American Magic
American Magic is a privately held sailing management and aerospace-grade composite manufacturing organization that operates elite professional sailing teams, including the Denmark SailGP team ROCKWOOL Racing, and manufactures large-format composite components for defense and maritime technology customers such as Saildrone, from its Pensacola, Florida High Performance Center.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What American Magic does
American Magic is a privately held sailing management and advanced manufacturing organization owned by Doug DeVos, co-chairman of Amway. Founded in 2017 and now headquartered at a purpose-built $20.8M, 56,000-square-foot High Performance Center at the Port of Pensacola, Florida, the company operates across two distinct business units. The first is professional sailing team operations, anchored by the acquired ROCKWOOL Racing Denmark SailGP Team (purchased for a record $60M in February 2026) and historically tied to America's Cup programs through America One Racing. The second is American Magic Services, an aerospace-grade composite manufacturing business that produces large-format composite components — most notably the 43-meter wing for Saildrone's Spectre unmanned surface vessel — for defense and maritime technology customers.
The company's core technology is aerospace-grade composite manufacturing executed in a state-of-the-art cleanroom, combined with marine vessel construction, sail making, and advanced materials engineering integrated inside the Pensacola facility. Production capacity at partner shipyards supports approximately five Saildrone Spectre vessels per year, with American Magic Services providing the composite wing components. Revenue is generated through two streams: sponsorship, team ownership, and prize-related economics in international sailing competitions (recurring through multi-year deals such as Rockwool's title sponsorship extended through 2032), and contract-based professional services revenue from defense and maritime technology manufacturers. American Magic's customer base is highly concentrated, with Saildrone (defense/maritime technology) and ROCKWOOL Racing (professional sailing) as named enterprise customers.
The go-to-market motion is a hybrid of enterprise field sales and OEM-embedded contracts, with direct relationships to sailing organizations, defense contractors, and educational partners (University of West Florida, Pensacola State College). The company does not publish pricing; all engagements are contract-based. Following the April 2026 sale of America's Cup assets to American Racing Challenger Team USA, American Magic has consolidated around SailGP operations, integrated sailing programs (women's, youth, U.S. Olympic pathway), and external composite manufacturing — while maintaining a support role in America's Cup through its manufacturing arm.
American Magic firmographics
Firmographics- Name
- American Magic
- Legal name
- American Magic
- Website
- https://americanmagic.americascup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- American Magic is a privately held sailing management and aerospace-grade composite manufacturing organization that operates elite professional sailing teams, including the Denmark SailGP team ROCKWOOL Racing, and manufactures large-format composite components for defense and maritime technology customers such as Saildrone, from its Pensacola, Florida High Performance Center.
- Ownership category
- akta.pro rank
American Magic industry classification
Industry- Product category
- Professional Sports Team Management and Marine Composite Manufacturing
- NAICS
- Ship and Boat Building (33661), Boat Building (336612)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)
- akta.pro secondary industry
- Sailing Yacht Manufacturing (IMAJAEAA)
Keywords
Where American Magic is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
American Magic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Sailing Team Operations: Revenue generated from owning and operating professional sailing teams in SailGP and America's Cup competitions, including sponsorship deals and event prize money
- Manufacturing Services: American Magic Services provides contract manufacturing of advanced composite components for defense and maritime technology companies, including the Saildrone Spectre wing system
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
American Magic product offering
Product offeringCore offering
American Magic owns and operates professional sailing teams, including the ROCKWOOL Racing Denmark SailGP Team, and provides aerospace-grade composite contract manufacturing services through its American Magic Services division. The company combines elite sailing program management with advanced manufacturing of large-scale composite components for racing yachts, defense platforms, and unmanned surface vessels.
Product overview
American Magic is a sailing team operator and advanced manufacturing company that manages elite sailing programs and provides aerospace-grade composite manufacturing services. The company operates its High Performance Center in Pensacola, Florida, which houses both athletic training facilities and composite manufacturing capabilities. American Magic Services manufactures large-scale composite components including sails and structural elements for racing yachts and unmanned surface vessels. The company previously competed in America's Cup regattas and now focuses on SailGP operations through its acquired Danish team, ROCKWOOL Racing.
Differentiator
Problem solved
Functional benefit
Products and services
- American Magic Services Aerospace-grade composite contract manufacturing service that produces large-scale composite components including the 43-meter wing for Saildrone's Spectre unmanned surface vessel. Located at the Pensacola facility with aerospace-grade cleanroom, serving defense and maritime technology companies.
- ROCKWOOL Racing Denmark SailGP Team SailGP racing team based in Denmark, acquired by American Magic for $60 million and representing Denmark's most valuable sports team acquisition. Operates under the ROCKWOOL Racing name with Rockwool as title sponsor through 2032.
Quantifiable outcome
- 170 high-wage permanent jobs created at Pensacola headquarters
- +1 more outcomes
Companies that use American Magic
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
American Magic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
American Magic partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SaildronecoreAmerican Magic Services has been retained to manufacture the 43-meter (140-foot) composite Saildrone Wing on the newly unveiled Spectre platform. Testing was conducted at Force Technologies' tow tank in Copenhagen, Denmark. The Spectre is a 52-meter, 250-tonne unmanned surface vessel designed for anti-submarine warfare and kinetic strike operations.
- American Racing Challenger Team USAcoreAmerican Magic sold key America's Cup sailing assets including the AC75 yacht Patriot and two AC40 platforms to American Racing Challenger Team USA. The transaction ensures American participation in the 2027 America's Cup in Naples, Italy, with American Magic Services to provide ongoing support.
- ROCKWOOL Racing DenmarkcoreDevos' American Magic acquired the Denmark SailGP team (Rockwool Racing) for $60 million, representing a record valuation for a SailGP team. Rockwool has been title sponsor since 2019 and extended partnership through 2032. The team operates under the ROCKWOOL Racing name.
- University of West FloridaminorWorkforce development partnership as part of the High Performance Center at Port of Pensacola, integrating America's Cup challenger programs with university resources.
- Pensacola State CollegeminorWorkforce development partnership for the High Performance Center, supporting training and development programs for sailing and manufacturing operations.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
American Magic competitors and assessment
Company assessmentDirect peers
- Emirates Team New Zealand: Royal New Zealand Yacht Squadron-backed America's Cup defender and professional sailing team operator with in-house composite boat-building through Core Builders Composites. Directly comparable to American Magic as a competing America's Cup and SailGP-aligned sailing program.
- Luna Rossa Prada Pirelli: Circolo della Vela Sicilia's Italian America's Cup challenger team with Prada title sponsorship and Persico Marine build partner. Directly comparable to American Magic as a professionally managed America's Cup and professional sailing competitor.
- American Racing Challenger Team USA: U.S. America's Cup challenger organization that acquired American Magic's AC75 Patriot and AC40 platforms in April 2026. Direct peer competing for American representation in the 2027 America's Cup and a natural buyer of American Magic Services support contracts.
- SailGP Team Australia: Australian SailGP team operated as a professional sailing franchise in the global SailGP league. Directly comparable to American Magic's ROCKWOOL Racing Denmark SailGP team as a competing national sailing franchise with similar operational and sponsorship economics.
- SailGP Team Spain: Spanish SailGP team competing in the global SailGP league. Direct peer in SailGP franchise operations, sponsorship structures, and racing program management alongside American Magic's Denmark team.
- Core Builders Composites: New Zealand-based advanced composites manufacturer that has built America's Cup AC75 and AC40 hulls for Emirates Team New Zealand. Directly comparable to American Magic Services on the high-performance marine composite manufacturing side.
- North Sails: Global sailmaker and advanced composites manufacturer serving America's Cup campaigns, SailGP teams, and high-performance racing applications. Comparable to American Magic on the sail-making and marine composites manufacturing side.
- Persico Marine: Italian builder of high-performance sailing yachts and America's Cup platforms (including for Luna Rossa) with advanced composite manufacturing capabilities. Directly comparable to American Magic Services in racing yacht construction and aerospace-grade composites.
- McConaghy Boats: Australian performance sailing yacht and multihull manufacturer with advanced composite construction capabilities serving racing and superyacht clients. Comparable to American Magic's manufacturing arm on custom high-performance sailing vessel production.
- Hodgdon Yachts: Maine-based custom sailing yacht builder with advanced composite and cold-molded construction capabilities serving high-end racing and superyacht clients. Comparable to American Magic in custom sailing yacht manufacturing with a defense-adjacent composites capability profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
American Magic social profiles
Digital presenceAmerican Magic financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Magic leadership team
Management profileNumber of profiles
Profiles2 records
American Magic subsidiaries and ownership
Company hierarchySubsidiaries3 records
American Magic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Magic M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Magic
What does American Magic do?
American Magic owns and operates professional sailing teams, including the ROCKWOOL Racing Denmark SailGP Team, and provides aerospace-grade composite contract manufacturing services through its American Magic Services division. The company combines elite sailing program management with advanced manufacturing of large-scale composite components for racing yachts, defense platforms, and unmanned surface vessels.
Is American Magic a public or private company?
American Magic is a private company. It is classified as family owned and is currently operating.
When was American Magic founded?
American Magic was founded in 2017. It employs 51 to 100 people.
Where is American Magic based?
American Magic is headquartered in New York, United States, in the North America region.
How does American Magic make money?
Two revenue lines are on record. Sailing Team Operations are the primary driver. The others are manufacturing Services.
Who are American Magic's main competitors?
Direct peers on record are Emirates Team New Zealand, Luna Rossa Prada Pirelli, American Racing Challenger Team USA, SailGP Team Australia, SailGP Team Spain, Core Builders Composites, North Sails, Persico Marine, McConaghy Boats and Hodgdon Yachts.
Does American Magic have an API?
No public API is recorded for American Magic.
What industry is American Magic in?
American Magic's product category is Professional Sports Team Management and Marine Composite Manufacturing. Its primary akta.pro industry code is MPAKABAH, Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing), with a secondary code of IMAJAEAA, Sailing Yacht Manufacturing. Its NAICS code is 33661 and its SIC code is 3730.