ENGO Eyewear
ENGO Eyewear designs and sells lightweight heads-up display smart glasses that project real-time endurance performance metrics directly into athletes' line of sight, sold direct-to-consumer via us.engoeyewear.com to runners, cyclists, triathletes, rowers, and other specialist athletes.
- Company typePrivate
- Founded2020
- HeadquartersGrenoble, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What ENGO Eyewear does
ENGO Eyewear (legal entity: ENGO S.A.S.) designs and manufactures lightweight heads-up display smart glasses that project real-time endurance-sport performance metrics directly into the athlete's line of sight. Founded in France with manufacturing and assembly in Grenoble, the company operates with 51–100 employees and is led by CEO Eric Dibon. Its two hardware generations — engo2 (36g, 12-hour battery) and engo3 (38.5g, 20-hour battery), each available in standard or photochromic variants — are powered by the proprietary ActiveLook Lite AR platform: a micro OLED projection at 3–5m focal distance, TOF-sensor gesture control, adaptive-brightness optics, and Bluetooth pairing with Garmin, Apple Watch, and selected Suunto devices. Compatible apps include Strava Live Segments, Cadence, Navigr8, CrewNerd (rowing), XC Track and Syride (paragliding), and American Magic's sailing integration.
The business is exclusively direct-to-consumer via the Shopify-hosted storefront at us.engoeyewear.com, with global DHL Express shipping to the USA, UK, Switzerland, Norway, and all EU member states. Hardware is priced $349.95–$449.95. Revenue mechanics are (1) one-time hardware sales at point-of-purchase, (2) the ENGO Care protection plan covering accidental damage and theft in year one, and (3) ActiveLook SDK/API licensing to third-party developers for whom ENGO eyewear can serve as a development kit. Customer acquisition relies on organic content (Team ENGO blog, 6AM Club newsletter, organic social), athlete sponsorship, and earned media around elite partnerships, rather than paid advertising.
ENGO raised approximately $5.83M in a July 2026 round co-led by Bpifrance, ODYSSEE VENTURE, and Ventech, and has expanded its addressable user base beyond distance running into cycling, triathlon, rowing, sailing (American Magic, America's Cup), paragliding, and Olympic speed skating.
ENGO Eyewear firmographics
Firmographics- Name
- ENGO Eyewear
- Legal name
- ENGO S.A.S.
- Website
- https://engoeyewear.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ENGO Eyewear designs and sells lightweight heads-up display smart glasses that project real-time endurance performance metrics directly into athletes' line of sight, sold direct-to-consumer via us.engoeyewear.com to runners, cyclists, triathletes, rowers, and other specialist athletes.
- Ownership category
- akta.pro rank
ENGO Eyewear industry classification
Industry- Product category
- Smart Sports Eyewear
- NAICS
- Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851), Electronic Components & Accessories (3670)
- akta.pro primary industry
- AR Smart Glasses (CRACAIAE)
- akta.pro secondary industries
- Sport & Performance Eyewear (CRAAAKAC), Smartwatches & Connected Wearables (CRAKADAC), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)
Keywords
Where ENGO Eyewear is headquartered
LocationHeadquarters
- HQ city
- Grenoble
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ENGO Eyewear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Smart Eyewear Hardware Sales: Direct-to-consumer sale of ENGO smart glasses (engo2, engo3, and photochromic variants) through the official website. One-time hardware purchase with companion apps available for free.
- ENGO Care Protection Plan: Extended protection program covering accidental damage, theft, and broken frames for one year with replacement guarantee. One-time purchase addon to hardware.
- ActiveLook Developer Platform Licensing: Open platform licensing of ActiveLook Lite AR technology to third-party developers (Navigr8, CrewNerd, XC Track, Syride) for integration into their applications. ENGO eyewear can serve as development kits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | engo2 - Standard connected AR glasses for runners |
| One time/ perpetual license | Pay-as-you-go | engo2 Photochromic - All-weather AR glasses with adaptive lenses |
| One time/ perpetual license | Pay-as-you-go | engo3 - Advanced connected AR glasses with enhanced features |
| One time/ perpetual license | Pay-as-you-go | engo3 Photochromic - Advanced model with adaptive lens technology |
| One time/ perpetual license | Pay-as-you-go | ENGO Care Protection Plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
ENGO Eyewear product offering
Product offeringCore offering
ENGO Eyewear designs, manufactures, and sells lightweight connected smart glasses (engo2 and engo3, plus photochromic variants) that project real-time athletic performance metrics (pace, heart rate, power, cadence) from paired smartwatches directly into the wearer's field of view via ActiveLook Lite AR technology. Products are sold direct-to-consumer through us.engoeyewear.com with a 30-day risk-free trial, and the underlying ActiveLook platform is licensed to third-party app developers.
Product overview
ENGO Eyewear is a connected sports eyewear company offering heads-up display (HUD) smart glasses for serious athletes. The product portfolio consists of two main hardware generations: engo2 (36g, 12-hour battery) and engo3 (38.5g, 20-hour battery), each available in standard or photochromic lens variants. Both generations are powered by ActiveLook Lite AR technology, which projects real-time metrics from compatible smartwatches (Garmin, Apple Watch, Suunto) directly into the athlete's field of view. The glasses enable hands-free monitoring of pace, heart rate, power, cadence, and 40+ other metrics. engo3 is the current flagship with enhanced features including live workout guidance, color-coded HR zones, and double tap gesture control. ENGO Care provides extended accidental damage and theft protection as an add-on service.
Differentiator
Problem solved
Functional benefit
Brands
- ActiveLook: Lite AR (Light Augmented Reality) technology platform powering ENGO HUD glasses, including microelectronics, SDK, and APIs for third-party app development.
Products and services
- engo2 AR smart glasses for runners delivering real-time performance metrics (pace, heart rate, power) projected into the wearer's field of view via ActiveLook Lite AR technology. Weighs 36 g, offers 12-hour battery life, gesture control via TOF sensor, and is compatible with Garmin, Apple Watch, and Suunto watches.
- engo3 ENGO's flagship HUD smart glasses projecting pace, heart rate, and power directly into the athlete's field of view. Features 20-hour battery life, double-tap gesture control, color-coded HR zones, live workout guidance, and a 38.5 g frame. Compatible with Garmin and Apple Watch.
- engo2 Photochromic Photochromic lens variant of the engo2 with automatic light adaptation enabling all-weather training from sunrise to sunset without changing lenses.
- engo3 Photochromic Photochromic lens variant of the engo3 with automatic light adaptation from Category 0 to 3 and Vive High Contrast display readability, enabling training from pre-dawn to dusk in any weather.
- ENGO Care Extended one-year protection plan for ENGO eyewear covering accidental damage and theft, with one replacement for accidental damage (no questions asked) and theft replacement requiring a police report.
- ActiveLook Open ActiveLook Lite AR head-up display technology platform with SDK and APIs that powers ENGO eyewear and is licensed to third-party developers for integration into sports, aviation, and industrial applications.
Quantifiable outcome
- 5-8% reduction in perceived exertion reported by athletes using ENGO HUD glasses
- +7 more outcomes
Companies that use ENGO Eyewear
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
ENGO Eyewear technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature8 records
ENGO Eyewear partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Cadence AppcoreCadence app integration with ENGO eyewear enables cyclists to view real-time performance metrics (heart rate, cadence, power) via Bluetooth directly in their line of sight. Cadence offers accurate GPS tracking, customizable data screens, heart rate/power zone analysis, Garmin Varia radar support, Strava Live Segments, and local-only data storage. The combination enhances mid-workout decision-making for cyclists and runners.
- American MagicflagshipAmerican Magic, leading contender in the America's Cup sailing competition, has integrated ActiveLook Lite AR technology into their sailing regimen for over a year. ActiveLook projects real-time data (wind speed, boat speed, navigation cues) in sailors' field of vision without obstructing view. Hands-free approach allows sailors to maintain focus on race and opponent while accessing critical data. This represents major validation of ActiveLook technology beyond endurance sports.
- CrewNerdcoreCrewNerd rowing app integrated ActiveLook support to bring real-time metrics to rowers. Tracks stroke rate, speed, heart rate, and distance per stroke using phone GPS and accelerometer. ENGO's heads-up display projects CrewNerd data directly in rowers' field of view, eliminating need to break stroke rhythm for data checks. Demonstrates ENGO's versatility beyond initial running/cycling focus.
- ActiveLook Developer CommunitycoreOpen platform inviting developers to leverage ActiveLook Lite AR technology in their applications. Developer contest offers ENGO eyewear as prizes. ActiveLook provides SDK and APIs for developers. This ecosystem approach expands use cases beyond endurance sports to aviation (XC Track, Syride), industrial, and other applications.
- GarmincoreDeep integration with Garmin Connect IQ platform. ENGO glasses connect to 40+ Garmin devices via data fields (Engo Datafield/ActiveLook Datafield). Athletes can access 40+ Garmin metrics including running dynamics, power data, heart rate zones, and lap tracking. Compatible with Forerunner, Fenix, Epix, Edge, Venu, and MARQ series. Setup requires Garmin Connect and Connect IQ apps.
- Apple WatchcoreENGO is first AR product of any type to connect directly to Apple Watch. Native watchOS app (ActiveLook - Sport & Strava) enables running dynamics display, 40+ customizable metrics, gesture control, and exclusive Strava Live Segments in AR. Compatible with Apple Watch Series 4+ running watchOS 10.1+. Apple Watch Ultra Action Button can launch ActiveLook with single click.
- StravacoreStrava Live Segments integration exclusive to ENGO + Apple Watch combination. Athletes see split comparisons against KOM, PR, or friends in real-time without breaking stride. Activities sync to Strava when using ENGO with Garmin. Premium subscribers get enhanced segment experience.
- WHOOPminorWHOOP compatibility noted as complementary rather than direct integration. WHOOP provides post-activity recovery and readiness data while ENGO provides real-time in-activity metrics. Together they offer complete performance picture: 'WHOOP tells you how you performed yesterday, ENGO shows you how you're performing today.' WHOOP operates independently without display, relying on smartphone app.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
ENGO Eyewear competitors and assessment
Company assessmentBroad incumbents
- Garmin: Garmin is both a key ENGO integration partner and a broad incumbent in sports wearables — its Varia Vision was an in-sport heads-up display that was discontinued, illustrating the category dynamics ENGO operates in.
- Apple: Apple Watch is ENGO's primary integration partner, and Apple's broader AR efforts (Vision Pro, future glasses) represent both a dependency and an emerging competitive threat.
Direct peers
- Everysight (Raptor): Everysight's Raptor smart glasses were AR HUD eyewear for cyclists and runners, very similar in product category and target use case to ENGO.
- Solos Wearables: Solos makes smart cycling/performance eyewear with a heads-up display showing real-time metrics. Closest direct peer to ENGO in the sport-specific smart glasses category.
- Bose Frames: Bose Frames combined audio AR with sunglasses form factor, representing a similar style of consumer audio/AR eyewear though focused on audio rather than visual HUD.
Emerging players
- Snap Spectacles: Snap's Spectacles are consumer AR glasses with embedded cameras and displays; a comparable lightweight consumer AR eyewear product, though aimed at social/casual use rather than sports.
- Rokid: Rokid makes lightweight consumer AR glasses including sport-adjacent models; comparable in miniaturization and consumer AR eyewear go-to-market.
- XREAL (formerly Nreal): XREAL makes consumer AR glasses with tethered display use cases — relevant comparison point for AR eyewear miniaturization and consumer adoption trajectories.
- Recon Instruments: Recon Instruments pioneered sport-specific HUD eyewear (ski goggles, cycling) before being acquired by Intel and wound down; serves as a cautionary historical peer in the sport-AR eyewear category.
- Vuzix: Vuzix is a longer-running smart glasses manufacturer focused on enterprise and prosumer AR; relevant as a comparable in the AR glasses hardware category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ENGO Eyewear financial estimates
Financial estimateRevenue estimate
Valuation estimate
ENGO Eyewear leadership team
Management profileNumber of profiles
Profiles1 record
ENGO Eyewear funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ENGO Eyewear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ENGO Eyewear
What does ENGO Eyewear do?
ENGO Eyewear designs, manufactures, and sells lightweight connected smart glasses (engo2 and engo3, plus photochromic variants) that project real-time athletic performance metrics (pace, heart rate, power, cadence) from paired smartwatches directly into the wearer's field of view via ActiveLook Lite AR technology. Products are sold direct-to-consumer through us.engoeyewear.com with a 30-day risk-free trial, and the underlying ActiveLook platform is licensed to third-party app developers.
Is ENGO Eyewear a public or private company?
ENGO Eyewear is a private company. It is classified as venture growth investor backed and is currently operating.
When was ENGO Eyewear founded?
ENGO Eyewear was founded in 2020. It employs 51 to 100 people.
Where is ENGO Eyewear based?
ENGO Eyewear is headquartered in Grenoble, France, in the Europe region.
How does ENGO Eyewear make money?
Three revenue lines are on record. Smart Eyewear Hardware Sales are the primary driver. The others are ENGO Care Protection Plan and activeLook Developer Platform Licensing.
Who are ENGO Eyewear's main competitors?
Broad incumbents on record are Garmin and Apple. Direct peers are Everysight (Raptor), Solos Wearables and Bose Frames. Emerging players are Snap Spectacles, Rokid, XREAL (formerly Nreal), Recon Instruments and Vuzix.
Does ENGO Eyewear have an API?
No public API is recorded for ENGO Eyewear.
What industry is ENGO Eyewear in?
ENGO Eyewear's product category is Smart Sports Eyewear. Its primary akta.pro industry code is CRACAIAE, AR Smart Glasses, with a secondary code of CRAAAKAC, Sport & Performance Eyewear. Its NAICS code is 45613 and its SIC code is 3851.