Rogers Sporting Goods
- Company typePrivate
- Founded1980
- HeadquartersLiberty, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Rogers Sporting Goods firmographics
Firmographics- Name
- Rogers Sporting Goods
- Legal name
- Rogers Sporting Goods
- Website
- https://rogerssportinggoods.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Rogers Sporting Goods industry classification
Industry- Product category
- Outdoor Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Full-Line Sporting Goods Superstores (CRAMABAA)
- akta.pro secondary industries
- Fishing & Tackle Retail (CRAMABAL), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
Keywords
Where Rogers Sporting Goods is headquartered
LocationHeadquarters
- HQ city
- Liberty
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rogers Sporting Goods business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Rogers Sporting Goods generates revenue through direct online sales of hunting, fishing, waterfowl, and outdoor equipment. Products include ammunition (shotgun shells, rifle, pistol, rimfire), waders, decoys, calls, blinds, clothing, footwear, and accessories. They offer a rewards program earning 2% back on purchases and free shipping on orders over $99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard e-commerce pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Rogers Sporting Goods product offering
Product offeringCore offering
Rogers Sporting Goods is a direct-to-consumer retailer operating a BigCommerce-powered e-commerce storefront and a physical retail store, selling hunting, fishing, waterfowl, and outdoor recreation gear. Its core categories include ammunition (shotgun shells, rifle, pistol, rimfire), waterfowl gear (decoys, calls, blinds, waders), hunting clothing, dog products, optics, fishing tackle, boating equipment, and outdoor gear, with a stated focus on waterfowl hunting as a specialty.
Product overview
Rogers Sporting Goods is an e-commerce retailer specializing in hunting, fishing, and outdoor recreation equipment. The company operates a single unified e-commerce platform (BigCommerce) offering an extensive catalog organized into core product categories: Ammunition (shotgun shells, rifle, pistol, rimfire), Waterfowl Gear (decoys, calls, blinds, decoy bags), Waders (men's, women's, youth, fishing), Dog Products (training equipment, electronic collars, protection vests), Hunting Clothing (men, women, youth lines), Hunt Equipment (archery, treestands, game cameras, hunting calls), Shoot Category (optics, hearing protection, choke tubes, gun storage), Fishing Products (lures, reels, rods, fly fishing), Boating (fish finders, trolling motors, life jackets), and Outdoors (knives, cooking gear, lighting). The store also offers Rogers-branded ammunition products and private-label gear like the Rogers Ammo Bag. Additional services include a Choke Tube Finder interactive tool, Gift Cards, and a Kangaroo-powered Rewards Program earning 2% back on purchases. The company ships free on orders over $99 and emphasizes waterfowl hunting as a core specialty, claiming to be the Number One Federal Black Cloud Dealer in the Nation.
Differentiator
Problem solved
Functional benefit
Products and services
- Ammunition Catalog of shotgun shells (steel, lead, bismuth, tungsten, turkey loads, slugs, buckshot), rifle, pistol, and rimfire ammunition from brands such as Federal, Winchester, Remington, Kent, HeviShot, Fiocchi, and Rio, plus ammo storage bags and boxes, targeting hunters and shooters.
- Waterfowl Gear Complete waterfowl hunting equipment including decoys (duck and goose floaters, full bodies, silhouettes, spinning wing and motion decoys), duck/goose/calls, framed field, panel, layout, shallow water and boat blinds, blind bags, decoy bags, rigs, anchors, and ice machines for waterfowl hunters.
- Waders Hunting and fishing waders for men, women, and youth in breathable insulated, breathable non-insulated, hip and waist, neoprene, and PVC styles, plus wader accessories.
- Dog Products Dog hunting gear including blinds/stands, waterfowl and upland protection vests, training equipment (bumpers, dummy launchers, scents), electronic collars (training, beeper, tracking, bark), kennels, beds, and general dog gear for hunting dog owners.
- Hunting Apparel Hunting and outdoor apparel for men, women, and youth including jackets, tops, vests, pants, bibs, base layers, outerwear, shirts, footwear, and accessories.
- General Hunting Equipment General hunting equipment including archery (crossbows, broadheads, quivers, releases, sights), hunting decoys, calls, treestands (hang-on, climbing, ladder), saddle hunting systems, blinds/chairs, vests/packs/cases, game cameras (cellular and traditional), and game management (feeders, minerals).
- Shooting Sports Equipment Shooting sports equipment including optics (binoculars, rangefinders, rifle scopes, red dot, night vision, thermal), hearing and eye protection, shooting accessories, choke tubes, shotgun accessories, gun cleaning, gun storage, air rifles/air pistols, and firearms.
- Fishing Products Fishing tackle and equipment including lures (hard, soft, jigs, spinnerbaits, frogs), baitcasting, spinning, round and spincast reels, casting and spinning rods, rod/reel combos, monofilament, fluorocarbon and braided line, terminal tackle, tackle storage, fly fishing gear, and fishing accessories.
- Boating Equipment Boating and water sports equipment including life jackets, inflatables, fish finders, trolling motors, boat seats, waterfowl boating gear, and boating accessories.
- Outdoor Gear General outdoor gear including outdoor speakers, chairs, sleeping gear, tents/shelters, knives/tools, heaters and warmers, cooking supplies, coolers and drinkware, packs and bags, sunglasses, emergency/survival gear, radios/GPS, and lighting/power equipment.
- Rogers Branded Ammunition and Gear Private label offerings under the Rogers Sporting Goods brand, including Rogers-branded ammunition and the Rogers Ammo Bag (waxed cotton water-resistant ammunition bag for waterfowl hunters).
- Gift Cards Digital gift cards available for purchase on the Rogers Sporting Goods website, redeemable on merchandise.
- Rewards Program (Kangaroo) Customer loyalty program powered by Kangaroo Rewards, earning members 2% cash back on all purchases.
Companies that use Rogers Sporting Goods
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Rogers Sporting Goods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rogers Sporting Goods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microsoft AdvertisingminorPartnership with Microsoft Advertising for advertising campaigns, capturing behavioral metrics and using data for site optimization, fraud/security purposes, and targeted advertising.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Rogers Sporting Goods competitors and assessment
Company assessmentBroad incumbents
- SCHEELS: SCHEELS is a large U.S. sporting-goods chain with hunting, shooting, fishing, outdoor, footwear, and apparel categories. Its omnichannel model and enthusiast-oriented merchandising make it a relevant incumbent comparator, despite its much larger footprint.
- Sportsman's Warehouse: Sportsman's Warehouse operates sporting-goods stores and an e-commerce site focused on hunting, shooting, fishing, camping, and related outdoor merchandise. It serves the same enthusiast customer base but has a substantially broader physical footprint.
- Cabela's: Cabela's is a large omnichannel outdoor retailer with substantial hunting, shooting, ammunition, fishing, and boating assortments. It competes for the same hunting customers but operates at significantly greater scale and with a broader store footprint.
- Gander Outdoors: Gander Outdoors offers hunting, fishing, shooting, camping, and boating merchandise through stores and online. It competes for a similar value-oriented outdoor customer, though its assortment and market coverage are broader.
- Bass Pro Shops: Bass Pro Shops sells hunting, shooting, fishing, boating, camping, and outdoor products through a large omnichannel retail network. It is a broad incumbent comparable to Rogers in merchandise categories and customer base, although it is much larger and more experiential.
- Orscheln Farm & Home: Orscheln Farm & Home is a regional retailer carrying hunting, fishing, outdoor, farm, and home merchandise. It is comparable in product breadth and value-oriented customer overlap, although its center of gravity extends beyond recreational outdoor retail.
- Academy Sports + Outdoors: Academy Sports + Outdoors is a large omnichannel sporting-goods retailer covering hunting, shooting, fishing, outdoor recreation, footwear, and apparel. It competes with Rogers for many of the same products and consumers but has much greater scale and a wider store base.
Direct peers
- MidwayUSA: MidwayUSA is a direct-to-consumer catalog and e-commerce retailer serving shooting, hunting, ammunition, and outdoor customers. Its online-led model and emphasis on shooting and hunting supplies closely overlap Rogers' core business.
- Brownells: Brownells is an e-commerce-led retailer of firearms, ammunition, reloading, gunsmithing, and shooting accessories. It is narrower than Rogers but directly comparable in its online customer acquisition, product expertise, and shooting-category exposure.
- Mack's Prairie Wings: Mack's Prairie Wings is a specialty retailer focused on waterfowl hunting, ammunition, decoys, calls, waders, and related gear. Its product mix, outdoor expertise, and direct-to-consumer orientation make it the closest public operating analogue to Rogers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Rogers Sporting Goods social profiles
Digital presenceRogers Sporting Goods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rogers Sporting Goods leadership team
Management profileNumber of profiles
Profiles1 record
Rogers Sporting Goods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rogers Sporting Goods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rogers Sporting Goods
What does Rogers Sporting Goods do?
Rogers Sporting Goods is a direct-to-consumer retailer operating a BigCommerce-powered e-commerce storefront and a physical retail store, selling hunting, fishing, waterfowl, and outdoor recreation gear. Its core categories include ammunition (shotgun shells, rifle, pistol, rimfire), waterfowl gear (decoys, calls, blinds, waders), hunting clothing, dog products, optics, fishing tackle, boating equipment, and outdoor gear, with a stated focus on waterfowl hunting as a specialty.
Is Rogers Sporting Goods a public or private company?
Rogers Sporting Goods is a private company. It is classified as unknown and is currently operating.
When was Rogers Sporting Goods founded?
Rogers Sporting Goods was founded in 1980. It employs 51 to 100 people.
Where is Rogers Sporting Goods based?
Rogers Sporting Goods is headquartered in Liberty, United States, in the North America region.
How does Rogers Sporting Goods make money?
One revenue line is on record: E-commerce Product Sales.
Who are Rogers Sporting Goods's main competitors?
Broad incumbents on record are SCHEELS, Sportsman's Warehouse, Cabela's, Gander Outdoors, Bass Pro Shops, Orscheln Farm & Home and Academy Sports + Outdoors. Direct peers are MidwayUSA, Brownells and Mack's Prairie Wings.
Does Rogers Sporting Goods have an API?
No public API is recorded for Rogers Sporting Goods.
What industry is Rogers Sporting Goods in?
Rogers Sporting Goods's product category is Outdoor Sporting Goods Retail. Its primary akta.pro industry code is CRAMABAA, Full-Line Sporting Goods Superstores, with a secondary code of CRAMABAL, Fishing & Tackle Retail. Its NAICS code is 45911.