Procura
- Company typePrivate
- Founded2024
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Procura firmographics
Firmographics- Name
- Procura
- Legal name
- Procura, Inc.
- Website
- https://procura-ai.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Procura industry classification
Industry- Product category
- Procurement Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Robotic Process Automation (RPA) Platforms (HDAEAHAB)
- akta.pro secondary industry
- Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)
Keywords
Where Procura is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Procura business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Tiered subscription model with three levels (Starter, Professional, Enterprise) based on volume, integrations, and security requirements. All tiers require contact-based pricing rather than published rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - Growing Teams: For procurement teams beginning their AI transformation across a focused set of sourcing events. |
| Subscription | Annual | Professional - Mid-Market Organizations: For procurement organizations standardizing AI-driven sourcing and category management. |
| Subscription | Multi-year contract | Enterprise - Global Procurement Operations: For multi-region procurement organizations with bespoke security, data residency, and reporting needs. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Procura product offering
Product offeringCore offering
Procura provides an AI-powered procurement intelligence platform that analyzes supplier proposals, compares vendors, reviews contracts, and uncovers procurement risks. The platform operates as a unified workspace layering on top of existing ERP, CLM, SharePoint, and S3 systems, with six capabilities (Supplier Intelligence, Proposal Analysis, Contract Review, Negotiation Support, Spend Intelligence, and Procurement Knowledge Search) deployed via subscription SaaS across Starter, Professional, and Enterprise tiers.
Product overview
Procura offers a single unified AI procurement intelligence platform with six purpose-built modules: Supplier Intelligence, Proposal Analysis, Contract Review, Negotiation Support, Spend Intelligence, and Procurement Knowledge Search. The core Procura Platform serves as the unified workspace that integrates all modules, providing vendor comparison, contract risk surfacing, spend analytics, and AI recommendations grounded in customer procurement data. Supporting capabilities include Document Intelligence, Workflow Automation, Vendor Benchmarking, Procurement Analytics, AI Recommendations, and Enterprise Reporting. Three pricing tiers (Starter, Professional, Enterprise) offer escalating capabilities from focused sourcing events to unlimited events with custom benchmarks and 99.95% SLA.
Differentiator
Problem solved
Functional benefit
Products and services
- Procura Platform Unified AI procurement intelligence platform that operates as a layer on top of existing ERP, CLM, SharePoint, and S3 systems. Provides a command-center workspace for live projects, supplier rankings, contract risks, savings opportunities, and AI recommendations grounded in customer procurement data. Capabilities include Supplier Intelligence (vendor scoring across price, terms, capacity, financial health), Proposal Analysis (bid extraction and normalization), Contract Review (risk and clause benchmarking), Negotiation Support (recommendations and leverage points), Spend Intelligence (spend visibility and leakage detection), and Procurement Knowledge Search (cited Q&A across procurement documents). Sold as subscription SaaS across three tiers (Starter, Professional, Enterprise) on annual or multi-year billing.
Quantifiable outcome
- 7.4% average category-level savings
- +7 more outcomes
Companies that use Procura
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Procura technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature6 records
Procura partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights6 records
Procura competitors and assessment
Company assessmentBroad incumbents
- GEP Worldwide: End-to-end procurement and supply chain platform combining software with managed services for global enterprises. Comparable on full procurement scope (sourcing, contract, spend, supplier) and large-enterprise buyer, but as a broad incumbent with both software and services delivery.
- Coupa Software: Established source-to-pay and spend management platform with deep enterprise penetration across direct and indirect procurement. Comparable to Procura at the Enterprise tier on buyer profile and module breadth, but as a broad incumbent with a much larger installed base and now under Thoma Bravo ownership.
- Jaggaer: Direct source-to-pay platform covering sourcing, contract management, supplier management and spend analytics. Comparable to Procura's full module set and enterprise buyer profile, with overlapping capabilities in supplier scoring, contract review and category management.
- SAP Ariba: Long-standing incumbent procurement and sourcing platform tightly integrated with SAP ERP. Comparable on source-to-pay scope and large-enterprise procurement buyer, but as a legacy suite that Procura differentiates against with AI-native document intelligence and cited grounding.
- Ivalua: Unified source-to-pay platform with deep configurability across sourcing, contract, supplier and spend modules. Comparable to Procura's modular approach and large-enterprise procurement buyer, but as a broad incumbent rather than an AI-native entrant.
Emerging players
- Keelvar: AI-powered sourcing optimization platform specializing in strategic sourcing events and supplier negotiations. Comparable to Procura's Supplier Intelligence, Proposal Analysis and Negotiation Support modules, with a deeper focus on optimization modeling than unified procurement workspace.
- Order.co: Procurement automation platform focused on indirect spend purchasing and supplier management. Comparable to Procura's spend intelligence and vendor benchmarking capabilities, with overlap on automated workflows and approval routing for purchasing teams.
Direct peers
- Procurify: Spend management and procurement automation platform targeting mid-market organizations. Comparable to Procura's Starter/Professional tiers on buyer profile, with overlapping modules for purchase orders, vendor management and approval workflows, but historically less AI-native.
- Arkestro: AI-native procurement platform applying predictive and generative AI to sourcing, supplier negotiations and category management. Closest direct peer to Procura given shared AI-first positioning, focus on supplier scoring and savings, and similar go-to-market into enterprise procurement teams.
- Zip: AI-powered procurement intake and orchestration platform that automates vendor selection, approvals and purchasing workflows. Comparable to Procura in stage, AI-native architecture, mid-market to enterprise focus, and integration with ERP/CLM/financial systems rather than rip-and-replace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Procura compliance and trust
Trust signalCompliance3 records
Procura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Procura leadership team
Management profileNumber of profiles
Procura funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Procura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Procura
What does Procura do?
Procura provides an AI-powered procurement intelligence platform that analyzes supplier proposals, compares vendors, reviews contracts, and uncovers procurement risks. The platform operates as a unified workspace layering on top of existing ERP, CLM, SharePoint, and S3 systems, with six capabilities (Supplier Intelligence, Proposal Analysis, Contract Review, Negotiation Support, Spend Intelligence, and Procurement Knowledge Search) deployed via subscription SaaS across Starter, Professional, and Enterprise tiers.
Is Procura a public or private company?
Procura is a private company. It is classified as venture growth investor backed and is currently operating.
When was Procura founded?
Procura was founded in 2024. It employs 11 to 50 people.
Where is Procura based?
Procura is headquartered in San Francisco, United States, in the North America region.
How does Procura make money?
One revenue line is on record: subscription SaaS.
Who are Procura's main competitors?
Broad incumbents on record are GEP Worldwide, Coupa Software, Jaggaer, SAP Ariba and Ivalua. Emerging players are Keelvar and Order.co. Direct peers are Procurify, Arkestro and Zip.
Does Procura have an API?
No public API is recorded for Procura.
What industry is Procura in?
Procura's product category is Procurement Software. Its primary akta.pro industry code is HDAEAHAB, Robotic Process Automation (RPA) Platforms, with a secondary code of HDAEANAE, Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies). Its NAICS code is 513210 and its SIC code is 7372.