Marinéo

What Marinéo does

Marinéo is the commercial brand of Compagnie des Transports du Boulonnais (CTB), a French SASU owned by RATP Développement. Under a public service delegation from the Communauté d'Agglomération du Boulonnais, it serves residents and visitors across 22 communes with scheduled buses, proximity and seasonal shuttles, demand-responsive transport, adapted transport, electric-bike rentals, bicycle parking, and multimodal exchange hubs. Its riders include commuters, students, schoolchildren, seniors, disabled residents, means-tested low-income households, and tourists.

The service is supported by a website and e-boutique, the iOS and Android Marinéo application, TixiPass mobile ticketing, the PASS PASS contactless card, onboard screens, and Station Liane information displays. Airweb powers the e-boutique and TixiPass, while integrations with SNCF/TER and other regional services extend ticketing and journey-planning interoperability. The application provides route planning, live traffic information, ticket purchase and validation, and network updates.

Revenue mechanics are primarily fare-based, combining €1 single tickets, €8 ten-ride carnets, €3 day passes, €9 seven-day passes, €30 monthly passes, and €300 annual unlimited passes, with lower-cost youth, school, senior, disability, and solidarity products. Sales occur through the physical Boutique Marinéo, e-boutique, application, bus conductors, and Pass Pass outlets, while long-term e-bike rentals and penalty payments provide ancillary revenue. The fare and subscription structure is designed around individual riders rather than named enterprise accounts.

Name

Marinéo

Legal name

Compagnie des Transports du Boulonnais

Website

https://marineo.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Marinéo is the public transport network serving residents and visitors across 22 communes in the Boulonnais area of northern France, offering scheduled buses, shuttles, on-demand and adapted transport, e-bike rentals, and connected multimodal hubs.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulogne-sur-seine

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Passenger Fare Revenue: Marinéo generates primary revenue from passenger fares collected through the sale of tickets and subscriptions. Ticket types include single rides (€1), 10-ride carnets (€8), day passes (€3), 7-day passes (€9), monthly passes (€30), and annual passes (€300). Discounted rates apply for youth (-26 years, €22.50/month), solidarity/means-tested tiers (€5-20/month), seniors (€14/year), and disabled riders (€14/year). School transport passes are free for eligible students. Revenue is collected via the Boutique Marinéo, e-boutique, mobile app, bus conductors, and Pass Pass distribution points. The network also levies fixed fines for fare evasion (€34.50 for unvalidated ticket, €51.50 for no ticket).
2. Annual Subscription Revenue (Pass'ELIT): Annual unlimited travel passes (Pass'ELIT) generate recurring revenue at €300/year or €30/month over 10 months (2 months free). Student variant costs €180/year or €20/month over 9 months (3 months free). Monthly collection via direct debit or upfront payment.
3. E-bike Rental Revenue (Marinéo Vélo): Revenue from long-term electric bike rentals (3, 6, 9, or 12 months) through the Cycléco partnership. Safety kit accessories (antitheft device €25, helmet €24.50, vest €6) are sold separately. Annual Marinéo subscribers receive a 10% discount.
4. Fine and Penalty Revenue: Revenue from fixed penalties for transport regulation violations: €34.50 for non-validated ticket, €51.50 for traveling without a ticket. Duplicate PASS PASS cards are issued for €10 each.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Marinéo operates the public urban transport network of the Communauté d'Agglomération du Boulonnais (22 communes around Boulogne-sur-Mer), providing scheduled bus services, on-demand shuttles (SAD), adapted transport for reduced-mobility riders (TPMR / Marinéo Handi), long-term electric-bike rentals (Marinéo Vélo), secured bike parking, and multimodal interchange hubs. Its offering is completed by a digital ecosystem — the marineo.fr website, e-boutique, Marinéo Appli mobile app with integrated TixiPass ticketing, PASS PASS contactless smart card, and real-time traffic alert subscriptions. Revenue is generated through a tiered portfolio of single tickets, multi-ride carnets, day/weekly passes, monthly and annual subscriptions, and solidarity fares for youth, seniors, disabled, and low-income riders.

Product overview

Marinéo is the public transport network of the Communauté d'Agglomération du Boulonnais, operated by RATP Dev since 2013. The offering is a unified platform combining scheduled bus services (Marinéo Bus Network) with a digital ecosystem comprising the Marinéo Appli mobile app, E-Boutique online shop, and Marinéo Vélo electric bike rental. The portfolio includes various ticket and subscription products organized by customer segment: standard passes (Pass' 1 voyage, Pass' 10 voyages, Pass' 1 jour, Pass' 7 jours, Pass' Mois, Pass' Annuel ELIT), youth passes (Pass' Margat, Pass' Scolaire, Pass' Mois – de 26 ans, Pass' Annuel ELIT – de 26 ans), and solidarity passes (Pass' Annuel Senior, Pass' Annuel Handibus, Pass' Mois Solidaire QF1/QF2). Additional services include proximity shuttles, on-demand service (SAD), accessibility transport (TPMR/Marinéo Handi), bike parking facilities, and multimodal exchange hubs. The system uses the PASS PASS contactless smart card for physical tickets and TixiPass mobile app for digital ticketing.

Differentiator

Problem solved

Functional benefit

Brands

• Marinéo Appli: Mobile application for route planning, ticket purchasing, real-time traffic updates, and transport information for the Marinéo network.
• TixiPass
• Marinéo Vélo

Products and services

• Marinéo Bus Network Scheduled urban bus service covering the 22 communes of the CAB around Boulogne-sur-Mer, with real-time traffic information, network maps, timetables, and the Station Liane multimodal hub in central Boulogne-sur-Mer. Serves daily commuters, students, seniors, disabled riders, and visitors.
• Marinéo Navettes (Proximity & Event Shuttles)

Quantifiable outcome

• Tariff unchanged since 2013 — maintaining affordability for Boulonnais residents
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RATP Développement (RATP Dev)coreStrategic or Co-development Partner · 1 January 2013RATP Développement is the parent company and operator of the Marinéo network. In 2013, RATP Dev took over operation of the Boulonnais urban transport network (then re-branded as Marinéo) under a public service delegation contract with the Communauté d'Agglomération du Boulonnais. RATP Dev provides operational expertise, digital platform development (website, mobile app), and international best practices. The Director of Publication of marineo.fr is Guillaume JACMAIN, representing RATP Dev.
• CyclécocoreStrategic or Co-development PartnerCycléco is the operational partner for the Marinéo Vélo long-term electric bike rental service. Cycléco handles e-bike handover with user training, performs free preventive maintenance every 3 months, and manages bike returns. Located at Forum Jean Noel, Pont Marguet, Boulogne-sur-Mer.
• Communauté d'Agglomération du Boulonnais (CAB)coreStrategic or Co-development PartnerThe CAB is the public authority that owns and commissions the Marinéo transport network. It sets the service perimeter (22 communes), defines tariff policy, and contracts operation to CTB/RATP Dev. The CAB also co-processes personal data as a joint data controller.
• AIRWEBcoreTechnology or IntegrationAIRWEB provides the TixiPass mobile ticketing technology embedded in the Marinéo app, enabling dematerialized ticket purchase and validation via smartphone. AIRWEB also powers the e-boutique solution.
• Nausicaá Centre National de la MerminorGTM or Marketing PartnerNausicaá (Europe's largest aquarium, located in Boulogne-sur-Mer) is a key summer partner. Marinéo provides dedicated shuttle services to the aquarium and offers combined 'Pack TER-Nausicaá' tickets. Joint marketing campaigns promote sustainable transport to the attraction.
• Festival de la Côte d'OpaleminorGTM or Marketing PartnerMarinéo is an official partner of the Festival de la Côte d'Opale, providing transport services for festival-goers and running promotional contests offering concert tickets to Pass'Scolaire registrants (e.g., Josman concert, July 2026).
• Station Liane Multimodal HubcoreStrategic or Co-development PartnerStation Liane is the central multimodal interchange in Boulogne-sur-Mer, where ~1/3 of all network trips originate or transfer. Marinéo has invested in modernizing passenger information systems there including 3D plans, Gyropole directional signage, and POI displays.

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• RATP Dev: Parent company and global operator of urban transit networks under DSP concessions worldwide. Owns and operates MarinÉo via CTB; provides shared digital platform, operational expertise, and group-level technology partnerships.
• Keolis: Major French and international public transport operator (SNCF subsidiary), running mid-size urban DSP contracts such as Twisto Caen and Divia Dijon. Direct competitor for any future tender of the Boulonnais network.
• Transdev: One of the world's largest public transport operators, running numerous mid-size French DSP contracts (e.g., LiA Le Havre). Competes with RATP Dev in tenders that could include MarinÉo's next contract cycle.

Direct peers

• LiA (Le Havre): Public transport network of Le Havre Seine Métropole, operated by Transdev under DSP. Comparable mid-size port-city network with bus + tram + on-demand services and similar social tariff structure.
• TAG (Grenoble): Public transport network serving Grenoble-Alpes-Métropole, operated under DSP by SMMAG with Transdev. Comparable French mid-size urban network with bus + tram + bike-share and comprehensive social fare tiers.
• Bibus (Brest): RATP Dev-operated urban bus network serving Brest Métropole in western France under a similar DSP model. Highly comparable: mid-size French coastal city, RATP Dev subsidiary, equivalent fare structure, multimodal integration including tram and bus.
• Irigo (Angers): Public transport network of Angers Loire Métropole, operated by RATP Dev under DSP. Direct comparable: mid-size French urban agglomeration, RATP Dev DSP subsidiary, bus + tram + on-demand + bike, similar social/school fare products.
• Twisto (Caen): Public transport network of Caen Normandie urban community (24 communes), operated under DSP by Keolis. Comparable mid-size French urban network with bus + tram + on-demand + bike rental and similar social pricing tiers.
• Kicéo (Vannes): Bus network serving Golfe du Morbihan - Vannes Agglomération (34 communes), operated by RATP Dev. Closely comparable: mid-size western French agglomeration, RATP Dev DSP, multimodal bus + on-demand + bike scheme.
• Divia (Dijon): Public transport network of Dijon Métropole, operated by Keolis under DSP. Comparable mid-size French urban network with bus + tram, multimodal app, and diversified fare tiers including solidarity pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MarineoOfficiel
• Facebookfacebook.com/MarineoBusOfficiel
• Instagraminstagram.com/marineobusofficiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marinéo