Les Maisons

What Les Maisons does

Les Maisons is a Quebec-focused French-language digital publishing platform that aggregates residential property listings alongside editorial content about homes, including celebrity residences, unusual properties, and home improvement advice. The site is operated by Attraction Web S.E.C. as a flagship property within Attraction Numérique's network of approximately 10 Quebec digital media brands, which collectively reach over 15 million social media subscribers. The product surface comprises a core listings section (À vendre) covering houses, chalets, and cottages across Quebec regions including Saguenay, Lanaudière, Outaouais, Abitibi-Témiscamingue, Montérégie, and Capitale-Nationale, supported by four editorial verticals: Trucs et Astuces (home improvement), Maisons de Stars (celebrity homes), Maisons Insolites (unusual properties), and Nouvelles (news). A newsletter subscription service (Infolettre) provides direct audience capture. The underlying technology is a standard CMS operated as part of Attraction Web's broader digital media infrastructure, with no API, mobile app, or AI features documented.

The business model is consumer-side free with monetization on the demand side through digital advertising and content licensing. The privacy policy indicates user data collection for marketing purposes and potential sharing of client lists with selected organizations, suggesting affiliate or promotional partnerships as a secondary revenue stream. Editorial standards and fact-checking policies are published, and the platform maintains compliance with GDPR, PIPEDA, and Quebec's Act respecting the protection of personal information in the private sector. The asset is privately held within the Attraction group with no external investment, no public listing, and no disclosed revenue. The audience is horizontal — Quebec home buyers, real estate enthusiasts, and lifestyle content consumers — with secondary exposure to advertisers and marketing partners seeking access to Attraction Numérique's engaged Quebec audience.

Name

Les Maisons

Legal name

Attraction Web S.E.C.

Website

https://lesmaisons.co

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Les Maisons is a Quebec-focused French-language digital publishing platform that aggregates residential property listings and editorial content about homes, operated by Attraction Web S.E.C. as a flagship property within Attraction Numérique's network of approximately 10 Quebec digital media brands.

Ownership category

akta.pro rank

Product category

Digital Real Estate Media

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Cabins & Cottages (THAMADAA)

akta.pro secondary industry

Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI)

Keywords

• Real estate listings
• Quebec property listings
• Home improvement content
• Digital real estate media
• Property editorial content

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital advertising and promotional content: The site collects user data for marketing and communication purposes, indicating revenue generation through digital advertising. The privacy policy references sharing client lists with selected organizations for marketing purposes, suggesting affiliate or promotional partnerships as a revenue stream.
2. Content licensing and syndication: Content from the site can be used for personal and non-commercial purposes only. Prior written consent from Attraction is required for any commercial use, reproduction, modification, distribution, publication, or retransmission of content, indicating potential licensing opportunities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Les Maisons is a Quebec-focused digital media platform that publishes real estate property listings for homes, chalets, cottages, and townhouses across Quebec regions, complemented by editorial content covering home improvement tips, celebrity homes, unusual properties, and real estate news. The platform also offers a free email newsletter subscription and generates revenue through digital advertising, promotional partnerships, and content licensing arrangements.

Product overview

Les Maisons is a Quebec real estate listing platform operated by Attraction Web S.E.C. as part of the Attraction Numérique digital media network. The platform operates as a unified content hub combining property listings with editorial content. The core offering includes the property listing marketplace (À vendre) featuring homes, chalets, and cottages across Quebec regions, complemented by specialized editorial sections: Trucs et Astuces (home improvement tips), Maisons de Stars (celebrity homes), Maisons Insolites (unusual properties), and Nouvelles (news). A newsletter subscription service allows users to receive updates. The platform generates revenue through property listing fees and advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• À vendre (For Sale Listings)

Quantifiable outcome

• 15M+ social media reach through parent company network

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Attraction NumériquecoreStrategic or Co-development PartnerLes Maisons is operated by Attraction Numérique, a division of Attraction, one of Quebec's leading digital entertainment groups. Attraction Numérique operates approximately 10 websites with a combined social media reach exceeding 15 million subscribers. Les Maisons is one of the flagship brands in this network, contributing to Attraction Numérique's mission of reaching audiences where they are.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Proprio Direct: Quebec-based real estate brokerage and listings portal. Directly competes for Quebec residential listing supply and home-buyer traffic in the same French-language market as Les Maisons.
• DuProprio: Quebec-based real estate platform enabling homeowners to list and sell without an agent. Directly comparable as a Quebec-focused residential property listing destination serving the same French-language homeowner audience that Les Maisons targets.
• Centris: Quebec's dominant residential MLS system operated by the Fédération des chambres immobilières du Québec. The primary aggregational incumbent for Quebec listings — directly comparable for both supply (brokerage relationships) and demand (home-buyer traffic) of property listings in Quebec.
• House Digest: Editorial home-content publisher providing the syndicated 'Trucs et Astuces' articles on Les Maisons. Directly comparable for home-improvement editorial format, audience interest in lifestyle home content, and the content-licensing relationship underlying Les Maisons' tips section.

Broad incumbents

• Zillow: Largest US real estate listings and home-content platform. Comparable as an advertising-funded, content-plus-listings hybrid serving residential home-buyers and home enthusiasts — the dominant North American analogue to Les Maisons' editorial/listings model.
• Realtor.ca: Canadian national real estate listings portal operated by the Canadian Real Estate Association. Comparable as a free, advertising-supported property-listing destination operating at a national scale that competes with Les Maisons' Quebec-focused audience for property-intent traffic.
• Houzz: Global home design and renovation platform combining editorial inspiration with a marketplace for home furnishings and services. Comparable to Les Maisons as an advertising-supported home-content destination with a Quebec-localisable consumer audience.

Regional players

• LesPAC: Quebec-and-Canada online classifieds platform owned by Kijiji/eBay. Comparable as a Quebec-focused classifieds destination where real estate listings sit alongside other categories, competing for Quebec home-buyer and home-service traffic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LesMaisons.co

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Maisons