Easy FM 93.7
Easy FM 93.7 is a Lowcountry South Carolina (Bluffton/Hilton Head) FM radio station owned by Saga Communications (NASDAQ: SGA), broadcasting an adult contemporary format with companion streaming, mobile app, smart speaker, and 843 Deals platforms for local listeners and advertisers.
- Company typePrivate
- Founded-
- HeadquartersBluffton, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Easy FM 93.7 does
Easy FM 93.7 is a local FM radio station licensed to operate on the 93.7 megahertz frequency in the Lowcountry region of South Carolina, covering the Bluffton and Hilton Head Island markets. It is owned and operated by Saga Communications, Inc. (NASDAQ: SGA), a publicly traded broadcast media company, and sits within Saga's "Low Country Media Solutions" cluster of regional stations. The station airs an adult contemporary / soft hits format and is positioned as a community-oriented radio brand for residents and visitors of coastal Beaufort and Jasper counties.
The station's product surface combines traditional over-the-air broadcasting with digital distribution layers: online streaming via Amperwave, a dedicated mobile application, smart-speaker availability (Alexa/Google), and an SMS alert system for direct listener engagement. Supplemental products include the 843 Deals local commerce platform, contests, community event coverage, and a Hurricane Guide resource that serves as a public-information utility during severe weather. The station integrates with third-party platforms including CitySpark (community calendar), events.com, incentRev (offer/rewards), Ticketmaster, and Live Nation for event listing and ticketing, and uses Google Analytics for audience measurement.
Monetization is anchored in traditional broadcast advertising — local and regional spot sales targeting Lowcountry merchants in retail, real estate, automotive, and tourism — supplemented by the 843 Deals platform, sponsored contests, and event-based promotions. Content and engagement channels include the station website, Facebook presence, on-air personalities, and community events. The station does not charge listeners; revenue is generated entirely on the advertiser side, making the business model dependent on ratings, local economic conditions, and the broader secular trajectory of broadcast radio advertising.
Easy FM 93.7 firmographics
Firmographics- Name
- Easy FM 93.7
- Legal name
- Saga Communications, Inc.
- Website
- https://easyfmlive.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Easy FM 93.7 is a Lowcountry South Carolina (Bluffton/Hilton Head) FM radio station owned by Saga Communications (NASDAQ: SGA), broadcasting an adult contemporary format with companion streaming, mobile app, smart speaker, and 843 Deals platforms for local listeners and advertisers.
- Ownership category
- akta.pro rank
Easy FM 93.7 industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Independent Local Radio Stations (MPABACAD)
- akta.pro secondary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where Easy FM 93.7 is headquartered
LocationHeadquarters
- HQ city
- Bluffton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Easy FM 93.7 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Broadcast Advertising: Traditional radio broadcast advertising model where the station generates revenue through advertisements aired during programming. The station is owned by Saga Communications, a broadcast media company.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Easy FM 93.7 product offering
Product offeringCore offering
Easy FM 93.7 is a local FM radio station broadcasting at 93.7 MHz to the Hilton Head Island, Bluffton, and Lowcountry South Carolina area under the ownership of Saga Communications, Inc. The station delivers music programming alongside local and national news, weather updates, contests, sweepstakes, and community event coverage. Distribution extends beyond traditional FM broadcast to online streaming via easyfmlive.com and the Amperwave player, a mobile app, and smart speaker integration (Alexa/Google Home).
Product overview
Easy FM 93.7 is a radio station owned by Saga Communications, serving the Hilton Head Island, Bluffton, and Lowcountry South Carolina area with a traditional FM broadcast on 93.7 MHz frequency, augmented by digital streaming via easyfmlive.com and a mobile app. The station's digital ecosystem includes a deals platform (843 Deals), contests and sweepstakes, local news and entertainment content aggregation, community event calendars, emergency weather resources, and smart speaker listening capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Easy FM 93.7 Radio Broadcast Traditional FM radio broadcast on 93.7 MHz frequency serving the Hilton Head Island, Bluffton, and Lowcountry South Carolina area, delivering music programming with local news, weather, contests, and community events coverage.
- Easy FM Live Streaming Online audio streaming service accessible via the easyfmlive.com website, powered by Amperwave, allowing listeners worldwide to tune in to the live broadcast from any internet-connected device.
- Easy FM Mobile App Mobile application enabling listeners to access the Easy FM 93.7 radio station on-the-go via iOS and Android devices.
- 843 Deals Local deals and coupons platform for the Hilton Head and Bluffton area, accessible via the Easy FM website, offering discounts and promotions from local businesses.
Companies that use Easy FM 93.7
Customer profileSegments1 record
Ideal customer profiles2 records
Easy FM 93.7 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Easy FM 93.7 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Saga Communications, Inc.coreEasy FM 93.7 (WOEZ) is owned and operated by Saga Communications, Inc. Saga Communications is a publicly-traded broadcast media company that owns and operates multiple radio stations across the United States. Easy FM is part of their Low Country Media Solutions group.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Easy FM 93.7 competitors and assessment
Company assessmentDirect peers
- Cumulus Media: Large U.S. radio broadcaster with extensive station portfolio and digital audio assets (Westwood One). Comparable in advertising-driven broadcast model, multi-station operations, and podcast distribution.
- Bonneville International: Family-owned U.S. radio broadcaster with stations in multiple markets, including a strong emphasis on local news, weather, and community programming — directly comparable in mission and format mix to Easy FM 93.7.
- Emmis Communications: Operates radio stations in major U.S. markets plus a digital content business. Comparable operating model of local FM broadcasting with diversified digital revenue streams.
- Beasley Media Group: Multi-station radio operator with local market focus, digital streaming, and event sponsorships. Comparable to Easy FM 93.7 in operating local FM stations and monetizing via broadcast + digital channels.
- Audacy: Major U.S. radio operator (formerly Entercom/CBS Radio) running station clusters across multiple markets with streaming via the Audacy app. Closely comparable business model of broadcast + digital audio advertising.
- Salem Communications: U.S. radio broadcaster operating stations in multiple markets, with comparable reliance on broadcast advertising and digital extensions. Similar scale and structure to a single Saga-owned station like Easy FM.
- iHeartMedia: Largest U.S. radio broadcaster operating hundreds of FM/AM stations plus iHeartRadio streaming. Directly comparable to Easy FM 93.7 in core business model — local broadcast advertising, digital streaming, and events/sponsorships — but at vastly greater scale.
- Townsquare Media: Operates radio stations in mid-sized and small U.S. markets, with a digital advertising platform (Townsquare Interactive). Closely comparable to Easy FM's regional/local-market, SMB-advertiser-focused approach.
- Saga Communications: Direct parent company of Easy FM 93.7 and operator of multiple radio/TV stations across the U.S. The most directly comparable entity — same broadcast model, same management, same digital infrastructure (Amperwave, AP wire).
Broad incumbents
- Cox Media Group: Diversified broadcast operator with radio, TV, and digital advertising platforms. Comparable in broadcast radio operations but operates at significantly greater scale and with broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Easy FM 93.7 social profiles
Digital presenceEasy FM 93.7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy FM 93.7 leadership team
Management profileNumber of profiles
Easy FM 93.7 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy FM 93.7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy FM 93.7
What does Easy FM 93.7 do?
Easy FM 93.7 is a local FM radio station broadcasting at 93.7 MHz to the Hilton Head Island, Bluffton, and Lowcountry South Carolina area under the ownership of Saga Communications, Inc. The station delivers music programming alongside local and national news, weather updates, contests, sweepstakes, and community event coverage. Distribution extends beyond traditional FM broadcast to online streaming via easyfmlive.com and the Amperwave player, a mobile app, and smart speaker integration (Alexa/Google Home).
Is Easy FM 93.7 a public or private company?
Easy FM 93.7 is a private company. It is classified as public and is currently operating.
When was Easy FM 93.7 founded?
Easy FM 93.7 was founded in -1.
Where is Easy FM 93.7 based?
Easy FM 93.7 is headquartered in Bluffton, United States, in the North America region.
How does Easy FM 93.7 make money?
One revenue line is on record: broadcast Advertising.
Who are Easy FM 93.7's main competitors?
Direct peers on record are Cumulus Media, Bonneville International, Emmis Communications, Beasley Media Group, Audacy, Salem Communications, iHeartMedia, Townsquare Media and Saga Communications. Cox Media Group is listed as a broad incumbent.
Does Easy FM 93.7 have an API?
No public API is recorded for Easy FM 93.7.
What industry is Easy FM 93.7 in?
Easy FM 93.7's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPABACAD, Independent Local Radio Stations, with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 4832.