Myley
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Myley firmographics
Firmographics- Name
- Myley
- Legal name
- Myley Transport Services Ltd
- Website
- https://myley.life
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Myley industry classification
Industry- Product category
- Elderly Social Care Services
- NAICS
- Special Needs Transportation (485991), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- akta.pro primary industry
- Social, Community & Senior Center Outings Transport (HSABAOAG)
- akta.pro secondary industries
- Wheelchair-Accessible & Mobility Vehicle Transport (HSABAOAC), Transportation-Integrated Adult Day Programs (Day Program + Non-Emergency Transport) (HLADAIAK)
Keywords
Where Myley is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Myley business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Annual Subscription Service: Myley operates on an annual subscription model where care homes pay for access to year-round accessible outing services. This provides care homes with unlimited excursions throughout the year, with benefits amplified through regular, consistent trips where teams become more proficient and residents have anticipated events to look forward to.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual subscription for care homes |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Myley product offering
Product offeringCore offering
Myley provides bespoke, year-round accessible tours for elderly residents of UK care homes. The service combines wheelchair-accessible minibus transport (minimum 8 seats, 2 fixed wheelchair spaces) with dedicated, dementia-trained Tour Leaders who plan and lead excursions to vetted destinations including garden centres, parks, historical sites, theatres, and wildlife attractions. The company sells annual subscriptions directly to care homes, delivering recurring trips organised and run entirely by Myley staff.
Product overview
Myley is a single unified service offering bespoke accessible tours for older adults living in care homes. The core product is Myley Accessible Tours — a year-round transportation and guided tour service operating on an annual subscription model. Vehicles are wheelchair accessible with minimum 8 seats and 2 fixed wheelchair spaces. Each tour is led by a trained Tour Leader who handles logistics, location assessment, scheduling, and on-site guidance. The Myley Guarantee is their service commitment framework that emphasizes reliability, Tour Leader continuity, and safety standards. The service focuses on three pillars: Discover (exploration), Connect (social interaction), and Thrive (wellbeing).
Differentiator
Problem solved
Functional benefit
Products and services
- Myley Accessible Tours
Quantifiable outcome
- 44-49.2% of residents who participate in Myley tours are living with dementia, demonstrating specialized capability
- +4 more outcomes
Companies that use Myley
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles1 record
Myley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Myley partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Alzheimer's SocietycoreMyley Tour Leaders receive dementia-specific training facilitated by the Alzheimer's Society. This training covers communication techniques, recognising signs of distress, empathy and respect, and a better understanding of dementia to better serve residents living with the condition.
- Dementia AdventureminorMyley references Dementia Adventure's research, including the 'Greening Dementia' paper, to inform their tour programmes and highlight the therapeutic benefits of nature for dementia patients.
- Sandstone Care GroupcoreRegular partnership with Sandstone Care Group for monthly trips with The Oaks Care Home. Myley provides accessible transport and Tour Leader services, while Sandstone Care coordinates resident participation and care requirements.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Myley competitors and assessment
Company assessmentBroad incumbents
- Helping Hands Home Care: Large UK home care provider offering companionship and outings as part of its service package. Targets the same elderly demographic but through domiciliary care rather than a dedicated tours subscription model.
- Elder: UK live-in care provider that also organizes companion-driven outings and engagement for elderly clients in their homes. Broader care delivery scope but overlaps with Myley on the social/outings value proposition for seniors.
- Bluebird Care: National UK home care franchise providing personal care, companionship, and outing accompaniment for elderly clients. Overlaps with Myley on enabling elderly social engagement, though delivered as part of broader care packages.
- Care UK: One of the largest UK care home operators running extensive lifestyle and wellbeing programs for residents. Comparable as both a potential Myley customer and a competitor with in-house activities teams.
- Sunrise Senior Living: International senior living provider with structured life enrichment programming including outings. Comparable because it operates at scale with formalized activity programming, but in residential settings rather than as an outsourced service.
Direct peers
- Dementia Adventure: UK charity that designs and delivers dementia-friendly holidays, outings, and nature-based experiences for people living with dementia. Most directly comparable to Myley in terms of target population and activity type; Myley even references Dementia Adventure's research.
- Revitalise: UK charity providing respite holidays and day trips for disabled people, including seniors and those with dementia. Operates in the same social-outings-for-vulnerable-adults category as Myley, with a charity rather than subscription model.
- Oomph Wellness: UK-based provider of wellness, activity, and exercise programmes for care home residents. They appear in Myley's customer imagery and serve the same care home buyer with structured lifestyle/engagement services, making them the closest head-to-head commercial peer.
Others
- Accessible Transport UK: Trade body and resource hub for accessible transport providers in the UK. Adjacent rather than competitive — relevant ecosystem context for understanding Myley's specialist transport positioning.
Regional players
- Country Court Care: UK care home operator that organizes in-house activities and outings for its residents across multiple sites. Represents the kind of in-house alternative that Myley competes against for activity budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Myley social profiles
Digital presenceMyley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Myley leadership team
Management profileNumber of profiles
Profiles2 records
Myley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Myley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Myley
What does Myley do?
Myley provides bespoke, year-round accessible tours for elderly residents of UK care homes. The service combines wheelchair-accessible minibus transport (minimum 8 seats, 2 fixed wheelchair spaces) with dedicated, dementia-trained Tour Leaders who plan and lead excursions to vetted destinations including garden centres, parks, historical sites, theatres, and wildlife attractions. The company sells annual subscriptions directly to care homes, delivering recurring trips organised and run entirely by Myley staff.
Is Myley a public or private company?
Myley is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Myley founded?
Myley was founded in 2023. It employs 11 to 50 people.
Where is Myley based?
Myley is headquartered in London, United Kingdom, in the Europe region.
How does Myley make money?
One revenue line is on record: annual Subscription Service.
Who are Myley's main competitors?
Broad incumbents on record are Helping Hands Home Care, Elder, Bluebird Care, Care UK and Sunrise Senior Living. Direct peers are Dementia Adventure, Revitalise and Oomph Wellness. Accessible Transport UK is listed as an others. Country Court Care is listed as a regional player.
Does Myley have an API?
No public API is recorded for Myley.
What industry is Myley in?
Myley's product category is Elderly Social Care Services. Its primary akta.pro industry code is HSABAOAG, Social, Community & Senior Center Outings Transport, with a secondary code of HSABAOAC, Wheelchair-Accessible & Mobility Vehicle Transport. Its NAICS code is 485991.