gymrats

What gymrats does

GymRats, operated by Avocado Apps, LLC (d/b/a GymRats), is a mobile fitness application focused on group-based workout challenges and social accountability. The product, launched in March 2019 on iOS and extended to Android in August 2020, lets individuals and teams create or join challenges, log workouts via photo/video proof or automatic device sync, and compete using a configurable scoring system ("Hustle Points") that accommodates activities from running to pilates. The app integrates with Apple Health, Google Health Connect, Fitbit, Garmin, Samsung Health, and indirectly with Strava, Zepp, and Mi Fitness through those health hubs, and offers built-in group chat, scoring limits, daily "Pose of the Day" check-ins, and (as of October 2025) a Teams feature that enables group-vs-group competition. Since launch, the app has reportedly seen over 100,000 participating "rats," 50,000 challenges created, and more than 2 million workouts logged, with a 4.8/5 rating across roughly 1,000 App Store reviews.

GymRats operates as a bootstrapped solo-founder company: founder Mack Hasz (self-titled "Chief Protein Officer") is described as the sole software engineer developing and maintaining the app. The company is a Wyoming LLC headquartered at a registered address in Sheridan, WY, has no disclosed external funding, no subsidiaries, and no M&A activity. Distribution is exclusively through the Apple App Store and Google Play Store globally, with no direct sales motion; growth has been organic, driven by app store discovery and word-of-mouth referrals as existing users invite friends, family, co-workers, and teammates into challenges.

The business model is a freemium consumer subscription. The free tier is ad-supported and limited to two active groups, while the Pro subscription ($3.99/month or $32.99/year) unlocks an ad-free experience, unlimited groups, longer video proof recording (one minute), app theme customization, scoring limits, group moderator roles, and data export. Payments flow through Apple and Google's in-app purchase rails. Customer segments are horizontal and consumer-led — friends, families, co-workers, sports teams, and classmates organizing mutual fitness accountability — with no disclosed enterprise contracts or named B2B logos.

Name

gymrats

Legal name

Avocado Apps, LLC

Website

https://gymrats.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

GymRats is a bootstrapped mobile fitness app that lets individuals and teams run group workout challenges with photo/video proof, customizable scoring, device integrations, and a freemium Pro subscription at $3.99/month or $32.99/year.

Ownership category

akta.pro rank

Product category

Fitness Mobile Applications

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Group fitness app
• Workout tracking
• Fitness challenges
• Mobile fitness application
• Fitness accountability

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. GymRats Pro Subscription: Premium subscription offering ad-free experience, unlimited groups, Rat Pack access, longer video recording (1 minute), app theme customization, scoring limits, group mods, and data export. Priced at $3.99/month or $32.99/year.
2. Advertising (Free Tier): Free version supported by ads generates revenue from in-app advertising while offering core challenge and workout logging features.
3. In-App Purchases: Payments processed via Apple App Store and Google Play Store for subscription purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

GymRats is a mobile fitness application that allows individuals and groups to start fitness challenges and accountability groups, log workouts with photo or video proof, sync activity from wearables, and compete individually or on teams through a customizable point-scoring system. The app is offered freemium with a Pro subscription ($3.99/month or $32.99/year) unlocking ad-free use, unlimited groups, advanced scoring limits, group moderation tools, and data export.

Differentiator

Problem solved

Functional benefit

Products and services

• GymRats Mobile App A cross-platform mobile fitness application (iOS and Android) that enables individual and team-based fitness challenges, workout logging with photo/video proof, customizable hustle point scoring, group chat, and integrations with Apple Health, Health Connect, Fitbit, Garmin, and Samsung Health.
• GymRats Pro Subscription

Quantifiable outcome

• Users who participate in challenges report higher activity levels and sustained workout consistency

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Apple (iOS App Store)coreChannel Partner/ Reseller/ DistributorApple provides the iOS App Store distribution platform for GymRats, enabling download to iOS and iPadOS devices. The app integrates with Apple HealthKit for workout data sync and uses Sign in with Apple for authentication.
• Google (Google Play Store)coreChannel Partner/ Reseller/ DistributorGoogle provides the Google Play Store distribution platform for GymRats on Android devices. The app integrates with Health Connect (Google's health data platform) for workout synchronization.
• Apple HealthcoreTechnology or IntegrationApple Health (HealthKit) integration allows automatic syncing of workout data from Apple Watch and compatible fitness apps like Strava and MapMyRun into GymRats challenges.
• Health ConnectcoreTechnology or IntegrationGoogle Health Connect integration enables workout data synchronization across Android devices for use in GymRats challenges.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FitOn: FitOn is a fitness app combining workouts, group challenges, and social features for community-based exercise. It serves a similar user base of group-fitness enthusiasts and overlaps directly with GymRats' group challenge and accountability features.
• Strava: Strava is the leading social fitness tracking app with millions of users sharing workouts, joining clubs, and competing in challenges. It directly overlaps with GymRats' core proposition of social accountability and group challenges for fitness, and serves a similar consumer audience.
• Charity Miles: Charity Miles is a free fitness app where users earn money for charities based on miles walked, run, or biked. It targets a similar consumer use case of activity challenges with social/community framing and overlaps with GymRats on motivational fitness challenges.
• StepBet: StepBet is a mobile app that runs fitness challenges with stakes and group accountability, monetizing through entry fees. It competes directly with GymRats in the group-fitness-challenge category, targeting users who want accountability-driven activity goals.

Emerging players

• BetterMe: BetterMe offers personalized fitness and weight-loss programs via mobile app with group challenges and coaching. It overlaps with GymRats on social accountability and group challenges but emphasizes subscription coaching and weight management.

Broad incumbents

• Fitbit (Google): Fitbit, owned by Google, provides wearables with an app offering activity tracking, challenges, and group competitions. It overlaps with GymRats' challenge and accountability features while serving a vastly larger installed base through device sales.
• Apple Fitness+: Apple Fitness+ is Apple's subscription workout platform integrated with Apple Watch, offering guided workouts, metrics, and sharing features. It competes in the connected fitness space and uses Apple's platform reach to reach GymRats' potential users.
• MyFitnessPal: MyFitnessPal is one of the largest consumer fitness/nutrition tracking apps, recently acquired by Francisco Partners. It serves a similar health-conscious consumer base and competes for the same wellness engagement wallet.
• Nike Run Club: Nike Run Club is Nike's free running app with guided runs, challenges, and social sharing features. It targets the same consumer fitness audience as GymRats with built-in community challenges and leaderboards, leveraging Nike's brand reach.

Regional players

• Auro (formerly Wahoo): Wahoo's fitness ecosystem (including the SYSTM app) provides structured training, group challenges, and indoor cycling workouts. It serves a similar training-driven consumer base with social accountability mechanics comparable to GymRats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GymRatsApp
• Facebookfacebook.com/people/GymRats/100064048721462
• Instagraminstagram.com/GymRatsApp
• LinkedInlinkedin.com/company/gym-rats-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gymrats