Funky Feet
- Company typePrivate
- Founded2009
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
Funky Feet firmographics
Firmographics- Name
- Funky Feet
- Legal name
- Funky Feet School of Dance and Performing Arts
- Website
- https://funkyfeetperformingarts.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Ownership category
- akta.pro rank
Funky Feet industry classification
Industry- Product category
- Performing Arts Education
- NAICS
- Dance Companies (711120)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Youth/Student & Community Dance Recitals (MPAGADAI), Dance Fitness Classes (e.g., Zumba) (HSADABAD)
Keywords
Funky Feet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Dance and Performing Arts Classes: Recurring term-based tuition fees for dance and performing arts classes including ballet, modern, contemporary, tap, street, singing, drama, acro, musical theatre, jazz technique, and limbering for students aged 2.5 years through adults.
- Uniform and Dancewear Sales: Retail sales of branded merchandise including leotards, tights, shoes, hoodies, t-shirts, and dance accessories through the school's online shop.
- Party Packages and Event Services: Birthday party packages, first dance wedding packages, and hen party dance experiences offered as one-time services with customized pricing.
- Costume Hire: Rental service for dance costumes, fancy dress costumes, and ball gowns for school shows, parties, and formal events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Dance Class Fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Funky Feet product offering
Product offeringCore offering
Funky Feet is a community dance and performing arts school that delivers weekly in-person instruction across ballet, modern, contemporary, tap, street, jazz, acro, musical theatre, singing, and drama for students aged 2.5 years through adults at Langley School in Loddon, Norwich. The school supplements its classes with ISTD examination preparation, a competition team, performance opportunities, party and event services, costume hire, and a branded online dancewear shop.
Product overview
Funky Feet School of Dance & Performing Arts offers a comprehensive performing arts education program centered around dance instruction across multiple disciplines (Ballet, Tap, Contemporary, Modern, Jazz, Acro, Street/Commercial, Limbering, Musical Theatre) and Singing and Drama classes. The school provides classes for children from age 2.5 years through to adults. Beyond core instruction, the portfolio includes exam preparation (ISTD syllabus), a Competition Team, and performance opportunities including annual productions. Additional services include Costume Hire, Birthday Party Packages, First Dance Packages for weddings, and Hen Party Dance Experiences. The school also operates an online Dancewear Shop selling branded merchandise and dance supplies. In 2020, The Funky Theatre Company was launched as a subsidiary to fund arts projects in the community.
Differentiator
Problem solved
Functional benefit
Brands
- The Funky Theatre Company: A company launched in 2020 to put on performances to raise money to fund arts projects in the local community, including performing arts days for local schools and tackling tricky subjects like bullying and mental health
Products and services
- Dance Classes Weekly in-person dance instruction in Ballet, Tap, Contemporary, Modern, Jazz Technique, Acro, Street/Commercial, Limbering, and Musical Theatre for students aged 2.5 years to adults, delivered at Langley School in Loddon, Norwich.
- Singing Classes Performance singing instruction covering vocal technique, pitch control, projection, repertoire, and ensemble singing as part of triple-threat training (dance, act, sing) for children and adults.
- Drama Classes Drama instruction added to complete the holistic approach to performing arts education, covering performance skills, characterisation, and stagecraft for children and adults.
- Costume Hire
Companies that use Funky Feet
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Funky Feet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Funky Feet partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, supporting and minor.
- Imperial Society of Teachers of Dancing (ISTD)coreThe ISTD is the examining body for dance qualifications. Funky Feet students have the opportunity to take exams through the ISTD syllabus, which provides recognized qualifications. As students progress through grades, they can earn valuable UCAS points for higher education applications. This partnership provides formal credentialing and structured curriculum for ballet, modern, tap, and other dance disciplines.
- Class Manager / MembermeistersupportingOnline class management systems used by Funky Feet to manage registrations, class enrollments, and student information. These platforms enable parents to register students, manage attendance, and communicate with the school.
- MailChimpsupportingEmail marketing platform used for parent communications, class updates, event announcements, and marketing communications. Supports the school's communication with families regarding classes, performances, and events.
- Royal Academy of DanceminorMentioned in the privacy policy as a potential external examination body with whom student data may be shared for examination purposes. Not the primary examining body (which is ISTD).
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Funky Feet competitors and assessment
Company assessmentBroad incumbents
- Italia Conti Academy of Theatre Arts: Long-established London performing arts school offering dance, drama, and singing training with vocational pathways. Comparable in its multi-discipline 'triple threat' curriculum and aspiration to feed the West End and touring industry, though operates at substantially larger scale.
- Sylvia Young Theatre School: London-based performing arts school known for placing students in West End and mainstream entertainment. Comparable in curriculum breadth (dance, drama, singing) and focus on professional-track outcomes, though serves a more audition-selected cohort at significantly higher price points.
- Pineapple Dance Studios: Iconic London dance studio offering open classes, hire space, and structured training across multiple dance styles. Comparable in multi-discipline dance offering (ballet, contemporary, jazz, street) and adult class segment, though primarily a studio-rental and adult-class model rather than a children's school.
- Stagecoach Performing Arts: Largest UK franchised performing arts school network offering dance, drama, and singing classes for children. Operates on a franchise model with hundreds of locations, directly comparable curriculum mix and age range, and represents the dominant scaled competitor in the same UK market Funky Feet serves.
Regional players
- DanceEast: Regional dance development organisation based in Ipswich offering classes, workshops, and performances across multiple dance styles. Directly comparable as an East of England dance-education provider competing for the same Norfolk/Suffolk family audience, though operating at larger scale with public funding support.
- The Academy of Performing Arts (APA): Mid-sized UK performing arts school offering dance, drama, and singing classes for children and teens. Comparable in age range, multi-discipline offering, and event-based add-ons (birthday parties), though operates at different regional locations outside Norfolk.
- Laine Theatre Arts: London-based performing arts college known for musical theatre training and producing West End performers. Comparable in curriculum and graduate outcomes, but serves older vocational students rather than the toddler-to-teen enrichment market where Funky Feet competes.
- Bird College: London vocational performing arts college awarding diplomas in dance and musical theatre. Comparable in producing alumni with professional dance careers, but operates at post-16 higher-education level rather than the children's enrichment segment Funky Feet serves.
Emerging players
- Perform UK: UK provider of drama and performing arts classes for children through after-school programmes. Comparable in early-years through teen age range and community-based delivery model, though focused more on drama and confidence-building than dance technique.
Others
- Royal Academy of Dance (RAD): Internationally recognised dance examining body and training provider referenced in Funky Feet's privacy policy as a partner examination body. Comparable as an enabling ecosystem player in the same credentialing and teacher-training infrastructure that underpins Funky Feet's curriculum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Funky Feet social profiles
Digital presenceFunky Feet compliance and trust
Trust signalCompliance1 record
Funky Feet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Funky Feet leadership team
Management profileNumber of profiles
Profiles5 records
Funky Feet subsidiaries and ownership
Company hierarchySubsidiaries1 record
Funky Feet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Funky Feet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Funky Feet
What does Funky Feet do?
Funky Feet is a community dance and performing arts school that delivers weekly in-person instruction across ballet, modern, contemporary, tap, street, jazz, acro, musical theatre, singing, and drama for students aged 2.5 years through adults at Langley School in Loddon, Norwich. The school supplements its classes with ISTD examination preparation, a competition team, performance opportunities, party and event services, costume hire, and a branded online dancewear shop.
Is Funky Feet a public or private company?
Funky Feet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Funky Feet founded?
Funky Feet was founded in 2009.
How does Funky Feet make money?
Four revenue lines are on record. Dance and Performing Arts Classes are the primary driver. The others are uniform and Dancewear Sales, party Packages and Event Services and costume Hire.
Who are Funky Feet's main competitors?
Broad incumbents on record are Italia Conti Academy of Theatre Arts, Sylvia Young Theatre School, Pineapple Dance Studios and Stagecoach Performing Arts. Regional players are DanceEast, The Academy of Performing Arts (APA), Laine Theatre Arts and Bird College. Perform UK is listed as an emerging player. Royal Academy of Dance (RAD) is listed as an others.
Does Funky Feet have an API?
No public API is recorded for Funky Feet.
What industry is Funky Feet in?
Funky Feet's product category is Performing Arts Education. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of EDAAAGAD, Dance & Movement (Ballroom, Contemporary, Social Dance). Its NAICS code is 711120.