What Sawridge Group does

Sawridge Group is a private Alberta-based hospitality company founded in 1972 by the Sawridge Cree First Nation of Slave Lake and headquartered in Edmonton. The company operates a portfolio of hotel properties and travel-related services across Alberta, including Sawridge Inn and Conference Centre Edmonton South (136 rooms), Best Western Plus Sawridge Suites in Fort McMurray, Forest Park Hotel in Jasper National Park, and Sawridge Travel Centre. Sawridge serves a diversified customer base spanning corporate and business travelers, leisure guests, sports teams and tour groups, wedding and social event planners, medical travelers, and seniors aged 60+. The corporate structure consists of Sawridge Management Corporation acting as General Partner of The Sawridge Hotels Limited Partnership.

The company's core offering is hotel room rentals complemented by on-site dining (Creations Dining Room & Lounge at Edmonton South), meeting and conference facilities (up to 9,000 sq ft with 8 meeting rooms at Edmonton South and 6,000 sq ft plus a 3,000 sq ft ballroom at Jasper), wedding planning services, and group travel packages. Underlying technology consists of standard hotel property management and reservation systems integrated with the direct-book.com and sawridge.com booking websites, the Best Western global reservation system for the Fort McMurray property, and third-party OTAs including TripAdvisor. Distinctive operational features include the proprietary "Dreamers Wanted" signature bedding brand, six dedicated Level 2 EV charging stations at Edmonton South, Green Key Eco-Rating Program certification across all properties, Indigenous-themed artwork and décor, and a 40-year history of industry awards.

Sawridge generates revenue primarily through per-night hotel room rentals, event and meeting space rentals often bundled with catering and F&B, on-site dining covers and lounge sales, and group travel packages. Pricing is unit-based and tiered: standard rooms, suites, and accessible rooms carry season- and demand-variable rates, with dedicated discount tiers for seniors (30% off for 60+), CAA/AMA/AAA members (15% off), medical travelers ($95/night near Edmonton hospitals), and groups (from $139/night with complimentary breakfast and coach rooms). Distribution combines direct channels (website, 1-888-729-7343 phone reservations, walk-ins), corporate sales via dedicated Account Managers and an Area Sales Manager, group/event sales, third-party OTAs, and brand-channel partnerships (Best Western Plus, Pursuit's Banff Jasper Collection for the Jasper property).

Name

Sawridge Group

Legal name

Sawridge Management Corporation

Website

https://sawridge.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sawridge Group is a private Alberta hospitality company owned by the Sawridge Cree First Nation. Founded in 1972, it operates four hotels and a travel centre serving corporate, leisure, group, and event travelers across Edmonton, Fort McMurray, Jasper, and Slave Lake.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Hotel accommodations
• Conference and event venues
• Wedding venues and planning
• Group travel packages
• Corporate business rates

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Room Rentals: Core revenue from renting guest rooms and suites across multiple properties including standard rooms, junior suites, family suites, and accessible rooms. Revenue is generated on a per-night basis with variable pricing based on season, demand, and room type.
2. Event & Meeting Space Rental: Revenue from renting meeting rooms, conference facilities, ballrooms, and wedding venues. The Jasper property has 6,000 sq ft of meeting space with a 3,000 sq ft ballroom; Edmonton South has 9,000 sq ft with 8 meeting rooms. Catering and F&B services often bundled with venue rental.
3. Food & Beverage Services: On-site dining through Creations Dining Room & Lounge offering breakfast, dinner, and happy hour. Revenue from restaurant covers, room service, lounge sales, and catering for events.
4. Group Travel Packages: Group room blocks with discounts, complimentary breakfast inclusions, and dedicated event coordination for sports teams, tour groups, and corporate accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sawridge Group operates a portfolio of hotel properties in Alberta, Canada, providing guest rooms and suites, conference and meeting facilities, on-site dining, wedding and social event services, and group travel packages. The company owns and operates the Sawridge Inn & Conference Centre Edmonton South, Best Western Plus Sawridge Suites in Fort McMurray, Forest Park Hotel in Jasper National Park, and the Sawridge Travel Centre, targeting corporate travelers, leisure guests, event planners, sports teams, and tour groups.

Product overview

Sawridge Group of Companies is a hospitality company operating a portfolio of hotel properties across Alberta, Canada. The core offering consists of four hotel properties: Sawridge Inn & Conference Centre Edmonton South (136 rooms), Best Western Plus Sawridge Suites in Fort McMurray, Forest Park Hotel in Jasper, and Sawridge Travel Centre. Properties feature on-site dining at Creations Dining Room & Lounge, comprehensive meeting and event services including wedding planning, corporate meeting facilities, and group travel packages. The company is First Nations owned (Sawridge Cree First Nation) and emphasizes environmental sustainability through Green Key certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Sawridge Inn & Conference Centre Edmonton South Full-service hotel in South Edmonton offering 136 spacious guest rooms and suites, meeting and conference facilities, on-site dining at Creations Restaurant & Lounge, and event spaces for weddings and social gatherings.
• Best Western Plus Sawridge Suites (Fort McMurray) Hotel property located in Fort McMurray's TaigaNova Eco Industrial Park, offering accommodations with private boardroom and dining space for up to 40 people for intimate events, operating under the Best Western Plus brand.
• Forest Park Hotel (Jasper) Hotel property in Jasper National Park offering spacious guest rooms, decadent dining, and resort-style amenities with meeting and event spaces, accommodating up to 250 guests with 6,000 square feet of meeting space and a 3,000 sq ft ballroom.
• Sawridge Travel Centre Travel centre property operated by Sawridge Group providing travel-related services in Alberta.
• Creations Dining Room & Lounge On-site restaurant and lounge at the Edmonton South location offering classic Western-inspired cuisine with daily hot breakfast, happy hours, and dinner service.
• Business Meeting Services Corporate meeting services featuring 8 flexible meeting rooms at Edmonton South, locally sourced catering menus, audio/visual equipment, and dedicated meeting planners for board meetings, training sessions, and client events.
• Wedding Services Full-service wedding planning including venue selection (Art Gallery, Wild Rose Room, Maligne Room), catering, décor, and on-site wedding planners.
• Group Travel and Sports Team Packages Group travel packages including discounted room rates from $139/night, complimentary breakfast for up to 4 guests, event rooms, complimentary coach room, and support services for sports teams and tour groups.

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Banff Jasper Collection by PursuitcoreChannel Partner/ Reseller/ DistributorJasper property (Forest Park Hotel) is now operated as part of the Banff Jasper Collection by Pursuit, a hospitality company specializing in iconic experiences in Canadian mountain parks. Sawridge maintains ownership while Pursuit handles operations.
• Best Western InternationalcoreChannel Partner/ Reseller/ DistributorFort McMurray property operates under Best Western Plus brand, providing access to Best Western's global reservation system, loyalty program, and marketing channels.
• Green Key Eco-Rating ProgramminorOthersAll Sawridge properties are certified by the Green Key Eco-Rating Program, an environmental certification system for hotels demonstrating commitment to sustainable operations.
• Forest Stewardship Council of Canada (FSC)minorOthersSawridge uses FSC-certified paper products in their operations as part of environmental sustainability initiatives.
• Waste Free Edmonton - The Last Straw InitiativeminorStrategic or Co-development PartnerPartnership with Waste Free Edmonton to reduce plastic waste through The Last Straw initiative, eliminating plastic straws from hospitality operations.
• CAA/AMA/AAAcoreGTM or Marketing PartnerExclusive partnership offering 15% discount to automobile association members. Provides marketing reach to CAA, AMA, and AAA member base across North America.
• Pets Can StayminorOthersPet-friendly hotel certification program membership ensuring pets receive VIP treatment. Includes pet amenities and services for traveling pet owners.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Pursuit Banff Jasper Collection: Pursuit operates the Sawridge Jasper property (Forest Park Hotel) as part of its Banff Jasper Collection. It is a directly comparable operator of full-service hotels and experiences in Canadian mountain national parks, with similar resort-style amenities and meeting facilities.
• Sandman Hotels, Inns & Suites: Sandman is a major Canadian-owned hotel chain with properties throughout Alberta including Edmonton and Fort McMurray. It offers comparable full-service accommodations, meeting facilities, and group services targeting similar customer segments.
• Coast Hotels: Coast Hotels is a Canadian-owned hotel chain with multiple properties across Western Canada including Alberta. It competes directly with Sawridge for corporate, leisure, and group bookings in similar mid-scale full-service segments.
• Atlific Hotels: Atlific Hotels is a Canadian hotel management company operating full-service and resort properties across Canada. It manages hotels with similar conference, F&B, and group travel offerings comparable to Sawridge's Edmonton and Fort McMurray operations.
• Best Western Hotels & Resorts: Best Western Plus is the franchise brand under which Sawridge operates its Fort McMurray property. As a global hotel franchise system, it offers comparable mid-scale lodging, loyalty programs, and reservation platforms serving similar business and leisure travelers.
• Pomeroy Hotels & Resorts: Pomeroy is a Western Canada-focused hotel group operating full-service and conference properties in Alberta and BC, including Grande Prairie and Kananaskis. It directly competes with Sawridge for corporate meetings, weddings, and leisure travelers in the region.

Others

• Hotel Equities: Hotel Equities appears as the management company for Sawridge Edmonton South based on contact emails. It is a third-party hotel management firm providing operational services, making it a peer in hospitality operations management rather than direct competition.

Broad incumbents

• Delta Hotels by Marriott: Delta Hotels is a Canadian-origin full-service brand now under Marriott, with strong presence in Alberta including Edmonton properties. It competes in the same corporate and group meeting segment with greater distribution scale and loyalty program reach.
• Fairmont Hotels & Resorts: Fairmont operates iconic Canadian mountain resort properties including the Fairmont Jasper Park Lodge, directly competing with Sawridge's Jasper area presence for premium leisure and event bookings in the national park market.
• Marriott Hotels: Marriott is the world's largest hotel chain with multiple properties in Edmonton and Alberta. As a broad incumbent, it competes with Sawridge for corporate accounts and group bookings but offers much greater scale, loyalty program, and technology infrastructure.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SawridgeEdmontonSouth
• LinkedInlinkedin.com/company/sawridge-group-of-companies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sawridge Group