CPX Affiliate

What CPX Affiliate does

CPX Affiliate is a Dubai-headquartered affiliate marketing network operating primarily across the MENA region (UAE, KSA, KWT, QAT, BHR, EGY). Founded in 2015 and legally organized as ITCAN FZ LLE, the company connects e-commerce advertisers with a network of more than 10,000 active affiliates who promote brands through coupons, unique tracking links, and content on websites, blogs, apps, and social platforms. The company positions itself as the only UAE-based affiliate network to have participated in AWG Dubai 2022 and AWG Barcelona 2022, and competes for advertiser attention through flexible payout models (CPS, CPL, CPO) and 24/7 multilingual publisher support.

The core product surface comprises the CPX Affiliate Network Platform, a real-time Affiliate Dashboard for tracking sales and commissions, a CPX Coupon Platform with country-organized daily-verified discount codes, and an Advertiser Portal for brand-side offer management. The technology stack is conventional affiliate infrastructure — cookie and link-based attribution layered on top of commodity SaaS tools (HubSpot, Twilio, Azure, Firebase, Adjust, Amity, Kissflow, Moe Engage). There is no public API, no disclosed proprietary AI/ML, and no patents or trademarks on file. Advertiser logos include Noon, H&M, Sephora, Carrefour, Adidas, Lacoste, Mothercare, Namshi, Bloomingdales, and Ounass.

The business model is transaction-based: CPX earns a take rate or commission spread on qualified actions (sales, leads, or orders) routed through the network. Affiliates operate on tiered payout terms — a $300 minimum threshold for standard publishers with 60-working-day payment cycles, and a $12,000+/month threshold for premium publishers with 30-working-day payment terms. The company reports $100M in client GMV but does not disclose its own revenue, funding, or headcount growth metrics, and is privately held with no institutional investors identified.

Name

CPX Affiliate

Legal name

ITCAN FZ LLE

Website

https://cpxaffiliate.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

CPX Affiliate is a Dubai-based affiliate marketing network operating across MENA, connecting 10,000+ affiliates with major e-commerce advertisers (Noon, H&M, Sephora, Carrefour, Adidas) via CPS, CPL, and CPO commission models and a multi-country coupon and tracking platform.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Network / Performance Marketing Platform

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAMALAI

Affiliate Marketing & Partner Networks

Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

SECONDARYMPAAACAD

Affiliate Marketing & Partner Program Management

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

SECONDARYBPAFACAE

Affiliate & Partner Marketing (Performance Partnerships)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

Keywords

• Affiliate marketing network
• Performance marketing platform
• Cost per sale tracking
• Coupon affiliate program
• Influencer monetization platform

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Commissions (CPS/CPL/CPO): CPX earns revenue by taking a commission on qualified actions generated through its affiliate network. Affiliates earn commission per sale (CPS), per lead (CPL), or per order (CPO). The flexible payout model allows affiliates to choose different commission structures.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

CPX Affiliate operates an affiliate marketing network in the MENA region that connects e-commerce brands and advertisers with a network of 10,000+ publishers, influencers, and content creators. The platform enables brands to acquire high-quality traffic through performance-based campaigns, while affiliates monetize their digital content by promoting coupons and tracking links on their websites, blogs, apps, and social media. Revenue is generated through commissions on qualified actions (sales, leads, or orders) routed through the network.

Product overview

CPX Affiliate operates as a MENA-focused affiliate marketing network built around a central platform that connects brands with diverse publishers and influencers. The core product is the CPX Affiliate Network Platform, which supports flexible payout models (cost per sale, cost per lead, cost per order). This platform is complemented by an Affiliate Dashboard for real-time sales tracking and commission management, a Coupon Platform aggregating verified discount codes for brand partners across MENA countries, and an Advertiser Portal for brands to list offers and manage partnerships. The platform also provides a full Arabic-language interface to serve the Arab-speaking MENA market.

Differentiator

Problem solved

Functional benefit

Products and services

• CPX Affiliate Network Platform The main affiliate marketing network platform that connects brands and advertisers with affiliates and influencers. Enables publishers to monetize digital content by promoting brands through coupons, tracking links, and affiliate campaigns, with flexible payout models including cost per sale, lead, and order.
• Affiliate Dashboard A real-time self-serve dashboard that enables affiliates to request trackers and coupons, monitor sales and commissions earned, and manage their assigned coupons through a 'my coupons' section.
• CPX Coupon Platform A curated collection of discount coupons and voucher codes for brand partners, organized by country (UAE, KSA, KWT, QAT, BAH, EGY). CPX's team verifies each code and its expiry date daily to ensure validity for affiliates promoting brands.
• CPX Advertiser Portal A dedicated platform for advertisers and brands to list their offers within the CPX affiliate network, access tracking and analytics, and manage their affiliate partnerships.
• Arabic Language Interface A full Arabic-language version of the CPX platform, including Arabic homepage, navigation, and account management, serving the MENA region's Arabic-speaking affiliates and advertisers.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Three partnerships are on record, tiered parent company, flagship and core.

• Al Taathir Marketing Managementparent companyOthersAl Taathir Marketing Management is the parent company that powers CPX Affiliate. The company is the legal entity behind the affiliate network operation.
• AWG (Affiliate World Global)flagshipGTM or Marketing PartnerCPX was the only affiliate marketing network from UAE to participate in AWG Dubai 2022 and AWG Barcelona 2022. These are the biggest affiliate marketing events where CPX networked with global affiliate marketers and met advertisers seeking partnerships.
• Affiliate Grand Slam (AGS)coreGTM or Marketing PartnerCPX participated in Affiliate Grand Slam 2022, another major affiliate marketing industry event for networking and partnership building.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CJ Affiliate: One of the largest global affiliate marketing networks (formerly Commission Junction), providing tracking, reporting, and global advertiser-publisher matching. Directly comparable to CPX on the core affiliate network business model and customer type (enterprise brands and publishers).
• Rakuten Advertising: Global affiliate and performance marketing network offering brand-publisher matching, cross-device tracking, and international expansion services. Comparable to CPX in business model and target customer (mid-market and enterprise brands seeking affiliate-driven traffic).
• PartnerStack: SaaS-focused partner and affiliate management platform that automates partner onboarding, tracking, and payouts. While more SaaS-vertical focused, it competes with CPX for affiliate-driven customer acquisition budgets and shares the same commission-tracking technology foundation.
• Admitad: Global affiliate marketing network with strong presence in EMEA and emerging markets, offering CPS/CPL/CPI payouts to publishers. Direct competitor to CPX, particularly in MENA and emerging-market regions, with similar payout flexibility and publisher network model.
• Adsterra: Global ad network offering performance-based ad serving including affiliate and CPA campaigns. Comparable to CPX on the performance/CPA payout model and publisher-monetization angle, though Adsterra is more ad-network than affiliate-network focused.
• impact.com: Global partner and affiliate marketing platform offering tracking, attribution, and payout automation for brands and partners. Direct competitor to CPX in the affiliate network space, though impact.com is significantly larger and serves global enterprise brands across multiple geographies.
• ArabClicks: MENA-focused affiliate marketing network operating across the Arab world, offering CPA/CPL/CPS programs to advertisers and publishers. The closest regional peer to CPX, competing directly for the same advertisers, affiliates, and brand budgets in the MENA performance marketing space.
• AWIN: Global affiliate marketing network operating across multiple regions with a focus on connecting advertisers and publishers. Directly comparable to CPX's network model, with AWIN operating at much greater scale and including MENA presence that competes for the same advertisers.
• Webgains: International affiliate marketing network connecting advertisers with global publishers. Operates a similar two-sided marketplace model to CPX and serves overlapping advertiser categories including fashion, beauty, and retail.

Regional players

• ArabyAds: MENA-focused digital advertising platform offering affiliate marketing, programmatic, and influencer solutions. Comparable to CPX as a regional performance marketing provider serving the same MENA advertiser base, though with a broader multi-channel portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CPX_Affiliate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPX Affiliate