What comunal does

Comunal is a Mexico-based social impact agency founded in 2020 that designs and executes purpose-driven marketing campaigns, social media management, audiovisual production, and corporate volunteer experiences for large corporations and NGOs. The firm operates as an intermediary between brands seeking authentic CSR/ESG engagement and NGOs requiring professional communications support, with a service portfolio spanning CSR strategy consulting, campaign conceptualization and execution, ongoing social media management, documentary and short-form video production, conference and speaker curation, and proprietary "Experiencias Altruistas" (Altruistic Experiences) — corporate volunteer programs built around sensitization, lived experience, and reflection frameworks. Notable branded programs include the Audi Go Green carbon footprint calculator system and the Efecto Afecto impact-focused podcast.

The company operates without a proprietary technology platform, differentiating instead through its "Marketing con Causa" (Marketing with Cause) framework, which integrates strategy, creativity, and social purpose to generate measurable impact. Its client roster includes major enterprises such as BBVA, Coca-Cola FEMSA, Audi México, Aeroméxico, Apollo, Shein México, HSBC, Banco Azteca, Lala, Flexi, and SC Johnson, alongside NGOs including TeletonUSA, AMANC, FUCAM, Christel House México, and Microbiot Fit. The firm holds official endorser status with UN Global Compact / Pacto Global México, providing credibility in sustainability and responsible-business circles. Documented outcomes include a $500K+ blind marathon raising funds for prosthetics for children with retinoblastoma, 300+ children reached through multi-city wellness programs, and 5,200+ participants in BBVA's Diversity Days national event.

Comunal generates revenue through professional-services engagements priced custom per project scope and quoted directly to enterprise clients, with multi-year contracts noted in pricing disclosures. Go-to-market is enterprise-field-sales driven, combining direct relationship-building, case-study showcasing, and experiential events as primary acquisition channels. The firm is headquartered in Mexico City and operates across the Mexico City Metropolitan Area, Monterrey, and Guadalajara, led by CEO/Founder Aldo Farrugia and Co-Founder/CMO Karla Farrugia with a compact team of approximately 15-20 members.

Name

comunal

Legal name

COMUNAL Comunidad Altruista S.A.P.I DE C.V.

Website

https://comunal.social

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Comunal is a Mexico-based social impact agency that designs purpose-driven marketing campaigns, social media management, audiovisual production, and corporate volunteer experiences for large corporations and NGOs.

Ownership category

akta.pro rank

Product category

Social Impact Marketing Agency

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

akta.pro secondary industries

Social Media Creative Agencies (Content & Community) (MPAAAAAE), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Social impact marketing
• Campaign design
• Digital communications
• Brand purpose strategy
• Nonprofit engagement

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - CSR Strategy and Consulting: Comunal provides corporate social responsibility strategy development, helping brands design social and environmental programs aligned with their values and community needs. This includes research, co-creation, and strategic planning for sustained impact initiatives.
2. Social Media and Digital Marketing Management: Ongoing social media strategy and content creation services for foundations, NGOs, and corporate CSR programs. Combines creativity, analysis, and social sensitivity to build loyal communities around social causes.
3. Campaign Conceptualization and Execution: Design and execution of cause-driven campaigns across multiple platforms to visibilize social issues, mobilize audiences, and transform cultural narratives around social, environmental, or community topics.
4. Experiencias Altruistas (Altruistic Experiences): Corporate volunteer experiences designed to create meaningful human connections. These experiential programs include pre-event sensitization, live experiences with vulnerable populations, and post-event reflection to drive lasting behavioral change.
5. Audiovisual Production: Documentary videos, emotional capsules, reels, interviews, and visual campaigns that tell real stories to visibilize issues, celebrate solutions, and inspire action.
6. Conference and Speaker Services: Booking and preparation of speakers, activists, community leaders, celebrities with causes, and experts who transform ideas into action at corporate forums, schools, festivals, and social events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Comunal is a Mexico City–based social impact agency that designs campaigns, programs, and digital communication strategies for for-profit brands and nonprofit organizations. The firm develops brand purpose strategies, executes audiovisual productions, and supports organizations seeking to align commercial or institutional objectives with measurable social outcomes.

Product overview

Comunal is a social impact agency that connects brands with causes and causes with people. The company operates as a unified service offering centered around purpose-driven marketing and communication. Its core portfolio includes social media management, campaign development and execution, social and environmental program design, audiovisual production, conference/speaker services, and altruistic experience design. Notable named offerings include the Audi Go Green carbon footprint calculator system, the Efecto Afecto podcast, and various campaigns such as 'Veo por ti' and 'Juguemos en equipo contra la trata.' The company also designs corporate volunteering experiences that transform traditional volunteering into meaningful human connection through sensitization, lived experience, and reflection frameworks.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Design

Quantifiable outcome

• Campaign raised $500K+ for approximately 30 prosthetics for children with retinoblastoma
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

30 partnerships are on record, tiered core and minor.

• Pacto Global México (UNGC)coreStrategic or Co-development PartnerOfficial endorser of UN Global Compact Mexico, demonstrating commitment to sustainability and responsible business practices. Membership provides credibility in CSR and ESG circles and aligns Comunal with global sustainability principles.
• AMANC (Asociación Mexicana de Ayuda a Niños con Cáncer)coreStrategic or Co-development PartnerLong-standing partnership supporting childhood cancer awareness and fundraising. Comunal has executed multiple campaigns including 'Veo por ti' marathon raising $500K+ for prosthetics, and coordinated experiences for children with cancer.
• FUCAM (Fundación de Cáncer de Mama)coreStrategic or Co-development PartnerComprehensive partnership supporting breast cancer awareness, early detection, and patient support. Comunal provides digital communication support and has celebrated FUCAM's 25th anniversary. Joint campaigns include October Rosa initiatives with restaurant partners.
• Christel House MéxicocoreStrategic or Co-development PartnerOngoing partnership supporting education-to-life transition programs for children from vulnerable backgrounds. Comunal has facilitated Olympic medalist visits and educational experiences.
• Microbiot FitcoreStrategic or Co-development PartnerJoint program for comprehensive child wellness in orphanages across Mexico City, Monterrey, and Guadalajara. Program provides nutrition, physical health, and mental health support to 300+ children in 15+ orphanages.
• SitopiaminorStrategic or Co-development PartnerPartner in urban garden installation program, collaborating with BID and Reinserta to establish urban gardens in San Lorenzo, Miguel Hidalgo and Centro de Reinserción Social Tepepan.
• ReinsertaminorStrategic or Co-development PartnerSocial rehabilitation organization partnered for urban garden program providing 6-month follow-up demonstrating multiple benefits to community health, mental wellbeing, and economic outcomes.
• Fundación FreedomcoreStrategic or Co-development PartnerJoint campaign 'Juguemos en equipo contra la trata' to prevent child sexual exploitation. Comunal co-developed campaign including spots, cinematic short film 'El Viaje', and OOH presence in World Cup host cities.
• SC Johnson MéxicominorStrategic or Co-development PartnerEnvironmental cleanup partnership in Xochimilco, collecting 429 kg of waste in single historical day of action.
• Audi MéxicocoreStrategic or Co-development PartnerCreated 'Audi Go Green' campaign concept with digital carbon footprint calculator. Pioneering automotive industry sustainability through forest conservation partnerships with Pronatura and Comunal.
• The MaestrosminorStrategic or Co-development PartnerProduction partner for Foundation Freedom campaign, producing cinematic short film 'El Viaje' directed by Romarico Cibrián.
• ApollocoreStrategic or Co-development PartnerOngoing partnership for experiential altruism programs including blind football, chinampas experiences, cooking with cause, and painting experiences with vulnerable communities in Mexico.
• Fundación Mosaico DowncoreStrategic or Co-development PartnerPartnership for inclusion programs including cooking experiences and Catering with Cause, supporting employment and social inclusion of people with Down syndrome.
• ADEPAMminorStrategic or Co-development PartnerOrganization promoting disability inclusion and adapted sports. Partner for wheelchair donation campaigns and disability sensitization workshops.
• Vida Independiente MéxicominorStrategic or Co-development PartnerOrganization supporting motor disability independence. Recipient of wheelchair donations through WEACCESS campaign and disability inclusion programs.
• WEPORTminorStrategic or Co-development PartnerPartner for WEACCESS campaign, transforming lives through wheelchair donations, aiming to deliver 100 customized wheelchairs to beneficiaries.
• CAIE (Colectivo de Apoyo e Intervención Educativa)minorStrategic or Co-development PartnerEducational intervention collective bringing education to children working at traffic lights in Mexico City. Comunal supports awareness and fundraising.
• Fundación GrisicoreStrategic or Co-development PartnerPartnership supporting family health and wellbeing initiatives. Joint programs include VAPORTI cancer support, C-Control oncology app, DON-ARTE art therapy, and inclusion through sports with Centro Formación Rinox.
• Banco de Alimentos AMAminorStrategic or Co-development PartnerFood bank partnership combating hunger and malnutrition. AMA has distributed 11+ million kg of food to 446,000+ vulnerable families in Iztapalapa, celebrating 10 years of impact.
• Special Olympics MéxicominorStrategic or Co-development PartnerAthletes participated in Grisi 2025 Race with Cause, promoting inclusion, empathy, and recognition of talent without barriers.
• Casa de las Mercedes IAPminorStrategic or Co-development PartnerShelter for girls and adolescents facing abandonment, abuse, or social risk. Comunal facilitates volunteer visits and support programs.
• Catamundi PolancominorOthersRestaurant venue hosting Experiencias Altruistas (Altruistic Experiences) including cooking classes with vulnerable communities and international corporate groups.
• Fundación ComunalcoreStrategic or Co-development PartnerRelated foundation entity dedicated to social impact, separate from the agency operations.
• CEDO (Centro Intercultural para el Estudio de Desiertos y Océanos)minorStrategic or Co-development PartnerEnvironmental organization focused on desert and ocean conservation. Programs include sea lion protection, Navigating for CEDO citizen science initiative, and ocean observation.
• DocumentaminorStrategic or Co-development PartnerHuman rights organization working against torture. Comunal joined for Global Torture Index presentation and human rights advocacy events.
• Centro Prodh (Centro de Derechos Humanos Miguel Agustín Pro Juárez)minorStrategic or Co-development PartnerHuman rights center hosting events on torture prevention and victims' rights. Comunal participated in International Day in Support of Torture Victims events.
• PronaturaminorStrategic or Co-development PartnerConservation organization partnered for Audi Go Green forest conservation program, helping individuals and companies calculate and offset carbon footprints.
• Fundación Hogar Dulce Hogar IAPminorStrategic or Co-development PartnerShelter for children 0-12 years rescued from abandonment and violence. Comunal organizes volunteer visits and toy donations.
• Construyendo y CreciendominorStrategic or Co-development PartnerFoundation providing education for construction workers. Programs include 'Beca a un Albañil' supporting literacy and continued education for 30,000+ workers.
• México SOSminorStrategic or Co-development PartnerSecurity and justice advocacy organization founded after the kidnapping and murder of Fernando Martí. Comunal supports communications and amplification.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• 180 Amsterdam / 180 Global: Global creative network purpose-built around purpose-driven campaigns for brands and NGOs. Comparable as a scaled, purpose-focused incumbent operating in adjacent markets.
• Ogilvy México: Global advertising holding company's Mexico office offering purpose/CSR creative work alongside full-service advertising. Competes for the same enterprise CSR budgets but as part of a much broader agency portfolio.
• MullenLowe México: Mexican arm of MullenLowe Group with creative and purpose-led campaign capabilities for major brands. Comparable as a broader advertising incumbent with social-impact offerings.
• Publicis México: Mexican operations of Publicis Groupe, offering integrated advertising, PR, and purpose-driven marketing to enterprise clients. Competes for the same CSR/cause-marketing briefs from large Mexican and multinational corporations.
• BBDO México: Mexican office of BBDO Worldwide, providing creative campaigns with purpose and CSR capabilities for major Mexican brands. Comparable as a broader incumbent offering overlapping cause-marketing services.

Direct peers

• Newlink Mexico: Latin American communications and consulting network with strong CSR, sustainability, and stakeholder-engagement practices serving enterprise clients in Mexico. Comparable as a purpose-aligned communications agency targeting similar enterprise buyers.
• Anónimo (Mexican creative agency): Independent Mexican creative agency recognized for purpose-driven campaigns and social-impact work for brands and NGOs in Mexico. Closely comparable in size, market, and positioning to Comunal.

Regional players

• La Vaca Independiente: Argentina-based independent creative agency specializing in purpose-driven and cause-related campaigns for NGOs and brands. Directly comparable as a Latin American social-impact creative peer operating across Spanish-speaking markets.
• Causa y Efecto: Spanish social-impact creative agency designing campaigns for nonprofits and brands across Spanish-speaking markets. Comparable as a regional purpose-driven peer with similar service mix.
• Socialab: Chilean social innovation agency that designs campaigns and programs linking brands with social causes across Latin America. Comparable as a regional purpose-driven agency with similar client base and methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/comunalmx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about comunal