ed mylett show

What ed mylett show does

The Ed Mylett Show is a founder-owned personal brand and media enterprise built around Ed Mylett's positioning as a mindset and performance coach to elite athletes, entertainers, and business executives. The core product is a globally Top 5-ranked podcast with more than 800 episodes and over 10,500 five-star reviews, distributed across Apple Podcasts, Spotify, YouTube, Google Podcasts, and Stitcher, featuring interviews with high-profile guests such as Peter Diamandis, Ryan Kalish, and Jess Ekstrom. The offering is supplemented by a companion television show, two published books (The Power of One More and #MAXOUT Your Life), and a community movement branded MAXOUT. The underlying technology is a podcast and multimedia content platform with no proprietary software, patents, or AI components disclosed.

The business generates revenue across five streams: keynote speaking engagements booked through a dedicated "Hire Ed to Speak" enterprise channel, direct-to-consumer book and merchandise sales through the edmylett.com storefront, podcast advertising and sponsorships typical of top-tier shows, television programming licensing, and a sub-brand consumer movement (MAXOUT). The primary customer segments are consumer personas — ambitious professionals seeking personal transformation, and entrepreneurs/business leaders seeking scaling and leadership content — alongside an enterprise segment of corporate events and conferences procuring speaking engagements. Distribution is claimed as global, supported by a combined social media reach of more than 4 million followers across Instagram (2.6M), YouTube (754K), TikTok (213.8K), Facebook (338K), and Twitter (290.4K), and earned media placements on Good Morning America, Access Hollywood, Forbes, and CNBC.

The venture is wholly founder-owned by Ed Mylett, with no disclosed external investors, parent company, subsidiaries, funding rounds, or institutional shareholders. Operating headcount is not publicly disclosed, and there are no certifications, regulatory actions, or M&A activity in the record. Growth is driven almost entirely by Ed Mylett's continued content output, public appearances, and the leverage of his personal brand authority into productized offerings.

Name

ed mylett show

Legal name

Ed Mylett

Website

https://edmylett.com

Company type

Private

Operating status

Operating

Short description

The Ed Mylett Show is a founder-owned media company built around a globally Top 5-ranked performance podcast with 800+ episodes. It generates revenue through keynote speaking, book sales, podcast advertising, merchandise, and a companion TV show targeting ambitious professionals and corporate event buyers.

Ownership category

akta.pro rank

Product category

Personal Development Media and Coaching

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising (7310), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Podcast Networks & Multi-Show Publishers (MPACADAB)

akta.pro secondary industry

Podcast Syndication, Cross-Promotion & Growth Networks (MPACADAG)

Keywords

• Motivational speaking services
• Personal development media
• Self-help book publishing
• Peak performance coaching
• Lifestyle podcast content

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Speaking Engagements: Ed Mylett is booked as a keynote speaker for events, conferences, and corporate engagements. The website features a dedicated 'Hire Ed to Speak' page indicating speaking is a primary revenue stream.
2. Book Sales: Sale of authored books including 'The Power of One More' and '#MAXOUT Your Life' through the website and retail channels. Books are available in print and audio book formats.
3. Podcast Advertising: The Ed Mylett Show podcast, ranked Top 5 in the world with 800+ episodes, generates revenue through advertising and sponsorships typical of top-tier podcasts.
4. Merchandise: Branded merchandise sales including apparel and accessories through the 'Order Now' store section on the website.
5. TV Show: Television programming generates revenue through traditional broadcast licensing and potential syndication deals.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Ed Mylett Show is a personal development media brand built around a Top 5 globally ranked podcast (The Ed Mylett Show) with 800+ episodes, complemented by a TV show, two best-selling authored books (The Power of One More and #MAXOUT Your Life), motivational keynote speaking services, and branded merchandise. The portfolio delivers mindset, performance, and personal growth content and live experiences directly to consumers and corporate event buyers.

Product overview

Ed Mylett operates a multi-platform content and personal development brand centered on The Ed Mylett Show podcast (ranked Top 5 globally with 800+ episodes), complemented by a TV show, two best-selling books (The Power of One More and #MAXOUT Your Life), and motivational speaking services. The portfolio forms a unified personal development ecosystem offering audio/video content, written materials, and live speaking engagements to help individuals maximize their potential.

Differentiator

Problem solved

Functional benefit

Brands

• MAXOUT: A movement and community focused on maximizing one's life and achieving optimal success in business and personal development.

Products and services

• The Ed Mylett Show A globally Top 5 ranked podcast featuring interviews with high-performance guests, with 800+ episodes and 10,500+ 5-star reviews, aimed at ambitious individuals seeking mindset and performance strategies.
• The Power of One More A best-selling self-help book by Ed Mylett drawing on 30 years of experience as an entrepreneur and coach to top athletes, entertainers, and business executives, offering strategies for achieving an extraordinary life.
• #MAXOUT Your Life A self-help book providing strategies for optimal success in business and life, targeted at readers serious about achieving their highest levels and evolving into their best selves.
• Ed Mylett TV Show A television program offering motivational content featuring interviews and performance strategies, distributed via traditional broadcast and potential syndication.
• Hire Ed to Speak A motivational keynote speaking service where Ed Mylett is booked for events, conferences, and corporate engagements to inspire and motivate audiences.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grant Cardone: Sales/business performance coach with books, podcasts, live events, and large social following targeting entrepreneurs and business leaders. Comparable audience overlap with Ed Mylett's entrepreneur and business leader segment.
• Tony Robbins: Global motivational speaker, bestselling author, and performance coach with books, seminars, podcasts, and branded media properties. The closest comparable to Ed Mylett's combined speaking + books + content + community model at a much larger scale.
• Brendon Burchard: High-performance coach, bestselling author, and content creator with courses, books, speaking, and a podcast. Closely overlaps Ed Mylett's positioning in mindset/performance coaching and course/author monetization.
• Tom Bilyeu: Co-founder of Quest Nutrition and host of Impact Theory, a top-tier self-development podcast and content platform targeting entrepreneurs and high performers. Comparable content-and-community model with audience overlap in the high-performance coaching niche.
• Jay Shetty: Former monk turned top-ranked podcast host, bestselling author (On Purpose), and motivational speaker with a global audience. Overlaps almost entirely with Ed Mylett's podcast + books + speaking + media appearances model.
• Mel Robbins: Top-ranked podcast host and bestselling author focused on mindset and personal development, with a multi-platform content and speaking business. Directly comparable in product mix (podcast, books, speaking) and audience targeting.
• Tim Ferriss: Long-running top-ranked podcast (The Tim Ferriss Show), multiple bestselling books, and a personal-development/performance content ecosystem. Direct comparable on the podcast + book + high-profile-guest interview axis.
• Lewis Howes: Host of The School of Greatness podcast, bestselling author, and motivational speaker targeting entrepreneurs and high achievers. Direct comparable on podcast + book + speaking funnel aimed at the same customer segment.

Broad incumbents

• Joe Rogan: Owner of the world's largest podcast (The Joe Rogan Experience) and a broader media personality operating in podcasting, comedy, and commentary. Larger and broader in scope but indicative of the top-tier podcast scale Ed Mylett's show has reached.

Emerging players

• Drew Canole: Personal development and mindset content creator with YouTube presence and motivational products. Smaller-scale player in the same self-development/performance category with overlapping audience and content formats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EdMylett
• YouTubeyoutube.com/c/EdMylettShow?sub_confirmation=1
• Facebookfacebook.com/EdMylettFanPage
• Instagraminstagram.com/edmylett
• TikToktiktok.com/@edmylett?_t=8ZKkHTbB5xq&_r=1
• LinkedInlinkedin.com/company/ed-mylett-show

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ed mylett show