DOMICOM

What DOMICOM does

DOMICOM GmbH is a Vienna-based digital performance marketing agency founded on 1 February 2016, operating as DOMICOM in the DACH region (Austria, Germany, Switzerland) with extension into selected Central European markets for B2B advertising. The company serves both SMEs (Mittelstand) and large enterprises with a consultative, strategy-first engagement model, offering a suite of services that includes strategic marketing consulting, lead generation, email marketing, display and native advertising, B2B advertising, and serverside tracking implementation. Its central technical assets are a proprietary first-party data pool of over 3.4 million Double-Opt-In email addresses in Austria (originally 2M+ in 2016, expanded to DACH by 2022), IP-based corporate-network identification across 750+ ÖNACE sectors, and a verified performance bundle combining display and native advertising with brand safety, fraud protection, and cookieless targeting.

The agency monetizes through a mix of media revenue (CPC, CPM, and CPL billing on display, native, and B2B ads; rental of its proprietary email database for branded newsletter campaigns), professional services (strategic consulting on monthly retainers or bespoke project fees, lead-generation engagements, serverside tracking migrations billed as one-time projects), and minimum booking thresholds (€5,000 net for B2B Ads). GTM is consultative-direct: prospective clients book strategy calls via Calendly, followed by custom proposals and either ongoing retainer or fixed-scope project engagements, with no resellers or marketplace distribution. Enterprise customer references include BMW, Mercedes-Benz, American Express, Abbott, Erste Bank, Qatar Airways, and Beiersdorf, while the SME segment represents the primary stated target with monthly-retainer cancellation terms and bespoke rather than packaged pricing.

The company remains privately held and founder-led, with Dominik Paulnsteiner as CEO and Christoph Brenner as Managing Partner (joined 2023). Headcount is small (listed at 1–10 employees, with 4+ confirmed historically), supported by strategic industry affiliations (DMVÖ, iab austria) and an internal data-and-targeting flywheel that has expanded from Austria into Germany, Switzerland, and four additional CEE countries for B2B campaigns.

Name

DOMICOM

Legal name

DOMICOM GmbH

Website

https://domicom.at

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

DOMICOM is a Vienna-based digital performance marketing agency serving SMEs and enterprises in the DACH region with cookieless advertising, first-party data targeting, lead generation, email marketing, B2B ads, and serverside tracking solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Media Planning & Execution (Display, Native, B2B Ads): DOMICOM plans and executes digital advertising campaigns across display, native, and B2B channels. Pricing follows performance-based models (CPC, CPL, CPM) or retainer arrangements. This is the core revenue stream, supported by proprietary data assets and targeting technology.
2. Strategic Consulting & Advisory: DOMICOM offers bespoke strategic marketing consulting, including situation analysis, strategy development, KPI definition, and ongoing account management. Billed via monthly retainers for ongoing partnerships or one-time project fees for comprehensive technical projects.
3. Standalone Newsletter / Email Marketing: DOMICOM monetizes its proprietary database of 3.4M+ DOI email addresses by renting targeted audience segments to advertisers. Revenue is generated per campaign, with pricing based on audience size, targeting specificity, and campaign scope. The service includes creative production, targeting, sending, and reporting.
4. Serverside Tracking Implementation: One-time project-based service for migrating client tracking infrastructure to serverside containers. Includes consulting, project management, technical migration, onboarding, and optional campaign checks. Billed as a one-time payment covering all actual expenses.
5. Lead Generation Campaigns: End-to-end lead generation services including campaign conception, execution, and transition to sales dialog. DOMICOM generates leads across digital channels (email, social, search, native) and delivers qualified contacts to clients' CRM systems. Revenue based on CPL (cost per lead) or retainer models.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

DOMICOM is a Vienna-based digital performance marketing agency that plans, executes, and optimizes advertising campaigns across display, native, B2B, and email channels. It sells strategic marketing consulting, lead generation, standalone newsletter advertising, B2B ads, and serverside tracking services, powered by its proprietary first-party data infrastructure of over 3.4 million Double-Opt-In email addresses in Austria.

Product overview

DOMICOM is a performance marketing agency offering a suite of advertising services built around cookieless advertising expertise and first-party data strategies. The core offering consists of strategic marketing consulting (Strategisches Marketing), lead generation (Leadgenerierung), email marketing (E-Mail-Marketing), display and native advertising (Display & Native Ads), and B2B advertising (B2B Ads). Supporting these are serverside tracking services and the proprietary Verified Performance Bundle which packages display and native ads with performance guarantees. The company positions itself as pioneers in cookieless advertising with over 8 years of experience and continuously developed data pools, offering services primarily for the Austrian market with expansion into the DACH region.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Marketing Bespoke strategic marketing consulting for SMEs and enterprises: situation analysis, strategy development with KPI definition, ongoing account management, scaling support, and reporting/optimization. Sold as monthly retainer or one-time project engagement.
• Lead Generation End-to-end lead generation across digital channels (email, social, search, native) delivering qualified contacts to clients' CRM systems. Includes campaign conception, execution, and transition to sales dialog. Billed on CPL or retainer.
• Email Marketing / Standalone Newsletter Newsletter advertising service providing access to DOMICOM's proprietary database of over 3.4 million DOI email addresses in Austria with demographic and interest-based targeting. Includes creative production, sending, and reporting.
• Display & Native Ads Display and native advertising using First Party Data and household databases for cookieless targeting. Includes ad verification across fraud/SIVT, brand safety, geo-targeting, and viewability. Sold via CPC and CPM models.
• B2B Ads B2B advertising with IP-based corporate network identification, targeting by business sector (750+ ÖNACE categories), company size, and geography across AT, DE, CH, CZ, IT, SI, SK, HU. Delivers over 100 million ad impressions per month with CPC billing. Minimum booking volume €5,000 net.
• Serverside Tracking Server-side tracking implementation that migrates pixels to server-hosted containers, bypassing ad-blockers and browser restrictions. Includes EU-based server hosting, tag manager adaptation, consent management, and tracking pixels for Google Ads, Analytics, Meta, and LinkedIn. Billed as one-time project fee.
• Verified Performance Bundle Proprietary digital marketing bundle combining Display & Native Ads with a performance guarantee. Combines First Party Data with household databases for cookieless targeting, plus ad verification across fraud/SIVT, brand safety, geo-targeting, and viewability.

Quantifiable outcome

• Over 500,000 leads generated across the DACH region
• +2 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CPX.click Marketing Technologies GmbHcoreStrategic or Co-development Partner · 1 January 2017Mid-2017 to 2018, DOMICOM merged with partners and participated in the management of CPX.click Marketing Technologies GmbH. This was a significant strategic partnership that expanded DOMICOM's reach and capabilities in the programmatic and digital marketing ecosystem.
• FH St. PöltenminorStrategic or Co-development PartnerManaging Partner Christoph Brenner serves as a lecturer at FH St. Pölten in the Dialogmarketing program. This academic partnership provides thought leadership exposure and access to emerging talent in the digital marketing field.
• DMVÖ (Dialog Marketing Verband Österreich)minorOthersDOMICOM leadership (Christoph Brenner as former Managing Director, Dominik Paulnsteiner as active member) maintains deep ties with the Austrian Dialog Marketing Association. The agency regularly presents at DMVÖ events and expert groups on marketing automation and performance marketing.
• iab austriaminorOthersDOMICOM is connected to iab austria through industry event participation and thought leadership. CEO Dominik Paulnsteiner shares knowledge on lead generation at iab austria events. The agency aligns with iab standards for digital advertising.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• xpose360: Augsburg-based performance marketing agency offering affiliate, lead generation, and data-driven performance campaigns. Comparable headcount profile and DACH-focused positioning with similar emphasis on measurable, performance-based client engagements.
• Pilot (formerly pilot Hamburg): German independent performance marketing agency headquartered in Hamburg. Directly comparable in service mix (performance media, lead generation, B2B targeting) and in operating as a mid-sized, founder-led German-speaking market specialist with proprietary data/tech assets - the natural head-to-head for DOMICOM in DACH.
• Trakken Web Solutions: Hamburg-based performance and digital marketing agency focused on affiliate, performance display, and lead generation. Closely matches DOMICOM's performance-media and first-party data orientation for SME and mid-market clients in DACH.

Others

• Publicis Groupe (DACH): Global advertising and marketing group with significant DACH operations across media, creative, and digital commerce. Relevant as a large-advertiser competitor / potential reseller for DOMICOM's B2B targeting assets but not a direct performance-agency substitute.

Regional players

• Hutter & Kretschmer (hxk): Austrian brand and digital agency serving DACH SMEs and mid-market. Closely comparable footprint (Vienna-based, SME Mittelstand focus) but a more brand/creative-led rather than performance/first-party-data model.

Broad incumbents

• Performance Media (Deutsche Telekom): Affiliate and performance marketing specialist within the Deutsche Telekom group. Highly comparable on measurable, B2B and B2C performance campaigns in the DACH market, with greater scale and balance-sheet support.
• Ströer Performance Group: German digital media and performance marketing arm of publicly listed Ströer SE. Comparable on display, native, and data-driven performance campaigns at scale; broader scope including media inventory and out-of-home vs. DOMICOM's pure agency/data model.
• GroupM Germany (WPP): Global media-buying network and WPP's DACH operations (Mindshare, Wavemaker, EssenceMediacom). Competes with DOMICOM for enterprise B2B display/native budgets and brings cross-channel planning scale that DOMICOM substitutes with proprietary first-party data.
• Dept: Large international digital agency network with strong DACH presence (formerly Kolle Rebbe, Scholz & Volkmer). Overlaps with DOMICOM on digital performance and creative work but competes across a far broader portfolio (engineering, brand, experience) and at larger budgets, rather than the Austrian SME/Mittelstand niche.

Emerging players

• Reachhero: Austrian content/influencer marketing platform with a strong first-party audience-data orientation. Overlaps with DOMICOM on data-driven reach in the Austrian market but is more narrowly focused on influencer-driven campaign execution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/domicom.at
• LinkedInlinkedin.com/company/domicom-at
• Instagraminstagram.com/domicom.at

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOMICOM