Casa de las Mercedes IAP

What Casa de las Mercedes IAP does

Casa de las Mercedes IAP is a Mexican non-profit shelter (Institución de Asistencia Privada) founded in 1994 by Claudia Colimoro and headquartered at Berriozabal 39 in Mexico City's Centro Histórico. The organization provides a comprehensive continuum of care — shelter, food, healthcare, education, psychological therapy, and trafficking prevention — for girls and adolescents aged 2 to 18 who have experienced abuse, family violence, trafficking, or social abandonment. Operating with a small core team of 13 employees supported by professional therapists, social workers, teachers, and trained volunteers, the organization has served over 6,000 beneficiaries across its 30-year history and currently maintains capacity for approximately 60 girls across its programs.

The organization's service portfolio spans 12 distinct programs including Caminito a la escuela (educational re-integration), Salud integral (comprehensive medical, dental, nutritional, and gynecological care), Adolescentes aprendiendo un oficio (vocational training in cooking, sewing, beauty, and robotics), Guardianes de Gemas (specialized care for ages 4-7), Deportes (swimming, soccer, dance), Danza del León (traditional Chinese lion dance cultural program), Prevencion de Trata (anti-trafficking workshops for the tourism sector under the National Code of Conduct), and corporate volunteering infrastructure. Beneficiary intake flows primarily through DIF (Sistema Nacional para el Desarrollo Integral de la Familia) government social worker referrals and community word-of-mouth.

The revenue model is donation-based, comprising individual recurring monthly subscriptions (MXN $99, $199, and $350 tiers plus the Guardianes de Gemas $100-$300 sponsorship tier), one-time donations via PayPal and bank transfer with tax-deductible receipts, in-kind donations of food/clothing/hygiene supplies, and corporate partnerships providing cash, volunteer hours, facility improvements, and program sponsorship. Named corporate partners include Grupo Shogua (food, transportation, education, recreational activities via its "Por el Futuro de México" CSR program), Prysmian Group (vocational and educational sponsorship, reforestation activities), Elipgo Technology (facility remodeling and security system installation), Fundación Amparo (10-year dance partnership and school supply distribution), two Rotary Clubs, and Mujeres Mentoras. The organization does not operate proprietary technology platforms — its service delivery is human-care centric.

Name

Casa de las Mercedes IAP

Legal name

Fundación Casa de las Mercedes I.A.P.

Website

https://casadelasmercedes.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa de las Mercedes IAP is a Mexico City-based non-profit shelter, founded in 1994, that provides comprehensive residential care — shelter, education, healthcare, therapy, and trafficking prevention — for girls and adolescents aged 2-18 who have survived abuse, family violence, or trafficking, funded primarily through individual donations and corporate partnerships.

Ownership category

akta.pro rank

Product category

Child Welfare and Shelter Services

NAICS

Other Residential Care Facilities (62399)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

akta.pro secondary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

Keywords

• Child welfare services
• Shelter for girls
• Human trafficking prevention
• Foster care services
• Youth education programs

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Individual Monetary Donations: Individual donors contribute via recurring monthly plans ($99, $199, $350 MXN/month) and one-time donations through PayPal or bank transfer. Donors receive newsletters, thank-you communications, and physical acknowledgment items depending on tier.
2. In-Kind Donations (Especie): The organization accepts donations of food, clothing, hygiene products, and school supplies delivered in person or via courier services. Bulk donations are preferred to reduce administrative overhead.
3. Corporate Partnerships and Volunteering: Corporate partners provide financial contributions, in-kind donations, volunteer hours, and facility improvements. Partners include Grupo Shogua, Prysmian Group, Elipgo Technology, and others who sponsor specific programs.
4. Tax-Deductible Donation Receipts: The organization issues tax-deductible receipts (comprobantes fiscales) to donors who request them, subject to providing valid fiscal information. Revenue recognition depends on voluntary donor-initiated contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Casa de las Mercedes IAP operates a residential shelter in Mexico City providing comprehensive care for girls and adolescents aged 2-18 who have experienced abuse, family violence, trafficking, or social abandonment. Its integrated care model combines safe housing, nutrition, formal education support, comprehensive healthcare (medical, dental, nutritional, psychological), vocational training, sports and cultural programs, and human trafficking prevention workshops. The organization also runs a corporate volunteering program and a sponsorship scheme (Guardianes de Gemas) that connects individual donors with specific children.

Product overview

Casa de las Mercedes IAP is a shelter organization (not a technology company) offering a comprehensive care model for girls and adolescents who have experienced abuse and abandonment. The organization provides multiple interconnected programs including shelter (refuge for girls ages 2-11 and adolescents 12-18), education (homework workshops and pedagogical support), comprehensive healthcare (medical, dental, nutritional, and psychological services), and trafficking prevention. Additional programs include vocational training (Adolescentes aprendiendo un oficio), sports and dance activities (Deportes, Danza del león), food assistance (Llenemos nuestra despensa, Lunch para todas), and specialized care for young children (Guardianes de Gemas). The organization also operates corporate volunteering and individual sponsorship programs (Guardian de Gemas) to support its mission. Funding is facilitated through an electronic donation system accepting recurring monthly donations and in-kind contributions.

Differentiator

Problem solved

Functional benefit

Products and services

• Caminito a la escuela (Path to School) Educational support program providing teachers and homework assistance to girls at the shelter to help them reconnect with formal learning after traumatic experiences.
• Salud Integral (Comprehensive Healthcare) Comprehensive healthcare program covering dental, nutritional, gynecological, pediatric, and other medical specialties for shelter residents.
• Danza del León (Lion Dance Program) Cultural program teaching traditional Chinese lion dance to adolescents at the shelter, building confidence, teamwork, and cultural connection through weekly Sunday training.
• Adolescentes Aprendiendo un Oficio (Vocational Training) Vocational training program teaching practical trades such as baking, beauty services, sewing, and crafts to prepare adolescents for independent adult life.
• Guardianes de Gemas (Specialized Care for Young Girls) Specialized care program for the youngest shelter residents aged 4-7, providing shoes, underwear, pediatric care, and nutritional support.
• Llenemos Nuestra Despensa (Food Pantry Program) Food assistance program providing daily breakfast, lunch, and snacks for all shelter residents through bulk food donations.
• Lunch para Todas (School Lunch Program) Daily school lunch program providing approximately 40 meals including sandwiches, seasonal fruit, and water or milk for school-aged girls.
• Deportes (Sports Program) Athletic program offering swimming, soccer, dance, and other sports every Saturday for the physical development and recreational wellbeing of shelter residents.
• Prevención de Trata (Trafficking Prevention Program) Anti-trafficking awareness and prevention program providing training workshops in the tourism sector to identify victims, implemented in collaboration with Mexico's National Code of Conduct (CCN).
• Voluntariado Corporativo (Corporate Volunteering Program) Structured corporate volunteering program enabling Mexican companies to engage employees in facility improvements, recreational activities, and direct support to shelter residents.
• Guardian de Gemas Sponsorship Program Individual sponsorship program allowing donors to make recurring contributions tied to a specific girl with whom they can correspond directly, receiving updates on her progress.

Quantifiable outcome

• Over 6,000 girls served in 30 years of operation
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, supporting and minor.

• Grupo ShoguacoreGTM or Marketing PartnerGrupo Shogua is a corporate partner through its 'Por el Futuro de México' social responsibility program. They provide daily support including food, transportation, education, and recreational and cultural activities for the girls. They organize corporate volunteering events including the 2024 graduation ceremony where they provided togas, graduation clothing, dresses, socks, and new uniforms for flag bearers. Natalia Arredondo leads the company's social responsibility direction.
• Fundación Amparo (Amparín)coreGTM or Marketing PartnerFundación Amparo has provided dance classes at Casa de las Mercedes for 10 years as a means to reduce stress, anxiety, and sadness through exercise while strengthening teamwork and community. Amparín (Serrano) also provides exclusive backpacks and school supplies for each girl at the start of each school cycle, helping to build self-esteem and encourage studying.
• Rotary Club Plateros Centro HistóricocoreGTM or Marketing PartnerLocal Rotary club providing ongoing accompaniment including daily needs, food, transportation, education, and recreational activities. They organize special events such as camps for 40 girls, including sunrise watching, and prepare breakfast, lunch, and dinner to create positive memories.
• Rotary Club San ÁngelcoreGTM or Marketing PartnerLocal Rotary club providing ongoing accompaniment and solutions to urgent needs. Both Rotary clubs organize camps, volunteer activities, and provide resources for the girls, acting as a local network of committed individuals.
• Prysmian GroupcoreGTM or Marketing PartnerPrysmian Group has partnered with Casa de las Mercedes for several years, participating in educational support through vocational training, primary and secondary education sponsorship. They have engaged in reforestation activities with the girls and families of their employees, and their commitment has evolved into friendship.
• Elipgo TechnologycoreGTM or Marketing PartnerElipgo Technology provides corporate volunteering through facility remodeling and maintenance, improving the shelter's physical spaces to be more functional and dignified for the girls. They also installed and configured security camera systems to enhance the safety and protection of girls and staff.
• Mujeres MentorassupportingGTM or Marketing PartnerMujeres Mentoras (Women Mentors) is a mentorship organization that accompanies girls through volunteer activities and positive experiences, bringing well-being and good things to the home alongside Rotary Club members.
• FilantrofiliasupportingOthersFilantrofilia is a Mexican philanthropy evaluation organization that assessed Casa de las Mercedes and recognized it as one of the institutions with the best results in 2024. This recognition provides third-party credibility for the organization's impact and effectiveness.
• Six Flags MéxicominorGTM or Marketing PartnerSix Flags México provides monthly outing invitations to the girls, organized by Elipgo Technology. The girls enjoy a day of joy and smiles once a month after a week of study.
• ELIPGO TECHNOLOGYcoreGTM or Marketing PartnerElipgo Technology organizes monthly visits to Six Flags for the girls, providing all-inclusive park access. They also handle facility remodeling, maintenance, and security system installation. Their support contributes to creating happy memories and childhood experiences for the girls.
• Zhaolong Lion Dance Association / ZhaolongminorGTM or Marketing PartnerTraditional Chinese lion dance association that runs a weekly lion dance training workshop at Casa de las Mercedes. The association trains the girls every Sunday and they perform together. The partnership connects the girls with traditional Chinese cultural heritage.
• Parque QuetzalcoatlminorGTM or Marketing PartnerArchitect Javier Senosiain's architectural park (Parque Quetzalcoatl) opens its doors to host artistic activities for the girls from Casa de las Mercedes. The park's colorful vitrales and creative environment provide memorable experiences that contribute to emotional healing and well-being.
• Casa EME (Pilates Studio)minorGTM or Marketing PartnerCasa EME Pilates studio organizes solidarity events with their class members to support Casa de las Mercedes, contributing to the girls' physical wellness and social inclusion through fitness activities.
• Comunidad Cantonesa en Ciudad de México (Cantonese Community)minorGTM or Marketing PartnerThe Cantonese community in Mexico City opened its doors for a photographic exhibition sharing family stories, creating a cultural bridge with the girls. The community also facilitated connections to the traditional lion dance training program.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Children International: Children International runs sponsor-a-child programs in Mexico and Latin America serving vulnerable youth. Its direct-sponsorship model closely resembles Casa de las Mercedes' Guardianes de Gemas program, though at a much greater beneficiary scale.
• World Vision México: World Vision operates in Mexico through sponsorship-based child welfare and community development programs. Its sponsor-a-child model parallels Casa de las Mercedes' Guardianes de Gemas program, but at significantly larger national scale.
• Save the Children México: Save the Children is a major international NGO with extensive operations in Mexico focused on child welfare, education, and protection from violence. It addresses overlapping beneficiary populations (vulnerable Mexican children) through a much broader portfolio of programs.
• Plan International México: Plan International operates in Mexico focusing on children's rights, gender equality, and protection from violence — directly overlapping with Casa de las Mercedes' girls-focused mission. It is a larger international NGO with broader geographic reach and programming.
• UNICEF México: UNICEF México is the UN agency for child welfare in Mexico, working on child protection, education, and rights. Casa de las Mercedes explicitly aligns with UNICEF Convention on the Rights of the Child standards, and UNICEF is the sector-wide benchmark for child welfare quality.

Direct peers

• JUCONI México: JUCONI (Junto con los Niños) is a Mexican foundation working with street children and youth in vulnerable situations in Puebla and Mexico City. It shares a comparable intervention-based child welfare mission and Mexico-based operating geography with Casa de las Mercedes.
• Aldeas Infantiles SOS México: Aldeas Infantiles SOS México operates residential group homes for vulnerable and orphaned children across Mexico, including programs for at-risk adolescents. It is the most directly comparable residential child care operator to Casa de las Mercedes in the Mexican market, with a similar group-home service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CasaMercedesIAP
• Instagraminstagram.com/casadelasmercedes
• LinkedInlinkedin.com/company/casa-de-las-mercedes-iap

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa de las Mercedes IAP