danish design store

What danish design store does

Danish Design Store is a US-based specialty e-commerce retailer that sells authentic Danish and Scandinavian design furniture, lighting, and home decor to residential consumers and trade professionals across the United States. The company's catalog spans seven core product categories — Living Room, Dining Room, Bedroom, Office, Outdoor, Lighting, and Home Décor — alongside a Kitchen collection and sub-collections for Quick Ship (in-stock items with up to 20% discount), New Arrivals, and Sale. The assortment comprises more than 2,000 SKUs drawn from over 60 authorized Scandinavian brands including Louis Poulsen, Ferm Living, Fritz Hansen, Gubi, Normann Copenhagen, Carl Hansen & Son, and Montana Furniture, with price points ranging from approximately $10 for small accessories to over $80,000 for premium designer pieces, with the majority of items falling between $200 and $5,000.

The retail platform is built on Shopify and integrates product catalog, inventory management, and order processing into a single storefront. Danish Design Store operates a by-appointment physical showroom at 40 East 19th Street in New York City as a complement to its online channel. The company sits within the Design Public Group portfolio alongside sister brands Design Public Store, Design Public Trade Program, and DPG Contract, which collectively share infrastructure, brand positioning, and customer acquisition assets.

Revenue is generated almost exclusively through one-time product sales at fixed retail prices, with unit pricing as the underlying pricing model and pay-as-you-go billing. No subscription, SaaS, or recurring revenue streams are present. Distribution is single-country domestic (US), conducted through the company's own Shopify storefront and the NYC showroom. Marketing relies on owned and organic channels — an IDEAS blog for design inspiration and SEO, an email newsletter with a 10% first-order discount incentive, and social media presence — with no disclosed paid acquisition budget or third-party marketplace presence. The company is privately held, has no disclosed venture funding, and operates with 11-50 employees.

Name

danish design store

Legal name

Danish Design Store

Website

https://danishdesignstore.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Danish Design Store is a US-based specialty e-commerce retailer of authentic Danish and Scandinavian design furniture, lighting, and home decor, operating via Shopify and a by-appointment NYC showroom. It serves residential consumers and trade professionals under parent Design Public Group with over 60 authorized brands.

Ownership category

akta.pro rank

Product category

Specialty Furniture Retail

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

akta.pro secondary industry

Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ)

Keywords

• Scandinavian design furniture
• Modern home decor
• Danish furniture retail
• Designer lighting
• Outdoor furniture

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Danish Design Store generates revenue through direct product sales of Danish and Scandinavian design furniture, lighting, and home décor items. The company sells products at fixed retail prices with options for various price points ranging from affordable accessories to high-end designer furniture.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Danish Design Store is a specialty retailer that sells authentic Danish and Scandinavian design furniture, lighting, and home décor across seven core categories: Living Room, Dining Room, Bedroom, Office, Outdoor, Lighting, and Home Décor, plus a Kitchen accessories line. The company operates a direct e-commerce storefront on Shopify and a by-appointment showroom in New York City, offering 2,000+ SKUs from 60+ Scandinavian brands including Louis Poulsen, Ferm Living, Fritz Hansen, Gubi, Normann Copenhagen, Carl Hansen & Son, Muuto, and Montana Furniture. A Quick Ship program provides expedited delivery on roughly 394+ in-stock items.

Product overview

Danish Design Store is a specialty e-commerce retailer offering authentic Danish and Scandinavian design furniture and home goods. The company operates as a single unified online storefront built on Shopify, featuring an extensive portfolio of furniture and décor across seven core product categories: Living Room, Dining Room, Bedroom, Office, Outdoor, Lighting, and Home Décor. The product lineup includes seating (sofas, chairs, benches, stools), tables (dining, coffee, side, console), storage solutions (bookcases, cabinets, sideboards), and accent pieces (lighting, rugs, décor accessories). The store offers specialized sub-collections including Quick Ship (in-stock items), New Arrivals, and Sale items. Danish Design Store carries over 50+ designer brands including Ferm Living, Louis Poulsen, Gubi, Normann Copenhagen, Fritz Hansen, Carl Hansen & Son, and Montana Furniture, positioning itself as a comprehensive destination for Scandinavian design across residential and contract/commercial spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Room Furniture Comprehensive collection of living room furniture including seating (sofas, lounge chairs, benches, sectionals, ottomans), occasional tables (coffee tables, console tables, side tables), storage solutions (bookcases, cabinets, media cabinets, sideboards), and accent pieces (artwork, clocks, mirrors, rugs, lamps, throw pillows, blankets) from Scandinavian brands. Sold to residential consumers and trade professionals furnishing living spaces.
• Dining Room Furniture Complete dining collection featuring seating (dining chairs, armchairs, side chairs, bar stools), tables (dining tables, bar tables), storage (bar carts, cabinets, sideboards, wine racks), and tabletop items (dinnerware, flatware, serveware, glassware) from Danish and Scandinavian design brands.
• Bedroom Furniture Bedroom essentials including beds, dressers, wardrobes, nightstands, bedding (blankets, throws), and storage solutions (baskets, bins, hooks, wall shelves) from Scandinavian design brands.
• Office Furniture Professional workspace solutions including desks, conference tables, desk chairs, office chairs, room dividers, acoustic panels, whiteboards, and office organization items for residential home offices and commercial workspaces.
• Outdoor Furniture Outdoor living collection featuring lounge seating (lounge chairs, sofas, sunloungers), outdoor dining (tables, chairs, benches), outdoor lighting (landscape lighting, lanterns, floor lamps, pendant lights, wall lights), and outdoor accessories (rugs, throws, planters, fire pits).
• Lighting Indoor and outdoor lighting solutions including ceiling fixtures, chandeliers, floor lamps, pendants, table lamps, task lamps, wall lights, portable lamps, and lighting accessories (bulbs, lamp shades) from premium Scandinavian brands such as Louis Poulsen.
• Home Décor Decorative accessories including throw pillows, blankets, wall décor (art, clocks), planters, vases, figurines, candles, candle holders, and organizational hooks and racks across Scandinavian brands.
• Kitchen Items Kitchen accessories and tools including serving dishes, mugs, cups, containers, tea towels, paper towel holders, cutting boards, and kitchen organization items.
• Quick Ship Collection Curated selection of in-stock items available for expedited shipping, featuring lighting, rugs, wall shelves, drinkware, figurines, planters, and home accessories from brands like Ferm Living, Louis Poulsen, Muuto, and String Furniture, frequently offered with up to 20% discounts.
• New Arrivals Latest additions to the inventory featuring new products from vendors including Montana Furniture, Stellar Works, Woud, Gubi, 101 Copenhagen, Ferm Living, and Fredericia Furniture across seating, tables, storage, and lighting categories.
• Sale Items Discounted Danish design furniture and home goods available at reduced prices.
• Design Public Trade Program Trade program providing interior designers, architects, and trade professionals with trade pricing, project consultation, and bulk ordering capabilities for furnishing hospitality projects, corporate offices, and contract spaces with designer furniture from Scandinavian brands.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Design Public GroupcoreOthersDesign Public Group is the parent company operating Danish Design Store along with other retail brands including Design Public Store and Design Public Trade Program. The group also operates DPG Contract for commercial/contract sales. Danish Design Store is a flagship brand within this portfolio, with shared infrastructure, showroom space, and brand positioning.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hive Modern: US-based online retailer of modern and contemporary designer furniture and home accessories, with a similar multi-category catalog (seating, tables, lighting, accessories) and curated designer-brand approach.
• 2Modern: Online retailer specializing in contemporary and modern designer furniture and lighting across living, dining, and outdoor categories. Comparable e-commerce-only model and curated designer brand portfolio.
• Floyd: Direct-to-consumer modern furniture brand offering modular, durable pieces for living and bedroom spaces. Comparable online-first DTC approach and modern aesthetic targeting similar design-conscious consumers.
• Article: Direct-to-consumer modern furniture retailer offering mid-priced contemporary furniture for living, dining, bedroom, and outdoor spaces. Comparable online-first model and broad category coverage, though at lower price points than Danish Design Store.
• Scandinavian Designs: US-based specialty retailer focused on Scandinavian-inspired furniture for living, dining, bedroom, and office spaces. Direct concept overlap with Danish Design Store's Danish/Scandinavian curation across residential categories.
• Design Within Reach: Premium modern design furniture retailer (now part of MillerKnoll) offering authentic designer pieces across living, dining, office, and outdoor. The closest comparable in terms of curated designer brand assortment and premium positioning to Danish Design Store.
• Apt2B: Online-first mid-market modern furniture retailer covering living room, bedroom, dining, and office categories. Comparable DTC model and category breadth, though at lower price points than Danish Design Store.
• Burrow: Direct-to-consumer modern furniture retailer offering modular seating, tables, and bedroom pieces. Comparable online-first DTC model targeting design-conscious younger consumers, though at lower price points.

Emerging players

• Hem: Scandinavian-inspired direct-to-consumer furniture brand with online-first model and own designs. Comparable aesthetic and target customer, though Hem operates more as a proprietary brand versus Danish Design Store's multi-brand retailer model.

Regional players

• Nordic Nest: European-based Scandinavian design e-commerce retailer carrying Nordic furniture, lighting, and home accessories from brands such as Menu, Normann Copenhagen, and Fritz Hansen. Highly comparable assortment but primarily serves European markets rather than the US.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/danish-design-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about danish design store