holvaix

Mexican Seafood Restaurantholboxla.com

Company typePrivate
Founded2017
HeadquartersLos Angeles, United States
Headcount1–10
GTM typeB2C
OfferingServices

holvaix firmographics

Firmographics

Name: holvaix
Legal name: Holbox Los Angeles
Website: https://holboxla.com
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

holvaix industry classification

Industry

Product category: Mexican Seafood Restaurant
NAICS: Limited-Service Restaurants (722513)
SIC: Retail-Eating & Drinking Places (5810)
akta.pro primary industry: Steakhouses & Seafood Restaurants (THAFACAE)
akta.pro secondary industry: Seafood Fast Casual (THAFABAJ)

Keywords

Mexican seafood restaurant
Counter service food hall
Tasting menu dining
Yucatan coastal cuisine
Ceviche bar

Where holvaix is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Offices1 record

Markets served

holvaix business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

Counter Service Food Hall Sales: One-time transactional sales from walk-up counter ordering in Mercado La Paloma food hall. Customers order and pay at counter for Mexican seafood items including ceviches, tostadas, tacos, entrees, and beverages.
Tasting Menu Reservations: Premium 8-course tasting menu priced at $130 per guest plus tax and 18% service charge. Available exclusively via Resy on Wednesdays and Thursdays. Prepaid reservation model.
SMS-based Guest Services: SMS messaging for waitlist status, order confirmations, pickup notifications, hours/closures, loyalty messages, and promotional communications. Revenue derived from operational efficiency rather than direct charges.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Multi-year contract	8-Course Tasting Menu

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

holvaix product offering

Product offering

Core offering

Holbox is a Mexican seafood restaurant operating as an order-at-the-counter stall inside Mercado La Paloma food hall in Los Angeles. The menu features Yucatan Peninsula-inspired coastal dishes including ceviches, tostadas, aguachiles, tacos, and grilled entrees, with a daily rotating menu driven by fresh local seafood availability. A premium 8-course tasting menu is offered on Wednesday and Thursday evenings by reservation at $130 per guest.

Product overview

Holbox Los Angeles is a Mexican seafood restaurant operated as a counter-service food hall stall within Mercado La Paloma in Historic South Central L.A. The restaurant offers two distinct dining experiences: the daily counter service featuring a rotating menu of Mexican coastal cuisine (ceviches, tostadas, aguachiles, tacos, and entrees) and an exclusive 8-course tasting menu available on Wednesdays and Thursdays by reservation only. The restaurant does not offer private dining, restaurant buyouts, or alcohol service.

Differentiator

Problem solved

Functional benefit

Products and services

Daily Counter Service Order-at-the-counter Mexican seafood service featuring a daily rotating menu of Yucatan-influenced coastal dishes including ceviches, tostadas, aguachiles, cocktails, tacos, and grilled entrees. Offered to walk-up diners in the Mercado La Paloma food hall with communal seating on a first-come, first-served basis.
8-Course Tasting Menu

Companies that use holvaix

Customer profile

Segments2 records

Ideal customer profiles2 records

holvaix technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

holvaix partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Mercado La PalomacoreOthersHolbox is one of eight restaurants located inside Mercado La Paloma, a shared food hall space in Historic South Central L.A. This is a landlord-tenant relationship where Holbox operates as a tenant within the food hall.
Chichen ItzacoreStrategic or Co-development PartnerFamily-owned sister restaurant located adjacent to Holbox in Mercado La Paloma. Chef Gilberto Cetina's father founded Chichen Itza where Cetina worked alongside his father for 15 years before opening Holbox. Shared family heritage and culinary tradition.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

holvaix competitors and assessment

Company assessment

Direct peers

Mariscos Jalisco: Iconic LA Mexican seafood counter spot (food trucks and Boyle Heights storefront) known for shrimp tacos and ceviches. Comparable as a casual, counter-style Mexican seafood concept with strong cult following.
Connie and Ted's: Chef Michael Cimarusti's casual seafood restaurant in West Hollywood. Comparable as a chef-driven LA seafood concept positioned between casual and fine dining.
Chichen Itza: Chef Cetina's family restaurant in the same Mercado La Paloma food hall, serving Yucatan-influenced Mexican cuisine. Directly comparable as a sister concept sharing heritage, location, and operational DNA.

Regional players

Sqirl: LA cult-favorite casual eatery known for jams and rice bowls. Comparable as a chef-driven, high-traffic LA daytime dining concept with similar food-hall-adjacent casual positioning.

Emerging players

Holstein's / Mariscos El Submarino: Mexican seafood specialists in Southern California with strong regional followings. Comparable as regional Mexican seafood concepts sharing ingredient focus and casual counter service.

Broad incumbents

Felix Trattoria: Chef Evan Funke's handmade pasta restaurant in Venice. Comparable as a chef-pedigree, critically acclaimed LA restaurant with similar single-chef-identity brand strength.
Sugarfish: Multi-location LA omakase-style sushi chain with strong counter-service DNA and chef-driven identity. Comparable as a chef-pedigree seafood counter concept that scaled while preserving brand.
Bestia: Chef-driven Italian restaurant in Downtown LA's Arts District. Comparable as a similarly buzz-heavy, award-recognized LA independent restaurant with counter-adjacent service elements.
Providence: Michelin-starred fine-dining seafood restaurant in Hollywood. Comparable as a top-tier LA seafood tasting-menu destination, though operating at a higher price point and with a full-service format.
République: Critically acclaimed LA full-service restaurant with French-Mediterranean menu. Comparable as a high-profile chef-led LA dining destination with strong national press.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

holvaix compliance and trust

Trust signal

Compliance2 records

holvaix financial estimates

Financial estimate

Revenue estimate

Valuation estimate

holvaix leadership team

Management profile

Number of profiles

Profiles9 records

holvaix funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

holvaix M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about holvaix

What does holvaix do?

Is holvaix a public or private company?

holvaix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was holvaix founded?

holvaix was founded in 2017. It employs 1 to 10 people.

Where is holvaix based?

holvaix is headquartered in Los Angeles, United States, in the North America region.

How does holvaix make money?

Three revenue lines are on record. Counter Service Food Hall Sales are the primary driver. The others are tasting Menu Reservations and SMS-based Guest Services.

Who are holvaix's main competitors?

Direct peers on record are Mariscos Jalisco, Connie and Ted's and Chichen Itza. Sqirl is listed as a regional player. Holstein's / Mariscos El Submarino is listed as an emerging player. Broad incumbents are Felix Trattoria, Sugarfish, Bestia, Providence and République.

Does holvaix have an API?

No public API is recorded for holvaix.

What industry is holvaix in?

holvaix's product category is Mexican Seafood Restaurant. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAFABAJ, Seafood Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.