alarm- und sicherheitstechnik b.w.

Name

alarm- und sicherheitstechnik b.w.

Legal name

Alarm- und Sicherheitstechnik B.W. GmbH

Website

https://alarm-as.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

A+S is a privately held German certified installer (VdS, BHE, ISO 9001) that designs, installs, and services integrated electronic security and hazard detection systems for business customers across northern Germany and private residential clients, anchored by three branches in Hamburg, Halle, and Schwerin.

Ownership category

akta.pro rank

Product category

Security Systems Integration and Installation

NAICS

Security Systems Services (except Locksmiths) (561621), Electronic and Precision Equipment Repair and Maintenance (8112), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Low-Voltage & Security Systems Contracting (Access Control, CCTV, Intrusion) (IMAFALAF)

akta.pro secondary industries

System Testing, Inspection, Compliance & Certification (e.g., fire/alarm permits where applicable) (HSAHABAH), Security, Safety & Fire/Life Safety Management (BPABAAAE), Emergency Service Calls & Fault Response (HSAHABAI)

Keywords

• Security systems integration
• Fire alarm systems
• Intrusion detection systems
• Video surveillance installation
• Access control systems

Headquarters

HQ city

Oststeinbek

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Security System Installation: Installation of complete security solutions including fire alarm systems (BMA), intrusion alarm systems (EMA), video surveillance, access control, intercom systems, and integrated Gefahren-Management-Systeme. Delivered as intelligent, future-proof complete solutions with comprehensive all-around service.
2. Maintenance Services: Ongoing maintenance services with manufacturer-independent (herstellerunabhängiger) approach. Regular maintenance ensures reliable functioning of security systems and long-term safety.
3. Modernization Services: Modernization of existing alarm and security technology to bring security concepts up to the latest state. Recommended for systems with existing protection status.
4. Consultation and Planning: Expert consultation and planning services for security concepts including advice on fire alarm systems, video surveillance, intrusion alarm systems, locking systems, and access controls.
5. Technical Drawing Services: High-tech technical drawing office (technisches Zeichenbüro) with state-of-the-art programs and computers for creating technical 2D drawings and documentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

A+S is a certified installer (Errichter) that designs, integrates, installs, and services electronic security and hazard detection systems — fire alarm (BMA), intrusion (EMA), video surveillance, voice alarm (SAA), access control, intercom, gas warning, pool accident alert, perimeter protection, and unified Gefahren-Management-Systeme (GMS) — for commercial/institutional and residential customers across northern Germany. The company delivers complete solutions supported by an in-house technical drawing office, certified installation crews, and a manufacturer-independent maintenance and modernization service.

Product overview

A+S is a certified security systems integrator offering comprehensive alarm and security technology solutions as complete packages with full-service support. The product portfolio includes core security systems (Brandmeldeanlagen/BMA for fire detection, Einbruchmeldeanlagen/EMA for intrusion detection, Videoüberwachung for video surveillance, Sprachalarmierungsanlagen/SAA for voice alarms) and access management solutions (Zutrittskontrolle, Schließanlagen, Sprechanlagen). These are unified through the Gefahren-Management-Systeme (GMS) platform, which integrates multiple subsystems under a single operator interface using WinGuard software. Specialized offerings include Badunfallmeldeanlagen for swimming pool safety, Gaswarnanlagen for gas detection, and a smart Termin- und Wartezeitmanagement system for digital queue and appointment management. The company also provides Perimeterschutz for outdoor perimeter monitoring. All solutions are supported by a full lifecycle service model covering consultation, planning, technical design, installation, training, maintenance, modernization, and repair. A+S serves both commercial/business customers across industries (retail, healthcare, banking, education, hospitality, industry) and residential customers, with solution partners including Axis, SeeTec/Qognify, Dormakaba, Telenot, Honeywell, and others.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 42% of burglaries fail due to security technology (according to police statistics cited in source)
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core, standard and minor.

• Axis CommunicationscoreTechnology or IntegrationLong-standing partnership spanning over 10 years. A+S is an Axis Solution Gold Partner specializing in business network video solutions. The partnership includes regular training, joint events (A+S Partnertag held in October 2019), and mutual technical collaboration on innovative camera technology.
• Qognify (formerly SeeTec)coreTechnology or IntegrationQognify is a video management solutions provider. A+S integrates SeeTec/Qognify video systems into customer security solutions, particularly for complex Gefahren-Management-Systeme (GMS) implementations.
• AdvanciscoreTechnology or IntegrationAdvancis provides danger management software (Gefahrenmanagement-Software). Integration partner for unified security management systems.
• DormakabastandardTechnology or IntegrationAccess control and locking systems partner. Provides products for access control systems, locking systems, and related security applications for both business and private customers.
• TelenotstandardTechnology or IntegrationIntrusion alarm systems (EMA) manufacturer. Provides alarm systems for both business and private customer security solutions.
• Honeywell (ESSER, Xtralis)standardTechnology or IntegrationFire alarm systems (ESSER by Honeywell) and intrusion alarm/video surveillance systems (Xtralis Honeywell). Provides comprehensive security technology components.
• DaitemstandardTechnology or IntegrationProvides intrusion alarm systems (EMA) and fire alarm systems (BMA) for customer security solutions.
• HekatronstandardTechnology or IntegrationFire alarm systems (BMA) manufacturer. Provides fire detection technology for comprehensive fire safety solutions.
• TOAstandardTechnology or IntegrationVoice alarm systems (SAA) provider. Specializes in Sprachalarmierung (voice evacuation systems) for emergency notification.
• Phoenix ContactstandardTechnology or IntegrationSpecial controls and building automation components. Provides SPS control systems for integration into danger management solutions.
• SiedlestandardTechnology or IntegrationIntercom systems (Sprechanlagen) manufacturer. Provides door communication and intercom solutions for building security.
• Schneider IntercomstandardTechnology or IntegrationIntercom systems provider for building communication and security integration into GMS systems.
• GEZEstandardTechnology or IntegrationAccess control, locking systems, and door technology. Provides components for comprehensive access security solutions.
• KESOstandardTechnology or IntegrationAccess control and locking systems. Provides high-security locking solutions for commercial and private applications.
• cleverQstandardTechnology or IntegrationDigital customer management and appointment systems. Provides solutions for appointment allocation, queue management, and customer flow optimization.
• Kinder-Hospiz SternenbrückeminorOthersAnnual charitable partnership. A+S donates to the children's hospice Sternenbrücke in Hamburg instead of sending Christmas gifts, supporting their daily operations and palliative care services.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Bosch Sicherheitssysteme GmbH: Major global manufacturer and integrator of video surveillance, intrusion, fire alarm, and access control systems with deep presence in Germany. Comparable as a much larger incumbent operating across the same product categories as A+S but serving enterprise and large-scale projects.
• Schneider Electric SE: Global provider of building automation, access control, and energy management systems with significant German operations. Comparable as a broad incumbent competing for integrated building security and management contracts in the same enterprise and commercial segments A+S addresses.
• Honeywell Building Technologies: Global provider of building security, fire (ESSER), and intrusion (Xtralis/FAAST) products — A+S is an integrator of these systems. Comparable as a global incumbent whose fire and security product portfolio A+S resells and integrates against in the same German market.
• Securitas Holding GmbH & Co. KG: Global security services and technology integrator with significant German operations. Comparable as a much larger player offering integrated guarding, monitoring, and electronic security services to enterprise customers across the same verticals A+S serves.
• Johnson Controls International: Global building technology provider (including Tyco-integrated security and fire brands) competing for integrated building security contracts in Germany. Comparable as a broad incumbent offering fire, intrusion, access, and BMS solutions in the same enterprise market.
• Siemens Smart Infrastructure (Building Products): Global broad-line provider of building technologies including fire safety, security, and building management (Desigo) — already integrated by A+S at customer sites. Comparable as a much larger incumbent competing for the same enterprise fire/security/building integration contracts in Germany.

Direct peers

• Hekatron Vertriebs GmbH: German fire alarm systems manufacturer and solutions provider, and a current A+S technology partner. Comparable as a German fire alarm specialist that both manufactures products and operates an installer/integrator ecosystem overlapping A+S's fire detection business.
• WAGNER Group GmbH: German fire protection and hazard detection systems provider with deep roots in industrial and commercial customers. Directly comparable to A+S as a German-headquartered installer/integrator of fire alarm, gas detection, and integrated safety systems for enterprise clients.
• Telenot Electronic GmbH: German manufacturer of intrusion and fire alarm systems with a national certified-installer network; a current A+S partner. Comparable as a German security vendor competing for both the same upstream technology stack and downstream installer relationships.
• Advancis Software & Services GmbH: Provider of WinGuard-based Gefahrenmanagement-Software and a current technology partner of A+S. Directly comparable as a German vendor competing in the same integrated danger-management / PSIM space that A+S delivers as a certified installer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alarm--und-sicherheitstechnik-b.w.-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alarm- und sicherheitstechnik b.w.