Hama GmbH
Hama GmbH is a German, 100-year-old manufacturer and distributor of over 18,000 consumer electronics accessories — including smartphone, smart home, wearable, audio, and photography products — serving consumers, retailers, and B2B buyers across 100+ countries through localized e-commerce, B2B portals, and value-added distribution.
- Company typePrivate
- Founded1923
- HeadquartersMonheim, Germany
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Hama GmbH does
Hama GmbH & Co KG is a German privately-held manufacturer and distributor of consumer electronics accessories headquartered in Monheim, Bavaria. Founded in 1923 as a photography products supplier, the company has expanded over a century into a multi-category accessories business spanning smartphone accessories, smart home devices (with Matter, Alexa, and Google Home compatibility), smartwatches and wearables, audio and HiFi products, TV and home cinema accessories, PC and notebook peripherals, tablet and e-book accessories, photography accessories, photo frames and albums, car/travel/leisure items, and home/living products. The catalog exceeds 18,000 SKUs with approximately 3,000 new products launched annually, supported by in-house manufacturing in the Czech Republic (HAMA spol. s r.o., Syrovice) and Asia trading operations in Shenzhen and Hong Kong.
The company operates a tri-channel go-to-market model: direct-to-consumer e-commerce through country-specific online shops across more than 100 countries (e.g., hama.com Portugal shop with over 18,000 products and free shipping above €50); a B2B business portal offering accessory solutions to corporate buyers with multi-year contracts; and a Value Added Distribution (VAD) program combined with a Retail Business service network serving trade customers with logistics and concentrated service support. Wholly-owned subsidiaries in 16 countries (Germany, Austria, Switzerland, Belgium, Netherlands, UK, France, Spain, Portugal, Hungary, Poland, Czech Republic, Slovakia, Romania, China, and Hong Kong) execute these channels regionally. Hama generates revenue through hardware sales at unit-level consumer pricing (€6.99–€199 per item) and B2B/distribution contracts, with sustainability commitments (475.2 kWp solar installation at HQ, amfori BSCI supply chain membership) and product breadth serving as primary positioning levers. Recent strategic product launches include the Ring One health-tracking smart ring (2026-08) and 2.4 GHz wireless TV headphones (2026-07), signalling expansion into higher-ASP wearables and dedicated TV audio categories.
Hama GmbH firmographics
Firmographics- Name
- Hama GmbH
- Legal name
- Hama GmbH & Co KG
- Website
- https://hama.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Short description
- Hama GmbH is a German, 100-year-old manufacturer and distributor of over 18,000 consumer electronics accessories — including smartphone, smart home, wearable, audio, and photography products — serving consumers, retailers, and B2B buyers across 100+ countries through localized e-commerce, B2B portals, and value-added distribution.
- Ownership category
- akta.pro rank
Where Hama GmbH is headquartered
LocationHeadquarters
- HQ city
- Monheim
- HQ country
- Germany
- HQ region
- Europe
Offices16 records
Markets served
Hama GmbH business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Consumer Electronics and Accessories Sales: Sale of digital accessories and consumer electronics through e-commerce platforms, including smartphones accessories, smart home products, wearables, audio equipment, PC/laptop accessories, and photography equipment
- B2B Business-to-Business Sales: Direct B2B sales of accessory solutions to business customers including retailers, distributors, and corporate buyers through dedicated business portals and account management
- Value Added Distribution Services: Distribution services providing comprehensive support to trade customers including logistics, product availability, and concentrated service network for retailers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing with free shipping threshold |
| Transaction based/ take rate | Multi-year contract | Business B2B pricing through business portal |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Hama GmbH product offering
Product offeringCore offering
Hama GmbH manufactures, develops, and distributes over 18,000 accessories and devices for consumer electronics, smartphones, computers, smart home systems, wearables, and photography. The company launches approximately 3,000 new products annually and operates its own consumer e-commerce platform alongside B2B portals, value-added distribution services, and a global network of wholly-owned subsidiaries across Europe and Asia.
Product overview
Hama GmbH is a leading accessory manufacturer offering over 18,000 products across multiple categories including smartphone accessories, Smart Home products (compatible with Matter, Alexa, and Google Home), Smartwatches & Wearables, Audio and HiFi products, TV and Home Cinema Accessories, PC and Notebook Accessories, Tablet and E-book Accessories, Photography Accessories, Photo Frames and Albums, Car/Travel/Leisure, and Home/Living Products. The company operates through multiple channels including consumer e-commerce, B2B business portal, and value-added distribution services. Hama launches approximately 3,000 new products annually, with recent innovations including the Ring One smart health ring and wireless TV headphones with 2.4 GHz technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Smartphone Accessories
Companies that use Hama GmbH
Customer profileSegments3 records
Ideal customer profiles3 records
Hama GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Hama GmbH partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- amfori (BSCI)coreHama is a member of amfori, the business association committed to sustainable business worldwide. As a partner of the Business Social Compliance Initiative (BSCI), Hama defines social values and principles that suppliers must adhere to, reviewed through regular audits to improve social working conditions along the supply chain.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hama GmbH competitors and assessment
Company assessmentDirect peers
- Aukey Technology: Aukey sells CE accessories including chargers, power banks, audio, and smart home devices to global retail and e-commerce channels. Aukey's broad SKU strategy and go-to-market overlap make it a direct competitor to Hama's accessory catalog.
- Belkin: Belkin (owned by Foxconn) designs and markets CE accessories including chargers, cables, smart home (Wemo), screen protection, and mounts. Belkin's product mix and B2B retail relationships directly overlap Hama's smartphone/tablet/PC accessory and smart home catalog.
- Anker Innovations: Anker is one of the world's largest CE accessories brands, with deep coverage of charging, cables, smart home (eufy), audio, and projectors. Hama competes head-to-head with Anker across the same broad CE accessory portfolio and overlapping retail channels.
- Ugreen: Ugreen is a fast-growing CE accessories brand specializing in charging, cables, hubs, and connectivity, with strong e-commerce distribution. Ugreen targets the same end-consumer and B2B buyers as Hama with a comparable breadth of categories.
Broad incumbents
- Sonos: Sonos is a leading smart home audio and multiroom speaker platform. Hama's audio and smart home product line (Bluetooth speakers, digital radios, smart speakers) competes with Sonos in the connected consumer audio category.
- JBL / Harman International: JBL, part of Harman (Samsung), is a major audio and smart home brand covering Bluetooth speakers, headphones, and soundbars. JBL's consumer audio line directly intersects Hama's audio and HiFi categories.
- Philips (smart home / Hue): Philips, and specifically its Hue smart lighting line, is a leading smart home brand. Philips competes with Hama's smart lamps, lighting, and broader smart home IoT catalog through European retail channels.
- Logitech: Logitech is a global incumbent in PC peripherals, audio, video conferencing, and gaming accessories. While broader and more brand-led, Logitech overlaps with Hama in mice, keyboards, webcams, headsets, and smart home-adjacent categories.
Emerging players
- OtterBox: OtterBox specializes in smartphone and tablet protective cases and accessories, sold through retail and carrier channels. It overlaps with Hama's smartphone/tablet case and screen protection categories with a more focused, premium-positioned portfolio.
- Bose: Bose is a global premium audio brand spanning headphones, speakers, and home audio. Bose's wireless TV headphone category is a direct competitive overlap with Hama's newly launched 2.4 GHz Wireless TV Headphones.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hama GmbH social profiles
Digital presenceHama GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hama GmbH leadership team
Management profileNumber of profiles
Profiles4 records
Hama GmbH subsidiaries and ownership
Company hierarchySubsidiaries15 records
Hama GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hama GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hama GmbH
What does Hama GmbH do?
Hama GmbH manufactures, develops, and distributes over 18,000 accessories and devices for consumer electronics, smartphones, computers, smart home systems, wearables, and photography. The company launches approximately 3,000 new products annually and operates its own consumer e-commerce platform alongside B2B portals, value-added distribution services, and a global network of wholly-owned subsidiaries across Europe and Asia.
Is Hama GmbH a public or private company?
Hama GmbH is a private company. It is classified as family owned and is currently operating.
When was Hama GmbH founded?
Hama GmbH was founded in 1923.
Where is Hama GmbH based?
Hama GmbH is headquartered in Monheim, Germany, in the Europe region.
How does Hama GmbH make money?
Three revenue lines are on record. Consumer Electronics and Accessories Sales are the primary driver. The others are B2B Business-to-Business Sales and value Added Distribution Services.
Who are Hama GmbH's main competitors?
Direct peers on record are Aukey Technology, Belkin, Anker Innovations and Ugreen. Broad incumbents are Sonos, JBL / Harman International, Philips (smart home / Hue) and Logitech. Emerging players are OtterBox and Bose.
Does Hama GmbH have an API?
No public API is recorded for Hama GmbH.