elderberry health care

What elderberry health care does

Elderberry Health Care (legally Wilkinson Care Center Inc.) is a privately held, for-profit senior care provider operating a single facility at 415 Elderberry Lane in Marshall, North Carolina. Founded in 1989, the company delivers three co-located levels of care — Assisted Living, 24/7 Skilled Nursing, and a trademarked Transitional Rehabilitation program known as 'Home in Just 10 Days' — to seniors in Madison, Buncombe, and surrounding counties. Service offerings include medication management, wound care, IV therapy, physical/occupational/speech therapy, and assistance with daily living, delivered through private rooms with personalized care plans. The facility holds a CMS 5-Star Quality Rating and the AHCA/NCAL Bronze Award for Commitment to Quality, and accepts Medicare, Medicaid, and commercial insurance including Medicare Advantage plans.

Revenue is generated through three service streams: recurring skilled nursing and assisted living fees (private pay and insurance), and Medicare-covered transitional rehabilitation (covered at 100% days 1–20 and 80% days 21–100 for qualifying stays). The go-to-market motion is sales-led and relationship-driven, relying on direct admissions, hospital referrals, 24-hour hospital admissions, 7-day-a-week intake, pre-surgical reservations, and facility tours. Marketing is executed through a WordPress website, a Facebook page, published blog content, and community reputation. The company maintains a minor service partnership with Hot Springs Health Program, which provides in-house primary care at the assisted living facility.

The legal entity is a North Carolina corporation with no disclosed parent company, subsidiaries, or institutional investors. Headcount is reported as 1–10, which appears to reflect corporate/administrative staff only; clinical operations are not enumerated. There are no disclosures of funding rounds, M&A activity, leadership changes, or geographic expansion. The business model is fundamentally a reimbursable healthcare services operator with no technology platform, no AI/ML capabilities, and no digital product surface beyond informational web properties.

Name

elderberry health care

Legal name

Wilkinson Care Center Inc.

Website

https://elderberryhealthcare.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Elderberry Health Care is a privately held senior care facility in Marshall, North Carolina, founded in 1989, offering co-located assisted living, skilled nursing, and trademarked 'Home in Just 10 Days' transitional rehabilitation services to seniors in Madison, Buncombe, and surrounding counties.

Ownership category

akta.pro rank

Product category

Senior Care Services (Skilled Nursing and Rehabilitation Facility)

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Skilled nursing care
• Assisted living services
• Transitional rehabilitation
• Senior care services
• Post-acute rehabilitation

Headquarters

HQ city

Marshall

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Skilled Nursing Services: 24/7 skilled nursing care providing medical and personal support to residents including medication management, wound care, IV therapy, and rehabilitation services. Revenue generated through Medicare, Medicaid, and private pay.
2. Assisted Living Services: Residential care for individuals who do not require skilled nursing but need assistance with daily activities. Includes room, board, personal care, and amenities.
3. Transitional Rehabilitation: Short-term post-surgical and post-illness rehabilitation program. Medicare covers qualifying stays (100% days 1-20, 80% days 21-100). Many patients use supplemental insurance for remaining costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Elderberry Health Care operates a single physical facility in Marshall, North Carolina, providing three integrated levels of senior care: Transitional Rehabilitation (short-term post-surgical and post-illness recovery with the trademarked 'Home in Just 10 Days' approach), Skilled Nursing (24/7 medical and personal nursing care including wound care, IV therapy, and rehabilitation therapies), and Assisted Living (residential support with daily activity assistance for seniors who do not require skilled nursing).

Product overview

Elderberry Health Care is a senior care provider offering three distinct levels of care as a unified service portfolio: Transitional Rehabilitation (short-term post-surgery/illness recovery with the trademarked 'Home in Just 10 Days' approach), Skilled Nursing (24/7 medical care with rehabilitation therapies), and Assisted Living (supportive housing for those needing daily assistance). These services operate within a single facility, allowing residents to transition between care levels without relocating. The company was established in 1989 and serves Madison, Buncombe, and surrounding counties in North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Transitional Rehabilitation Short-term, multi-disciplinary rehabilitation program for patients recovering from surgery (particularly joint replacements) or illness, featuring private rooms, personalized recovery plans, pre-surgical reservations, and the trademarked 'Home in Just 10 Days' approach designed to help patients return home safely and quickly.
• Skilled Nursing 24/7 skilled nursing care providing medical and personal support to residents, including medication management, wound care, IV therapy, and physical, occupational, and speech therapy, with focus on comfort, dignity, and quality of life.
• Assisted Living Residential living environment for individuals who no longer wish to live alone but do not require skilled nursing, offering 24/7 personalized assistance with daily activities, private rooms, amenities, organized social activities, and a community atmosphere.

Quantifiable outcome

• Over 90% of transitional rehab patients would return to Elderberry for services again
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hot Springs Health ProgramminorStrategic or Co-development PartnerHot Springs Health Program provides in-house physician, physician assistant, and nurse practitioner services at Elderberry's assisted living facility. Dr. Barnhardt serves as Primary Care Physician for residents who choose this option.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Genesis HealthCare: Genesis HealthCare operates skilled nursing and assisted living facilities across multiple US states. It is comparable as a large incumbent offering the same SNF/assisted living service profile that Elderberry provides at single-site scale.
• The Ensign Group: The Ensign Group operates a large portfolio of skilled nursing and assisted living facilities across the US, with a heavy concentration in transitional rehabilitation programs. It is comparable as a much larger incumbent offering the same SNF + rehab + assisted living service stack.
• Five Star Senior Living: Five Star Senior Living operates assisted living and skilled nursing communities nationwide, including communities in the Southeast. It is comparable as a broader assisted living/senior care incumbent with overlapping service categories.
• Brookdale Senior Living: Brookdale is the largest senior living operator in the US, with a significant assisted living portfolio and growing healthcare services. It is comparable as a broad incumbent serving the same assisted living resident segment as Elderberry, though at national scale.
• Encompass Health: Encompass Health is the largest US operator of inpatient rehabilitation hospitals with a focus on post-acute recovery — directly comparable to Elderberry's transitional rehabilitation program but at vastly greater scale. It competes for hospital discharge referrals in regional markets.
• National HealthCare Corporation: NHC operates skilled nursing, assisted living, and home health services, primarily across the Southeast and Midwest. It is comparable as a multi-service senior care operator competing for similar patient populations and payer relationships.

Regional players

• PruittHealth: PruittHealth is a Southeast US-based operator of skilled nursing, assisted living, and home health services headquartered in Georgia. It is comparable because it competes with Elderberry for skilled nursing referrals in western NC and runs a similar multi-service senior care model across adjacent geographies.

Emerging players

• Saber Healthcare Group: Saber Healthcare Group is a mid-sized skilled nursing and assisted living operator focused on short-term rehabilitation and post-acute recovery. It is comparable as a growing SNF operator pursuing similar transitional rehabilitation niches as Elderberry.

Direct peers

• Deerfield Episcopal Retirement Community: Deerfield is a continuing care retirement community in Asheville, NC — within Elderberry's service region (Buncombe County). It provides independent living, assisted living, and skilled nursing on a single campus, making the geography and service model highly comparable.
• Givens Estates: Givens Estates is a continuing care retirement community located in Asheville, NC — the same regional market as Elderberry (Madison/Buncombe counties). It offers independent living, assisted living, skilled nursing, and rehabilitation on one campus, making the service mix and operating geography highly comparable.

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Elderberry-Health-Care-200351716664734
• LinkedInlinkedin.com/company/elderberry-healthcare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elderberry health care