Cardiosport

What Cardiosport does

Cardiosport, founded in 1976 and headquartered in Waterlooville, United Kingdom, develops heart rate monitoring hardware, sports technology devices, and OEM/ODM solutions for fitness, healthcare, and medical brands. The company holds the original patent for heart rate monitoring in a watch and operates a portfolio spanning chest-strap heart rate monitors (TP5+, TP5D, TP3), optical armband monitors (Optic), cardiac rehabilitation devices (Limiter) with pre-set BPM alerts, a smart running vest (BioVest) integrating patented fabric electrodes (FF5), bike sensors (SOLO magnet-less and ANT+ variants), power pedals with left/right leg balance, indoor bike consoles, and a broad accessories range. Underlying technology includes proprietary ASIC chip design for ECG semiconductors, ECG/HRV detection algorithms, a patented calorie expenditure algorithm, patented conductive fabric electrode technology, and dual Bluetooth Low Energy plus ANT+ wireless support across the product line.

The company's revenue model rests on three streams: direct-to-consumer hardware sales via cardiosport.com; regional distribution through Healthcare Technology Limited (UK/Europe/USA, the parent company) and GROUPEX (Australia/New Zealand); and OEM/ODM services plus IP licensing covering concept-to-assembly manufacturing, ASIC development, certification support, and white-label production for fitness and medical brands. Cardiosport co-develops core technology with Taiwan-based Zentan Technology Co., Ltd, which also serves as its manufacturing partner. The company holds ISO 9001, ISO 13485, FDA clearance, CE, FCC, and ROHS certifications, enabling entry into medical and clinical channels. Customer segments span individual athletes and sports enthusiasts, fitness clubs and gyms (group cycling and group fitness), medical and cardiac rehabilitation facilities, OEM/ODM brand clients in fitness and sports technology, and a niche equine trainer segment. The company ships products globally and integrates with major indoor cycling and group fitness platforms including Zwift, Rouvy, MyWhoosh, Spivi, CicloZone, and Selfloops.

Name

Cardiosport

Legal name

Healthcare Technology Limited

Website

https://cardiosport.com

Company type

Private

Founded year

1976

Operating status

Operating

Short description

Cardiosport is a UK-based (founded 1976) developer of heart rate monitors, bike sensors, power meters, smart clothing, and OEM/ODM biosensor solutions serving athletes, fitness clubs, cardiac rehabilitation centers, and sports technology brands globally.

Ownership category

akta.pro rank

Product category

Sports and Fitness Wearable Electronics

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Electronic Components & Accessories (3670)

akta.pro primary industry

Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH)

akta.pro secondary industries

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), ECG/EKG & Heart Rhythm Monitors (Consumer) (CRACAQAC), Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Heart rate monitors
• Bike sensors
• Cycling power meters
• Fitness electronics
• OEM ODM services

Headquarters

HQ city

Waterlooville

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of heart rate monitors, bike sensors, bike computers, power meters, and fitness accessories directly to consumers and through distributors.
2. OEM/ODM Manufacturing Services: Original Design Manufacturing and Original Equipment Manufacturing services for brands in sports technology, healthcare, and medical industries, covering concept to assembly and shipment.
3. Licensing and IP: Licensing of proprietary technology including ASIC chips, fabric electrode technology, and algorithms to other manufacturers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Cardiosport designs, manufactures, and sells heart rate monitors, optical armband sensors, bike sensors, bike computers, indoor bike power meters, and related fitness accessories for consumers, athletes, gyms, and healthcare facilities. The company also offers OEM/ODM services covering ASIC development, electronic and mechanical design, certification, and contract manufacturing for fitness, sports technology, healthcare, and medical industry brands. Products support both Bluetooth Low Energy and ANT+ wireless protocols for broad compatibility with third-party apps and devices.

Product overview

Cardiosport offers a comprehensive portfolio of heart rate monitoring and cycling technology products. The core product line includes chest strap heart rate monitors (TP5+, TP5D, TP3), optical armband monitors (Optic), and specialized cardiac rehabilitation devices (Limiter). Cycling products encompass bike sensors (SOLO magnet-less sensors, ANT+ sensors), power meters (Power Pedal), and indoor bike consoles. The company also provides BioVest smart running vests with integrated fabric electrodes and a full range of accessories including chest straps, cleat covers, and conductive gels. Cardiosport operates as both a consumer product brand and an OEM/ODM service provider for the fitness, healthcare, and medical industries, leveraging proprietary ASIC chip technology and ECG/HRV algorithms.

Differentiator

Problem solved

Functional benefit

Products and services

• TP5+ Heart Rate Monitor Premium chest strap heart rate monitor using Bluetooth Low Energy and ANT+ dual wireless technology, designed for iOS, Android, and ANT+ devices, with running cadence footpod functionality for athletes and sports enthusiasts.
• TP5D Heart Rate Monitor Chest Strap Dual wireless (Bluetooth and ANT+) chest strap heart rate monitor delivering ECG-accurate heart rate data for athletes and fitness enthusiasts.
• TP3 ANT+ Heart Rate Monitor Chest strap heart rate monitor using ANT+ wireless technology, compatible with a wide variety of smartphone apps and ANT+ enabled GPS watches and bike computers.
• Optic Heart Rate Monitor Armband Optical armband heart rate monitor using PPG technology with Bluetooth Low Energy and ANT+ connectivity, designed for forearm wear with 5-color LED zone indicators for runners and fitness enthusiasts.
• Limiter Heart Rate Alert Monitor Armband heart rate alert monitor with pre-set BPM limits (150, 140, 130, 120) and vibration alerts for cardiac rehabilitation, featuring Bluetooth and ANT+ connectivity.
• BioVest SMART Heart Rate Running Vest Compression running vest with integrated fabric electrode sensors (FF5 chest strap technology), compatible with most heart rate monitor brands for accurate ECG-based heart rate tracking during running.
• SOLO Bike Speed and Cadence Sensors Magnet-less bike speed and cadence sensors using accelerometer technology with dual Bluetooth Low Energy and ANT+ connectivity, attaching via ultra-strong elastic bands to wheel hubs and crank arms.
• ANT+ Bike Speed and Cadence Sensor Traditional ANT+ bike speed and cadence sensor with magnet-based detection, IPX7 waterproof rating, and up to 750 hours of battery life for cyclists.
• Power Pedal Exercise Bike Power Sensor Dual Bluetooth and ANT+ power pedal sensor for exercise bikes, measuring power output in Watts with left/right leg power balance, compatible with CicloZone and other indoor cycling platforms.
• Indoor Bike LCD Console Exercise bike console displaying cadence (RPM), heart rate, and training data with ANT+ wireless technology, compatible with most indoor bike brands and SOLO cadence sensors for gyms.
• Power Indoor Bike Console Exercise bike console displaying power (Watts), left/right leg balance, RPM, and heart rate data, broadcasting via ANT+ to group fitness leaderboards with an advanced calorie burn algorithm.
• ANT+ USB Mini Dongle ANT+ USB stick enabling connectivity between ANT+ sensors and computers or devices without built-in ANT+, compatible with Zwift, Trainerroad, Rouvy, and other indoor cycling platforms.
• FF5 Ultra Soft Fabric Chest Strap Premium fabric electrode chest strap with low friction electrodes, machine washable, compatible with Cardiosport, Garmin, Wahoo, Polar, and other heart rate transmitter pods.
• Heart Rate Monitor Electrode Conductive Gel 120ml conductive gel that improves ECG signal quality for chest strap heart rate monitors, reducing gaps, spikes, and flat lines in recorded data.
• LOOK KEO Cleat Covers Rubber cleat covers for LOOK KEO cycling shoe pedals, protecting cleats from dirt, mud, and wear.
• Shimano SPD SL Cleat Covers Rubber cleat covers for Shimano SPD SL cycling shoe pedals, protecting cleats from dirt, mud, and wear.
• Bike Wheel Spoke Magnet Replacement spoke magnet for bike speed sensors, compatible with road bikes, eBikes, and mountain bikes.
• Battery Cover Door Replacement Replacement battery door for heart rate monitors using CR2032 coin cell battery, compatible with Wahoo TICKR, Cardiosport, Decathlon, and Sigma devices.
• OEM/ODM Services Original Design and Equipment Manufacturing services for fitness, sports technology, healthcare, and medical industries, covering ASIC development, electronic and mechanical design, tooling, certification, packaging, and contract manufacturing from concept through assembly and shipment.

Quantifiable outcome

• One of the most accurate ECG and HRV heart rate systems in the market
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Healthcare Technology LimitedcoreChannel Partner/ Reseller/ DistributorHealthcare Technology Limited is the parent company and main distributor for Cardiosport products in UK, Europe, and USA markets. They handle distribution, customer service, and order fulfillment for these regions.
• GROUPEXcoreChannel Partner/ Reseller/ DistributorGROUPEX is the exclusive distributor of Cardiosport group fitness products for Australia and New Zealand, also offering product demonstrations, installation and servicing support.
• Zentan Technology Co., LtdcoreStrategic or Co-development PartnerTaiwan-based manufacturing partner for Cardiosport. Zentan Technology and Cardiosport jointly developed the patented fabric electrode technology and continue to collaborate on product development and manufacturing.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Garmin: Garmin is a direct competitor producing ANT+ chest straps, GPS watches, bike computers, and power meters with overlapping ECG-accurate heart rate monitoring. Cardiosport devices are explicitly compatible with Garmin Connect and Garmin HRM Dual, confirming direct product overlap in the cycling and fitness sensor market.
• Suunto: Suunto produces multisport watches and heart rate monitoring accessories with ECG-grade accuracy claims. Like Cardiosport, it sells chest straps and watches to outdoor and fitness athletes, putting it in direct competition in the HR wearables category.
• Wahoo Fitness: Wahoo makes the TICKR chest strap and a leading indoor cycling / smart trainer ecosystem (KICKR, ELEMNT). Cardiosport explicitly lists Wahoo TICKR compatibility for its chest straps and supports Wahoo's fitness apps, making it a direct peer in bike sensors and ANT+ accessories.
• Sigma Sport: Sigma Sport makes bike computers, heart rate chest straps, and ANT+ sensors comparable to Cardiosport's TP5 and SOLO products. SOLO sensors are explicitly listed as compatible with Sigma bike computers, confirming direct product overlap.
• Polar Electro: Polar is a direct competitor in heart rate monitoring chest straps and armbands (H7, H10, Verity Sense) with proprietary HRV and ECG algorithms. Cardiosport's BioVest is compatible with the Polar H7, confirming Polar as a primary alternative in the same product category.
• Bryton: Bryton makes ANT+ bike computers and heart rate monitors targeting cycling enthusiasts. Cardiosport's SOLO sensors are explicitly listed as compatible with Bryton bike computers, confirming direct peer overlap in the cycling sensor segment.

Broad incumbents

• Apple (Apple Watch): Apple's smartwatches incorporate heart rate, ECG, and HRV monitoring directly on the wrist, competing with Cardiosport's core chest strap and armband products. Cardiosport's TP5 is explicitly listed as compatible with Apple Watch SE, indicating both overlap and ecosystem dependency.
• Fitbit (Google): Fitbit produces smartwatches and trackers with 24/7 heart rate monitoring, directly competing with Cardiosport's consumer HR product line. As part of Google, it has the scale to undercut niche premium HR brands.

Emerging players

• WHOOP: WHOOP is a subscription-based wearable focused on HRV, sleep, and recovery monitoring. It competes with Cardiosport's HRV-centric Limiter and Optic armbands for the same persona — health-conscious athletes tracking biometric recovery.
• Magene: Magene is a Shenzhen-based maker of affordable bike computers, heart rate monitors, and smart trainers. SOLO sensors are explicitly listed as compatible with Magene bike computers, making it a comparable competitor in the value-to-mid tier of the cycling sensor market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cardiosport2
• Facebookfacebook.com/cardiosportglobal
• Instagraminstagram.com/cardiosport1/?hl=en
• LinkedInlinkedin.com/company/cardiosport

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardiosport