What Burberry does

Burberry Group plc is a publicly listed British luxury fashion house (LSE: BRBY) founded in 1856 by Thomas Burberry in Basingstoke, England, and headquartered in London. The company designs, manufactures, licenses, and sells luxury clothing, accessories, footwear, fragrances, and eyewear under the Burberry brand, anchored by three heritage product franchises: the Heritage Trench Coat (manufactured in Castleford, Yorkshire using gabardine fabric woven at the Keighley mill), Cashmere Scarves (produced by Johnstons of Elgin in Scotland since 1900), and the Burberry Check and Equestrian Knight Design (EKD) brand codes. Burberry is the only major luxury house founded on the principle of clothing designed to protect from British weather, with proprietary gabardine technology dating to 1879.

Name

Burberry

Legal name

Burberry Group plc

Website

https://burberryplc.com

Company type

Public

Founded year

1856

Operating status

Operating

Short description

Burberry Group plc is a 170-year-old British luxury fashion house that designs, manufactures, and sells heritage trench coats, cashmere scarves, accessories, and ready-to-wear through ~410 stores globally and Burberry.com, serving affluent luxury consumers across EMEIA, Greater China, the Americas, and Asia Pacific.

Ownership category

akta.pro rank

Product category

Luxury Apparel and Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Leather & Leather Products (3100)

akta.pro primary industry

Luxury Leather Goods & Handbags (CRAKAFAB)

akta.pro secondary industries

Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF), Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE)

Keywords

• Luxury fashion brand
• Heritage trench coats
• Cashmere scarves
• Luxury leather goods
• Premium ready-to-wear

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Sales through directly operated stores, concessions, and Burberry.com e-commerce platform. Largest revenue channel representing £2,056m in FY 2025/26.
2. Wholesale: Sales through global wholesale partners. Revenue of £303m in FY 2025/26.
3. Licensing: Licensing partnerships for eyewear and beauty categories, leveraging partners' product and distribution expertise. Revenue of £61m in FY 2025/26.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Burberry designs, manufactures and sells luxury ready-to-wear, outerwear (anchored by its Heritage Trench Coat), leather goods, footwear, accessories including cashmere scarves, childrenswear and licensed eyewear and beauty. Products are sold through approximately 410 directly operated stores, concessions, Burberry.com and curated wholesale partners, supported by ReBurberry aftercare services and Scarf Bar customisation.

Product overview

Burberry is a luxury fashion brand offering a portfolio of products anchored in British heritage. The core products include Heritage Trench Coats manufactured in Castleford, Yorkshire using gabardine fabric, and Cashmere Scarves produced by Johnstons of Elgin in Scotland. Iconic brand codes include the Burberry Check pattern and Equestrian Knight Design (EKD) logo. The company operates retail stores, concessions, wholesale partnerships, and Burberry.com e-commerce platform. Supporting services include ReBurberry aftercare (cleaning, repair, reproofing) and Scarf Bar customization with monogramming. Product categories span accessories, womenswear, menswear, childrenswear, and licensed eyewear and beauty. The brand was founded in 1856 and celebrates 170 years of heritage in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• The Burberry Foundation: Independent charity established in 2008 dedicated to using the power of creativity to drive positive change in communities and build a more sustainable future.
• Burberry Inspire
• ReBurberry
• Burberry Beyond

Products and services

• Heritage Trench Coats Iconic Burberry trench coats manufactured in Castleford, Yorkshire using gabardine fabric woven at the Burberry mill in Keighley, featuring signature elements including epaulettes, belt, D-rings and storm shield. Sold through directly operated stores, concessions, Burberry.com and wholesale partners globally.
• Cashmere Scarves Signature cashmere scarves produced by Johnstons of Elgin in Scotland through a more than 30-step weaving process, with fabric washed in natural spring water and brushed with teasels for an ultra-soft finish. Sold globally as part of Burberry's category-authority scarf assortment.
• Ready-to-Wear Womenswear and menswear clothing collections, extending the outerwear core into full ready-to-wear lines, sold through directly operated stores, concessions and Burberry.com.
• Leather Goods and Accessories Leather goods, bags and accessories including items featuring iconic Burberry brand codes such as the Burberry Check and EKD. Leather goods centre of excellence is in Scandicci, Italy (opened 2018).
• Childrenswear Children's clothing collections offered as part of the broader Burberry assortment, currently being sharpened under the Burberry Forward strategy.
• ReBurberry Aftercare Services Global aftercare services including cleaning, repairing and reproofing to preserve product finish, plus a Refresh cashmere cleaning service and an Upcycle option for custom embroidery and appliqué to repair damaged areas. Approximately 41,000 products repaired or refreshed cumulatively.
• Scarf Bar In-store and online service allowing customers to design and customise their cashmere scarf, including monogramming; rolled out to over 200 stores to build demand for the cashmere category.
• Eyewear and Beauty (Licensed) Licensed eyewear and beauty categories developed with licensing partners that contribute product and distribution expertise; generated £61m in licensing revenue in FY 2025/26.
• Royal Collection Trust x Burberry Capsule Collection Limited capsule collaboration with the Royal Collection Trust comprising an organic cotton gabardine belted car coat and complementary pieces, released for the centenary of Queen Elizabeth II's birth.
• Year of the Horse 2026 Capsule Collection Limited capsule collection reinterpreting the Equestrian Knight Design (EKD) across ready-to-wear and accessories to celebrate the Year of the Horse in 2026.
• Gabardine Capsule Collection Heritage-led capsule collection built around Burberry's outdoor and gabardine story, designed for the 170th anniversary and applying a landscape motif across ready-to-wear and labelling.
• Dual Burberry Car Coat Reversible men's car coat combining weatherproof gabardine and tweed, originally launched over 100 years ago and reintroduced in the Winter 2025 men's collection.

Quantifiable outcome

• 86% of key raw materials certified or responsibly sourced
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, minor, flagship and innovative.

• Royal Collection TrustcoreStrategic or Co-development Partner · 1 January 2026Collaboration to mark centenary of Queen Elizabeth II's birth in March 2026. Capsule collection included belted car coat in lightweight 100% certified organic cotton gabardine with silk lining featuring House Check in holly green colourway inspired by Old Stewart Tartan.
• OnSidecoreStrategic or Co-development Partner · 1 January 2026The Burberry Foundation partnership for Burberry Inspire programme. OnSide is a youth engagement charity. Third annual Burberry Inspire showcase event hosted in 2026.
• Leeds Beckett UniversityminorStrategic or Co-development Partner · 1 January 2026Partnership announced June 2026 to support young fashion talent. Part of Burberry's commitment to nurturing creative talent.
• Chinese National GeographycoreStrategic or Co-development Partner · 1 January 2026Documentary series collaboration celebrating China's great outdoors. Announced June 2026 as part of brand activations.
• Sir Quentin BlakeminorStrategic or Co-development Partner · 1 January 2026Collaboration with celebrated British illustrator Sir Quentin Blake announced June 2026.
• Hunza GminorStrategic or Co-development Partner · 1 January 2026Collaboration on swimwear capsule announced April 2026.
• Victoria and Albert Museum (V&A)flagshipStrategic or Co-development Partner · 1 January 2025Multi-year collaboration announced in 2025. Fashion Gallery will be redeveloped and exclusively renamed The Burberry Gallery upon reopening in autumn 2028. Celebrates the history and innovation of the Burberry trench coat.
• Spiber Inc.innovativeStrategic or Co-development Partner · 1 January 2018Biotech start-up collaboration. First luxury brand to develop new materials with Spiber. Introduced blended scarf using Brewed Protein fiber - 62% wool, 8% cashmere, 30% Brewed Protein. Brewed Protein is lab-grown fiber produced through fermentation of plant-based, renewable ingredients.
• Oxfam and PUR ProjetinnovativeStrategic or Co-development Partner · 1 January 2015Cashmere sustainability programme in partnership with Oxfam and PUR Projet. Long-term programme focused on developing inclusive and sustainable cashmere industry and supporting social and economic empowerment of rural communities in Afghanistan.
• Johnstons of ElgincoreStrategic or Co-development Partner · 1 January 1900Family-run Scottish mill founded in 1797. Partnership began in 1900 with Thomas Burberry's passion for partnering with local craftspeople. Produces iconic Burberry cashmere scarves using traditional looms. More than 30 steps required to weave a single scarf. Fabric washed in natural spring water and brushed with teasels for ultra-soft finish. Partnership spanning over 125 years.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Moncler: Italian luxury house with category authority in outerwear and a heritage-brand DNA mirroring Burberry's positioning. Comparable scale, similar premium outerwear focus, and strong direct-to-consumer retail model make Moncler one of the most directly comparable peers.
• Ralph Lauren: American heritage luxury brand with comparable scale (~$7bn revenue), global directly-operated store footprint, multi-category apparel/accessories/home offering, and strong brand-equity storytelling — comparable model of heritage-driven global luxury retail.
• Capri Holdings: Multi-brand luxury group owning Michael Kors, Versace, and Jimmy Choo — companies where current Burberry CEO Joshua Schulman previously served as CEO. Directly comparable accessible-luxury positioning, multi-category product mix, and prior strategic overlap with Burberry's transformation playbook.
• Prada Group: Italian luxury group operating Prada and Miu Miu with comparable scale (€5+bn revenue), multi-category luxury positioning across leather goods, ready-to-wear and footwear, and similar vertically-integrated Italian manufacturing footprint. Closest direct comparable in size and category mix.
• Salvatore Ferragamo: Italian luxury house with category authority in leather goods and footwear, family heritage DNA, and Italian manufacturing footprint — closely comparable to Burberry's leather goods centre of excellence in Scandicci and broader multi-category luxury offering.
• Hugo Boss: German global fashion house with multi-category premium positioning across apparel, accessories, and footwear, plus directly-operated retail footprint. Comparable scale and channel mix, though positioned slightly below Burberry's luxury tier.
• Brunello Cucinelli: Italian luxury apparel house with similar heritage-craftsmanship positioning, vertically-integrated Italian manufacturing, and premium pricing. Comparable operating philosophy around craftsmanship storytelling, although smaller in scale and apparel-weighted rather than accessories-weighted.
• Tapestry: US-listed accessible-luxury group owning Coach and Kate Spade with comparable scale (~$6bn revenue), multi-brand global retail model, and overlapping North America and Asia Pacific distribution footprint. Comparable in operating model and consumer price-point positioning.
• Canada Goose: Canadian luxury outerwear specialist with category authority in technical weatherproof garments — directly comparable to Burberry's outerwear heritage. Although smaller in scale and narrower in category breadth, Canada Goose represents the closest direct peer in the premium outerwear sub-category.

Broad incumbents

• Hermès: Peak-luxury French house with unrivalled category authority in leather goods and exceptional ROIC (often 30%+). Provides the upper-bound benchmark on luxury pricing power, craftsmanship storytelling, and vertically-integrated manufacturing that Burberry aspires to emulate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Burberry
• Facebookfacebook.com/Burberry
• LinkedInlinkedin.com/company/burberry
• Instagraminstagram.com/burberry
• Xx.com/Burberry

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burberry