Chichen Itza

What Chichen Itza does

Chichen Itza operates a direct-to-consumer tour booking platform (chichenitza.com) for the Chichen Itza archaeological site in Yucatan, Mexico. The company is a private, for-profit tour operator based in Yucatan with 11-50 employees, and is distinct from INAH (Instituto Nacional de Antropología e Historia), the Mexican government body that administers the archaeological site itself. The platform sells a tiered portfolio of tour packages — Classic ($134 USD), Plus ($152), Deluxe ($170), Diamante, Private ($699 for 1-8), Luxury ($1,400 for 1-6 in a Suburban), and Premium ($2,100 for 1-5 in a Cadillac Escalade) — alongside standalone certified tour guide services ($120 per adult, 2-hour English or Spanish), Kukulkan Nights light and sound show tickets (~$35 USD), Mayan Cuisine culinary tours, and facilitation of site entrance fees set by INAH ($697 MXN for foreign visitors; $310 MXN for Mexican citizens).

The underlying technology is a multi-language (English, Spanish, French, Portuguese, Italian) website-based booking system with PayPal payment processing, a content/blog layer for SEO, and TripAdvisor integration. No mobile app, public API, SDK, or proprietary technology platform is disclosed. Distribution is direct-to-consumer through chichenitza.com with supporting phone booking lines (US/CAN toll-free and Mexico local) and a partnership with Cancun Airport Transportation for coordinated airport transfers.

The business model is predominantly one-time transactional revenue from tour package sales, supplemented by tour guide service fees and ticket facilitation. The primary customer segment is international tourists visiting from Cancun and the Riviera Maya, with a secondary segment of domestic Mexican tourists benefiting from discounted INAH-set entrance fees. Marketing channels include the company's own website (bottom-of-funnel), TripAdvisor (mid-funnel), and content/blog with multi-language SEO (top-of-funnel). The company holds no patents, has no disclosed funding, no parent company, no subsidiaries, and no management team information in the public source material.

Name

Chichen Itza

Legal name

Chichen Itza

Website

https://chichenitza.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

11–50 employees

Short description

Chichen Itza operates chichenitza.com, a direct-to-consumer tour booking platform for the Chichen Itza archaeological site in Yucatan, Mexico, offering tiered tour packages ($134-$2,100 USD), certified guides, and light show tickets primarily to international tourists from Cancun and the Riviera Maya.

Ownership category

akta.pro rank

Product category

Archaeological and Cultural Heritage Tourism

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group & Small-Group Custom Itinerary Planning (THAKAOAF)

akta.pro secondary industries

Private Guided Tours & Personal Tour Guides (THAJALAA), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Archaeological site tours
• Mayan ruins excursions
• Guided cultural tours
• Riviera Maya travel packages
• Heritage tourism services

Headquarters

HQ city

Yucatán

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Tour Package Sales: Direct sales of tour packages to visitors, including transportation from Cancun/Riviera Maya, with various tiers (Classic, Plus, Deluxe, Private, Luxury, Premium) priced from $134 to $2,100 USD per group or per person.
2. Entrance Ticket Sales: Facilitation of entrance fees to the Chichen Itza archaeological site. Entrance fees are $697 MXN (approximately $31.36 USD) for foreigners, managed through INAH (Instituto Nacional de Antropología e Historia).
3. Tour Guide Services: Certified tour guide services offered at the archaeological site for 2 hours in English or Spanish, priced at $120 USD for adults.
4. Night Show Tickets: Kukulkan Nights light and sound show tickets. General admission $772 MXN (approximately $35 USD), available Wednesday through Sunday.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Chichen Itza is a tour booking and information platform for the Chichen Itza UNESCO World Heritage archaeological site in Yucatan, Mexico. It sells tiered guided tour packages (Classic, Plus, Deluxe, Diamante, Private, Luxury, Premium) with prices ranging from $134 to $2,100 USD, including round-trip transportation from Cancun, Playa del Carmen, and Tulum, plus certified English/Spanish guides. Standalone services include professional tour guide services, entrance ticket facilitation, and tickets to the Kukulkan Nights light and sound show.

Product overview

Chichen Itza operates as a tour booking and information platform for the UNESCO World Heritage archaeological site in Mexico. The company offers a tiered portfolio of tour products ranging from standard group tours (Classic, Plus, Deluxe, Diamante) to premium private experiences (Private, Luxury, Premium). Core offerings include transportation from major Riviera Maya cities (Cancun, Playa del Carmen, Tulum), guided site visits, and add-on experiences such as cenote swims and Valladolid colonial town visits. The company also provides standalone tour guide services and the popular Kukulkan Nights light and sound show.

Differentiator

Problem solved

Functional benefit

Brands

• Chichen Itza Classic Tour: Basic tour package to visit the Mayan Ruins of Chichen Itza from $134 USD
• Chichen Itza Tour Plus
• Chichen Itza Deluxe Tour
• Private Chichen Itza Tour
• Luxury Chichen Itza Tour
• Premium Chichen Itza Tour
• Chichen Itza Tour Guide

Products and services

• Chichen Itza Classic Tour
• Chichen Itza Plus Tour
• Chichen Itza Deluxe Tour
• Chichen Itza Diamante Tour
• Private Chichen Itza Tour
• Luxury Chichen Itza Tour
• Premium Chichen Itza Tour
• Chichen Itza Tour Guide Service
• Chichen Itza Mayan Cuisine Tour
• Chichen Itza Mayan Cuisine Plus Tour
• Kukulkan Nights Light and Sound Show
• Chichen Itza Archaeological Site Entrance Tickets

Quantifiable outcome

• 2,500,000+ visitors annually
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor.

• Cancun Airport TransportationminorChannel Partner/ Reseller/ DistributorCancun Airport Transportation is the main provider for private Cancun Airport Transfers from the Cancun Airport. Partnership provides coordinated transportation services for visitors arriving at Cancun International Airport who book Chichen Itza tours.
• Cancun International AirportminorGTM or Marketing PartnerCancun International Airport is the main airport in Mexico for international travelers visiting the Yucatan Peninsula. Joint presence on partner pages for visitor information and travel coordination.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GetYourGuide: Major global OTA for tours, activities, and attractions. Sells competing Chichen Itza tours from Cancun/Rivera Maya across multiple tiers, directly overlapping Chichen Itza's product range and customer base.
• Musement (TUI Musement): Tour and activity platform owned by TUI Group offering curated experiences globally, including Mexico. Competes for inbound European tourists booking cultural tours online.
• Klook: Asia-rooted OTA expanding globally into tours and attractions. Offers Chichen Itza tour packages from Cancun and competes for inbound international travelers via digital marketing and mobile-first booking.
• Viator: Global online tour and activity marketplace owned by Tripadvisor. Viator is a direct sales channel for tour operators including those offering Chichen Itza tours, and competes for the same international tourist booking intent at the attraction.
• Xcaret Group: Major Mexican eco-tourism operator in the Riviera Maya running Xcaret, Xel-Ha, and Xichen (their own Chichen Itza tour brand). Competes directly for the same Cancun-based tourist with bundled park-and-tour experiences.

Regional players

• Ek Balam Tours: Smaller Yucatan-based operator focused on archaeological site tours in the region. While less visible, competes for the same cultural-heritage tourist segment interested in Mayan sites beyond Chichen Itza.

Emerging players

• TourRadar: Multi-day tour marketplace with Mexico itineraries including Chichen Itza stops. Competes at the planning and longer-itinerary layer rather than single-day booking.

Direct peers

• Civitatis: Online travel agency selling tours and activities in Spanish-speaking markets worldwide. Lists Chichen Itza tours from Cancun/Merida and competes for Spanish and Portuguese-speaking international tourists.
• Amigo Tours: Mexico-based tour operator offering Chichen Itza excursions from Cancun, Playa del Carmen, and Tulum with tiered tour products. Operates in the exact same corridor with comparable pricing and customer segment.
• Cancun Adventures: Regional tour operator specializing in Cancun-area day trips, prominently featuring Chichen Itza tours alongside cenote and Valladolid excursions. Same target customer and geographic flow.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ChichenItza_
• Facebookfacebook.com/ChichenItzaMayanRuins
• LinkedInlinkedin.com/company/chichen-itza

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chichen Itza