GGT Footing
GGT Footing, a Polysols Inc. brand based in Spartanburg, SC, manufactures equestrian arena footing blends, arena conditioners, and complementary facility products from repurposed polyester fibers and quarry sands, serving competition venues, training centers, and private barns across North America, South America, Canada, and Europe.
- Company typePrivate
- Founded2004
- HeadquartersSpartanburg, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What GGT Footing does
GGT Footing, a brand developed by Polysols Inc. (incorporated in South Carolina, founded 2004), manufactures and distributes equestrian arena surface products from its headquarters at 851 Simuel Road, Spartanburg, SC. The company's core technology centers on fiber-and-sand footing blends built from repurposed virgin polyester materials combined with sands from proven quarries. Its product portfolio spans three categories: footing blends (Jumper Blend, Dressage Blend, Additional Blends), arena maintenance equipment (GGT Care and GGT Care Pro drags, Arpolith dust absorber), and facility infrastructure (Arena Base Mats, Stall-EZ seamless stall mats).
The business sells primarily to equestrian competition venues, show parks, training centers, and private barns across North America, with an additional distributor network covering Canada, South America, and Europe. Revenue mechanics combine one-time product sales (priced per square foot with delivery) with embedded arena-consulting services that guide product selection and project planning. Go-to-market is a hybrid of direct sales led by a National Sales Manager and National Retail Account Manager, an extensive regional distributor overlay, and event-driven demand generation through sponsorship of 42+ equestrian competitions annually. Key commercial anchors include multi-year relationships with West Palms Event Management (~15 years), Fieldstone Show Park (12 years, 350,000+ sq ft across 10 rings), Los Angeles Equestrian Center, Kentucky Horse Park, World Equestrian Center-OHIO, and Aiken Horse Park.
GGT Footing firmographics
Firmographics- Name
- GGT Footing
- Legal name
- POLYSOLS, INC
- Website
- https://ggt-footing.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- GGT Footing, a Polysols Inc. brand based in Spartanburg, SC, manufactures equestrian arena footing blends, arena conditioners, and complementary facility products from repurposed polyester fibers and quarry sands, serving competition venues, training centers, and private barns across North America, South America, Canada, and Europe.
- Ownership category
- akta.pro rank
GGT Footing industry classification
Industry- Product category
- Equestrian Arena Footing & Surfaces
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Gym Flooring, Storage & Facility Accessories Retail (Mats, Tiles, Racks, Mirrors) (CRAMADAJ)
- akta.pro secondary industries
- Equestrian & Rodeo Facilities (MPAKAEAM), Sport/Show Horse Training & Performance Programs (AFAEAGAF)
Keywords
Where GGT Footing is headquartered
LocationHeadquarters
- HQ city
- Spartanburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GGT Footing business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Equestrian Footing Products: Sale of footing blends, arena conditioners, mats, and accessories for equestrian arena construction and maintenance. Products include Jumper Blend, Dressage Blend, Additional Blends, GGT Care arena drags, Arpolith dust absorber, arena base mats, and Stall-EZ stall mats.
- Arena Consulting Services: Expert guidance and recommendations for arena surface selection based on discipline, usage, and facility requirements. Help with product selection and project planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote based on arena size and product selection |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
GGT Footing product offering
Product offeringCore offering
GGT Footing, a brand of Polysols Inc., manufactures and sells engineered equestrian arena surface products. Its core offering consists of fiber-and-sand footing blends (Jumper Blend, Dressage Blend, Additional Blends) made from repurposed virgin polyester materials combined with sand from proven quarries. The line is complemented by arena conditioners/drags (GGT Care, GGT Care Pro), Arpolith dust absorber, Arena Base Mats, and Stall-EZ seamless stall mat systems.
Product overview
GGT Footing, developed by Polysols Inc., offers a comprehensive portfolio of equestrian arena surface solutions built from repurposed virgin polyester materials. The product line centers on fiber and sand footing blends (Jumper Blend, Dressage Blend, and Additional Blends) designed for different riding disciplines, complemented by GGT Care and GGT Care Pro arena conditioners/drags for surface maintenance. Supporting products include Arpolith dust absorber, Arena Base Mats for foundation support, and Stall-EZ seamless stall mats. All products work together to deliver world-class riding arena surfaces that enhance safety, performance, and longevity for horses and riders across all disciplines.
Differentiator
Problem solved
Functional benefit
Brands
- GGT Care: Arena conditioner products for maintaining equestrian arena footing
- Stall-EZ
- Arpolith
- Jumper Blend
- Dressage Blend
Products and services
- Jumper Blend Fiber and sand footing blend specifically formulated for jumper arenas, designed to deliver stability and shock absorption for jumping horses in training and competition.
- Dressage Blend Fiber and sand arena footing blend optimized for dressage disciplines, providing consistent traction and uniform support for precision movements.
- Additional Blends Supplementary fiber and sand footing products engineered for equestrian disciplines beyond jumping and dressage.
- GGT Care 57-inch arena drag equipment designed to maintain consistent footing depth and fiber distribution across equestrian arenas.
- GGT Care Pro Professional-grade arena conditioner for high-use equestrian facilities requiring advanced footing maintenance.
- Arpolith Dust absorber product for horse arenas that reduces airborne particles and helps maintain moisture in footing material.
- Arena Base Mats Matting systems for horse arena bases providing stable foundation and drainage support beneath the footing layer.
- Stall-EZ Seamless stall mat system for equine facilities, designed to cover entire stalls without joints or seams for improved hygiene, comfort, and ease of installation.
Quantifiable outcome
- Fieldstone Show Park operates 350,000+ square feet of GGT Footing across 10 show rings for 12 years
- +1 more outcomes
Companies that use GGT Footing
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
GGT Footing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GGT Footing partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- West Palms Event ManagementcoreProud sponsor and partner for almost 15 years. West Palms Event Management is a major California equestrian event producer. GGT Footing provides premium product and unparalleled customer service for competition arenas.
- Fieldstone Show ParkcoreOfficial footing supplier and sponsor for 12 years. Located in Halifax, MA (28 miles south of Boston). Fieldstone has 10 show rings with 350,000+ square feet of GGT Footing products.
- Aiken Horse ParkcoreOfficial Footing Supplier with Longwood Arenas. A premier equestrian facility.
- Kentucky Horse ParkcoreFooting sponsor for the prestigious Kentucky Horse Park, home to major equestrian events including the Defender Kentucky Three-Day Event.
- Los Angeles Equestrian CentercoreMajor equestrian facility in Burbank, CA. Recently installed new GGT footing in East Oval for competition use.
- World Equestrian Center-OHIOcorePremier equestrian facility and event venue in Ohio. GGT Footing is a sponsor supporting WEC events.
- Traverse City Horse ShowsminorAnnual equestrian show series in Traverse City, MI.
- Murieta Equestrian CenterminorMajor equestrian facility in California.
- Stable View EquestrianminorCo-sponsor with Attwood Equestrian.
- The VistaminorCo-sponsor with CB Arenas.
- Longwood ArenascoreOfficial Footing Supplier partner with Aiken Horse Park. Regional distributor for GGT Footing products.
- Attwood EquestrianminorDistributor partner. Co-sponsor with Stable View Equestrian.
- CB ArenasminorDistributor partner. Co-sponsor with The Vista.
- Arena Footings WestcoreRegional distributor network for GGT Footing products across western territories.
- Rocky Mountain Show JumpingminorRegional distributor partner for Canadian market.
- SoltekminorRegional distributor partner for Canadian market.
- TbirdminorRegional distributor partner for Canadian market.
- RidesportminorRegional distributor partner for equestrian products.
- Wordley MartinminorRegional distributor partner for equestrian arena products.
- Shane Doyle FarmsminorRegional distributor partner for equestrian products.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
GGT Footing competitors and assessment
Company assessmentOthers
- Longwood Arenas: While also a GGT distributor partner, Longwood Arenas is itself an equestrian arena builder/contractor that sources footing, installs surfaces, and supplies conditioners — overlapping with GGT on installer-side services. Comparable via the turnkey arena-construction service model rather than direct product competition.
- Polysols Inc. (parent): Parent corporation of GGT Footing — a privately held South Carolina manufacturer of repurposed-polyester textile products. Comparable only as the corporate parent and upstream materials supplier; not a direct market peer, but included for completeness of the company ecosystem.
Direct peers
- Premier Equestrian: North American supplier of premium equestrian arena footing blends, arena conditioners, and dust-control products. Direct competitor in the same fiber-and-sand footing category, serving the same show jumping, dressage, and private barn segments as GGT Footing.
- Andrews Bowen: UK designer and manufacturer of equestrian arena surfaces including waxed and coated arena sand-footing systems. Competes directly with GGT Footing in the premium arena-surface category and supplies many of the same high-end show jumping and dressage venues internationally.
- Martin Collins Equine Ltd: UK-based manufacturer of equestrian arena surfaces and waxed-sand and fiber footing systems, supplying competition venues across Europe. Comparable in its product format (mixed fiber/sand surfaces), target market (elite competition facilities), and turnkey surface-installation offering.
- OTTO Sport International: German manufacturer of equestrian arena surfaces and footing systems widely used across European show jumping and dressage venues. Direct peer in surface engineering, with a comparable discipline-by-discipline product portfolio and distribution-led international reach.
- Footing Unlimited / Ebb & Flow Footing: North American specialty footing supplier offering fiber/sand blends and arena conditioning services to equestrian facilities. Direct niche competitor serving the same competition and training arena customer base as GGT Footing.
Emerging players
- Attwood Equestrian Surfaces: Canadian equestrian arena surface installer and supplier of footing products, including co-sponsorship of Stable View Equestrian. Comparable as a regional competitor in installation and specialty surface service rather than direct fiber-blend product.
- Torfib / EuroSand: European equestrian surface manufacturers producing specialized sand-based arena footing and additives for competition venues. Comparable in product category and performance-oriented positioning; regional focus outside GGT's core US market.
- EquiSport Footing: Smaller US specialty supplier of equestrian arena footing and additives targeting private barns and smaller competition venues. Partial overlap with GGT Footing in product category, with a more price-sensitive and smaller-facility focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GGT Footing social profiles
Digital presenceGGT Footing financial estimates
Financial estimateRevenue estimate
Valuation estimate
GGT Footing leadership team
Management profileNumber of profiles
Profiles2 records
GGT Footing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GGT Footing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GGT Footing
What does GGT Footing do?
GGT Footing, a brand of Polysols Inc., manufactures and sells engineered equestrian arena surface products. Its core offering consists of fiber-and-sand footing blends (Jumper Blend, Dressage Blend, Additional Blends) made from repurposed virgin polyester materials combined with sand from proven quarries. The line is complemented by arena conditioners/drags (GGT Care, GGT Care Pro), Arpolith dust absorber, Arena Base Mats, and Stall-EZ seamless stall mat systems.
Is GGT Footing a public or private company?
GGT Footing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GGT Footing founded?
GGT Footing was founded in 2004.
Where is GGT Footing based?
GGT Footing is headquartered in Spartanburg, United States, in the North America region.
How does GGT Footing make money?
Two revenue lines are on record. Equestrian Footing Products are the primary driver. The others are arena Consulting Services.
Who are GGT Footing's main competitors?
Others on record are Longwood Arenas and Polysols Inc. (parent). Direct peers are Premier Equestrian, Andrews Bowen, Martin Collins Equine Ltd, OTTO Sport International and Footing Unlimited / Ebb & Flow Footing. Emerging players are Attwood Equestrian Surfaces, Torfib / EuroSand and EquiSport Footing.
Does GGT Footing have an API?
No public API is recorded for GGT Footing.
What industry is GGT Footing in?
GGT Footing's product category is Equestrian Arena Footing & Surfaces. Its primary akta.pro industry code is CRAMADAJ, Gym Flooring, Storage & Facility Accessories Retail (Mats, Tiles, Racks, Mirrors), with a secondary code of MPAKAEAM, Equestrian & Rodeo Facilities. Its NAICS code is 45911 and its SIC code is 3949.