Rtl Lëtzebuerg
RTL Lëtzebuerg is a Luxembourg-based multi-platform media company operating broadcast television, radio, news portals, and streaming (RTL Play) for audiences in Luxembourg and the Greater Region across Luxembourgish, French, English, and German. It is a subsidiary of RTL Group and monetizes primarily through advertising via IPLuxembourg, supplemented by newsletters and premium SMS services.
- Company typePrivate
- Founded1997
- HeadquartersKirchberg, Luxembourg
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Rtl Lëtzebuerg does
RTL Lëtzebuerg is a Luxembourg-based, privately held multi-platform media company (legal entity CLT-UFA S.A.) that operates broadcast and digital media properties across television, radio, web, mobile, and streaming for audiences in Luxembourg and the Greater Region. The company is a subsidiary of the RTL Group, and its core products include RTL Télé Lëtzebuerg (television), RTL Radio Lëtzebuerg (radio), the RTL.lu news portal, RTL Today (English-language) and RTL Infos (French-language) sub-brand portals, and RTL Play (video-on-demand and live streaming platform). The product surface also encompasses modular editorial verticals: sports, culture, mobility, lifestyle, weather, gaming, photo galleries, jobs (integrated with ADEM and Moovijob listings), real estate, and a user account system ("Mäin RTL") with cross-channel identity, alongside scheduled email newsletters and RSS feeds.
Underlying technology consists of a multi-platform broadcast and digital media infrastructure supporting television, radio, and streaming distribution. The platform supports content delivery in four languages (Luxembourgish, French, English, German) and integrates a standard martech/identity/ad-tech stack including BCE for hosting and backups, OneSignal for push notifications, Gigya (SAP) for identity, Google Analytics for analytics, Permutive and Adnuntius for advertising and audience measurement, Qualifio for quizzes and surveys, Didomi for consent, mPulse for SMS relay, and Infogram for infographics. Distribution channels span cable/satellite/DTT television, FM/online radio, web browsers, mobile applications, RSS syndication, and multiple newsletter editions.
RTL Lëtzebuerg's business model is primarily advertising-led, with IPLuxembourg serving as the regie (advertising sales house) for RTL's digital properties. Secondary revenue streams include freemium email newsletter subscriptions, premium-SMS-based interactive games and competitions (age-gated 16+, with partial reimbursement up to €0.50 per message within 15 business days post-game), and broadcast licensing (television and radio carriage and content rights). The customer base is two-sided: end consumers (general public in Luxembourg and the Greater Region) form the audience side, while advertisers and business partners represent the monetization side. Pricing is not publicly disclosed; commercial inquiries are routed through IPLuxembourg at ipl.lu.
Rtl Lëtzebuerg firmographics
Firmographics- Name
- Rtl Lëtzebuerg
- Legal name
- CLT-UFA S.A.
- Website
- https://rtl.lu
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RTL Lëtzebuerg is a Luxembourg-based multi-platform media company operating broadcast television, radio, news portals, and streaming (RTL Play) for audiences in Luxembourg and the Greater Region across Luxembourgish, French, English, and German. It is a subsidiary of RTL Group and monetizes primarily through advertising via IPLuxembourg, supplemented by newsletters and premium SMS services.
- Ownership category
- akta.pro rank
Rtl Lëtzebuerg industry classification
Industry- Product category
- Broadcast Media & Digital News
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Television Broadcasting Stations (4833), Communications Services, Nec (4899)
- akta.pro primary industry
- International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ)
- akta.pro secondary industries
- Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), News OTT & Live News Streaming Channels (MPABAHAK), 24/7 National & International News Channels (MPABAIAA)
Keywords
Where Rtl Lëtzebuerg is headquartered
LocationHeadquarters
- HQ city
- Kirchberg
- HQ country
- Luxembourg
- HQ region
- Europe
Offices1 record
Markets served
Rtl Lëtzebuerg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Advertising Revenue: Primary revenue stream from digital and broadcast advertising. The site operates IPLuxembourg as its advertising regie (advertising representative) for placing ads on RTL.lu and other digital properties.
- Subscription/Newsletters: Email newsletter services providing daily headlines and specialized newsletters (sport, French-language news, English news) to subscribers. Users can subscribe to multiple daily and weekly newsletter editions.
- Premium SMS Games: Premium SMS-based games and competitions where participants pay elevated rates for SMS participation. Participation restricted to users 16 years and older.
- Broadcast Licensing: Television and radio broadcasting services across multiple channels including RTL Télé Lëtzebuerg and RTL Radio Lëtzebuerg, potentially including carriage fees and content licensing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Newsletter subscriptions available in multiple editions |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Rtl Lëtzebuerg product offering
Product offeringCore offering
RTL Lëtzebuerg operates a multi-platform media ecosystem broadcasting television (RTL Télé Lëtzebuerg) and radio (RTL Radio Lëtzebuerg) while delivering news, sports, culture, and entertainment content digitally via the RTL.lu news portal, RTL Today (English), RTL Infos (French), and the RTL Play video-on-demand streaming platform. The company produces original Luxembourg-focused content in Luxembourgish, French, English, and German, covering local, national, regional (Greater Region), and international news alongside sports events such as Tour de France and Football World Cup.
Product overview
RTL Lëtzebuerg operates a multi-platform media ecosystem centered on RTL.lu as its primary news portal, supplemented by RTL Today (English) and RTL Infos (French) sub-brands. The portfolio includes video streaming (RTL Play), television (RTL Télé), radio broadcasting (RTL Radio), and extensive digital content modules covering sports, culture, gaming, weather, mobility, lifestyle, real estate, jobs, and newsletters. The company functions as Luxembourg's leading news and entertainment provider, serving audiences across Luxembourgish, French, and English languages with both broadcast and digital-first content.
Differentiator
Problem solved
Functional benefit
Brands
- RTL Radio Lëtzebuerg: Radio broadcasting service providing music, news, and entertainment programming in Luxembourgish.
- RTL Télé Lëtzebuerg
- RTL Play
Products and services
- RTL.lu News Portal The main RTL news portal for Luxembourg, the Greater Region, and the world, providing national, regional, and international news, sports, culture, entertainment, mobility, lifestyle, gaming, and weather content to Luxembourgish-speaking consumers.
- RTL Today English-language news portal providing Luxembourg and international news for English-speaking audiences in Luxembourg.
- RTL Infos French-language news portal covering Luxembourg national, international, and lifestyle content for French-speaking audiences.
- RTL Play Video-on-demand and streaming platform offering RTL-branded TV shows, series, programs, and exclusive content accessible via web and mobile applications, providing live and on-demand access to broadcast content.
- RTL Radio Lëtzebuerg Radio broadcasting service delivering music programming, news updates, and audio content across Luxembourg and the Greater Region.
- RTL Télé Lëtzebuerg Television broadcasting service offering news, sports, entertainment, and cultural programming distributed via cable, satellite, and digital terrestrial television in Luxembourg and surrounding regions.
- RTL Newsletter Service Email newsletter service with multiple free editions including Daily Gazette, Sports Newspaper, French 'L'info en 5minutes', and English 'The Day Today' delivered at scheduled times throughout the day.
Companies that use Rtl Lëtzebuerg
Customer profileSegments2 records
Ideal customer profiles2 records
Rtl Lëtzebuerg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature3 records
Rtl Lëtzebuerg partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- IPLuxembourgcoreIPLuxembourg (IP Luxembourg) serves as the advertising representative (regie) for RTL.lu, handling commercial advertising inquiries and placements on RTL's digital properties. Contact: ipl.lu
- BCE - Broadcasting Center Europe S.A.coreBCE provides hosting services for RTL's websites and performs data backups. Located in Luxembourg, BCE is a trusted infrastructure partner for RTL's digital operations.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Rtl Lëtzebuerg competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rtl Lëtzebuerg social profiles
Digital presenceRtl Lëtzebuerg compliance and trust
Trust signalCompliance1 record
Rtl Lëtzebuerg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rtl Lëtzebuerg leadership team
Management profileNumber of profiles
Rtl Lëtzebuerg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rtl Lëtzebuerg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rtl Lëtzebuerg
What does Rtl Lëtzebuerg do?
RTL Lëtzebuerg operates a multi-platform media ecosystem broadcasting television (RTL Télé Lëtzebuerg) and radio (RTL Radio Lëtzebuerg) while delivering news, sports, culture, and entertainment content digitally via the RTL.lu news portal, RTL Today (English), RTL Infos (French), and the RTL Play video-on-demand streaming platform. The company produces original Luxembourg-focused content in Luxembourgish, French, English, and German, covering local, national, regional (Greater Region), and international news alongside sports events such as Tour de France and Football World Cup.
Is Rtl Lëtzebuerg a public or private company?
Rtl Lëtzebuerg is a private company. It is classified as corporate owned and is currently operating.
When was Rtl Lëtzebuerg founded?
Rtl Lëtzebuerg was founded in 1997. It employs 101 to 250 people.
Where is Rtl Lëtzebuerg based?
Rtl Lëtzebuerg is headquartered in Kirchberg, Luxembourg, in the Europe region.
How does Rtl Lëtzebuerg make money?
Four revenue lines are on record. Advertising Revenue is the primary driver. The others are subscription/Newsletters, premium SMS Games and broadcast Licensing.
Does Rtl Lëtzebuerg have an API?
No public API is recorded for Rtl Lëtzebuerg.
What industry is Rtl Lëtzebuerg in?
Rtl Lëtzebuerg's product category is Broadcast Media & Digital News. Its primary akta.pro industry code is MPABAEAJ, International TV Broadcasters (Free-to-Air/Satellite/Cable), with a secondary code of MPAIAEAG, Talk/News/Sports Radio Networks & Syndication. Its NAICS code is 51621 and its SIC code is 4833.