What Ideon does

Ideon operates Ideon.eu as the web property for Nameshift.com, a domain name escrow and transfer marketplace. The platform enables peer-to-peer domain purchases between buyers and sellers, with payments held in escrow until successful domain transfer is confirmed; if transfer fails, buyers receive a full refund. The service is free for buyers, with the platform charging commission only to sellers on completed transactions. The underlying technology is an automated domain transfer coordination system with an average 24-hour completion time, integrating global and regional payment methods (VISA, Mastercard, American Express, Discover, bank transfers, iDEAL, Bancontact, EPS, UnionPay, JCB).

Nameshift.com is operated from Rijswijk, Netherlands, and is available in 15+ localized language variants covering European markets (Netherlands, Belgium, Germany, France, Spain, Italy, Austria, Poland, Portugal, Sweden, Turkey), the United Kingdom, the United States, Canada, and China. The go-to-market is direct-to-consumer self-serve e-commerce — buyers purchase domains instantly at listed buy-now prices or submit offers, with the platform handling escrow, transfer coordination, and payment release without channel intermediaries. Customers are segmented horizontally into domain buyers (individuals and businesses acquiring domains for websites, branding, or investment) and domain sellers (domain owners monetizing portfolio assets through a secure marketplace).

Note on data inconsistency: the firmographics describe Ideon as a Polish electricity and natural gas supplier founded in 1951 with 51-100 employees, which is materially inconsistent with the Netherlands-based domain escrow product described throughout the rest of the data. The analysis above is grounded in the product, operational, and company-data evidence, which consistently describes a domain marketplace business under the Nameshift.com brand.

Name

Ideon

Legal name

Nameshift.com

Website

https://ideon.eu

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

51–100 employees

Short description

Ideon operates Nameshift.com, a Netherlands-based domain name escrow and transfer marketplace. It enables safe peer-to-peer domain purchases between buyers and sellers, charging commission to sellers only while offering free service to buyers across 15+ country markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Katowice

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Domain Transfer Commission: Platform charges commission to sellers only. Buyers pay no fees beyond the domain purchase price. Commission is deducted from the sale proceeds after successful transfer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ideon operates ideon.eu, which functions as a domain name landing and purchase page powered by the Nameshift.com escrow service. The platform facilitates safe transfers of domain names between buyers and sellers by holding buyer payment in escrow until successful domain transfer is confirmed, with full refund if transfer fails. Buyers pay no fees; sellers cover the commission.

Product overview

Ideon.eu hosts domain name listings for sale, including the Nameshift.com domain marketplace platform. The domain marketplace offers escrow-protected transactions where buyers pay only the purchase price with no additional fees, while sellers cover the commission. Services include free domain transfer assistance and VAT invoice delivery via email.

Differentiator

Problem solved

Functional benefit

Products and services

• Nameshift.com Domain Escrow & Transfer Service Escrow-protected domain name purchase and transfer platform that facilitates safe transfers between buyers and sellers. Buyers pay only the purchase price; sellers cover the commission. Includes free domain transfer assistance, an average 24-hour turnover, and full refund if transfer fails.

Quantifiable outcome

• Average domain transfer time of 24 hours

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Sedo: One of the largest global domain marketplaces, offering buy-now, auction, and brokerage services with integrated escrow/transfer support. Directly comparable as a P2P domain transfer intermediary.
• Atom: Domain name marketplace operated by HugeDomains/NameMedia, offering premium inventory with streamlined purchase and transfer. Comparable as a domain transfer intermediary serving end buyers.
• Undeveloped: Domain marketplace focused on connecting buyers and sellers of premium domains with integrated purchase and transfer workflows. Comparable scope and target customer as Nameshift.
• Flippa: Online marketplace for buying and selling digital assets including domains, websites, and apps, with escrow support. Overlaps on the domain transfer and escrow functionality.
• Squadhelp: Marketplace for brandable domains and naming services, offering curated listings and managed transfer for buyers. Comparable as a domain intermediary serving SMBs and brand-builders.
• Dan.com: Direct competitor offering a domain name marketplace with built-in escrow and buyer-friendly installment payment options. Operates a similar take-rate, transactional model for connecting domain buyers and sellers globally.
• BrandBucket: Curated marketplace for brandable domain names with vetted inventory and assisted transfer to buyers. Directly comparable as a domain intermediary focused on brandable inventory.

Broad incumbents

• Afternic: GoDaddy-owned domain aftermarket with a large listed inventory and integrated transfer network. Operates as a broad incumbent within the registrar ecosystem with overlapping escrow and transfer functionality.
• GoDaddy: World's largest domain registrar with integrated marketplace, auctions, and escrow-style transfer protection. A broad incumbent whose bundled offerings compete with stand-alone escrow services.
• Namecheap: Major domain registrar with an aftermarket and transfer tools. Operates broadly in the same space and could embed escrow/transfer features that compete with Nameshift's core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideon