maison elle
- Company typePrivate
- Founded2022
- HeadquartersParis, France
- Headcount—
- GTM typeB2C
- OfferingServices
maison elle firmographics
Firmographics- Name
- maison elle
- Legal name
- Maison ELLE
- Website
- https://maisonelle.fr
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Ownership category
- akta.pro rank
maison elle industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Wellness-Lifestyle Boutique Hotels (THAGADAF)
- akta.pro secondary industry
- Lifestyle & Social Hotels (THAGADAB)
Keywords
Where maison elle is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
maison elle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Hotel Room Bookings: The primary revenue stream is overnight accommodation across two boutique properties: Maison ELLE Paris (25 rooms) and Maison ELLE Amsterdam (32 rooms). Rooms range from Petite Marinière (13m²) to Suite Atelier (29m²) in Paris, and from Comfort (14m²) to Suite (48m²) in Amsterdam. Reservations are managed via the Mews booking engine with direct website integration.
- Spa & Wellness Services (Smiling Beauty): Maison ELLE Paris operates a full spa and wellness facility under the 'Smiling Beauty' brand, offering massages (Californian, Deep Tissue, Jet-lag, Foot Reflexology), facial care, body treatments, and lymphatic drainage. Services are priced at €140–€190 for massages and €150–€200 for facial treatments. The spa also features a hammam, sauna, sensory shower, and salt wall. Hot tub privatization is offered complimentary for hotel guests.
- Events & Privatization: Both properties offer private event hire for corporate meetings, workshops, cocktail receptions, birthday celebrations, and brand events. The Paris venue features salons described as a 'chic apartment' with open kitchen, library, and concept store. Amsterdam offers intimate indoor/outdoor spaces near Vondelpark. Catering is customized per event with local chefs and mixologists. This represents an ancillary hospitality revenue stream.
- Food & Beverage and Ancillary Services: Revenue is generated from add-on services including continental breakfast (€22 at Paris), champagne in room (€68), small dog accommodation (€15/night), and pressing/laundry services. Paris also features a Mattina breakfast service (Mon–Fri 7am–10:30am, weekends 7am–11am) and a concept store selling Maison ELLE-branded lifestyle and home products, yoga/meditation items, and ready-to-wear fashion designed in France and made in Europe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard hotel room accommodation with complimentary wellness access |
| Unit Pricing | Pay-as-you-go | Spa and wellness treatments priced individually |
| Unit Pricing | Pay-as-you-go | Ancillary hotel services and products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
maison elle product offering
Product offeringCore offering
Maison Elle operates two 4-star boutique hotels licensed from the ELLE magazine brand — a 25-room property in Paris 17th arrondissement near the Arc de Triomphe, and a 32-room property in a 19th-century building near Vondelpark in Amsterdam. The Paris location includes the Smiling Beauty spa (hammam, sauna, sensory shower, salt wall, massage and facial treatments), the Mattina breakfast restaurant, event salons for hire, and a concept store selling Maison Elle-branded lifestyle products and ready-to-wear fashion. Both properties offer event privatization and an ELLE-curated City Guide for guests.
Product overview
Maison ELLE is a boutique hotel lifestyle brand with two properties in Paris (25 rooms) and Amsterdam (32 rooms). The Paris location offers rooms inspired by Parisian fashion codes (tweed, flannel, denim) plus suites with terraces and the Atelier suite with fireplace and glass roof. Amsterdam features rooms in a restored 19th-century building with a garden oasis. Both locations include spa/wellness facilities (Smiling Beauty in Paris), event and privatization services, and curated dining experiences. The Paris property also features a concept store selling Maison ELLE branded products and designer items. Additional services include breakfast dining (Mattina in Paris), city guides, and specialized wellness treatments including massages and facials.
Differentiator
Problem solved
Functional benefit
Products and services
- Maison ELLE Paris 4-star boutique hotel near the Arc de Triomphe in Paris 17th arrondissement, offering 25 design-inspired rooms and suites themed around Parisian fashion codes (tartan, tweed, flannel, denim, sailor suit), the Smiling Beauty spa, the Mattina breakfast restaurant, event salons, and a concept store. Targeted at fashion-, wellness-, and culture-conscious travelers seeking an emotionally distinctive urban stay.
- Maison ELLE Amsterdam 4-star boutique hotel in a renovated 19th-century building near Vondelpark in Amsterdam, offering 32 rooms and suites with French-inspired minimalist design and a garden oasis. Targeted at fashion-, wellness-, and culture-conscious travelers visiting Amsterdam.
- Smiling Beauty Spa & Wellness (Paris) Wellness facility at Maison ELLE Paris featuring a hammam, sauna, sensory shower, salt wall, and a range of massage and facial treatments including Californian massage, deep tissue, jet-lag massage, foot reflexology, lymphatic drainage, and hair spa. Massage treatments priced €140-€190, facial care €150-€200, lymphatic drainage €190-€280. Available to hotel guests and external clients via telephone booking.
- Events & Privatisation (Paris) Private event hire at Maison ELLE Paris offering sunlit lounges, an open kitchen, a library, and the concept store for corporate meetings, team off-sites, creative workshops, brand activations, cocktail receptions, and private celebrations. Catering is customized per event with local chefs and mixologists.
- Events & Privatisation (Amsterdam) Private event hire at Maison ELLE Amsterdam for bespoke events and private gatherings, including private celebrations, brand events, workshops, meetings, and cocktail receptions, with access to intimate indoor and outdoor spaces near Vondelpark.
- Concept Store (Paris) On-site retail boutique at Maison ELLE Paris offering Maison Elle-branded lifestyle and home products, yoga and meditation items, designer items from Jars, Mon Dada, and Byca, and French-designed ready-to-wear fashion made in Europe.
Quantifiable outcome
- Complimentary wellness circuit (hammam + sauna + sensory shower + salt wall) included with every room booking at Paris property
- +2 more outcomes
Companies that use maison elle
Customer profileSegments4 records
Ideal customer profiles3 records
maison elle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
maison elle partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered infrastructure, core, convenience and minor.
- OVHinfrastructureOVH is the web hosting provider for maisonelle.fr, as stated in the legal notices. OVH provides server infrastructure hosting for the company's website and booking platform, ensuring web availability and performance for the e-commerce booking function.
- MewscoreMews provides the cloud-based Property Management System (PMS) and direct booking distributor portals for both Maison ELLE Paris and Amsterdam. Booking links across the website (app.mews.com/distributor/...) redirect to Mews-hosted booking flows, managing real-time availability, pricing, and reservation processing.
- MEDIALOG HôtelcoreMEDIALOG provides the Property Management System (PMS) for hotel operations and customer relationship management. The privacy policy references MEDIALOG as the external entity hosting and processing guest data collected through the website. MEDIALOG holds ISO 9001 certification for quality management.
- Q-Park (Byzantium and Museumplein)convenienceQ-Park offers discounted parking at two locations near the Amsterdam property: Q-Park Byzantium (Tesselschadestraat 1, 1051AG Amsterdam, 12-minute walk) and Q-Park Museumplein (Van Baerlestraat 33B, 1071AP Amsterdam). Maison ELLE actively promotes these partner parking facilities to guests on its website and contact pages.
- TripAdvisorminorTripAdvisor is referenced on the website footer as a review and reputation platform for Maison ELLE Amsterdam, with a direct link to the property's TripAdvisor review page. This indicates the property maintains an active reputation management presence on TripAdvisor.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
maison elle competitors and assessment
Company assessmentDirect peers
- Le Pavillon de la Reine: Design-led boutique hotel in the Marais, Paris; competes directly with Maison ELLE Paris for the 4-star design-conscious leisure traveler, combining a small inventory of individually styled rooms with spa and restaurant amenities.
- Hotel Costes: Iconic Parisian fashion- and lifestyle-oriented boutique hotel; highly comparable to Maison ELLE Paris on fashion brand DNA, design-led rooms and a fashion/luxury guest demographic in central Paris.
- MOB Hotel: Lifestyle boutique hotel brand with locations in Paris and other European cities, combining design-led rooms, plant-forward F&B and event spaces; closely comparable to Maison ELLE in brand tone, target guest and use of the property as a social/lifestyle venue.
- Mama Shelter: Lifestyle design-led boutique hotel brand with properties in Paris and across Europe; competes for the same fashion-, design- and experience-driven guest segment Maison ELLE targets, and uses a similar blend of restaurant, bar and event programming as ancillary revenue.
- Pulitzer Amsterdam: Lifestyle boutique hotel composed of restored 17th- and 18th-century canal houses near Amsterdam's major cultural attractions; the closest direct competitor to Maison ELLE Amsterdam in terms of size, design positioning and central-city leisure traveler mix.
- Brach Paris: Fashion- and wellness-forward lifestyle boutique hotel in Paris operated by Evok Collection; comparable to Maison ELLE Paris on combining fashion-brand design language, a strong wellness/spa offering, and a design-conscious traveler target.
- The Hoxton: Lifestyle boutique hotel brand operating in both Paris and Amsterdam with design-led rooms, social lobby spaces and curated F&B; directly comparable to Maison ELLE in city footprint, room count profile and aspirational lifestyle positioning.
- Citizen M: Design-driven boutique hotel operator present in multiple European cities including Paris and Amsterdam; competes for design-conscious short-stay urban travelers with compact, tech-enabled rooms and a similarly tight average rate band to Maison ELLE.
Broad incumbents
- Marriott International (W Hotels, EDITION, Autograph): Global incumbent whose lifestyle and design-led soft brands (W, EDITION, Autograph Collection) compete for the same fashion- and design-conscious urban traveler Maison ELLE serves; relevant as a benchmark for pricing, loyalty reach and franchise structures Maison ELLE could emulate.
- Accor (MGallery, Sofitel lifestyle brands): Large multi-brand hospitality group whose lifestyle and boutique collections (MGallery, Sofitel, Mama Shelter) directly overlap with Maison ELLE's category; represents both a primary competitive set and a potential strategic/franchise partner given Accor's scale in Paris and Amsterdam.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
maison elle social profiles
Digital presencemaison elle compliance and trust
Trust signalCompliance1 record
maison elle financial estimates
Financial estimateRevenue estimate
Valuation estimate
maison elle leadership team
Management profileNumber of profiles
Profiles1 record
maison elle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
maison elle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about maison elle
What does maison elle do?
Maison Elle operates two 4-star boutique hotels licensed from the ELLE magazine brand — a 25-room property in Paris 17th arrondissement near the Arc de Triomphe, and a 32-room property in a 19th-century building near Vondelpark in Amsterdam. The Paris location includes the Smiling Beauty spa (hammam, sauna, sensory shower, salt wall, massage and facial treatments), the Mattina breakfast restaurant, event salons for hire, and a concept store selling Maison Elle-branded lifestyle products and ready-to-wear fashion. Both properties offer event privatization and an ELLE-curated City Guide for guests.
Is maison elle a public or private company?
maison elle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was maison elle founded?
maison elle was founded in 2022.
Where is maison elle based?
maison elle is headquartered in Paris, France, in the Europe region.
How does maison elle make money?
Four revenue lines are on record. Hotel Room Bookings are the primary driver. The others are spa & Wellness Services (Smiling Beauty), events & Privatization and food & Beverage and Ancillary Services.
Who are maison elle's main competitors?
Direct peers on record are Le Pavillon de la Reine, Hotel Costes, MOB Hotel, Mama Shelter, Pulitzer Amsterdam, Brach Paris, The Hoxton and Citizen M. Broad incumbents are Marriott International (W Hotels, EDITION, Autograph) and Accor (MGallery, Sofitel lifestyle brands).
Does maison elle have an API?
No public API is recorded for maison elle.
What industry is maison elle in?
maison elle's product category is Boutique Hotels. Its primary akta.pro industry code is THAGADAF, Wellness-Lifestyle Boutique Hotels, with a secondary code of THAGADAB, Lifestyle & Social Hotels. Its NAICS code is 72111 and its SIC code is 7011.