Royal T Group

What Royal T Group does

Royal T Group Pte Ltd is a Singapore-headquartered, privately-held food and beverage holding company operating a diversified multi-brand portfolio of 12+ restaurant concepts across Singapore. Its brand roster spans Korean (Nene Chicken, Bornga, Paik's Bibim, Paik's Coffee), Taiwanese (Woo Ricebox, Wu Shui Men), Chinese (Gong Yuan Ma La Tang, A Gan Guo Kui, Sin Gan Tian), Hong Kong-Singapore fusion (Seoi Gor Toast), Western (Rabbit & Fox by LiHO TEA), and bakery (TOUS les JOURS as franchise) categories, with LiHO TEA as the flagship bubble tea brand.

The company generates revenue primarily through direct transaction-based food and beverage retail sales across owned physical outlets in malls, MRT stations, and commercial centers throughout Singapore. A secondary B2B channel exists via LiHO TEA's bulk ordering and catering services for corporate events and gatherings. Several concepts — notably the Paik's family and Bornga — operate under exclusive recipe and brand partnerships with Celebrity Chef Paik Jong Won, while Woo Ricebox leverages Taiwanese brand heritage dating to 1939.

The group's customer base is almost entirely walk-in retail consumers in Singapore, with no disclosed enterprise or institutional anchor clients. Distribution is domestic-only with no international footprint beyond Singapore. The business is structurally an F&B operating company — there is no proprietary technology platform, software product, or AI/ML capability disclosed in the source data. Operational support includes a loyalty member website (myLiHOTEA) and active social media presence across Facebook, Instagram, and Telegram for individual brands.

Name

Royal T Group

Legal name

Royal T Group Pte Ltd

Website

https://royaltgroup.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Royal T Group is a Singapore-based F&B holding company that owns, operates, and franchises 12+ restaurant and beverage brands including LiHO TEA, Nene Chicken, and Bornga across physical retail locations throughout Singapore, serving walk-in Singapore consumers.

Ownership category

akta.pro rank

Product category

Multi-brand food and beverage retail

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Specialty Food Retailers (4452), Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Cookies & Crackers (2052)

akta.pro primary industry

Cookie & Brownie Shops (THAFAGAF)

akta.pro secondary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

Keywords

• Multi-brand F&B operator
• Bubble tea chain
• Korean fried chicken
• Food and beverage retail
• Restaurant franchise operator

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Retail Sales: Royal T Group generates revenue through direct food and beverage sales across its portfolio of F&B brands including LiHO TEA, Nene Chicken, Bornga, Paik's Bibim, Paik's Coffee, Gong Yuan Ma La Tang, A Gan Guo Kui, Woo Ricebox, Wu Shui Men, Rabbit & Fox, Sin Gan Tian, and TOUS les JOURS (franchise). The group operates multiple outlets across Singapore in malls, MRT stations, and commercial areas.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Royal T Group operates, manages, and franchises a multi-brand portfolio of 12+ food and beverage concepts in Singapore, including LiHO TEA (bubble tea and brewed tea), Nene Chicken (Korean fried chicken), Bornga (Korean BBQ), Paik's Bibim (Korean bibimbap), Paik's Coffee (Korean beverages and desserts), Gong Yuan Ma La Tang (Chinese malatang), A Gan Guo Kui and Sin Gan Tian (desserts), Woo Ricebox and Wu Shui Men (Taiwanese), Rabbit & Fox (Western), Seoi Gor Toast (Hong Kong fusion), and the TOUS les JOURS bakery franchise. The group sells directly to consumers through owned physical outlets in malls, MRT stations, and commercial centers, and offers LiHO TEA bulk/catering ordering for corporate events.

Product overview

Royal T Group operates as a diversified Food & Beverage (F&B) holding company in Singapore, managing a multi-brand portfolio across various Asian and Western cuisines. The company owns and operates multiple food and beverage brands including LiHO TEA (tea/beverages), Nene Chicken (Korean fried chicken), Bornga and Paik's Bibim (Korean BBQ), Paik's Coffee (Korean beverages), Gong Yuan Ma La Tang (Chinese malatang), A Gan Guo Kui and Sin Gan Tian (desserts), Wu Shui Men and Woo Ricebox (Taiwanese), Seoi Gor Toast (Hong Kong fusion), and Rabbit and Fox (Western). The group also operates TOUS les JOURS as a partner bakery brand. The company is structured as Royal One Pte Ltd operating under the Royal T Group name, with locations across Singapore including malls, MRT stations, and business districts.

Differentiator

Problem solved

Functional benefit

Products and services

• LiHO TEA

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Paik Jong WoncoreStrategic or Co-development PartnerCelebrity chef Paik Jong Won provides exclusive recipes and brand association for Bornga (Korean BBQ), Paik's Bibim, and Paik's Coffee brands. The group's website prominently features Celebrity Chef Paik Jong Won for multiple Korean dining concepts.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• CoCo Bubble Tea: Taiwan-origin bubble tea chain with strong Singapore mall and MRT presence. Comparable as a directly competitive bubble tea brand to LiHO TEA, overlapping heavily in the same retail locations.

Broad incumbents

• CJ Foodville: Korean F&B subsidiary of CJ Group operating Tous Les Jours, VIPS, and others. Directly comparable on the bakery/franchise side (CJ owns TOUS les JOURS, which Royal T franchises) and on operating Korean casual-dining brands in malls across Asia.
• Jollibee Foods Corporation: Philippines-headquartered QSR conglomerate (Jollibee, Greenwich, Chowking, Red Ribbon, Milksha). Comparable as a multi-brand F&B holding company with regional mall presence; a broader incumbent whose portfolio approach mirrors Royal T's diversification strategy.
• Minor Food: Thailand-based F&B arm of Minor International operating Pizza Hut, Burger King, Dairy Queen, and The Coffee Club across Asia. Comparable as a much larger multi-brand F&B holding company operating across multiple cuisines in regional malls, though at a vastly greater scale.

Direct peers

• Gong Cha: Global bubble tea brand with significant Singapore presence (and historical connection to Royal T's LiHO brand origins). Closely comparable product, pricing tier, and Singapore distribution model to LiHO TEA.
• JUMBO Group: Singapore-listed F&B group (JUMBO Seafood, Ng Ah Sio, Zui Teochew Cuisine, Chao Ting). Comparable as a Singapore-based, multi-brand restaurant operator with a portfolio spanning different Asian cuisines and franchise/brand-extension activity.
• BreadTalk Group: Singapore-listed multi-brand F&B operator (BreadTalk, Toast Box, Din Tai Fung franchise, Food Republic). Directly comparable as a Singapore-based group managing multiple restaurant and bakery concepts across the same malls and MRT locations as Royal T.
• KOI Thé: Major bubble tea chain founded in Taiwan with extensive Singapore presence (and broader Asia footprint). Directly comparable to LiHO TEA as a competing specialty tea brand in the same Singapore mall and MRT channel.
• RE&S Holdings: Singapore-listed F&B company operating and franchising multiple restaurant brands (Ichiban Sushi, Kuriya Japanese Market, Yakiniku Shokunin, Crystal Jade). Comparable multi-brand, multi-cuisine operator with similar mall-led footprint in Singapore.

Regional players

• Tung Lok Group: Singapore-listed F&B group specializing in Chinese cuisine restaurant chains (TungLok Signatures, TungLok Heen). Comparable as a Singapore-based multi-concept Chinese and Asian cuisine operator, though narrower in cuisine scope than Royal T.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lihosg
• LinkedInlinkedin.com/company/royal-t-group-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal T Group