What IP Luxembourg does

IP Luxembourg Sàrl is a privately held multimedia advertising sales house (régie publicitaire) headquartered in Luxembourg City and operating as the commercial advertising arm of RTL Group in Luxembourg. Founded in 1963 and employing approximately 60 people across Sales, IP DIGITAL, IP OOH, Marketing & Communication, Backoffice, IP Productions, and IT, the company sells advertising inventory across six media channels: radio (RTL Radio Lëtzebuerg, Eldoradio, RTL Today Radio, RTL RADIO), television (RTL Télé Lëtzebuerg, TF1), digital (RTL Lëtzebuerg, RTL INFOS, RTL TODAY, RTL PLAY, RTL LIVE ARENA, TF1+, Azerion, Samsung TV Plus, DAZN), cinema (Kinepolis, Cinextdoor, Caramba Cinemas, Ciné Sura — 37 screens nationally), and out-of-home (Tramedia tram, Transit bus, Belle Etoile Shopping Center, GRIDX, Fly/Luxair in-flight, Sur-mesure custom). Its IP SELECT platform provides data-driven audience targeting using zero- and first-party data, segmentation, retargeting, and themed mySELECT packages, while IP Productions delivers in-house audiovisual content creation.

The company monetizes advertising through commission-based sales of media inventory to national and local advertisers, media agencies, and cross-border campaigns targeting the Greater Region (Belgium, France, Germany). Pricing is quote-based and channel-specific, with unit pricing for OOH (e.g., GRIDX at 1,580 EUR per week for 12 screens), multi-channel packages such as Pack Impact/Impact+, and weekly to multi-year contract cadences. Distribution is predominantly direct sales through a structured account management organization, supported by international sales channels via RTL AdAlliance and TF1 Publicité for cross-border campaigns. The company also offers marketing research, audience analysis, and media planning services, and is GDPR- and CCPA-compliant, with WCAG accessibility commitments.

IP Luxembourg's strategic positioning rests on the exclusive RTL Group relationship in Luxembourg, which gives it unmatched access to dominant radio and TV audiences, complemented by partnerships with Tech/streaming platforms (Samsung TV Plus, DAZN, Azerion), transit and retail OOH operators (Luxtram, TICE, Belle Etoile, GRIDX, Luxair), and cinema chains (Kinepolis, Cinextdoor, Caramba, Ciné Sura). The company's primary customer segments are national and local advertisers, media planning clients, data-driven digital advertisers, and international/cross-border campaigns, all served through a unified sales motion. No revenue figures, funding rounds, or M&A activity are disclosed.

Name

IP Luxembourg

Legal name

IP Luxembourg Sàrl

Website

https://ipl.lu

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

IP Luxembourg Sàrl is the exclusive advertising sales house for RTL Group in Luxembourg, selling radio, TV, digital, cinema, and out-of-home inventory across the country and Greater Region, with an in-house data targeting platform (IP SELECT) and audiovisual production arm (IP Productions).

Ownership category

akta.pro rank

Headquarters

HQ city

Luxembourg

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising Sales: Sale of advertising inventory across radio stations including RTL Radio Lëtzebuerg, Eldoradio, RTL Today Radio, and RTL RADIO. Revenue generated through spot advertising, sponsorships, and digital extensions.
2. TV Advertising Sales: Sale of television advertising inventory including RTL Télé Lëtzebuerg and TF1 channels, including spot advertising and digital options.
3. Digital Advertising Sales: Comprehensive digital advertising sales across RTL Lëtzebuerg, RTL INFOS, RTL TODAY, RTL PLAY, RTL LIVE ARENA, TF1+, Azerion, Eldoradio, Samsung TV PLUS, and DAZN. Includes display, video (in-stream/out-stream), native advertising, programmatic capabilities, and data-driven targeting through IP SELECT.
4. Cinema Advertising Sales: Sale of cinema advertising inventory across Kinepolis (Kirchberg and Belval), Cinextdoor (7 cinemas, 12 screens), Caramba Cinemas, and Ciné Sura networks. Includes OOH and DOOH placements, suspended billboards, and distribution services.
5. Out-of-Home Advertising Sales: OOH and DOOH advertising sales across multiple networks: Tramedia (tram advertising), Transit (bus advertising), Shopping Center (Belle Etoile), GRIDX (lifestyle center), Fly (in-flight), and custom/covering solutions.
6. IP Productions: Audiovisual production services including audio creations, video productions, digital content, and print materials for advertising campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

IP Luxembourg is the advertising sales house (régie publicitaire) for RTL Group media properties in Luxembourg, selling advertising inventory across radio, television, digital platforms, cinema, and out-of-home networks. The company provides multi-channel advertising campaigns, data-driven audience targeting via its IP SELECT platform, and integrated media planning services to advertisers and agencies.

Product overview

IP Luxembourg operates as a comprehensive multimedia advertising network (régie publicitaire plurimédia) offering advertising solutions across radio, television, digital platforms, cinema, and out-of-home (OOH) media. The portfolio includes flagship radio stations (RTL Radio Lëtzebuerg, Eldoradio, RTL Today Radio, RTL RADIO), TV channels (RTL Télé Lëtzebuerg, TF1), digital platforms (RTL Lëtzebuerg, RTL INFOS, RTL TODAY, RTL PLAY, RTL LIVE ARENA, TF1+, Samsung TV PLUS, DAZN), cinema advertising networks (Kinepolis, Cinextdoor, Caramba Cinemas, Ciné Sura covering 37 screens nationwide), and out-of-home solutions (Tramedia tram network with 184 DOOH screens, Transit bus advertising, Shopping Center DOOH at Belle Etoile, GRIDX premium lifestyle network, Fly in-flight Luxair advertising, and custom Sur-mesure OOH projects). The IP SELECT platform provides data-driven audience targeting with zero/first-party data, segmentation, retargeting, and themed mySELECT packages. IP PRODUCTIONS offers audiovisual content creation. The company also provides comprehensive marketing research and media planning services. Digital advertising formats span display (Billboard, Halfpage, IMU, Leaderboard, Roadblock, Splashpage), mobile, multi-device, video (in-stream and out-stream), and native advertising across RTL digital properties, TF1+, Samsung TV PLUS, DAZN, and Azerion networks.

Differentiator

Problem solved

Functional benefit

Brands

• IP DIGITAL: Digital advertising solutions including website design, project management, design, content integration, training, hosting and support
• IP OOH
• IP PRODUCTIONS
• IP SELECT
• IP Productions

Products and services

• Radio Advertising Sale of advertising inventory across radio stations including RTL Radio Lëtzebuerg, Eldoradio, RTL Today Radio, and RTL RADIO, including spot advertising, sponsorships, and digital extensions, for advertisers and media agencies.
• Television Advertising Sale of television advertising inventory including RTL Télé Lëtzebuerg and TF1 channels, including spot advertising and digital options, for advertisers and media agencies.
• Digital Advertising Comprehensive digital advertising sales across RTL Lëtzebuerg, RTL INFOS, RTL TODAY, RTL PLAY, RTL LIVE ARENA, TF1+, Azerion, Eldoradio, Samsung TV PLUS, and DAZN, including display, video (in-stream/out-stream), native advertising, programmatic capabilities, and data-driven targeting through IP SELECT.
• Cinema Advertising Sale of cinema advertising inventory across Kinepolis (Kirchberg and Belval), Cinextdoor (7 cinemas, 12 screens), Caramba Cinemas, and Ciné Sura networks, covering 37 cinema screens nationwide in Luxembourg.
• Out-of-Home Advertising OOH and DOOH advertising sales across multiple networks: Tramedia (tram advertising with 184 screens across 24 tram stations), Transit (bus advertising in southern Luxembourg), Shopping Center (Belle Etoile with 100,000 weekly visitors), GRIDX (lifestyle center, 12 screens), Fly (in-flight on Luxair reaching 168,180 devices in 2025), and custom covering solutions.
• IP SELECT Audience Targeting Platform Data-driven audience targeting platform leveraging zero and first-party data capabilities, offering manual digital media selectivity, audience segmentation (affinity, intent-based, socio-demographic), retargeting, themed mySELECT packages, guaranteed KPIs, campaign optimization and management, quality checks, and transparent reporting.
• IP PRODUCTIONS Audiovisual Production Audiovisual production services including radio spots, cinema films, corporate videos, web tutorials, and creative content production across audio, video, digital, and print formats for advertising campaigns.
• Marketing & Media Planning Services Marketing research and communication services including audience analysis, advertising investment analysis, market studies, media planning, market-specific guidance for Luxembourg and the Greater Region, international resource access, and production optimization for advertisers.

Quantifiable outcome

• 76% of southern Luxembourg residents have seen transit advertising
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature4 records

Partnerships

20 partnerships are on record, tiered core, secondary and supporting.

• RTL GroupcoreOthersParent company and primary shareholder. IP Luxembourg is a member of RTL Group and operates as the group's advertising sales representative in Luxembourg, selling inventory across RTL Group media properties.
• TF1 PublicitécoreChannel Partner/ Reseller/ DistributorAdvertising sales partnership for TF1 channel inventory in Luxembourg. Located at 1 quai du Point du Jour, F-92100 Boulogne Billancourt, France.
• AZERIONcoreTechnology or IntegrationTechnology and data partnership for international digital advertising solutions. Azerion provides programmatic capabilities and international digital site inventory with Luxembourg-specific geolocation features.
• Luxtram S.A.coreStrategic or Co-development PartnerStrategic partnership for tram-based advertising (Tramedia network). IP Luxembourg sells advertising on the Luxembourg City tram system reaching 125,000 daily passengers across 24 stations.
• Luxair S.A.coreStrategic or Co-development PartnerPartnership for in-flight advertising (Fly platform). IP Luxembourg sells advertising accessible via Luxair wifi to passengers during flights, reaching 168,180 unique devices in 2025.
• Kinepolis (Utopia S.A.)coreChannel Partner/ Reseller/ DistributorCinema advertising partnership with Kinepolis Kirchberg and Kinepolis Belval multiplexes. IP Luxembourg sells OOH and DOOH advertising across these cinema locations.
• Caramba CinemassecondaryChannel Partner/ Reseller/ DistributorCinema advertising partnership covering CineKursaal Rumelange and CineWaasserhaus Mondorf-les-Bains locations.
• Cinextdoor NetworksecondaryChannel Partner/ Reseller/ DistributorPartnership with 7 cinemas and 12 screens across Luxembourg including Ciné Scala Diekirch, Ciné Starlight Dudelange, Ciné Orion Troisvierges, and others.
• ADMINISTRATION DES TRANSPORTS PUBLICSsecondaryStrategic or Co-development PartnerTransit advertising partnership for TICE bus network covering southern Luxembourg. Reaches 76% of southern Luxembourg residents.
• GRIDX Management SAsecondaryChannel Partner/ Reseller/ DistributorDOOH advertising partnership for GRIDX lifestyle and multi-experience destination. Network of 12 screens with premium targeting capabilities.
• RTL AdAlliancecoreChannel Partner/ Reseller/ DistributorInternational advertising sales channel for cross-border campaigns across RTL Group markets in Europe.
• Broadcasting Center Europe S.A.secondaryTechnology or IntegrationTechnical partner for broadcasting and audiovisual production services, part of the RTL Group ecosystem.
• Belle Etoile Shopping Center (Assex)secondaryChannel Partner/ Reseller/ DistributorShopping center DOOH advertising partnership reaching 100,000 weekly visitors. Maximum 3 advertisers per location.
• GooglesupportingTechnology or IntegrationTechnology partner providing advertising technology infrastructure including DoubleClick, Google Maps, Google WebFonts, and cloud services.
• Amazon Web Services (AWS)supportingTechnology or IntegrationCloud infrastructure services for IP Luxembourg's digital advertising platform and web operations.
• MicrosoftsupportingTechnology or IntegrationTechnology partner providing software and cloud services for business operations.
• MailChimp (The Rocket Science Group)supportingTechnology or IntegrationEmail marketing automation platform for newsletter and customer communication.
• DeepL GmbHsupportingTechnology or IntegrationTranslation technology partner supporting multilingual content for Luxembourg's German, French, and Luxembourgish markets.
• SamsungcoreChannel Partner/ Reseller/ DistributorPartnership for Samsung TV Plus advertising inventory reaching 110,000 connected TVs in Luxembourg.
• DAZNcoreChannel Partner/ Reseller/ DistributorPartnership for DAZN sports streaming advertising inventory in Luxembourg, reaching engaged sports audiences.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Mediahuis: Belgian media group with radio (Qmusic, Joe), digital news, and classifieds platforms. Comparable as a Benelux multi-channel media company selling advertising across radio, digital, and print channels targeting advertisers in the same Greater Region.
• RTL Group: IP Luxembourg's parent company and Europe's largest broadcaster. Comparable as a broad incumbent in the same media/advertising space, though RTL Group operates at international scale and many of its media assets are the inventory IP Luxembourg sells.
• Lagardère Publicité: French multimedia advertising sales house for Lagardère media assets (radio, digital, press). Comparable as a regie publicitaire model in a neighboring market, operating similar multi-channel sales and direct advertiser relationships.
• ProSiebenSat.1 Media: German broadcaster with TV, digital, and streaming advertising inventory (SevenOne Media sales house). Comparable as a European broadcaster-regie combination selling multi-channel ad inventory to advertisers in markets adjacent to Luxembourg's Greater Region.
• DPG Media: Belgian/Dutch media conglomerate operating radio, TV, digital, and print assets with in-house advertising sales. Comparable as a Benelux-region media group with similar multi-channel advertising inventory and cross-border reach into the Greater Region.
• JCDecaux: Global leader in out-of-home advertising. Comparable as a large OOH sales house with transit, street furniture, and DOOH inventory — categories where IP Luxembourg also sells (Tramedia, Transit, GRIDX) — though at a vastly larger geographic scale.

Direct peers

• RTL AdAlliance: RTL Group's international advertising sales house for cross-border campaigns across European markets. Directly comparable as a sister RTL Group media sales regie executing the same commercial model (selling RTL inventory to advertisers) at a broader geographic scale.
• TF1 Publicité: Advertising sales house for TF1 Group in France. Highly comparable business model — sells TV, digital, and streaming advertising inventory to French advertisers — and is also an active partnership channel that IP Luxembourg uses for TF1 inventory sales in Luxembourg.

Regional players

• Maison Moderne: Luxembourg-based media company publishing business news (Paperjam) and operating digital platforms. Comparable as another Luxembourg-headquartered media player competing for the same local advertiser spend across digital and print channels.

Emerging players

• Azerion: European digital advertising and content platform, listed technology partner for IP SELECT. Comparable as a digital ad-tech platform serving advertisers across Europe with programmatic, audience targeting, and publisher monetization capabilities similar to IP Luxembourg's digital arm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IPLuxembourg
• LinkedInlinkedin.com/company/ipl-group-clt-rtl-
• Instagraminstagram.com/ip_luxembourg
• Xx.com/IP_Luxembourg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IP Luxembourg