framery trade oy
Framery Trade Oy designs and manufactures soundproof smart office pods, meeting rooms, and workplace management software (Framery Connect, Room Sensor, App, Space Overview) for enterprise, education, hospitality, and government customers globally, headquartered in Tampere, Finland.
- Company typePublic
- Founded2011
- HeadquartersTampere, Finland
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What framery trade oy does
Framery Trade Oy is a Finnish designer and manufacturer of soundproof office pods and integrated smart workplace solutions, headquartered in Tampere, Finland, where it also operates its main production facility. Founded in 2011, the company pioneered the office-pod category and now sells a portfolio that includes Framery One Compact and Framery One (single-person phone booths/pods), Framery Four (1–4 person meeting pod), Framery Six (up to 6-person meeting room), and Framery Gradus (a US/Canada-exclusive line launched in 2026). The pods embed patent-pending acoustic isolation rated at 30 dB speech-level reduction under ISO-23351-1, mmWave radar or ultrasonic occupancy sensing, adaptive ventilation with up to 36 l/s airflow, video-optimized lighting up to 400 lux on the user's face, and built-in 4G or Wi-Fi connectivity with over-the-air software updates.
The company monetizes through a hybrid model combining quote-based hardware sales with recurring software subscriptions: Plus at €11 per connected space per month (rising to €15.75 from 1 January 2027), Data at €5.90, a free Limited tier, and a €3.50 per-space real-time availability API add-on. In 2020 Framery launched Framery Subscribed, a circular-economy product-as-a-service offering with full re-servicing between customers, now sold via the store.fi.framery.com online channel alongside the dealer and direct-sales motions. Distribution is multi-channel — direct enterprise field sales, a global dealer partner network coordinated through the Salesforce-powered Framery 360 portal, branded showrooms in Helsinki, London (Clerkenwell flagship opened 2026), Tokyo, and other cities, and certified architect, designer, and installation partner programs. Named customers span Microsoft, NVIDIA, PwC, H&M, Supercell, Finnair, Cloudera, Inderes, Arizona State University, Nevada State Libraries, and others, with the company claiming adoption by over 70% of Forbes Top 100 companies.
Framery's operating subsidiary is Framery Oy (Business ID 2352713-9); its parent Framery Group Oyj completed an IPO on Nasdaq First North Finland in March 2024 (ticker: FRCGR). Cloud infrastructure for the Framery Connect platform is hosted on AWS in Frankfurt (eu-central-1) and Stockholm (eu-north-1), the company is ISO 27001 certified and GDPR/CCPA compliant, and it has committed to a 50% reduction in emissions per pod by 2028 against a 2023 baseline, with new pods already using 23% less material than prior generations.
framery trade oy firmographics
Firmographics- Name
- framery trade oy
- Legal name
- Framery Group Oyj
- Website
- https://framery.com
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Short description
- Framery Trade Oy designs and manufactures soundproof smart office pods, meeting rooms, and workplace management software (Framery Connect, Room Sensor, App, Space Overview) for enterprise, education, hospitality, and government customers globally, headquartered in Tampere, Finland.
- Ownership category
- akta.pro rank
framery trade oy industry classification
Industry- Product category
- Smart Office Pods and Workplace Management Solutions
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Conference Room Input Devices (Speakerphones, Control Pads, Room Controllers) (HDACAFAM)
- akta.pro secondary industry
- Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)
Keywords
Where framery trade oy is headquartered
LocationHeadquarters
- HQ city
- Tampere
- HQ country
- Finland
- HQ region
- Europe
Offices8 records
Markets served
framery trade oy business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Smart office pods hardware sales: Sale of physical smart pods including Framery One Compact (phone booth for 1 person), Framery One (pod for 1 person), Framery Four (meeting pod for 1-4 people), and Framery Six (meeting room for up to 6 people). Products are highly customizable with various color options, furniture choices, and accessories. Prices are quote-based and not publicly disclosed.
- Framery Plus subscription: Full access subscription to all smart office solutions. Includes analytics and insights, calendar integration for pod bookability, automatic software upgrades, mobile booking through Framery App, and access to Framery Space Overview. Priced per connected space per month, billed annually.
- Framery Data subscription: Occupancy data API export subscription allowing export of real-time occupancy data from smart pods and Room Sensors to external analytics platforms and systems. Includes basic facility management functionalities.
- Real-time availability API: Optional add-on for both Plus and Data subscriptions allowing export of real-time availability status to external systems via API connection. Not included in base subscriptions.
- Framery Subscribed (circular economy model): Product-as-a-service circular economy model launched in 2020. Allows customers to subscribe to pods with full re-servicing of pods between customers, comparable to new product condition. Provides multiple potential lifetimes of service for products.
- Framery Room Sensor hardware: Optional hardware device sold separately for gathering occupancy data from traditional office spaces and non-Framery pods. One device required per space.
- Professional services: Includes installation support, customer onboarding (free comprehensive onboarding included with Plus subscription), and customer success team support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Limited - Free basic access with smart pods |
| Subscription | Annual | Plus - Full smart office solutions access |
| Subscription | Annual | Data - Occupancy data export subscription |
| Usage-based | Annual | Real-time availability API add-on |
| Subscription | Monthly | Framery Subscribed - Pod leasing model |
| Unit Pricing | Multi-year contract | Smart pod hardware pricing |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels11 records
framery trade oy product offering
Product offeringCore offering
Framery designs, manufactures, and sells soundproof smart office pods and booths (Framery One Compact, Framery One, Framery Four, Framery Six, Framery Gradus) equipped with patent-pending acoustic isolation, adaptive ventilation, occupancy sensors, and OTA connectivity. It also sells a workplace management software ecosystem (Framery Connect, Room Sensor, Room Display, App, Space Overview) and offers the Framery Subscribed circular-economy subscription model for flexible access to pods.
Product overview
Framery is a global leader in smart soundproof office pods and workplace solutions. The product portfolio consists of two main categories: (1) Smart Office Pods including Framery One Compact (phone booth for one), Framery One (pod for one), Framery Four (meeting pod for 1-4 people), Framery Six (meeting room for up to 6), and Framery Gradus (US/Canada-specific line); and (2) Smart Office Software Solutions including Framery Connect (workplace management platform), Framery Room Sensor (people counting), Framery Room Display (room booking display), Framery App (mobile booking), and Framery Space Overview (space availability display). The pods feature built-in technology including patent-pending acoustics, adaptive ventilation, video-optimized lighting, and occupancy detection sensors. Software solutions require Plus subscription and integrate with Microsoft 365 and Google Workspace calendars. Framery also offers a circular economy model through Framery Subscribed.
Differentiator
Problem solved
Functional benefit
Brands
- Framery One Compact™: Smart and soundproof 1-person office phone booth with integrated technology, adjustable lighting, and adaptive ventilation.
- Framery One™
- Framery Four™
- Framery Six™
- Framery Connect™
- Framery Room Sensor™
- Framery Room Display™
- Framery App™
- Framery Space Overview™
- Framery Subscribed
- Framery Gradus™
Products and services
- Framery One Compact Smart and soundproof office phone booth for one person, featuring video-optimized lighting, adaptive ventilation, mmWave radar occupancy detection, WiFi/4G connectivity, and an adjustable stool with a spacious table. Targeted at enterprise and education customers needing private call and focused-work spaces.
- Framery One Smart and soundproof office pod for one person with an electric adjustable table, height-adjustable chair option, ultrasonic occupancy sensor, and adaptive lighting and ventilation. Designed for quick calls through extended focused-work sessions.
- Framery One Lounge Variant of Framery One that emphasizes comfort for extended work sessions, with enhanced ergonomic features, designed for enterprise and individual customers seeking a more lounge-style private workspace.
- Framery Four Smart and soundproof meeting pod for 1-4 people, featuring mmWave radar occupancy detection, adaptive ventilation, video-optimized lighting, and WiFi/4G connectivity, designed for collaborative meetings and small group discussions.
- Framery Six Smart and soundproof meeting room for teams of up to 6 people, featuring mmWave radar occupancy detection, adaptive ventilation, video-optimized lighting, and WiFi/4G connectivity, suitable for larger team meetings and video conferences.
- Framery Gradus New line of smart and soundproof office pods designed for the American market to meet local standards, available exclusively in the US and Canada with Focus, Work, and Huddle variants.
- Framery Connect Smart workplace management platform that enables facility teams to monitor when office spaces are used and provides employees with real-time space availability and booking. Supports occupancy analytics, space management, and reporting across the entire workplace.
- Framery Room Sensor Standalone people-counting sensor device that provides precise and anonymous occupancy data from any office space using movement detection, without cameras or microphones. Sold separately and requires a Plus subscription for full data access.
- Framery Room Display Room booking display for every meeting space, allowing users to manage reservations, view availability, and adjust bookings on the spot via a touchscreen, integrated with Microsoft 365 and Google Workspace calendars.
- Framery App Mobile application for iOS and Android that lets employees find and book spaces in seconds with real-time occupancy information, syncing with Microsoft and Google calendars.
- Framery Space Overview Web application that displays real-time occupancy status of spaces, including space location, capacity, and equipment, adapting to screen sizes from 13 to 65 inches. Requires a Plus subscription.
- Framery Subscribed Circular-economy product-as-a-service offering pods on a flexible monthly subscription with full re-servicing between customers, enabling multiple lifetimes of use per product.
Quantifiable outcome
- 30 dB speech sound level reduction (ISO-23351-1)
- +7 more outcomes
Companies that use framery trade oy
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
framery trade oy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature8 records
framery trade oy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- LäpimurtosäätiöcorePartnership between Framery and Läpimurtosäätiö (Breakthrough Foundation) to equip youth for the future through sports. Focus on social responsibility and youth development programs.
- Dealer partnerscoreNetwork of authorized dealer partners across multiple countries handling local sales, customer service, and proximity-based support for Framery products.
- Installation partnersminorCertified installation partner network providing professional installation and setup services for Framery smart pods.
- Architects and designersminorPartner program for architects and designers specifying Framery products for client office projects. Includes access to 3D/2D models and design resources.
- Amazon Web Services (AWS)coreCloud infrastructure provider hosting Framery Connect and related services. Services and data primarily hosted in AWS Frankfurt (eu-central-1) with additional hosting in Stockholm (eu-north-1) for Framery Connect Sensor. AWS Well-Architected Framework used for cloud design.
- MicrosoftcoreCalendar integration partnership through Microsoft 365 and Microsoft Entra ID for single sign-on authentication. Microsoft Graph API used for calendar access in Framery App and pod touchscreens.
- GooglecoreCalendar integration partnership through Google Workspace and Google Sign-In for authentication. Google Calendar API used for space booking and reservation management.
- Gabriel (fabrics)minorPartnership with Danish textile company Gabriel for upholstery fabrics in Framery pods. Gabriel Tonal and Gabriel Select fabrics used for pod interiors.
Scale indicators7 records
Recent moves6 records
framery trade oy competitors and assessment
Company assessmentBroad incumbents
- Vitra: Vitra is a Swiss office and home furniture manufacturer with a strong design-led enterprise workspace portfolio; it competes with Framery indirectly through architectural specification and premium office interiors.
- MillerKnoll: MillerKnoll (parent of Herman Miller and Knoll) is a leading global office furniture conglomerate serving the same enterprise and architectural-specification customers that purchase Framery pods and workplace solutions.
- Steelcase: Steelcase is a global office furniture incumbent that, through its acquisition of Room, directly competes with Framery in soundproof pods while also serving the broader workplace furniture and architecture market that Framery targets.
- Haworth: Haworth is a global office furniture manufacturer with a broad workspace portfolio including architectural interiors and modular solutions; it overlaps with Framery at the enterprise workspace specification layer.
Direct peers
- Zenbooth: Zenbooth manufactures modular soundproof office phone booths and pods targeted at North American businesses, competing head-to-head with Framery's Gradus line on acoustic privacy and modular installation.
- Mute: Mute is a UK-based designer and manufacturer of soundproof office pods and phone booths, competing directly with Framery across similar enterprise and SME customers in Europe.
- Room: Room (now a Steelcase brand) designs and sells soundproof office phone booths and meeting pods to enterprises globally, directly competing with Framery in the same acoustic-pod category and overlapping enterprise customer base.
Emerging players
- TalkBox: TalkBox is a smaller, emerging maker of soundproof office booths targeting a similar niche of mid-market and enterprise customers with modular acoustic pods, providing a more direct, niche-level competitive overlap with Framery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
framery trade oy social profiles
Digital presenceframery trade oy compliance and trust
Trust signalCompliance4 records
framery trade oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
framery trade oy leadership team
Management profileNumber of profiles
Profiles1 record
framery trade oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
framery trade oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about framery trade oy
What does framery trade oy do?
Framery designs, manufactures, and sells soundproof smart office pods and booths (Framery One Compact, Framery One, Framery Four, Framery Six, Framery Gradus) equipped with patent-pending acoustic isolation, adaptive ventilation, occupancy sensors, and OTA connectivity. It also sells a workplace management software ecosystem (Framery Connect, Room Sensor, Room Display, App, Space Overview) and offers the Framery Subscribed circular-economy subscription model for flexible access to pods.
Is framery trade oy a public or private company?
framery trade oy is a public company. It is classified as public and is currently operating.
When was framery trade oy founded?
framery trade oy was founded in 2011.
Where is framery trade oy based?
framery trade oy is headquartered in Tampere, Finland, in the Europe region.
How does framery trade oy make money?
Seven revenue lines are on record. Smart office pods hardware sales are the primary driver. The others are framery Plus subscription, framery Data subscription, real-time availability API, framery Subscribed (circular economy model), framery Room Sensor hardware and professional services.
Who are framery trade oy's main competitors?
Broad incumbents on record are Vitra, MillerKnoll, Steelcase and Haworth. Direct peers are Zenbooth, Mute and Room. TalkBox is listed as an emerging player.
Does framery trade oy have an API?
Yes. Framery offers a public API for custom integrations, enabling developers to export occupancy data from Framery smart pods and Framery Room Sensors to external analytics platforms or workplace systems. The API supports both Occupancy data API (export to other systems) and Real-time availability API (real-time availability status export). The documentation is available at developers.framery.com. Calendar connections with Microsoft 365 and Google Workspace are also available via standard integrations. Developer documentation is at developers.framery.com.
What industry is framery trade oy in?
framery trade oy's product category is Smart Office Pods and Workplace Management Solutions. Its primary akta.pro industry code is HDACAFAM, Conference Room Input Devices (Speakerphones, Control Pads, Room Controllers), with a secondary code of HSAFAHAK, Custom Modular Shelving & Cabinetry System Planning (Non-Construction). Its NAICS code is 3372 and its SIC code is 2520.