Royal T Group
Royal T Group is a Singapore-based F&B holding company that owns, operates, and franchises 12+ restaurant and beverage brands including LiHO TEA, Nene Chicken, and Bornga across physical retail locations throughout Singapore, serving walk-in Singapore consumers.
- Company typePrivate
- Founded2026
- HeadquartersSingapore, Singapore
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Royal T Group does
Royal T Group Pte Ltd is a Singapore-headquartered, privately-held food and beverage holding company operating a diversified multi-brand portfolio of 12+ restaurant concepts across Singapore. Its brand roster spans Korean (Nene Chicken, Bornga, Paik's Bibim, Paik's Coffee), Taiwanese (Woo Ricebox, Wu Shui Men), Chinese (Gong Yuan Ma La Tang, A Gan Guo Kui, Sin Gan Tian), Hong Kong-Singapore fusion (Seoi Gor Toast), Western (Rabbit & Fox by LiHO TEA), and bakery (TOUS les JOURS as franchise) categories, with LiHO TEA as the flagship bubble tea brand.
The company generates revenue primarily through direct transaction-based food and beverage retail sales across owned physical outlets in malls, MRT stations, and commercial centers throughout Singapore. A secondary B2B channel exists via LiHO TEA's bulk ordering and catering services for corporate events and gatherings. Several concepts — notably the Paik's family and Bornga — operate under exclusive recipe and brand partnerships with Celebrity Chef Paik Jong Won, while Woo Ricebox leverages Taiwanese brand heritage dating to 1939.
The group's customer base is almost entirely walk-in retail consumers in Singapore, with no disclosed enterprise or institutional anchor clients. Distribution is domestic-only with no international footprint beyond Singapore. The business is structurally an F&B operating company — there is no proprietary technology platform, software product, or AI/ML capability disclosed in the source data. Operational support includes a loyalty member website (myLiHOTEA) and active social media presence across Facebook, Instagram, and Telegram for individual brands.
Royal T Group firmographics
Firmographics- Name
- Royal T Group
- Legal name
- Royal T Group Pte Ltd
- Website
- https://royaltgroup.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Royal T Group is a Singapore-based F&B holding company that owns, operates, and franchises 12+ restaurant and beverage brands including LiHO TEA, Nene Chicken, and Bornga across physical retail locations throughout Singapore, serving walk-in Singapore consumers.
- Ownership category
- akta.pro rank
Royal T Group industry classification
Industry- Product category
- Multi-brand food and beverage retail
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Specialty Food Retailers (4452), Other Specialty Food Retailers (44529)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Cookies & Crackers (2052)
- akta.pro primary industry
- Cookie & Brownie Shops (THAFAGAF)
- akta.pro secondary industry
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
Keywords
Where Royal T Group is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Royal T Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Retail Sales: Royal T Group generates revenue through direct food and beverage sales across its portfolio of F&B brands including LiHO TEA, Nene Chicken, Bornga, Paik's Bibim, Paik's Coffee, Gong Yuan Ma La Tang, A Gan Guo Kui, Woo Ricebox, Wu Shui Men, Rabbit & Fox, Sin Gan Tian, and TOUS les JOURS (franchise). The group operates multiple outlets across Singapore in malls, MRT stations, and commercial areas.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Royal T Group product offering
Product offeringCore offering
Royal T Group operates, manages, and franchises a multi-brand portfolio of 12+ food and beverage concepts in Singapore, including LiHO TEA (bubble tea and brewed tea), Nene Chicken (Korean fried chicken), Bornga (Korean BBQ), Paik's Bibim (Korean bibimbap), Paik's Coffee (Korean beverages and desserts), Gong Yuan Ma La Tang (Chinese malatang), A Gan Guo Kui and Sin Gan Tian (desserts), Woo Ricebox and Wu Shui Men (Taiwanese), Rabbit & Fox (Western), Seoi Gor Toast (Hong Kong fusion), and the TOUS les JOURS bakery franchise. The group sells directly to consumers through owned physical outlets in malls, MRT stations, and commercial centers, and offers LiHO TEA bulk/catering ordering for corporate events.
Product overview
Royal T Group operates as a diversified Food & Beverage (F&B) holding company in Singapore, managing a multi-brand portfolio across various Asian and Western cuisines. The company owns and operates multiple food and beverage brands including LiHO TEA (tea/beverages), Nene Chicken (Korean fried chicken), Bornga and Paik's Bibim (Korean BBQ), Paik's Coffee (Korean beverages), Gong Yuan Ma La Tang (Chinese malatang), A Gan Guo Kui and Sin Gan Tian (desserts), Wu Shui Men and Woo Ricebox (Taiwanese), Seoi Gor Toast (Hong Kong fusion), and Rabbit and Fox (Western). The group also operates TOUS les JOURS as a partner bakery brand. The company is structured as Royal One Pte Ltd operating under the Royal T Group name, with locations across Singapore including malls, MRT stations, and business districts.
Differentiator
Problem solved
Functional benefit
Products and services
- LiHO TEA
Companies that use Royal T Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Royal T Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Royal T Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Paik Jong WoncoreCelebrity chef Paik Jong Won provides exclusive recipes and brand association for Bornga (Korean BBQ), Paik's Bibim, and Paik's Coffee brands. The group's website prominently features Celebrity Chef Paik Jong Won for multiple Korean dining concepts.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Royal T Group competitors and assessment
Company assessmentEmerging players
- CoCo Bubble Tea: Taiwan-origin bubble tea chain with strong Singapore mall and MRT presence. Comparable as a directly competitive bubble tea brand to LiHO TEA, overlapping heavily in the same retail locations.
Broad incumbents
- CJ Foodville: Korean F&B subsidiary of CJ Group operating Tous Les Jours, VIPS, and others. Directly comparable on the bakery/franchise side (CJ owns TOUS les JOURS, which Royal T franchises) and on operating Korean casual-dining brands in malls across Asia.
- Jollibee Foods Corporation: Philippines-headquartered QSR conglomerate (Jollibee, Greenwich, Chowking, Red Ribbon, Milksha). Comparable as a multi-brand F&B holding company with regional mall presence; a broader incumbent whose portfolio approach mirrors Royal T's diversification strategy.
- Minor Food: Thailand-based F&B arm of Minor International operating Pizza Hut, Burger King, Dairy Queen, and The Coffee Club across Asia. Comparable as a much larger multi-brand F&B holding company operating across multiple cuisines in regional malls, though at a vastly greater scale.
Direct peers
- Gong Cha: Global bubble tea brand with significant Singapore presence (and historical connection to Royal T's LiHO brand origins). Closely comparable product, pricing tier, and Singapore distribution model to LiHO TEA.
- JUMBO Group: Singapore-listed F&B group (JUMBO Seafood, Ng Ah Sio, Zui Teochew Cuisine, Chao Ting). Comparable as a Singapore-based, multi-brand restaurant operator with a portfolio spanning different Asian cuisines and franchise/brand-extension activity.
- BreadTalk Group: Singapore-listed multi-brand F&B operator (BreadTalk, Toast Box, Din Tai Fung franchise, Food Republic). Directly comparable as a Singapore-based group managing multiple restaurant and bakery concepts across the same malls and MRT locations as Royal T.
- KOI Thé: Major bubble tea chain founded in Taiwan with extensive Singapore presence (and broader Asia footprint). Directly comparable to LiHO TEA as a competing specialty tea brand in the same Singapore mall and MRT channel.
- RE&S Holdings: Singapore-listed F&B company operating and franchising multiple restaurant brands (Ichiban Sushi, Kuriya Japanese Market, Yakiniku Shokunin, Crystal Jade). Comparable multi-brand, multi-cuisine operator with similar mall-led footprint in Singapore.
Regional players
- Tung Lok Group: Singapore-listed F&B group specializing in Chinese cuisine restaurant chains (TungLok Signatures, TungLok Heen). Comparable as a Singapore-based multi-concept Chinese and Asian cuisine operator, though narrower in cuisine scope than Royal T.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Royal T Group social profiles
Digital presenceRoyal T Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal T Group leadership team
Management profileNumber of profiles
Royal T Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal T Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal T Group
What does Royal T Group do?
Royal T Group operates, manages, and franchises a multi-brand portfolio of 12+ food and beverage concepts in Singapore, including LiHO TEA (bubble tea and brewed tea), Nene Chicken (Korean fried chicken), Bornga (Korean BBQ), Paik's Bibim (Korean bibimbap), Paik's Coffee (Korean beverages and desserts), Gong Yuan Ma La Tang (Chinese malatang), A Gan Guo Kui and Sin Gan Tian (desserts), Woo Ricebox and Wu Shui Men (Taiwanese), Rabbit & Fox (Western), Seoi Gor Toast (Hong Kong fusion), and the TOUS les JOURS bakery franchise. The group sells directly to consumers through owned physical outlets in malls, MRT stations, and commercial centers, and offers LiHO TEA bulk/catering ordering for corporate events.
Is Royal T Group a public or private company?
Royal T Group is a private company. It is classified as unknown and is currently operating.
When was Royal T Group founded?
Royal T Group was founded in 2026. It employs 501 to 1,000 people.
Where is Royal T Group based?
Royal T Group is headquartered in Singapore, Singapore, in the Asia region.
How does Royal T Group make money?
One revenue line is on record: food and Beverage Retail Sales.
Who are Royal T Group's main competitors?
CoCo Bubble Tea is listed as an emerging player. Broad incumbents are CJ Foodville, Jollibee Foods Corporation and Minor Food. Direct peers are Gong Cha, JUMBO Group, BreadTalk Group, KOI Thé and RE&S Holdings. Tung Lok Group is listed as a regional player.
Does Royal T Group have an API?
No public API is recorded for Royal T Group.
What industry is Royal T Group in?
Royal T Group's product category is Multi-brand food and beverage retail. Its primary akta.pro industry code is THAFAGAF, Cookie & Brownie Shops, with a secondary code of CRADABAG, Snack Bars (Granola, Protein, Cereal Bars). Its NAICS code is 722515 and its SIC code is 5810.