OWI Labs

What OWI Labs does

OWI Labs is a Quebec-based workforce intelligence software company that builds a Workforce Digital Twin — a computational, evidence-led model of how work actually flows across an organization's people, processes, and systems. The platform is anchored on a proprietary formal ontology of work and a Three-Dimensional Operating Model covering anonymized roles and capacity, operational workflows and handoffs, and tool/system dependencies. Voice AI scales the capture of anonymized structured conversations, and an Evidence Ledger ties every finding back to source coverage rather than opinion, with anonymization embedded by design under Quebec's Law 25. The company was spun out in May 2026 by Fred Gauthier (ex-Reelcruit CEO) and Pierre-Emmanuel Goffi (CTO, ex-Polytechnique Montreal digital-twin engineer), and was selected for Mila's Venture Scientist Bootcamp VSB S26.

The company monetizes through a hybrid go-to-market. A self-serve Department Campaign product at US$80 per person (teams of 5–50) provides a product-led wedge for mid-market buyers via wizard.owilabs.com/store. Enterprise deployments are scoped in consultation and bundle multi-site coverage, cross-unit benchmarking, quarterly model refresh, and optional Big Four delivery. A three-tier consulting partner program (Referral, Delivery, Embedded) embeds OWI as the evidence layer inside advisory, transformation, and M&A engagements. Specialized engagement modules target four decision contexts — Growing (structure discovery), Merging (post-close integration), Streamlining (cost reduction), and Automating (AI transformation) — plus a Living Twin product for continuous re-measurement.

OWI Labs is an early-stage private company incorporated in Quebec with 1–10 employees (two named founders), no disclosed institutional capital beyond a nominal Fonds de solidarité FTQ investment, and no named customers. It operates across Quebec, the rest of Canada, and the United States via self-serve and enterprise channels, and explicitly positions itself against productivity-monitoring and surveillance-based alternatives as a non-performative, evidence-layer product.

Name

OWI Labs

Legal name

OWI Labs Inc.

Website

https://owilabs.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

OWI Labs is a Quebec-based software company that builds a Workforce Digital Twin — an anonymized, evidence-led computational model of how work flows across people, processes, and systems — sold via self-serve department campaigns and enterprise deployments to growing, merging, streamlining, and AI-transforming organizations.

Ownership category

akta.pro rank

Product category

Workforce Intelligence / Organizational Analytics

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

HRIS/HCM Implementation Services (BPAEAGAE)

akta.pro secondary industry

Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)

Keywords

• Workforce intelligence
• Organizational analytics
• Workforce digital twin
• Process mapping software
• AI readiness assessment

Headquarters

HQ city

Brossard

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Self-Serve Department Campaigns: One-time purchase of fixed interview seats at US$80 per person. Seat count selected at checkout is maximum for campaign; seats cannot be added after purchase. All sales are final with no refunds. Includes standardized anonymized discussion, Workforce Digital Twin scoped to team, redesign priorities backed by evidence ledger, and diagnostic report.
2. Enterprise Deployments: Scoped and priced in consultation. Includes multi-site deployment, cross-unit benchmarking, quarterly model refresh, and optional delivery through Big Four partners.
3. Partner Program: Three partnership tiers: Referral (lightest, introduces clients), Delivery (OWI as evidence stage inside engagement with co-branding), and Embedded (continuous re-measurement and live twin). Partners include advisory, transformation, and M&A firms.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

OWI Labs builds a Workforce Digital Twin platform that creates a verified, structural model of how work flows across people, processes, and systems, based on a Formal Ontology of Work and anonymized conversational capture. The platform is delivered as self-serve Department Campaigns (US$80 per person, 5-50 person teams), Enterprise Deployments (multi-site, cross-unit benchmarking, quarterly refresh), a continuous Living Twin engagement, and specialized engagement modules for growing, merging, streamlining, and AI-transforming organizations.

Product overview

OWI Labs is an Organizational Workforce Intelligence platform built around a single core product—the Workforce Digital Twin—modeled across three interdependent dimensions: People (anonymized roles, skills, and capacity), Process (workflows, handoffs, and dependencies), and Systems (tools and platforms and their real execution impact). The platform is delivered through two tiers: a self-serve Department Campaign (US$80 per person, teams of 5–50) and Enterprise Deployment (multi-site, cross-unit benchmarking, quarterly refresh). The OWI Insight product is the entry-level diagnostic available via the wizard store. A Living Twin engagement provides continuous re-measurement over time. Specialized engagement modules address specific organizational challenges—Structure Discovery (Growing), Merger & Acquisition (Merging), Operational Efficiency (Streamlining), and AI Transformation (Automating)—each applying the same core twin methodology to a distinct decision context.

Differentiator

Problem solved

Functional benefit

Products and services

• Workforce Digital Twin The core platform: a living, verified structural model of how work flows across people, processes, and systems, built from anonymized conversational interviews and producing traceable, evidence-backed organizational insights across three dimensions (People, Process, Systems).
• Department Campaign A standardized, anonymized discussion campaign scoped to a team of 5-50 people at US$80 per person, producing a Workforce Digital Twin for that team along with redesign priorities and a diagnostic report.
• Enterprise Deployment Multi-site enterprise deployment with cross-unit benchmarking, quarterly model refresh, and optional delivery through a Big Four partner, scoped and priced in consultation.
• Living Twin A recurring diagnostic engagement that re-measures the twin on a cadence, comparing each read against the last to quantify what changed and producing delta reports on friction, bottlenecks, regressions, and tool adoption.
• OWI Insight A strategic AI diagnostic for workforce assessment, accessible through the self-serve wizard store, providing organizations with evidence-based insights into operational structure.
• Structure Discovery (Growing) An engagement for rapidly scaling companies that maps where ownership has fragmented, where coordination cost is rising, and where the organizational structure is breaking, identifying critical-person dependencies and onboarding friction.
• Merger & Acquisition (Merging) An engagement for post-close integration that models how each organization actually operates - real workflows, system dependencies, and cultural norms - to identify where the two are compatible and where they will conflict.
• Operational Efficiency (Streamlining) An engagement for cost-reduction mandates that maps where work duplicates, where tools create work, and where steps exist only out of habit, producing prioritized efficiency opportunities ordered by estimated hours lost.
• AI Transformation (Automating) An engagement for AI adoption programs that maps work at the task level - distinguishing rule-based from judgment-dependent tasks - to identify where automation accelerates output and where human oversight must remain.

Quantifiable outcome

• Voice AI scales structured conversation capture so diagnostic runs in weeks, not quarters
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• Mila (Quebec Artificial Intelligence Institute)coreStrategic or Co-development Partner · 1 January 2026Selected for Mila Venture Scientist Bootcamp VSB S26 (Summer 2026 cohort). Mila is Quebec's AI research institute. OWI Labs was recognized for its computational approach to organizational workforce intelligence and digital twin technology. The partnership provides scientific credibility and access to AI research expertise.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Microsoft Viva: Employee experience platform inside Microsoft 365 that already delivers workplace analytics, engagement signals, and AI readiness scoring. A clear distribution-adjacent incumbent in workforce digital twin territory.
• McKinsey & Company: Global management consultancy with deep organizational design and post-merger integration practices that overlap with OWI's Growing and Merging engagements. Frames the alternative OWI must displace to win enterprise mindshare.
• Workday: Enterprise HCM and workforce planning suite with embedded analytics that touch every HR buyer OWI targets. Sets the baseline competitive threat of incumbents extending into workforce intelligence.
• Boston Consulting Group: Strategy consultancy whose BCG Platinion and People & Organization practices deliver operating-model redesign and AI workforce programs. Competes head-on for OWI's AI transformation engagements.

Emerging players

• OneModel: Specialized people analytics platform focused on data engineering and workforce metrics for HR teams. Comparable to OWI on the structured-data and evidence-led positioning for mid-market HR buyers.

Direct peers

• Visier: Workforce analytics SaaS built on a structured data model that surfaces hiring, attrition, and productivity insights for HR leaders. Competes with OWI for the same enterprise HR-analytics buyer.
• OrgVue: Organizational analytics and design platform that helps enterprises model org structures, headcount, and reporting lines. Closest software-analog to OWI's Workforce Digital Twin across the People and Process dimensions.
• Time Is Ltd. Collaboration analytics vendor that quantifies meeting load, network structure, and operational friction for enterprises. Overlaps with OWI on workflow diagnostics and systems-impact scoring.
• Worklytics: Workplace analytics platform that uses collaboration and calendar signals to map how teams actually work. Directly comparable to OWI's evidence-led approach to mapping workflows and handoffs.
• Crunchr: People analytics platform that turns HR data into organizational insights and dashboards for HR and business leaders. Comparable on the HR-tech analytics layer that OWI sells into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/owi-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OWI Labs