The Rock-It Company

What The Rock-It Company does

The Rock-It Company, operating commercially as ROCK, is a privately held UK-based IT consultancy that delivers an integrated "Anything Technology" service portfolio to enterprise and public sector clients. The firm's offering spans eight service lines: IT Support, Consulting, Digital Transformation, Cyber Security, Application Services, Data and Automation, Enterprise Networking, and IT Infrastructure. Each line is positioned as a component of a strategic partnership model rather than as standalone project work, with the stated objective of delivering "transformative impact" organisation-wide.

The firm serves eleven industry verticals — Manufacturing/Engineering/Aerospace, Government and Public Sector, Financial Services and Insurance, Healthcare, Third Sector (nonprofit), Property/Architecture/Construction, Creative and Arts, Education, Professional Services, Retail/Hospitality/Leisure, and Industrial Services — with named customer logos spanning Ford, the NHS, Crown Commercial Service, G-Cloud, HM Prison Service, the Criminal Cases Review Commission, Caerphilly County Borough Council, oktra, IIED, and several UK charities. Distribution into UK public sector is enabled via G-Cloud and CCS framework participation; technology capability is anchored by a Microsoft partnership and a broader partner ecosystem. Headcount is reported at 11-50 employees, and leadership is led by CEO Rob Dance.

The business model is professional services revenue generated through quote-based strategic partnerships — no public pricing tiers or productised SKUs are disclosed, though "Book a demo" and "Start free with ROCK" CTAs suggest experimentation with lower-friction entry points. The go-to-market is direct enterprise field sales, supported by a multi-channel digital presence across LinkedIn, Facebook, Instagram, YouTube, and X, plus an insights/blog content engine. There are no disclosed funding rounds, acquisitions, subsidiaries, or parent company relationships in the source data.

Name

The Rock-It Company

Legal name

ROCK

Website

https://rockit.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ROCK is a UK-based private IT consultancy delivering strategic technology partnerships across IT support, consulting, digital transformation, cybersecurity, data and automation, enterprise networking, and infrastructure to enterprise and public sector clients.

Ownership category

akta.pro rank

Product category

IT Consultancy Services

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (54151), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industries

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB), Service Desk & ITSM Outsourcing (BPAEAMAF), Telecommunications & Network Engineering Consulting (BPAHAIAH)

Keywords

• IT consultancy services
• Managed IT support
• Digital transformation consulting
• Cyber security services
• Enterprise IT infrastructure

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IT Consultancy Services: Professional services revenue generated through strategic consulting partnerships with enterprise and public sector clients. Services include IT Support, Consulting, Digital Transformation, Cyber Security, Application Services, Data and Automation, Enterprise Networking, and IT Infrastructure delivered through collaborative partnership model.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

ROCK operates as a UK-based IT consultancy delivering eight integrated service lines — IT Support, Consulting, Digital Transformation, Cyber Security, Application Services, Data and Automation, Enterprise Networking, and IT Infrastructure — through a strategic partnership model branded "Anything Technology." The firm serves enterprise and public sector clients worldwide with quote-based engagements tailored to client needs.

Product overview

ROCK operates as an IT consultancy offering a unified portfolio of eight service offerings under its 'Anything Technology' brand. The services include IT Support, Consulting, Digital Transformation, Cyber Security, Application Services, Data and Automation, Enterprise Networking, and IT Infrastructure. These service lines are delivered through strategic partnerships and work together to provide comprehensive technology solutions that help clients navigate the digital age. The company positions these offerings as a cohesive ecosystem enabling innovative, transformative pathways for clients across multiple industries.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Support Strategic IT partnership providing ongoing technology support, maintenance, and optimisation to power business innovation and operations for enterprise and public sector clients.
• Consulting Organisation-wide transformative consulting helping businesses develop strategy and achieve comprehensive digital impact through technology advisory and programme support.
• Digital Transformation Services that modernise business operations and build future-ready organisations through technology adoption, process evolution, and digital programme delivery.
• Cyber Security Security services enabling organisations to thrive amid uncertainty through risk assessment, threat protection, and security posture improvement, including vulnerability assessments.
• Application Services Custom application development and management services delivering tailored software solutions designed for specific organisational needs.
• Data and Automation Services leveraging data and AI to enable organisational growth through analytics, automation, and intelligent data utilisation.
• Enterprise Networking Network infrastructure services enabling organisations to work smarter, faster, and more reliably through optimised connectivity solutions.
• IT Infrastructure Foundational technology infrastructure services laying the groundwork for organisational success through reliable systems and architecture.

Named customers13 records

Segments11 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft technology partnership evidenced by Microsoft Teams logo presence on website. Relationship involves technology integration and ecosystem.
• Our Partner EcosystemcoreStrategic or Co-development PartnerROCK maintains a dedicated partner ecosystem with strategic technology and business partnerships. The company utilises its ecosystem of business partnerships and technology expertise to ensure clients can compete on a global scale.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kainos: UK-listed digital and IT consultancy offering digital transformation, data, automation and managed services to public sector and commercial clients. Closely comparable to ROCK on portfolio breadth and public sector tilt, though materially larger.
• Trustmarque: UK IT solutions provider offering managed services, cloud, infrastructure and consultancy to public sector and enterprise clients. Comparable mid-tier UK IT services profile to ROCK.
• ANS Group: UK-based cloud, data and managed services provider serving enterprise and public sector. Overlaps with ROCK on digital transformation, infrastructure and cloud-related consulting.
• BJSS: UK-headquartered IT and digital consultancy delivering enterprise software, cloud, data and cyber services across public sector and regulated industries. Comparable service breadth and UK public sector positioning to ROCK.
• Version 1: UK and Ireland-based IT consultancy focused on digital transformation, cloud, data and enterprise applications for public and commercial sectors. Overlaps directly with ROCK's enterprise consulting and application services lines.

Broad incumbents

• Softcat: UK IT infrastructure and services reseller/consultancy. Adjacent to ROCK on enterprise networking and infrastructure advisory, though Softcat's core business is licensing and hardware distribution.
• Sopra Steria: European IT consultancy with major UK public sector practice delivering digital, infrastructure and cyber services. Competes with ROCK for the same UK government frameworks but at much greater scale.
• Capgemini UK: Global IT services and consulting giant with significant UK public sector and enterprise presence. Competes with ROCK on large transformation, data and cyber mandates at a vastly different scale.
• Computacenter: Large UK-headquartered IT infrastructure and services provider serving enterprise and public sector. Overlaps with ROCK's Enterprise Networking and IT Infrastructure offerings as part of a much broader portfolio.
• FDM Group: UK-listed IT consultancy recruiting and deploying graduates into client IT and digital transformation engagements. Operates in the same UK IT services space as ROCK but via a consultant-deploy model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/rock_co_uk
• YouTubeyoutube.com/channel/UCgqhLI6a90wyN3K6WPIGAmg
• Facebookfacebook.com/rock.co.uk
• LinkedInlinkedin.com/company/rockit
• Instagraminstagram.com/rock.co.uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rock-It Company