sage Hospitality, and Lodgco, and CRR holds Marriott Approved Manager status within the outdoor hospitality sector — a meaningful differentiator in a vertical traditionally staffed by generalist operators.

CRR's underlying technology stack includes a proprietary AI hospitality assistant called Rigsby Voice AI, trained on CRR's brand standards and operational playbooks to handle guest communications across web, SMS, and voice channels. The stack also encompasses cloud-based analytics, proprietary reporting platforms, mobile operations tools, and integrations with third-party PMS and connectivity providers (Campspot, AccessParks, Tengonet). The offering is delivered as integrated service modules — revenue management, operations, development, accounting, technology, marketing/sales, processes, and HR — rather than as standalone products, reflecting a managed-services business model rather than a SaaS model.

Name

CRR: A Lifestyle Company

Legal name

Contemporary Resorts and Residences

Website

https://crrlifestyle.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

CRR Hospitality is a private outdoor hospitality management company providing third-party management, consulting, and development services for RV resorts, campgrounds, glamping sites, storage facilities, and manufactured housing neighborhoods across the United States.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality Management

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

akta.pro secondary industries

Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Guest Experience & Concierge Services (THAMAKAJ)

Keywords

• Outdoor hospitality management
• RV resort management
• Property management services
• Manufactured housing communities
• RV storage operations

GTM type

B2B

Offering type

Services

Revenue model

1. Third-Party Property Management: Full third-party management services for RV resorts, parks, campgrounds, glamping sites, and storage facilities. CRR operates properties under institutional hospitality standards and Marriott Approved Manager relationship, managing day-to-day operations on behalf of property owners for a management fee.
2. Consulting and Advisory Services: Consulting engagements for property owners who want CRR's expertise without handing over day-to-day control. Provides the same operational playbook applied to specific challenges, offering advisory support for owners and investors.
3. Development Services: Comprehensive development services including site selection, feasibility analysis, land-use planning, zoning assistance, construction management, and project close-out for new campground and RV resort development.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

CRR: A Lifestyle Company (CRR Hospitality) provides third-party management and consulting services for RV resorts, campgrounds, glamping sites, RV storage facilities, and manufactured housing neighborhoods. The company also delivers full-cycle development services for new campground and RV resort projects, from site selection through construction management, supported by its proprietary Rigsby Voice AI assistant and integrated cloud-based analytics and mobile operations platforms.

Product overview

CRR Hospitality operates as a unified outdoor hospitality management platform offering both proprietary technology and integrated service modules. The core offering centers on Rigsby Voice AI — CRR's proprietary AI hospitality assistant that handles guest communications across web, SMS, and voice channels. This is supported by a portfolio of service modules covering Revenue Management, Operations, Development, Accounting, Technology Solutions, Marketing & Sales, Processes, and Human Resources — all designed to work together as a comprehensive third-party management and consulting solution for RV resorts, campgrounds, storage facilities, and manufactured housing neighborhoods. The company manages a portfolio of branded properties including Verde Ranch RV Resort, Coachella Lakes RV Resort, and Savannah Lakes RV Resort. No single-module standalone product is sold; all offerings are delivered as integrated services within the management/consulting engagement model.

Differentiator

Problem solved

Functional benefit

Brands

• Rigsby: Proprietary AI hospitality assistant trained on CRR's brand standards, property details, and operational playbooks. Answers guest questions in real time across web, SMS, and voice.

Products and services

• Rigsby Voice AI Proprietary AI hospitality assistant that answers guest questions in real time across web, SMS, and voice channels, supports group and event inquiries, and escalates to human staff when needed. Available 24/7, multilingual-ready, and deployed at CRR-managed properties.
• Third-Party Property Management Full third-party management services for RV resorts, RV parks, campgrounds, glamping sites, and storage facilities. CRR operates properties under institutional hospitality standards on behalf of property owners for a management fee, covering day-to-day operations, revenue management, marketing, accounting, technology, and HR.
• Consulting and Advisory Services Targeted consulting engagements for property owners and investors seeking CRR's operational expertise without handing over day-to-day control. Applies the same operational playbook to specific challenges in revenue management, reputation improvement, and profitability enhancement.
• Development Services Comprehensive development services including site selection, feasibility analysis, land-use planning, zoning assistance, site design, engineering, permitting, construction management, and project close-out/warranty services for new campground and RV resort development.
• RV Resort and Campground Management Management of RV resorts, RV parks, campgrounds, and glamping properties. Includes full management or targeted consulting engagements for property owners in the outdoor hospitality sector.
• RV Storage Facility Management Management of RV storage facilities as part of CRR's outdoor hospitality portfolio, providing secure storage solutions for traveling customers.
• Manufactured Housing Neighborhood Management Management of manufactured housing neighborhoods, including community operations for custom manufactured homes targeted at buyers seeking their next home.

Quantifiable outcome

• Verde Ranch RV Resort awarded 'Large Park of the Year' in 2022 by ARVC
• +2 more outcomes

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sage Outdoor AdvisorycoreStrategic or Co-development PartnerSage has completed over 200 campground, glamping resort and RV resort appraisals and feasibility studies. They serve outdoor hospitality businesses throughout the country with market expertise and development advisory services.
• CampspotcoreTechnology or IntegrationCampspot Software is the leading campground management and reservation system, offering over 230K sites for booking. CRR properties are listed and bookable through Campspot's platform.
• Insider PerkscoreImplementation/ SI/ Consulting PartnerInsider Perks provides innovative marketing for outdoor hospitality businesses, combining marketing, technology, engineering, and analytics to create happy campground owners. They designed CRR's website.
• ClockworkminorStrategic or Co-development PartnerClockwork is a multi-disciplinary team of architects, designers, brand strategists, and advisors focused on delivering meaningful results through culture of balance and quality of life.
• RV Park DesignminorImplementation/ SI/ Consulting PartnerConsulting firm providing services for RV Resorts and Parks throughout North America, helping design and build private, government, and tribal facilities.
• Boundary WorksminorStrategic or Co-development PartnerBoundary Works is a group of designers connecting the dots across hospitality and residential work, exploring boundaries of possibility to meet changing needs of clients and end users.
• MscapesminorStrategic or Co-development PartnerMscapes specializes in landscape architecture and outdoor environment design tailored for premium hospitality properties, transforming RV resorts with sustainable and aesthetically pleasing outdoor spaces.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Sun Outdoors (Sun Communities): Sun Outdoors operates one of the largest portfolios of RV resorts, manufactured-home communities, and marinas in North America. CRR directly competes with Sun Outdoors for institutional third-party mandates and operates in the same RV/manufactured-housing asset classes.
• Kampgrounds of America (KOA): KOA is the largest franchised campground/RV resort system in North America with hundreds of properties across the U.S. It is the most direct peer to CRR — both serve outdoor-hospitality owners with brand standards, training, marketing, and reservation systems, although KOA is a franchise model whereas CRR is a third-party manager.
• Thousand Trails: Thousand Trails operates a membership-based network of RV resorts and campgrounds across the U.S. It is a direct operating peer in RV resort management, with comparable guest demographics, reservation systems, and on-property service standards.
• Equity LifeStyle Properties (ELS): ELS owns and operates a national portfolio of RV resorts and manufactured-home communities, competing with CRR for high-quality outdoor-hospitality owners and institutional capital. Public REIT structure makes it a benchmark for unit economics in the category.
• Jellystone Park (Leisure Systems): Jellystone Park is one of the largest franchised family campground/RV resort networks in North America. It competes with CRR's portfolio on guest acquisition and franchisee/owner services in the same outdoor-hospitality category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0J899za5S3jKwhQyXYNEwQ
• Facebookfacebook.com/crrhospitality
• LinkedInlinkedin.com/company/18994382
• Instagraminstagram.com/crrhospitality

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRR: A Lifestyle Company