Giant Bicycles
Boing Bicycles is a mobile bicycle repair and servicing business founded in 2013, serving cyclists across Bristol, Bath, and surrounding Southwest England counties with doorstep repairs, e-bike servicing, and Brompton specialist services.
- Company typePrivate
- Founded2013
- Headquarters—
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Giant Bicycles does
Boing Bicycles is a mobile bicycle repair and servicing business founded in 2013 in Bristol, United Kingdom, serving cyclists across Bristol, Bath, North East Somerset, South Gloucestershire, and Wiltshire. The company operates a mobile workshop model that brings professional repair tools and expertise directly to the customer's home or workplace, with operating hours of 7am-7pm on weekdays.
The service catalogue spans puncture repair, brake and gear servicing, disc brake bleeding using genuine Shimano mineral oil, headset and bottom bracket replacement, wheel truing, suspension tuning, tubeless tyre setup, and out-of-box bike builds. Specialist offerings include e-bike servicing for Yamaha, Bosch, Mahle, and Bafang mid-drives plus various hub motors, and a Brompton folding-bike full disassembly and rebuild service. Tools and spares are sourced from established cycle-industry brands: Park Tools, Lezyne, and Pedros for tooling, and Shimano, SRAM, Jagwire, Schwalbe, Continental, and Stans No Tubes for components.
Pricing is largely bespoke per job with online-bookable packages starting at £80 for a 1h40min basic service and £135 for a 3h detailed service and deep clean. Payment is accepted via card, cash, PayPal, same-day bank transfer, Apple Pay, and Google Pay. Ancillary revenue includes digital gift cards in fixed denominations from £20 to £200. The business is structured as a sole proprietorship, privately held, bootstrapped, and founder-operated, with no external equity, parent company, or institutional investors disclosed.
Giant Bicycles firmographics
Firmographics- Name
- Giant Bicycles
- Legal name
- Boing Bicycles
- Website
- https://boingbicycles.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Boing Bicycles is a mobile bicycle repair and servicing business founded in 2013, serving cyclists across Bristol, Bath, and surrounding Southwest England counties with doorstep repairs, e-bike servicing, and Brompton specialist services.
- Ownership category
- akta.pro rank
Giant Bicycles industry classification
Industry- Product category
- Bicycle Repair and Servicing
- NAICS
- Personal and Household Goods Repair and Maintenance (8114)
- akta.pro primary industry
- Bike Service, Repair & Maintenance Shops (CRAMAHAH)
Keywords
Giant Bicycles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Others
Giant Bicycles product offering
Product offeringCore offering
Boing Bicycles is a mobile bicycle repair and servicing business that brings a fully equipped workshop directly to customers in the Bristol, Bath, and surrounding Southwest England areas. Services span puncture repairs, brake and gear work, full bicycle servicing packages, electric bike and Brompton folding bike specialist servicing, new-bike builds, and safety checks, all delivered on-site at the customer's home or workplace.
Product overview
Boing Bicycles is a mobile bicycle repair and servicing business operating in Bristol, Bath, and surrounding areas in the UK. The company operates a mobile workshop model, bringing professional repair tools and expertise directly to customers at their homes or workplaces. The core offerings consist of bicycle repair services (puncture repairs, brake servicing, gear cable replacement), comprehensive bike servicing packages (basic through full servicing, disc brake bleeding, suspension tuning), specialized electric bike servicing, and Brompton folding bicycle services. Service packages range from single interventions (safety checks, tune-ups, puncture repairs) to multi-session bulk service options. The company also offers educational services (puncture repair tutorials) and gift cards as ancillary offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Bicycle Repair Services Mobile bicycle repair services including puncture repairs, brake servicing, gear cable replacement, and dropper post cable installation; brings workshop expertise to the customer's location across MTB, Road, BMX, Folding, Hybrid, Cargo, Electric, Children's, and Dutch bikes.
- Detailed Basic Cycle Service Entry-level service package providing cycle safety assessment, checking, cleaning, and all possible safety adjustments within existing parts and components; priced at £80 with a 1 hr 40 min duration and includes replacement brake pads and gear cables.
- Detailed Service & Deep Clean (Road/MTB) Deep cleaning and detailed servicing package for road and mountain bikes, including chain, cassette, chainset, and front/rear derailleur cleaning with biodegradable solvents; priced at £135 with a 3 hr duration.
- Electric Cycle Service Specialist service for electric bikes covering brake and gear servicing, deep mechanical cleaning, brake pad replacement, brake bleeding, and gear cable replacement; covers e-bikes with Yamaha, Bosch, Mahle, and Bafang mid-drives and various hub motors.
- Puncture Repair Services Mobile puncture repair services for standard and electric bikes, including tube replacement using quality Continental or Schwalbe inner tubes.
- Disc Brake Bleeding Service Shimano disc brake bleeding service for road and mountain bikes using genuine Shimano Mineral Oil, including replacement brake pads (Shimano K05S, B05S, or G05S).
- Brompton Service Specialized Brompton folding bicycle servicing including full disassembly, deep cleaning, greasing, lubricating, and rebuild at the customer's location with fresh brake cables, brake pads, and gear cables.
- Cycle Safety Check
- Cycle Tune Up Post-purchase tune-up service that professionally resets new or new-to-you bicycles, including replacement brake pads.
- Cycle Builds (Out of Box) New bicycle assembly service that builds bicycles from box at the customer's preferred location, saving a trip to a bike shop.
- Cleaning Services (Valet) Professional bicycle cleaning services including deep cleaning of gears and full valet services.
- Child's Bike Safety Service Safety service focused on children's bikes (ages 2–10) ensuring all bolts are tight, brakes stop effectively, and basic gear tuning with tyres pumped and parts included.
- Gift Cards Digital gift cards available in denominations of £20, £25, £50, £100, £150, £200, and custom amounts for gift purchases redeemable against Boing Bicycles services.
Companies that use Giant Bicycles
Customer profileIdeal customer profiles4 records
Giant Bicycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Giant Bicycles partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Giant Bicycles competitors and assessment
Company assessmentBroad incumbents
- Cycle Surgery: UK specialist cycling retailer with stores in major cities including London, offering workshop servicing and repairs. Overlaps with Boing on premium servicing and e-bike work but operates a fixed-shop model.
- Halfords: UK national retailer with in-store bike servicing, e-bike assembly, and repair offerings. A broad incumbent serving similar end customers with workshop-based service rather than mobile doorstep visits.
- Raleigh UK (service network): Heritage UK bicycle brand with a nationwide dealer service network. Customers can access warranty and paid servicing through approved local bike shops — an indirect channel competitor to Boing for brand-specific repair work.
- Decathlon UK: Global sporting goods retailer with UK stores offering bike servicing, e-bike assembly, and repairs. A scaled incumbent whose workshop services overlap with Boing's category, though not mobile.
- Evans Cycles: Large UK cycling retailer with in-store workshops offering servicing, repairs, and parts across multiple locations. Competes with Boing for service revenue but via a fixed-shop model with much broader product range.
Regional players
- Beeline Bicycles: US-based mobile bicycle repair and concierge service offering doorstep tune-ups, builds, and repairs. Directly comparable doorstep service model, though geographically distinct from Boing's Bristol/Bath catchment.
- Velofix: Mobile bicycle repair franchise operating in the US and Canada. Closest comparable business model to Boing — bringing the workshop to the customer — though it operates in North America rather than the UK.
Direct peers
- Dr Bike (Cycling UK): UK-wide mobile bike check and minor repair service run via Cycling UK's accredited mechanic network. Directly competes with Boing's mobile repair offering at community and workplace events across the UK.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Giant Bicycles social profiles
Digital presenceGiant Bicycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giant Bicycles leadership team
Management profileNumber of profiles
Giant Bicycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giant Bicycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giant Bicycles
What does Giant Bicycles do?
Boing Bicycles is a mobile bicycle repair and servicing business that brings a fully equipped workshop directly to customers in the Bristol, Bath, and surrounding Southwest England areas. Services span puncture repairs, brake and gear work, full bicycle servicing packages, electric bike and Brompton folding bike specialist servicing, new-bike builds, and safety checks, all delivered on-site at the customer's home or workplace.
Is Giant Bicycles a public or private company?
Giant Bicycles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Giant Bicycles founded?
Giant Bicycles was founded in 2013. It employs 5,001 to 10,000 people.
Who are Giant Bicycles's main competitors?
Broad incumbents on record are Cycle Surgery, Halfords, Raleigh UK (service network), Decathlon UK and Evans Cycles. Regional players are Beeline Bicycles and Velofix. Dr Bike (Cycling UK) is listed as a direct peer.
Does Giant Bicycles have an API?
No public API is recorded for Giant Bicycles.
What industry is Giant Bicycles in?
Giant Bicycles's product category is Bicycle Repair and Servicing. Its primary akta.pro industry code is CRAMAHAH, Bike Service, Repair & Maintenance Shops. Its NAICS code is 8114.