Om Juicers CH

What Om Juicers CH does

Om Juicers CH operates as a Swiss direct-to-consumer e-commerce retailer specializing in cold-press slow juicers, founded in 2017 and headquartered in Neuchâtel, Switzerland. The company sells a curated catalog of horizontal and vertical masticating juicers sourced from brands including Sana, Vidia, and Angel, spanning entry-level models (Vidia SJ-002 at CHF 389) to premium flagships (Sana 929 Ultimate at CHF 1,549 and Angel 5500 at CHF 1,499). It also sells complementary accessories such as the Sana oil extractor, celery juice attachment, homogenization cones, replacement parts, and storage containers. Co-founders Aisha, a trained nutritionist and naturopath specializing in Kousmine nutrition, and Marc Mathys, who manages logistics, website, and administration, run the business.

The underlying products rely on established slow-masticating juicer technology operating at low RPM (e.g., the Sana 848 at 43 RPM) to preserve nutrients, with differentiated features including vacuum storage systems that keep juice fresh for up to 72 hours, sieve-free BPA-free cleaning systems, dual-auger extraction (Angel 5500), variable speed control from 40 to 120 RPM (Sana 727 Supreme), and 24-hour continuous operation capability. Warranties range from a 15-year motor and 5-year parts warranty on the Sana 848 to lifetime-guaranteed parts on the Sana 929 Ultimate.

Om Juicers operates an exclusively online, Switzerland-only business model with no third-party retail or distribution partnerships. Orders ship from a Swiss warehouse with 1-3 business day delivery, free shipping on orders over CHF 200, and all products include Swiss power plugs. Go-to-market is content-led: an extensive bilingual (French/German) blog of health articles and recipes, YouTube video content, Facebook and Instagram presence, email newsletters, and an online comparison tool drive organic acquisition. The company does not disclose revenue, has no outside funding, and serves health-conscious Swiss consumers and families with chronic pain points around equipment selection, BPA safety, cleaning effort, and nutritional guidance.

Name

Om Juicers CH

Legal name

Om Juicers GmbH

Website

https://omjuicers.ch

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Om Juicers CH is a Swiss direct-to-consumer e-commerce retailer founded in 2017 in Neuchâtel, selling a curated range of cold-press slow juicers and accessories from brands such as Sana, Vidia, and Angel exclusively to Swiss consumers, supported by nutritionist-authored recipes and health content.

Ownership category

akta.pro rank

Headquarters

HQ city

Neuchâtel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Hardware sales - Juicers: Primary revenue from selling cold-press juicers ranging from entry-level (Vidia at CHF 389) to premium tier (Angel 5500 at CHF 1,499 and Sana 929 Ultimate at CHF 1,549). Products are sold directly through their Swiss online store with free shipping on orders over CHF 200.
2. Accessories and attachments: Revenue from complementary products including the Sana oil press attachment for the Sana 707, celery juice attachments, and homogenization cones for making spreads and pastes.
3. Replacement parts: Revenue from selling replacement parts including screens, augers, blade seals, and pulp containers for Sana and Angel juicer models. Examples include stainless steel pulp containers at CHF 55 and blade retainer rings at CHF 8.
4. Containers and bottles: Revenue from drinking bottles and containers for juice storage and consumption.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Om Juicers CH sells slow (cold-press/masticating) juicers, oil extractors, and juicing accessories through its Swiss online store. The company offers a curated selection of horizontal and vertical juicer models from brands including Sana, Vidia, and Angel, priced from CHF 389 to CHF 1,549, with free shipping on orders over CHF 200 within Switzerland. The company also provides complementary content including juicing recipes, health tips, and instructional videos.

Product overview

Om Juicers CH is a Swiss specialty retailer of cold-press slow juicers, offering a curated portfolio of horizontal and vertical models across entry-level to premium price segments. The horizontal lineup includes the entry-level Vidia SJ-002 (DA-1200), mid-range Sana 707 (with optional oil extractor and celery insert accessories), premium Sana 727 Supreme with variable speed control, high-end Angel 5500 with dual-auger technology, and flagship Sana 929 Ultimate with lifetime warranty. The vertical range spans the compact Sana 848 with vacuum storage, feature-rich Sana 868 with wide feed tube, and top-tier Sana 878 with XL auto-feeding system. The company also sells replacement parts and accessories, positioning itself as a comprehensive juicer specialist rather than a platform-based solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Vidia SJ-002 (DA-1200) Entry-level horizontal slow juicer that is compact and versatile, capable of extracting juice from fruits and root vegetables. Available at promotional price from CHF 389 to CHF 409. Suitable for health-conscious consumers seeking an affordable cold-press juicer.
• Sana 707 Mid-range horizontal slow juicer manufactured in partnership with Omega, featuring fewer parts to clean, glass and stainless steel containers, and the option to add the Sana EUJ-702 oil extractor accessory. Priced at CHF 499. Rated 5/5 stars.
• Sana 727 Supreme Premium horizontal slow juicer with variable speed 40-120 RPM, fiber compaction extraction system, 24-hour continuous operation capability, and automatic reverse/restart on jamming. Promotional price from CHF 778 to CHF 699. Best horizontal juicer in the Om Juicers range.
• Angel 5500 High-end horizontal slow juicer with twin-gear dual auger extraction system, offering excellent juice quality and very good yield. Solid construction and excellent reputation. Priced at CHF 1,499.
• Sana 929 Ultimate Flagship horizontal slow juicer built in solid stainless steel with lifetime-guaranteed parts, designed for exceptional longevity and performance. Features four speed settings, variable pressure extraction, borosilicate glass juice container, and pulp container. Promotional price from CHF 1,649 to CHF 1,549. Marketed as 'the last juicer you'll ever buy'.
• Sana 848 Compact vertical slow juicer, the most compact in the Sana range. Features cold-press extraction at 43 RPM, vacuum storage system keeping juice fresh for 72 hours, BPA-free sieve-free ULTEM filters cleaning under one minute, 1500ml vacuum juice container with pump, 15-year motor warranty and 5-year parts warranty. Promotional price from CHF 529 to CHF 449.
• Sana 868 High-end vertical slow juicer with extra-wide 82mm feed tube and powerful 240-watt motor. Includes four screens (smoothie, sorbet, and others), tempered glass pitcher, large stainless steel pulp container, three cleaning brushes, and juice drum key. Promotional price from CHF 649 to CHF 549.
• Sana 878 Top-tier vertical slow juicer featuring a 2-liter XL auto-feeding container and vacuum preservation system for 'prepare and continue your day' operation. Maintains optimal nutritional freshness for up to 3 days. Promotional price from CHF 749 to CHF 649. Best vertical juicer in the Om Juicers range.
• Celery Insert for Sana 707 Accessory attachment for the Sana 707 juicer that increases celery juice yield by approximately 15%, providing better performance comparable to dedicated celery juicers.
• Oil Extractor Sana EUJ-702 Cold-press oil extractor accessory compatible with the Sana 707 juicer for pressing fresh oils at home.
• Replacement Parts for Sana Juicers Replacement parts including stainless steel pulp containers (from CHF 55), coarse and fine screens, blank screens, augers, blade assembly seals, blade retainer rings (from CHF 8), and other components for Sana 727, 848, 868, 878, 929 and Angel juicer models.

Quantifiable outcome

• Sana 727 Supreme can operate 24 hours continuously without heating
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Greenstar: German specialty retailer focused on the Green Star twin-gear juicer brand and other premium cold-press juicers; comparable niche-specialist D2C positioning and similar focus on the masticating/cold-press juicing category.
• Tribest: US-based juicer and blender brand with comparable premium masticating juicer products (including the Green Star line); partial category overlap and similar target demographic of health-conscious consumers.
• Hurom: Korean premium slow juicer brand with strong direct-to-consumer presence in Europe; competes in the same premium masticating/cold-press juicer category that Om Juicers curates for Swiss consumers.
• Saftladen: German online retailer specializing in slow/cold-press juicers with a curated product range and educational content - the most directly comparable D2C juicer retailer operating in the adjacent German market with a similar niche-specialist business model.
• Kuvings: Korean premium slow juicer brand with global D2C operations; competes directly with the brands Om Juicers resells and shares the same premium cold-press positioning and target customer demographic.
• L'Extracteur: French online retailer of cold-press juicers and accessories operating a similar DTC e-commerce model serving French-speaking consumers in the neighboring French market with comparable product curation and content approach.

Emerging players

• BioGreen: European juicer and wheatgrass juicer brand with focus on niche health-conscious consumers in the DACH region; partial product category overlap with Om Juicers' cold-press juicing focus.

Broad incumbents

• Omega Juicers: Major US juicer manufacturer that produces the Sana line Om Juicers resells; represents both a key supplier relationship and a structural threat if Omega expands D2C distribution in Switzerland.
• Breville: Major Australian kitchen appliance brand with significant juicer presence (Juice Fountain line); broader kitchen appliance portfolio that overlaps with Om Juicers' target customer and could expand D2C into Switzerland.
• Angel Juicers: Premium dual-auger juicer brand currently sold by Om Juicers; a direct supplier whose D2C expansion in Switzerland could disintermediate the retailer relationship entirely.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=omjuicers
• Facebookfb.me/omjuicers
• Instagraminstagr.am/omjuicers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Om Juicers CH