carglass

What carglass does

Carglass® Maroc is the Moroccan operating entity of the Carglass® vehicle glass repair and replacement franchise, run by TotalEnergies Marketing Maroc (a Moroccan société anonyme with 220,000,000 MAD share capital, headquartered in Casablanca) under a master franchise agreement with global brand owner Belron Group. The company provides four core services: windshield chip/impact repair (completed in 45 minutes), windshield replacement (approximately 1h30), side window replacement, and rear window replacement. Service is delivered through 15 fixed service centers spanning Casablanca (three locations), Agadir, Fes, Kenitra, Marrakech (two), Meknes, Oujda, Rabat, Safi, Tanger (two), and Tétouan, supplemented by mobile service units that extend coverage to 60-70+ localities across Morocco. The technical approach relies on OEM-quality glass sourced from recognized suppliers (some of which supply automotive OEMs directly) and a proprietary ultra-fast drying adhesive that enables drivers to operate the vehicle roughly one hour sooner than competing installations. The company also performs in-house ADAS camera recalibration within one hour for vehicles equipped with driver-assistance systems, addressing the rising technical complexity of modern windshields.

The revenue model is transactional, with fees billed per repair or replacement. For customers holding glass breakage coverage with one of nine partner insurers — RMA Assurance, Wafa Assurance, Axa Assurance, Sanlam, Atlatasanad, Allianz, MAMDA-MCMA, MATU, and CAT — Carglass manages the claim end-to-end and bills the insurer directly, leaving most customers with no out-of-pocket cost apart from any applicable franchise deductible. Uninsured customers receive per-quote pricing based on damage type and glazing. Distribution relies on physical centers plus mobile units, with customer acquisition channelled through the carglass.ma website, phone (0801 001 500), WhatsApp (+212660475575), email, the TotalEnergies Club loyalty program, and partner insurance networks. Co-branded service centers operate with RMA in three cities, signalling a channel build-out strategy. A lifetime warranty on repairs and replacements — including free windshield replacement if a repaired chip recurs, for insured customers — underpins retention.

Carglass Maroc is a privately held operating franchise embedded within TotalEnergies Marketing Maroc. The business is actively operating across 15 fixed centers and mobile coverage in 60+ localities, serving a long-tail of individual vehicle owners across all major Moroccan brands plus utility/commercial vehicles. There are no disclosed funding rounds, M&A activity, or financial figures in the source material.

Name

carglass

Legal name

TotalEnergies Marketing Maroc

Website

https://carglass.ma

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Carglass Maroc is the Moroccan master franchise of global vehicle-glass brand Carglass®, operated by TotalEnergies Marketing Maroc. It delivers windshield repair and replacement through 15 service centers and mobile units across 60+ localities, billing directly to nine insurance partners.

Ownership category

akta.pro rank

Product category

Auto Glass Repair and Replacement Services

NAICS

Automotive Glass Replacement Shops (811122)

akta.pro primary industry

Auto Glass Repair & Replacement (TLAKAAAH)

akta.pro secondary industry

Mobile Glass Repair/Replacement & Temporary Weatherproofing (TLAKAFAL)

Keywords

• Auto glass repair
• Windshield replacement
• Vehicle glass services
• Car glass repair
• Glass breakage claims

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Glass repair services: Impact/chip repair services billed to customer or insurance. Repairs take 45 minutes and cost approximately 6x less than replacement.
2. Glass replacement services: Full replacement of windshields, rear windows, and side windows. Typically covered by insurance for glass breakage policyholders. Replacement takes approximately 1h30.
3. Insurance direct billing: Direct settlement with insurance partners including RMA Assurance, Wafa Assurance, Axa Assurance, Sanlam, Atlatasanad, Allianz, MAMDA-MCMA, MATU, CAT, reducing customer out-of-pocket costs to franchise deductible only.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Carglass® Maroc repairs and replaces vehicle glass — windshields, side windows, rear windows, and other glazing — through 15 fixed service centers and mobile units covering more than 70 localities across Morocco. Services are delivered using OEM-quality glass from recognized suppliers and proprietary ultra-fast drying adhesive, with direct billing partnerships with nine major Moroccan insurance companies for insured customers.

Product overview

Carglass® is a car glass repair and replacement service company operating as a single unified service offering. The core product portfolio consists of four main services: windshield chip repair (Réparation d'éclat), windshield replacement (Remplacement de pare-brise), side window replacement (Remplacement de vitre latérale), and rear window replacement (Remplacement de lunette arrière). These services are delivered through a network of 15 fixed service centers and mobile units covering 60 localities across Morocco. The company also provides insurance claims assistance as a supporting service, working with multiple insurance partners to facilitate direct billing for customers with glass breakage coverage. All services include a lifetime warranty, with complimentary replacement if a repaired chip cracks again for insured customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Windshield Chip Repair (Réparation d'éclat dans le pare-brise) Repair of small impacts on windshields smaller than a 5 MAD coin and located at least 6 cm from the edge. Service takes 45 minutes and is often free for customers with glass breakage insurance; cost is approximately 6x less than full replacement. Includes a lifetime warranty with complimentary replacement if the repaired chip cracks again (for insured customers).
• Windshield Replacement (Remplacement de pare-brise) Full replacement of damaged or cracked windshields (impact larger than a 5 MAD coin, cracks within 6 cm of edge, or fully cracked glass). Uses OEM-quality glass from recognized suppliers, several of which supply automotive manufacturers directly, with proprietary ultra-fast drying adhesive enabling immediate driving approximately 1 hour faster than competitors. Includes ADAS camera recalibration for vehicles equipped with driver assistance systems, completed in-house within 1 hour.
• Side Window Replacement (Remplacement de vitre latérale) Replacement of damaged side windows using quality glass from recognized suppliers with precision equipment for clean installation. Includes debris cleanup for complete service restoration.
• Rear Window Replacement (Remplacement de lunette arrière) Replacement of damaged rear windows (lunette arrière) using glass from recognized suppliers, OEM-quality adhesive for fast drying, and precision equipment for clean installation.
• Mobile Glass Service Units (Unités mobiles) Mobile service units that travel to customer locations to provide on-site windshield repair and replacement, extending coverage beyond the 15 fixed service centers to 60 localities across Morocco.
• Insurance Claims Assistance (Service d'accompagnement assurance) Insurance claims support service that helps customers navigate their glass breakage coverage with direct billing to partner insurers including RMA Assurance, Wafa Assurance, Axa Assurance, Sanlam, Atlatasanad, Allianz, MAMDA-MCMA, MATU, and CAT, generally leaving insured customers with no out-of-pocket cost beyond franchise deductible.

Quantifiable outcome

• Repairs completed in 45 minutes, 2x faster than replacement
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Belron®coreOEM/ Whitelabel/ Licensing PartnerBelron Group is the global leader and parent company owning the Carglass brand. TotalEnergies Marketing Maroc operates Carglass in Morocco under a master franchise agreement with Belron. Carglass is a world leader in vehicle glass repair and replacement with operations in multiple countries.
• TotalEnergies Marketing MaroccoreOthersTotalEnergies Marketing Maroc is the master franchisee operating Carglass services in Morocco. The company is a Moroccan public limited company with share capital of 220,000,000 dirhams, headquartered at 146 boulevard Zerktouni, Casablanca. TotalEnergies leverages its brand and infrastructure to deliver Carglass services across the kingdom.
• RMA AssurancecoreChannel Partner/ Reseller/ DistributorMajor Moroccan insurance company with dedicated Carglass service centers (RMA service). Enables direct claims processing and billing for RMA policyholders with glass breakage coverage.
• Wafa AssurancecoreChannel Partner/ Reseller/ DistributorMoroccan insurance company partner enabling direct insurance billing for glass replacement and repair services for Wafa Assurance policyholders.
• Axa AssurancecoreChannel Partner/ Reseller/ DistributorGlobal insurance company operating in Morocco. Partnership enables direct billing for Axa policyholders with glass breakage coverage.
• SanlamcoreChannel Partner/ Reseller/ DistributorPan-African insurance group operating in Morocco. Partnership enables direct claims processing for Sanlam policyholders.
• AtlatasanadcoreChannel Partner/ Reseller/ DistributorMoroccan insurance company partner for direct glass breakage claims processing.
• AllianzcoreChannel Partner/ Reseller/ DistributorGlobal insurance company with Moroccan operations. Partnership enables direct billing for Allianz policyholders.
• MAMDA-MCMAminorChannel Partner/ Reseller/ DistributorMoroccan agricultural insurance mutual (Mutuelle Agricole Marocaine d'Assurances). Partnership enables glass services for MAMDA-MCMA insured vehicles.
• MATUminorChannel Partner/ Reseller/ DistributorMoroccan insurance company partner for glass breakage claims processing.
• CATminorChannel Partner/ Reseller/ DistributorMoroccan insurance company partner for glass breakage coverage claims.
• Club TotalEnergiesminorGTM or Marketing PartnerTotalEnergies loyalty program providing members with discounts on Carglass services (-20% on repairs, -10% on replacements) as part of customer acquisition and retention strategy.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Speedy Glass: Canadian auto glass repair and replacement chain with broad geographic coverage and insurance direct-billing. Comparable as a multi-center, insurance-integrated service operator in a market where windshield damage frequency is structurally similar to Morocco's.
• Glass Doctor (Neighborly): US franchised auto, residential, and commercial glass repair network. Comparable in its franchise-driven, multi-channel service model and mobile dispatch, though broader in scope than Carglass Maroc's vehicle-only focus.
• Safelite Group: Largest auto glass repair and replacement provider in the United States, operating a comparable fixed-center plus mobile-unit model with deep insurance carrier integration. Broad incumbent benchmark for unit economics, ADAS recalibration scale, and insurance direct-billing leverage that Carglass Maroc operates against.

Direct peers

• Carglass Germany (Belron): German Carglass operation under Belron, offering identical windshield repair, replacement, ADAS recalibration, and insurance partner billing services. Closest European benchmark for mobile unit economics and OEM glass sourcing leverage that Carglass Maroc leverages locally.
• Carglass Italia (Belron): Italian Carglass operation under Belron. Comparable in product mix (repair/replacement/ADAS recalibration), insurance direct-billing integration, and franchise-driven execution model — provides a relevant benchmark for Mediterranean market unit economics similar to Morocco's.
• Autoglass (Belron, UK): UK Belron subsidiary offering vehicle glass repair and replacement with insurance partnerships (including Direct Line). Closely mirrors Carglass Maroc's franchise-driven, insurance-integrated service model and serves as the most direct benchmark for insurance direct-billing economics.
• Novus Glass (Belron): Belron's franchised auto glass repair and replacement network primarily in North America. Comparable as a Belron-affiliated franchise operation with insurance partnerships, ADAS recalibration, and mobile service offerings similar to Carglass Maroc's value proposition.
• Lebrun Glass (Belron, Belgium): Belron's Belgian vehicle glass operation, structurally similar to Carglass Maroc in offering windshield repair/replacement, insurance partnerships, and lifetime warranty under the global Belron operating playbook.
• Carglass France (Belron): French sister operation of Carglass Maroc under the same Belron master franchise model. Directly comparable in product offering (windshield chip repair, replacement, side/rear glass), insurance direct-billing model, and lifetime warranty positioning; differs only in geography and local insurance partners.

Others

• AXA Assistance Morocco: Major Moroccan insurance partner of Carglass and broader roadside assistance provider. Adjacent ecosystem participant that drives glass breakage claim flow toward Carglass Maroc and represents both a partner and a potential channel alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carglass%C2%AE-maroc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about carglass