ROXX

Professional Stage Lightingroxxlight.com

ROXX GmbH is a Cologne-based German manufacturer of professional LED lighting fixtures (Fresnel, wash, blinder, and battery-powered) for entertainment touring and architectural installations, sold through direct sales in Germany and France plus a 30+ country authorized distributor network worldwide.

Company typePrivate
Founded2019
HeadquartersKöln, Germany
Headcount11–50
GTM typeB2B
OfferingHardware or Manufacturing

What ROXX does

ROXX GmbH is a privately held German manufacturer of professional LED lighting fixtures for entertainment and installation applications, headquartered in Cologne (Hansestr. 91, 51149 Köln) and founded in 2019. The company designs and engineers its products in Germany across five core hardware families — ICON (Fresnel, 200–800W LED engines positioned as True 300W/1K/2K replacements), NEO (200W–1,000W spotlights including battery-powered and IP65 variants), SHOW (tunable-white washlights), CLUSTER (audience blinders), and FLEX — supplemented by ROXX.APP and NFC App software for wireless fixture configuration via DMX and NFC. Notable proprietary features include a 6-in-1 LED engine, IP65 weather protection, wireless DMX, and pixel control on the NEO fx.

The company sells exclusively through a B2B channel model: direct enterprise sales coverage in Germany (three regional reps) and France, plus an authorized distributor network spanning more than 30 countries including the USA (Inner Circle Distribution), UK (Ambersphere Solutions), and markets across EMEA, APAC, the Middle East, and Africa. Pricing is quote-based and not publicly disclosed; revenue is generated through one-time hardware sales rather than recurring contracts. End customers are production companies, lighting designers, venues, broadcasters, and civic/architectural projects — visible references include TOKIO HOTEL, Kasalla, The BossHoss, Circoloco Belgium (290+ CLUSTER Blinders), the Cologne-Rhine-Ruhr Olympic bid (100+ NEO fixtures on Hohenzollern Bridge), and German TV show DSDS.

Ownership remains with the three founding Managing Directors — Daniel Garcia, Michael Herweg, and Thorsten Sattler — with no disclosed external investors, funding rounds, parent company, or M&A activity in the available data. Headcount is reported at 11–50 employees, consistent with a bootstrapped, founder-controlled specialty manufacturer that has used distribution partnerships and event-driven marketing (notably the annual 'Sound meets Light' showcase at its Cologne HQ co-hosted with RCF) to build global reach without external capital.

ROXX firmographics

Firmographics

Name: ROXX
Legal name: ROXX GmbH
Website: https://roxxlight.com
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 11–50 employees
Short description: ROXX GmbH is a Cologne-based German manufacturer of professional LED lighting fixtures (Fresnel, wash, blinder, and battery-powered) for entertainment touring and architectural installations, sold through direct sales in Germany and France plus a 30+ country authorized distributor network worldwide.
Ownership category
akta.pro rank

ROXX industry classification

Industry

Product category: Professional Stage Lighting
NAICS: Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
SIC: Electric Lighting & Wiring Equipment (3640)
akta.pro primary industry: Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
akta.pro secondary industry: Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

Keywords

Professional LED lighting
Stage lighting fixtures
Entertainment lighting
Architectural lighting installation
Battery-powered event lighting

Where ROXX is headquartered

Location

Headquarters

HQ city: Köln
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

ROXX business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Professional Lighting Equipment Sales: ROXX generates revenue through the sale of professional LED stage lighting fixtures, including the ICON Series (Fresnel), SHOW Series ( ellipsoidal/wash), CLUSTER Series (blinders), NEO Series (battery-powered/wash), and FLEX Series. Products are sold through a global distributor network and direct sales contacts. Revenue is generated through one-time hardware purchases with professional services potentially available for installation and support.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Professional stage lighting fixtures - quote-based pricing

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

ROXX product offering

Product offering

Core offering

ROXX designs and manufactures professional LED lighting fixtures for entertainment, touring, and installation applications. The portfolio spans the ICON Fresnel series (200W–800W), NEO battery-powered and high-output spotlights (200W–1000W), SHOW tunable-white washlights, CLUSTER blinders, and FLEX flexible-format fixtures, sold via a global distributor network plus direct sales in Germany, France, and the USA.

Product overview

ROXX is a German professional lighting technology manufacturer offering a comprehensive portfolio of entertainment and installation lighting solutions. The product lineup centers on five core families: ICON Series (Fresnel fixtures with 200W-800W LED engines as True 2K/1K/300W replacements), NEO Series (versatile spotlights from 200W compact battery-powered NEO lite to 1000W NEO for long-distance applications), SHOW Series (washlights with tunable white TW+ technology), CLUSTER Series (professional Blinders for concert and live event applications), and FLEX Series (flexible-format fixtures). Supporting software includes ROXX.APP and NFC App for wireless fixture control. The portfolio spans from compact portable battery-powered units to high-output professional fixtures, serving entertainment touring, live events, and permanent installations with products ranging from €200W to €1000W power classes.

Differentiator

Problem solved

Functional benefit

Brands

ICON Series: Modern Fresnel lighting series with three models: ICON F8 (800W 6-in-1 LED engine as true 2K replacement), ICON F6 (400W as true 1K replacement), and ICON F4 (200W as true 300W replacement).
NEO Series
CLUSTER Series
SHOW Series
FLEX Series
ROXX.APP
NFC App

Quantifiable outcome

NEO lite delivers 9,000 lumens at 200W with IP65 rating and up to 24h battery runtime
+2 more outcomes

Companies that use ROXX

Customer profile

Named customers9 records

Segments3 records

Ideal customer profiles2 records

ROXX technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature8 records

ROXX partnerships and signals

Strategic signal

Partnerships

Eleven partnerships are on record, tiered core and secondary.

RCF (RCF Deutschland)coreGTM or Marketing PartnerROXX co-hosts the 'Sound meets Light' event with RCF at their Cologne headquarters, bringing together audio, lighting, rigging, and visuals industry professionals for innovation showcase and networking.
Real Global TrusssecondaryGTM or Marketing PartnerPartner in 'Sound meets Light' 2026 event at ROXX & RCF HQ Cologne, showcasing combined expertise in lighting and rigging solutions.
ShuresecondaryGTM or Marketing PartnerPartner in 'Sound meets Light' 2026 event at ROXX & RCF HQ Cologne, representing professional audio equipment integration.
Casetec FlightcasesecondaryGTM or Marketing PartnerPartner in 'Sound meets Light' 2026 event at ROXX & RCF HQ Cologne, providing flightcase solutions for equipment protection.
SAE Institute ColognesecondaryGTM or Marketing PartnerPartner in 'Sound meets Light' 2026 event at ROXX & RCF HQ Cologne, representing education and training in audio/lighting technology.
Altprof professional lightingcoreChannel Partner/ Reseller/ DistributorDistribution partner for ROXX products, involved in the LINK 2.0 art installation project by Ilario Alicante.
LuxillagcoreChannel Partner/ Reseller/ DistributorBelgian distributor (Luxillag SA/NV) supplying ROXX fixtures for European touring productions, including Maro's European tour.
LLS Stage ServicesecondaryChannel Partner/ Reseller/ DistributorStage services partner supplying ROXX equipment for touring productions.
SemmelconcertssecondaryStrategic or Co-development PartnerConcert production company and promoter, featured in Michelle's final concert production featuring ROXX CLUSTER Blinders.
Amazon Web Services (AWS)coreTechnology or IntegrationWebsite hosting and content delivery network infrastructure provider using AWS and CloudFront for global performance.
CloudflarecoreTechnology or IntegrationContent delivery network provider for website performance and security.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

ROXX competitors and assessment

Company assessment

Direct peers

Prolights: Italian professional lighting manufacturer with broad coverage of static and moving LED fixtures for touring, TV, and events. Direct peer with comparable product breadth across wash, blinder, and Fresnel categories.
SGM Light: Danish manufacturer specializing in IP-rated and outdoor LED lighting for entertainment and architectural applications. Comparable to ROXX's NEO IP65 platform and architectural/installation segments.
Elation Professional: US-based professional lighting manufacturer offering comprehensive ranges of moving heads, Fresnels, blinders, and washes. Competes with ROXX across touring and installation, with broader North American distribution.
GLP (German Light Products): German-based manufacturer of professional LED lighting for entertainment and architecture. Direct peer to ROXX with overlapping product categories (wash, blinder, hybrid fixtures) and similar German-engineering brand positioning.
Chauvet Professional: Professional arm of Chauvet & Sons, offering extensive lines of LED washes, Fresnels, blinders, and effect lighting for touring, broadcast, and installation. Direct competitor with stronger North American footprint and broader catalog.
Clay Paky (ams-OSRAM): Italian premium moving-head and static lighting manufacturer, now part of ams-OSRAM. Competes with ROXX in high-output stage lighting and shares European touring DNA, with stronger heritage in moving fixtures.
Cameo (Adam Hall Group): German professional lighting brand within Adam Hall Group. Overlaps directly with ROXX across Fresnel, wash, blinder, and outdoor LED categories, sharing the German-engineering value proposition and European distribution focus.
Robe Lighting: Czech-based manufacturer of professional moving heads, LED fixtures, and static luminaires for entertainment and installation. Closest direct competitor to ROXX in touring-grade Fresnel, wash, and blinder categories, with deeper rental-house penetration and broader product breadth.

Emerging players

PR Lighting: Chinese professional lighting manufacturer expanding globally in entertainment and architectural LED. Competes with ROXX primarily on price/value in mid-tier professional applications and emerging markets.

Broad incumbents

Martin Professional (Harman): Established premium lighting brand owned by Harman (Samsung), covering architectural, entertainment, and image-projection lighting. Direct overlap with ROXX in stage/event LED fixtures, with far larger installed base and brand recognition in fixed installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

ROXX financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ROXX leadership team

Management profile

Number of profiles

Profiles3 records

ROXX funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ROXX M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROXX

What does ROXX do?

Is ROXX a public or private company?

ROXX is a private company. It is classified as management employee owned and is currently operating.

When was ROXX founded?

ROXX was founded in 2019. It employs 11 to 50 people.

Where is ROXX based?

ROXX is headquartered in Köln, Germany, in the Europe region.

How does ROXX make money?

One revenue line is on record: professional Lighting Equipment Sales.

Who are ROXX's main competitors?

Direct peers on record are Prolights, SGM Light, Elation Professional, GLP (German Light Products), Chauvet Professional, Clay Paky (ams-OSRAM), Cameo (Adam Hall Group) and Robe Lighting. PR Lighting is listed as an emerging player. Martin Professional (Harman) is listed as a broad incumbent.

Does ROXX have an API?

No public API is recorded for ROXX.

What industry is ROXX in?

ROXX's product category is Professional Stage Lighting. Its primary akta.pro industry code is IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights), with a secondary code of IMAGAIAA, Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights). Its NAICS code is 3351 and its SIC code is 3640.