lovina
Lovina is a woman-owned, tip-free full-service restaurant in Calistoga, California, operating from a 1904 historic home. It serves seasonal California-Italian cuisine via weekend brunch and nightly dinner to locals and Napa Valley tourists, with ancillary revenue from corporate events, takeout, gift cards, and owner-made pottery.
- Company typePrivate
- Founded2017
- HeadquartersCalistoga, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What lovina does
Lovina is a woman-owned, single-location full-service restaurant in Calistoga, California, operating from a 1904 historic home on Cedar Street. Founded in 2017 by Jennifer Bennett, the restaurant serves seasonal California cuisine with Italian influences through weekend brunch (10am-2pm) and nightly dinner (5pm-9pm), supported by a curated wine program emphasizing Napa Valley producers, a craft cocktail and mocktail program, and an espresso bar featuring La Coppa coffee. The core technology stack is commodity restaurant software: OpenTable for reservations, Toast Tab for online ordering, and a Weebly website for marketing and gift card sales.
The business runs on a distinctive tip-free operating model in which 30% of all menu sales are distributed directly to staff as revenue share, and all employees regardless of full-time/part-time status receive health and dental insurance (50% employer-funded), a 401(k) with employer match, paid family leave, and two weeks paid vacation. Menu prices embed these costs, and a 2.9% credit card surcharge is applied per California law. Additional revenue streams include family-style takeout and delivery (minimum 8 servings, 24-hour notice), corporate meeting venue rental ($200/hour with four-hour minimum), private dining events with a Chef's Tasting Menu, gift cards in $50-$500 denominations, and handmade pottery by the owner sold online with free shipping (10% of pottery revenue is donated to Calistoga Food Bank).
The go-to-market is direct-to-consumer, leveraging OpenTable, Toast Tab, social media (Facebook, Twitter, Pinterest), an email newsletter, and the website. Distribution is exclusively domestic and concentrated in Calistoga. Customer segments include individual dining guests, takeout/delivery customers for group entertaining, and private event guests including corporate offsite users. The company is privately held with no disclosed parent, no subsidiaries, and no institutional investment; operations are led by owner and wine buyer Jennifer Bennett, General Manager Ian Triglia, and Co-Chefs de Cuisine Leticia Martinez and Raul Loyola.
lovina firmographics
Firmographics- Name
- lovina
- Legal name
- Lovina
- Website
- https://lovinacalistoga.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Lovina is a woman-owned, tip-free full-service restaurant in Calistoga, California, operating from a 1904 historic home. It serves seasonal California-Italian cuisine via weekend brunch and nightly dinner to locals and Napa Valley tourists, with ancillary revenue from corporate events, takeout, gift cards, and owner-made pottery.
- Ownership category
- akta.pro rank
lovina industry classification
Industry- Product category
- Full-service restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
- akta.pro secondary industry
- Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)
Keywords
Where lovina is headquartered
LocationHeadquarters
- HQ city
- Calistoga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
lovina business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Full-service dining with seasonal California cuisine featuring Italian influences. Revenue from food and beverage sales during brunch (weekends 10am-2pm) and dinner service (nightly 5pm-9pm).
- Takeout and Delivery: Family-style takeout and delivery menu available with 24-hour notice, minimum 8 servings per item. Ordered via email or Toast Tab online platform.
- Gift Cards: Physical gift cards mailed via USPS in denominations from $50 to $500.
- Pottery Sales: Handmade pottery created by owner Jennifer Bennett, including plates, olive dishes, bottle toppers, and creamers. 10% of pottery sales donated to Calistoga Food Bank.
- Corporate Events and Private Dining: Venue rental for corporate meetings and private events with tiered pricing including optional food and beverage packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weekend Brunch Menu |
| Unit Pricing | Pay-as-you-go | Dinner Menu |
| Other | Pay-as-you-go | Corporate Meeting Venue |
| Unit Pricing | Pay-as-you-go | Corporate Add-Ons |
| Unit Pricing | Pay-as-you-go | Brunch Bar Packages |
| Unit Pricing | Pay-as-you-go | Dinner Bar Packages |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Handmade Pottery |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
lovina product offering
Product offeringCore offering
Lovina operates a full-service, tip-free restaurant in a 1904 historic home in Calistoga, California, offering nightly dinner and weekend brunch featuring seasonal California cuisine with Italian influences. Beyond dine-in service, the restaurant sells family-style takeout and delivery meals, rents the historic home as a private dining and corporate meeting venue, and retails handmade pottery by the owner and physical gift cards.
Product overview
Lovina is a woman-owned restaurant operated as a unified dining experience rather than a modular platform. The core offering consists of nightly dinner service and weekend brunch in an 120-year-old historic home, complemented by a full cocktail and wine program. Additional revenue streams include private dining events, corporate meeting space rental, handcrafted pottery by the owner, gift cards, and family-style takeout delivery. The restaurant differentiates itself through a 'Tip Free' model where menu prices include revenue share, full benefits (health insurance, dental, 401k with employer match, paid vacation) for all staff regardless of full-time/part-time status, with 30% of all sales distributed directly to staff.
Differentiator
Problem solved
Functional benefit
Products and services
- Dinner Service Nightly dinner service from 5pm-9pm featuring seasonal California cuisine with Italian influences, including dishes such as Heritage Pork and Beef Bolognese, Seared Pacific Halibut, and Braised Wagyu Beef Boneless Short Rib. Served to dine-in guests in the 1904 historic home.
- Weekend Brunch Weekend brunch service from 10am-2pm offering items such as French Toast, Breakfast Burritos, Benedicts, salads, and the Locally Famous Little Gems Salad. Served to dine-in guests in the historic home.
- Cocktail and Mocktail Program Full bar featuring craft cocktails such as Jen's Juice, Hazelnut Espresso Martini, and The Spicy Tourist, plus zero-proof house cocktails and local beer from Barrel Brothers brewery. Available to dine-in guests during brunch and dinner.
- Wine Program Curated wine list featuring local Napa Valley wines, Old World selections, and Jen's vintage finds, with wines available by the glass and bottle, plus Wine Wednesdays with reduced prices.
- Private Dining and Celebratory Events Chef's Tasting Menu available as celebratory private dining for parties of two or more, with customizable menu options.
- Corporate Events and Meeting Space Corporate meeting and private event venue rental in the 1904 historic home with three rooms and a covered heated porch, featuring fast internet, screen, whiteboard, and Sonos sound system. Venue fee of $200/hour with a four-hour minimum, available 8am-4pm, with optional add-on food and beverage packages.
- Lovina's Pottery Hand-thrown pottery created by owner Jennifer Bennett in her home studio. Items include Oatmeal/Antique Blue plates, olive dishes, bottle toppers, cream pitchers, ramekins, bowls, and tumblers. Prices range from $12 to $125 with free shipping; 10% of pottery sales are donated to Calistoga Food Bank.
- Gift Cards Physical gift cards available in denominations from $50 to $500, mailed via USPS within three days of ordering. Email gift certificates also available.
- Family Meal Takeout and Delivery Family-style takeout and delivery service for large groups, with meals served cold and ready to reheat or assemble. Minimum of 8 servings per item. Menu includes appetizers ($14/serving), salads ($18/serving), entrees ($35/serving), and desserts ($16/serving). 24-hour notice required.
Companies that use lovina
Customer profileSegments3 records
Ideal customer profiles2 records
lovina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
lovina partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zazie RestaurantcoreSister restaurant located in San Francisco, also owned and operated by Jennifer Bennett. Both restaurants share the same tip-free business model with revenue sharing and full benefits for staff. Zazie was sold to three long-term employees in 2020. Zazie was recognized as a San Francisco Legacy Business in 2019.
Recent moves7 records
Expansion highlights4 records
lovina competitors and assessment
Company assessmentDirect peers
- Zazie Restaurant: Sister restaurant in San Francisco founded and operated by Lovina's owner Jennifer Bennett using the identical tip-free, full-benefits business model. Sold to three long-term employees in 2020 and recognized as a San Francisco Legacy Business in 2019; the most direct comparison for Lovina's concept and labor philosophy.
- Solbar (Calistoga): Calistoga-located restaurant at Solage resort serving seasonal California cuisine with a farm-driven program. Direct local competitor for destination diners, hotel guests, and private event business in the same town.
- Auberge du Soleil: Luxury Rutherford (Napa Valley) restaurant and resort destination with a Michelin-recognized dining program and extensive Napa wine list. Comparable as a Napa destination dining and private-event venue serving high-spending wine country visitors.
- The French Laundry: Iconic Yountville (Napa Valley) fine-dining destination with chef's tasting menu, premium pricing, and global destination appeal. Comparable to Lovina as a Napa Valley special-occasion and destination dining concept with high per-cover spend and reservation-driven demand.
- Press Restaurant St. Helena: St. Helena fine-dining destination from the Lettis family with a deep Napa Valley wine list and farm-driven seasonal cuisine. Comparable to Lovina in pricing tier, Napa Valley destination status, and emphasis on local wines and seasonal ingredients.
- Single Thread Farm-Restaurant-Inn: Healdsburg farm-to-table destination with seasonal California cuisine, a curated wine and sake program, and a strong farm partnership. Highly comparable positioning to Lovina's seasonal California cuisine with Italian influences and locally-sourced garden ingredients.
- Farmstead at Long Meadow Ranch: St. Helena farm-to-table restaurant anchored by the Long Meadow Ranch estate vineyards and gardens, with a strong estate-to-table story and local Napa wine program. Comparable to Lovina in seasonal California cuisine, locally-sourced narrative, and Napa Valley destination positioning.
- The Restaurant at Meadowood: St. Helena luxury resort restaurant known for a multi-course tasting menu focused on Napa-sourced ingredients and a deep local wine program. Comparable to Lovina as a Napa Valley fine-dining destination with a chef's-table-style experience.
- Gramercy Tavern: Danny Meyer's flagship New York restaurant that was among the first prominent American restaurants to eliminate tipping in favor of higher menu prices and full benefits. Closest direct peer for Lovina's tip-free, full-benefits employment philosophy at full-service price points.
Regional players
- Cindy's Backstreet Kitchen: Calistoga farm-to-table restaurant serving seasonal California cuisine in a casual-upscale setting. Comparable as a Calistoga-based farm-driven dining option competing for the same local and tourist dining dollars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
lovina social profiles
Digital presencelovina financial estimates
Financial estimateRevenue estimate
Valuation estimate
lovina leadership team
Management profileNumber of profiles
Profiles4 records
lovina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
lovina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about lovina
What does lovina do?
Lovina operates a full-service, tip-free restaurant in a 1904 historic home in Calistoga, California, offering nightly dinner and weekend brunch featuring seasonal California cuisine with Italian influences. Beyond dine-in service, the restaurant sells family-style takeout and delivery meals, rents the historic home as a private dining and corporate meeting venue, and retails handmade pottery by the owner and physical gift cards.
Is lovina a public or private company?
lovina is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was lovina founded?
lovina was founded in 2017.
Where is lovina based?
lovina is headquartered in Calistoga, United States, in the North America region.
How does lovina make money?
Five revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeout and Delivery, gift Cards, pottery Sales and corporate Events and Private Dining.
Who are lovina's main competitors?
Direct peers on record are Zazie Restaurant, Solbar (Calistoga), Auberge du Soleil, The French Laundry, Press Restaurant St. Helena, Single Thread Farm-Restaurant-Inn, Farmstead at Long Meadow Ranch, The Restaurant at Meadowood and Gramercy Tavern. Cindy's Backstreet Kitchen is listed as a regional player.
Does lovina have an API?
No public API is recorded for lovina.
What industry is lovina in?
lovina's product category is Full-service restaurant. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants, with a secondary code of THAJALAH, Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal). Its NAICS code is 722511 and its SIC code is 5810.