equestrian services international

What equestrian services international does

Equestrian Services International, LLC (ESI) is a privately held, family-owned equestrian site development and arena construction firm founded in 2008 and headquartered at 1261 F Road, Loxahatchee Groves, Florida. The company designs, develops, and constructs equestrian arenas and turf surfaces and supplies related footing and farm products, operating under the tagline "By Equestrians for Equestrians." Its core customers are competition venues (such as Tryon International Equestrian Center, the 2018 World Equestrian Games, Devon Horse Show, Hampton Classic, Penn National Horse Show, Global Dressage, Central Park Horse Show, and the Longines Global Champions Tour) and private equestrian farms, with completed projects in the United States, Canada, and Germany.

ESI's product and technology stack centers on proprietary footing blends (International All-Weather Footing, also marketed as the trademarked "ESI pink footing"; Premium Performance P2; Traditional Premium; Elite Dustless; and FusionTrac© Derby Field Footing) and proprietary arena infrastructure, including the ArenaWet© underfloor irrigation system (claimed to save up to 70% water versus overhead spray, with a 10-year warranty on irrigation tubes), the ArenaMat© separation layer, the Ebb & Flow moisture-control system, Clear-Ride dust control, ESI Groomers, and Footing in a Bag. The company also delivers site-development services — earthwork, grading, drainage, irrigation, fencing, round pens, paddocks, and polo/derby/sports field turf construction.

Revenue is generated through a mix of one-time turn-key construction contracts (quote-based, project-priced enterprise sales), hardware and consumable product sales (footing, mats, irrigation systems, fencing, farm paint, groomers) via direct channels, and recurring maintenance/re-blending work. Go-to-market is direct project sales supplemented by event participation (Split Rock Jumping Tour, Longines Global Champions Tour), social media, an education center/blog, and a newsletter; distribution is direct-to-client with global project delivery. The company is co-owned by Brett Raflowitz (President & CEO) and Tracy Raflowitz (Vice President & CFO), with family members Brittni Raflowitz (Brand Ambassador) and Garett Raflowitz (Crew Leader) in operational roles, and has never raised external institutional capital.

Name

equestrian services international

Legal name

Equestrian Services International, LLC

Website

https://esifooting.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Equestrian Services International is a Florida-based, family-owned firm founded in 2008 that designs, builds, and supplies equestrian arenas, footing systems, and turf surfaces for competition venues and private farms across the US and internationally.

Ownership category

akta.pro rank

Product category

Equestrian Arena Construction and Footing

NAICS

Racetracks (711212), Other Amusement and Recreation Industries (7139)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

akta.pro secondary industry

Sport/Show Horse Training & Performance Programs (AFAEAGAF)

Keywords

• Equestrian arena construction
• Arena footing systems
• Equestrian site development
• Turf surface construction
• Arena watering systems

Headquarters

HQ city

Loxahatchee Groves

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Arena Construction Services: Design, develop, and construct state-of-the-art equestrian arenas. Services include site evaluation, drainage solutions, irrigation, and footing installation. Turn-key services from conception to completion for projects of all sizes.
2. Arena Products: Sale of proprietary products including footing materials (International All-Weather, Premium Performance P2, Traditional Premium, Elite Dustless), ArenaWet© watering systems, ArenaMat©, Ebb & Flow systems, ESI Groomers, Clear-Ride dust control, irrigation systems, fencing, and farm paint.
3. Footing in a Bag: Pre-blended footing varieties delivered to properties in bags. Installed in private farms and prestigious competition venues.
4. Site Development Services: Earthwork, grading, detention ponds, building pads, berms and swales, underground drainage, driveways and pathways, pond digging/filling, round pen construction, and property development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Equestrian Services International (ESI) designs, develops, and constructs equestrian arenas and turf surfaces, providing turn-key site development and footing installation services. The company also supplies proprietary footing blends, underfloor watering systems (ArenaWet©), separation mats, dust control products, grooming equipment, and related farm and fencing products to competition venues and private equestrian facilities.

Product overview

Equestrian Services International (ESI) is a family-owned equestrian site development and construction company offering a comprehensive portfolio of physical products and services. The core offering centers on arena construction with multiple footing types (International All-Weather Footing, Premium Performance Footing P2, Traditional Premium Footing, Elite Dustless Footing, and FusionTrac Derby Footing) combined with proprietary watering and maintenance systems. Key product lines include ArenaWet© (underfloor watering system saving 70% water), ArenaMat© (sustainable separation mats), Ebb & Flow Arena System (moisture control), Clear-Ride Dust Control, ESI Groomers, Footing In A Bag, and irrigation systems. The company also provides full-service site development including arena design, earthwork, drainage, fencing, and construction of turf surfaces (derby/polo fields, paddocks, sports fields, round pens). ESI's products are designed to work together as an integrated system for equestrian facilities.

Differentiator

Problem solved

Functional benefit

Brands

• ArenaWet©: Advanced arena watering system that provides consistent and regulated moisture throughout arenas with up to 70% water savings compared to traditional overhead spray systems
• ArenaMat©
• FusionTrac©
• International All-Weather Footing
• Premium Performance Footing (P2)
• Traditional Premium Footing
• Elite Footing
• Clear-Ride Arena Dust Control

Products and services

• Site Development Comprehensive equestrian site design, development, and construction services including earthwork, grading, underground drainage, building pads, berms, swales, driveways, pathways, and pond work for equestrian facilities.
• Arena Construction Design and construction of equestrian arenas combining cushion and stability, considering site layout, size, discipline, footing needs, drainage, and irrigation solutions for competition venues and private farms.
• International All-Weather Footing Premium footing consisting of highest quality sands blended with geotextiles and fibers, creating the balance of cushion and stability, trademarked as 'ESI pink footing'.
• Premium Performance Footing (P2) Footing combining high quality locally sourced sands blended with geotextile and fiber, offering an affordable alternative to International All-Weather Footing with similar performance.
• Traditional Premium Footing Cost-effective footing solution using locally sourced sand and geotextile material for a high-quality riding surface.
• Elite Footing - Dustless Dust-less, low maintenance riding surface for both indoor and outdoor use with high durability.
• FusionTrac© Premium Derby Field Footing Racing surface utilizing native soil and special blend of fiber and geotextile racing mix, providing a safe, durable, and cost-effective racetrack footing solution.
• Derby & Polo Fields Construction of derby and polo fields with precision and excellence, including ground preparation, turfing or sprigging, and drainage options.
• Paddocks Functional paddock spaces for horses to graze, play, and thrive, tailored to client needs considering size, layout, surface, accessibility, and optional drainage.
• Sports Fields Construction of turfed sports fields combining landscape mastery with athletic performance demands, ensuring surfaces meet professional play standards.
• Round Pen Construction Construction of round pens (also available oval or square) focused on functionality for lunging exercises, using materials chosen for longevity.
• ESI Groomers American-made arena grooming equipment available in various sizes to create smooth and consistent riding surfaces.
• Footing In A Bag Pre-blended footing varieties mixed with professional mixing equipment and delivered to properties in bags for installation at private farms and competition venues.
• Clear-Ride Arena Dust Control Dust-free and low maintenance solution for footing, quick draining, freeze resistant, dust and allergy free, eliminates need for water, safe for indoor/outdoor arenas.
• Ebb & Flow Arena System System that effectively controls water movement within arenas for consistent and optimal moisture levels, surpassing overhead sprinklers and water trucks.
• ArenaMat© Equestrian mats used as separation layer for paddocks and riding arenas, made from sustainable components that maintain ideal moisture levels and prevent footing from drying out.
• ArenaWet© Advanced Arena Watering System Underfloor irrigation system that delivers water from underneath the arena surface, saving up to 70% water versus traditional overhead spray, with uniform water distribution and a 10-year warranty on irrigation tubes.
• Irrigation Systems Tailored irrigation solutions designed and installed by ESI's expert team based on field size, location, and climate to maintain arena footing and turf surfaces at optimal quality.
• Fence & Gate Installation Custom perimeter fencing and entry gates installation services ensuring secure, functional, and aesthetically pleasing equestrian environments.
• ESI Farm & Fence Paint High quality acrylic paint solution for farm and fence needs, offering safety, longevity, quality, and ease of use.

Quantifiable outcome

• ArenaWet© saves up to 70% water compared to traditional overhead spray systems
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GGT Footing: German manufacturer of textile-fibre equestrian footing used at major European venues. Competes with ESI's International All-Weather and FusionTrac blends on premium competition-venue installations.
• Premier Equestrian: North American (Canadian) supplier of arena footing, arena drags, dust control, and arena equipment. Directly comparable to ESI's footing, groomer, and dust-control product lines for both competition and private-farm customers.
• Martin Collins: UK-based equestrian surface specialist offering arena footing, fencing, and irrigation for competition venues and private yards. Closest international comparable to ESI on blended-footing product depth and elite-venue references.
• Equestrian Surfaces: US-based equestrian surface specialist supplying waxed and non-waxed arena footing, fibre, and installation services. Direct competitor to ESI in the US private-farm and competition segment.
• Attwood Equestrian Surfaces: UK-based supplier of arena surfaces, waxed sand systems, and equestrian construction services. Comparable to ESI on turn-key arena delivery and competition-venue footing.
• Andrews Bowen: UK equestrian surface company providing arena and racing surfaces for show jumping, dressage, and eventing. Comparable product portfolio to ESI across arena construction and proprietary footing.

Others

• HoofFencing / Ramm Fencing (US equestrian fencers): US equine fencing and farm infrastructure supplier. Ecosystem comparable to ESI's Fence & Gate Installation line; not a direct arena-construction peer but a same-customer ecosystem participant.

Broad incumbents

• Mondo (Sports Surfaces): Global sports and track-surface manufacturer with an equestrian practice. Adjacent incumbent to ESI on turf surface installation for sports fields and high-performance arenas.
• Polytan: Large German sports-surface manufacturer serving athletics, football, hockey, and equestrian markets. Competes with ESI on sports-field and polo/derby turf lines as a broader incumbent with deeper capital and geographic reach.

Regional players

• Spruce Meadows: Canadian world-class show-jumping venue and operator. Comparable to ESI's competition-venue customer base rather than as a product competitor; useful as a regional reference for the North American elite-venue segment ESI serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@esitv5865
• Facebookfacebook.com/EquestrianServices
• LinkedInlinkedin.com/company/equestrian-services-international
• Instagraminstagram.com/esi_footing

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about equestrian services international