at ease usa

What at ease usa does

At Ease USA is a Nebraska-based 501(c)(3) nonprofit that delivers trauma-informed mental health services to veterans, active duty service members, National Guard and Reserve members, frontline healthcare workers, and their families. Its core offering is confidential trauma counseling built on evidence-based modalities (EMDR, CBT, DBT, TF-CBT, Gottman Method), supplemented by wellness programs (Aikido, equine therapy, Lincoln Yoga, Omaha Yoga) and peer and family support services (Peer Support Services, Women's Healing Circle, Support for Loved Ones). The organization also developed an Attention Training Software tool launched in 2023 to support service members in their healing journeys.

Service delivery runs through a Preferred Provider Network of 40+ licensed trauma providers across Nebraska (Omaha, Lincoln, Grand Island, North Platte, Kearney, Columbus, and Council Bluffs IA) with both in-person and virtual options, plus crisis-line integration with 988 and the Veterans Crisis Line. The internal team is lean (1-10 employees) and includes an Executive Director, Clinical Director, Program Coordinator, Peer Support & Outreach Specialists, Administrative Coordinator, and a dedicated SSG Fox Grant Manager.

Revenue is generated through a diversified nonprofit model: individual donations (tiered from $30 to $1,750+), government grants including the SSG Fox Suicide Prevention Grant, third-party insurance reimbursement when available, and event-based fundraising (Annual Luncheon, Bourbon Tasting, Golf Outing, Camp Recharge, Forge Ahead 5K). At Ease USA positions itself as a payor of last resort, ensuring access regardless of insurance or ability to pay. Strategic partners include the Nebraska National Guard and the At Ease Allies ambassador program, which together embed the organization within the Nebraska military-connected community.

Name

at ease usa

Legal name

At Ease USA

Website

https://ateaseusa.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

At Ease USA is a Nebraska-based nonprofit providing trauma counseling, wellness programs, and peer support services to veterans, active duty service members, frontline healthcare workers, and their families through a 40+ provider network across the state.

Ownership category

akta.pro rank

Product category

Veteran and Military Mental Health Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Ambulatory Health Care Services (6219)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical) (HSABAAAG)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Veteran mental health
• Trauma counseling
• Peer support services
• Suicide prevention
• Wellness programs

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting veteran mental health services. Various giving levels from $30 to $1,750+.
2. Government Grants: Funding through SSG Fox Grant (Staff Sergeant Parker Gordon Fox Suicide Prevention Grant) for suicide prevention services.
3. Event Fundraising: Revenue from events including annual luncheon, bourbon tasting ($125/person), golf outings, and Camp Recharge.
4. Third-party Payor (Insurance/VA): When clients have insurance, providers bill insurance. AEU serves as payor of last resort when clients lack insurance coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

At Ease USA delivers confidential, trauma-informed mental health counseling, wellness programs (yoga, Aikido, equine therapy), and peer support services to veterans, active duty service members, National Guard/Reserve members, frontline healthcare workers, and their families. Services are provided regardless of insurance status, with At Ease USA serving as payor of last resort. The organization supplements counseling with the Attention Training Software therapeutic tool and an annual wellness retreat (Camp Recharge).

Product overview

At Ease USA is a nonprofit organization offering a coordinated portfolio of trauma-informed mental health services for veterans, active duty service members, frontline healthcare workers, and their families. The core offering is Trauma Counseling Services (individualized counseling by trauma-informed professionals) supplemented by Wellness Programs (Aikido, Equine Therapy, Lincoln Yoga, Omaha Yoga), Peer & Family Support Programs (Peer Support Services, Women's Healing Circle, Support for Loved Ones), and technology-enabled therapy through the Attention Training Software. The organization also runs residential programs like Camp Recharge and hosts fundraising events including the Annual Luncheon, Bourbon Tasting, Golf Outing, and Forge Ahead 5K. A Preferred Provider Network (PPN) of licensed trauma providers extends service delivery capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• Trauma Counseling Services Confidential, individualized counseling services provided by trauma-informed licensed professionals for veterans, active duty service members, frontline healthcare workers, and their loved ones experiencing PTS, moral injury, thoughts of suicide, and trauma.
• Aikido Wellness Program Martial arts-based wellness program promoting physical fitness, mental discipline, and stress management through non-competitive practice for military-connected individuals.
• Equine Therapy Therapeutic intervention involving interactions with horses to support emotional healing, build trust, and develop coping skills for trauma survivors.
• Lincoln Yoga

Quantifiable outcome

• 505 points of service delivered in 2025
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Nebraska National GuardcoreStrategic or Co-development PartnerPartnership with Nebraska National Guard for expanding trauma-informed services. 2024 Annual Report highlights deepened partnerships with the Nebraska National Guard to reach more service members with care and resources.
• Staff Sergeant Parker Gordon Fox Suicide Prevention GrantcoreOthersSSG Fox Grant is a federal suicide prevention grant program that AEU participates in to provide critical mental health services to veterans and service members at risk.

Scale indicators5 records

Recent moves8 records

Expansion highlights8 records

Direct peers

• Boot Campaign: Veteran nonprofit providing mental health treatment, wellness retreats, and family support to veterans and their families. Comparable integrated counseling and wellness programming with similar funding model.
• Hope For The Warriors: National nonprofit supporting veterans, service members, and military families with clinical and wellness programs including mental health, career, and community support. Comparable holistic veteran services model.
• Stop Soldier Suicide: Nonprofit focused on veteran suicide prevention through clinical care, peer support, and research. Directly comparable mission in trauma-informed mental health services for veterans and active duty.
• Cohen Veterans Network: National network providing confidential mental health care to veterans and military families at no cost. Directly comparable trauma counseling service model with payor-of-last-resort structure, though operating clinic-based rather than community-embedded.
• Give an Hour: Nonprofit providing free mental health services to military members, veterans, and their families through volunteer provider networks. Comparable peer support and counseling model relying on licensed provider networks.
• Headstrong Project: Provides confidential, cost-free mental health treatment to veterans and their families through a provider network. Directly comparable trauma counseling service model serving military-connected populations.

Emerging players

• The Soldiers Project: Smaller nonprofit offering free, confidential mental health services to military veterans and their families through volunteer clinicians. Comparable direct service model but smaller geographic footprint.
• Reboot Recovery: Faith-based nonprofit providing trauma healing courses for veterans, first responders, and their families. Comparable peer-support and trauma recovery programming for military-connected populations.

Broad incumbents

• Team Red White & Blue (Team RWB): National veteran nonprofit focusing on community-based wellness and connection through physical and social activities. Comparable mission of veteran wellness and mental health support with broader geographic reach.
• Wounded Warrior Project: Largest national nonprofit serving veterans with programs spanning mental health, physical wellness, and career support. Comparable as a veteran-focused mental health services provider, though operating at vastly larger national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/at-ease-usa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about at ease usa