ORION Electronic Equipment

What ORION Electronic Equipment does

ORION Electronic Equipment (legal entity: Orion Electronics Equipment (Aust.) Pty Ltd) designs and manufactures technologically advanced plastic bag-making machinery, plastic web converting equipment, and a comprehensive range of associated accessories. Headquartered in Cranbourne West, Victoria, Australia, the company has been in continuous operation since 1958 and pioneered plastic bag-making machinery design with what it describes as the most experienced in-house design team in the industry, spanning mechanical, electrical, electronic, and software disciplines supported by latest CAD facilities. The product portfolio spans six core machine series (SDT, SD, SDB, SHS, SBR, and bag-on-roll lines) plus specialty machines for overlap sealing, security satchels, carry bags, bubble film bags, pouches, wicketing, shaped bags, bag folding, and polypropylene stationery production. Underlying technology centers on multi-axis AC servo drives, proprietary recipe-based automatic setup systems with up to 100,000 job capacity, lubrication-free pneumatics, sealed bearings, and solid-glass touch-screen operator interfaces, delivering cycle rates up to 300 cycles per minute and five-minute changeover between bag configurations.

The business operates on a sales-led, direct-engagement model serving plastic film converters, specialty bag manufacturers, and film extrusion companies globally through quote-based capital equipment sales. Revenue derives primarily from one-time machinery sales (SDT/SD/SDB/SHS/SBR series), specialty machine lines, and an extensive accessories catalog including off-wind devices, edge guides, sealing/punching/perforating/slitting/rewinding/stacking attachments. The company also earns a small commercial-use licensing stream from website material ($500AUD + GST per copy/page) and represents complementary equipment from QMI (hole punching), Corotec (corona treatment), and Fraser (static elimination) as channel partnerships. Pricing is not publicly disclosed; all machinery is sold via direct sales contact through the Melbourne headquarters. The company claims a large installed base across Australia and internationally, operates from a fully equipped manufacturing facility with separate assembly, and remains privately held with no external investors or parent company.

Name

ORION Electronic Equipment

Legal name

Orion Electronics Equipment (Aust.) Pty Ltd

Website

https://orionelec.com.au

Company type

Private

Founded year

1958

Operating status

Operating

Short description

ORION Electronic Equipment designs and manufactures plastic bag-making machinery, plastic web converting equipment, and accessories, serving plastic film converters, specialty bag manufacturers, and film extrusion companies globally through direct sales from its Melbourne, Australia headquarters since 1958.

Ownership category

akta.pro rank

Product category

Industrial Plastic Bag-Making Machinery

NAICS

Packaging Machinery Manufacturing (333993)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Bagging, Pouching & Sachet Packaging Equipment (IMAHAOAH)

akta.pro secondary industries

Bagging, Pouching & Sachet Packaging Machines (IMALAOAJ), End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

Keywords

• Plastic bag-making machinery
• Web converting equipment
• Industrial packaging machinery
• Film converting machines
• Specialty bag-making equipment

Headquarters

HQ city

Cranbourne West

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Plastic Bag-Making Machinery Sales: ORION designs and manufactures all types of plastic converting and bag-making machinery. Revenue is generated from the sale of new machinery including universal bag-making machines (SDT, SD Series), bottom-seal machines (SDB, SBR Series), shuttle machines (SHS Series), and specialty equipment. The company also offers custom design, repairs, upgrades, reconditioning, turn-key projects, and solution sourcing services.
2. Accessories and Attachments: Sale of associated accessories and components for bag-making machinery including off-wind devices, edge guides, folding devices, sealing devices, punching devices, perforating devices, slitting devices, rewinding devices, stacking devices, and specialty attachments.
3. Commercial Use of Website Material: Commercial use of textual and graphical material from the website under special circumstances, with fees of $500AUD + GST per copy for printed material or $500AUD + GST per page per day for online reproductions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ORION Electronic Equipment designs and manufactures plastic bag-making machinery, plastic web converting equipment, and related accessories. Its product portfolio includes universal bag-making machine series (SDT, SD), bottom-seal machines (SDB, SBR), shuttle machines (SHS), and specialty equipment (overlap seal, security satchels, carry bags, pouches, wicketing, shaped bags), plus accessories such as off-wind devices, edge guides, sealing devices, punching devices, perforating devices, and rewinding devices. The company also represents complementary equipment manufacturers (QMI, Corotec, Fraser) as part of its product offering.

Product overview

ORION Electronic Equipment designs and manufactures technologically advanced plastic bag-making machinery and associated accessories, representing complementary equipment manufacturers. The product portfolio includes six main bag-making machine series (SDT, SD, SDB, SHS, SBR, and Specialty lines) plus a comprehensive range of bag-making accessories. The SDT Series provides maximum flexibility for universal bag production, SD Series offers budget-conscious single-servo solutions, SDB Series features innovative bag stack clamping for bottom-seal production, SHS Series enables high-speed shuttle operations, and SBR Series delivers economical bag-on-roll configurations. Specialty machines address specific applications including overlap sealing (OVP), security satchels (SS), carry bags, bubble film bags, pouches, wicketing, shaped bags, and bag folding. The accessories portfolio encompasses off-wind devices, edge guides, folding devices, sealing devices, punching devices, perforating devices, slitting devices, rewinding devices, stacking devices, and specialty attachments. ORION also represents QMI (hole punching equipment), Corotec (corona treatment), and Fraser (static eliminators) as complementary equipment partners.

Differentiator

Problem solved

Functional benefit

Products and services

• SDT Series Universal Plastic Bag-Making Machines Highly configurable universal machine series for side-sealed and bottom-sealed plastic bag production, featuring AC servo-driven components, solid glass touch screen interface, and 100,000 recipe automatic setup system for rapid changeover.
• SD Series Universal Plastic Bag-Making Machines Budget-conscious single-servo universal bag-making machine providing high production speeds with minimal maintenance. Features AC inverter driven sealing head and flying knife for clean bag cut-off.
• SDB Series Bottom-Seal Plastic Bag-Making Machines Bottom-seal bag-making machines featuring four AC servo axes for ultra-high performance, innovative low-impact adaptive sealing jaw technology, and integrated high-speed bag-bundle index conveyor.
• SHS Series Shuttle Bag-Making Machine Fully AC servo driven shuttle machine capable of in-line and out-of-line production with automatic line speed tracking during in-line operation; four servo axes for in-feed nip rollers, out-feed nip rollers, sealing head, and shuttle mechanism.
• SBR Series Bottom-Seal Plastic Bag-Making Machines Economically priced bottom-seal bag-making machine with AC servo driven feed roller, pneumatically actuated bottom-seal head, and optional integrated twin-seal facility; suitable for both in-line and out-of-line operation.
• OVP Series Overlap Sealing Sack Line Production line for bottom-sealed bags and sacks from a single in-fed web sheet with five or more AC servo axes, full computer control, and geometrically correct longitudinal seal repositioning for overlap sealed bags.
• SS Series Security Satchel Making Machine Security satchel line for elaborate side-sealed bag production with integrated powered surface off-wind, dual dancer bar system, and full computer control with 100,000 recipe capacity.
• Carry Bag Machines Diverse range of carry bag-making machinery including patch handle bags, draw-tape bags, centre-folded carry bags, and lip-folded reinforced carry bags.
• SDTB Series Bubble Film Bag Machine Produces side-sealed plastic bags from two and three layer bubble film with clean side-seal formation without adjacent bubble deflation.
• Pouch Making Machines Configured and customised pouch-making machines including centre sealed, three-side-seal, and stand-up pouch configurations with zipper facilities.
• SB Series Continuous Mode Bag-On-Roll Machines Designed for large format bag-on-roll production with multi-axis servo design, continuous in-feed and out-feed web speed, and straight web path for processing stiff or crease-prone webs.
• Wicketing Machines Wicketing-type bag-making machines with multiple AC servo axes for high production speed, featuring full computerisation and broad range of complementary accessories.
• Shaped Bag Machinery Special purpose bag-making machines including conic bag/flower sleeve production equipment, glove bag making machines, and stocking bag making machines.
• Bag Folding Machines Automatic bag and bag-bundle folding equipment with various combinations of longitudinal and lateral folds, including robotic box packing facilities.
• Polypropylene Stationery Production Machinery Machinery for production of PP products such as ring-binder insert sheets for photograph, coin, and postage-stamp storage.
• Bag On Roll Making Machinery Range of bag-on-roll production equipment including rewinder units and dedicated bag-on-roll equipment that can be coupled with various converting machines.
• Plastic Bag-Making Accessories and Attachments Diverse range of bag, sack and pouch-making accessories including off-wind devices, edge guides, folding devices, sealing devices, punching devices, perforating devices, slitting devices, rewinding devices, stacking devices, and specialty attachments.
• Off-wind Devices Web stock roll handling devices including shaftless off-wind devices, jumbo stock roll handling systems, and POW Series Surface Off-wind with hydraulic stock roll lifting mechanism.
• Edge Guides Web guiding devices using ultra-sonic sensors, CCD sensors, and servo actuation for edge guidance, centre guidance, and line guidance.
• Rewinding Devices Wide variety of rewinding equipment including RWDT Series Turret Rewinder with tensionless loop-type web in-feed system and RW Series Bag-On-Roll Rewinder.
• Longitudinal Sealing Devices Continuous web sealing devices in the direction of web travel including rotary sealers, LS3 and LS1 Series high performance sealers, drum sealing units, and slit sealing devices.
• Mitre and K Sealing Devices Attachments facilitating non-entrapment type square bottomed bag production through 45-degree side gusset sealing, including MTR Series pneumatic mitre sealer and MTRS Series servo mitre sealer.
• Pre-sealing Devices Devices that pre-seal web regions with additional layers for uniform seal formations, including MTRS Series Servo Pre-Sealer and SGP Series Side Gusset Presealer.
• Lateral (Cross) Sealing Devices Supplemental cross-web sealing devices including LHS Series servo lateral sealing head and pneumatic lateral sealing heads for single and dual heat models.
• Handle Punches Automatic handle hole cut-out devices including HHP-EJ-U-Servo clean-cut handle punch, SHP-S servo serrated handle punch, and SHP-P pneumatic serrated handle punch.
• Hole Punch Banks Automatic multi-location hole punching devices operating in intermittent motion web zones including moving-web hole punch banks with round, butterfly, and cross-cut hole options.
• Round Bottom Punches Devices for round-bottomed side-sealed bag production including HRB Series, HRB-S Series servo, and HRB-BLT-Servo Series with various radii capabilities.
• Lateral Perforating Devices Cross-web tear-off perforating devices including LPS Series servo lateral web perforator and LP Series pneumatic lateral web perforator.
• Garment Sealing Devices Devices facilitating garment bag production with shoulder shape intermittent seals and lateral web tear-off perforations.
• Custom Design, Repairs, Upgrades, Reconditioning and Turn-Key Project Services Custom machinery design, repairs, upgrades, reconditioning, turn-key projects, and solution sourcing services for customers of ORION bag-making machinery.
• Represented Complementary Equipment (QMI, Corotec, Fraser) Reseller representation of complementary equipment lines: QMI moving plastic web hole-punching equipment, Corotec corona discharge surface treating equipment and accessories, and Fraser Ionstorm and passive static eliminators.

Quantifiable outcome

• Changeover time between side-seal, bottom-seal, twin-seal and bag-on-roll production reduced to approximately five minutes
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Three partnerships are on record, tiered minor.

• QMI, Inc.minorChannel Partner/ Reseller/ DistributorQMI, Inc. is a world leader in moving plastic web hole-punching equipment design and manufacturing. ORION Electronic Equipment represents QMI as a complementary equipment provider alongside their own bag-making machinery product lines.
• CorotecminorChannel Partner/ Reseller/ DistributorCorotec is a supplier of corona discharge surface treating equipment and accessories. ORION Electronic Equipment represents Corotec products as complementary offerings to their bag-making machinery portfolio.
• FraserminorChannel Partner/ Reseller/ DistributorFraser manufactures a complete range of equipment including Ionstorm and passive static eliminators. ORION Electronic Equipment represents Fraser as a complementary equipment provider for static electricity control in plastic film processing applications.

Scale indicators6 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Kiefel GmbH: German manufacturer of machines for processing plastics, paper, and foam, including bag, pouch, and packaging equipment that competes directly with ORION's bag-making and pouch-making product lines.
• Amplas (Vishal Plasmac): Brazil/Italy-based manufacturer of plastic and paper bag-making and pouch-making machinery, with overlapping product range in side-seal, bottom-seal, and stand-up pouch machines.
• Totani Corporation: Japanese specialist in plastic bag-making machinery (T-shirt bags, garbage bags, courier bags) with a global converter customer base that overlaps directly with ORION's target market.
• Newlong Industrial Co., Ltd. Japanese manufacturer specializing in bag-sewing, closing, and packaging machinery for woven and plastic bags, competing with ORION in industrial bag-making applications.
• Karlville Development: US-headquartered manufacturer of shrink-sleeve, pouch-making, and bag-making equipment serving flexible packaging converters with comparable AC servo-driven machinery.
• Hudson Sharp Machine Company: US-based manufacturer of bag-making and pouch-making machinery (wicketers, sealers, perforators), serving North American converters in adjacent competition to ORION.

Broad incumbents

• Mespack (Coesia group): Part of Coesia, Mespack designs horizontal form-fill-seal and pouch-making machinery for flexible packaging — overlapping with ORION's pouch-making product line for higher-speed industrial applications.
• Windmöller & Hölscher: German global leader in flexible packaging machinery — extrusion, printing, and converting including bag-making — competing with ORION for large converter accounts with a much broader product portfolio and global service network.

Emerging players

• Macro Engineering & Technology: Canadian manufacturer of blown film extrusion and downstream bag/converting equipment, overlapping with ORION's film-to-bag workflow and specialty converter segment.
• Parkinson Technologies / Marshall and Williams Plastics: US-based supplier of web-handling, winding, and orientation equipment for film and converting lines, comparable to ORION's accessories portfolio (off-wind, rewinding, edge guide).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORION Electronic Equipment