de contentmaker
De Contentmaker is a five-person Dutch content marketing agency in Hengelo that provides social media management, SEO writing, training, coaching, and photography services to SMEs and entrepreneurs in the Twente and Achterhoek regions. Founded in 2016, it operates on a bootstrapped, founder-led basis with consultative sales.
- Company typePrivate
- Founded2016
- HeadquartersHengelo, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What de contentmaker does
De Contentmaker is a privately held, bootstrapped content marketing agency founded in 2016 and headquartered in Hengelo, Netherlands. The company delivers social media management, SEO and GEO-optimized writing, blog and newsletter creation, training, coaching, strategic sessions, branding photography, and design services to Dutch small and medium-sized businesses and entrepreneurs, primarily in the Twente and Achterhoek regions. A five-person team (Sharita Satink, Nicole Tusveld, Jenneke, Maud, and Roos) executes all work directly, with no proprietary software platform; the company relies on third-party tools such as Canva and standard photography equipment, and conducts sales through personal introductions, networking events, and referrals. The business model is a mix of recurring social media management subscriptions, one-time project fees for SEO writing, blogs, newsletters, and assessment scans, and professional services fees for training, coaching, inspiration sessions, and strategic sessions, with pricing predominantly quote-based and the only publicly disclosed price being €195 excluding VAT for a website scan. In 2026 De Contentmaker launched its first self-serve product, an e-learning social media training for hair and beauty professionals co-developed with Kiki's Kappersgroothandel and distributed via the Plug and Pay platform, representing a modest move toward scalable digital productization. The company is solidly operating, founder-owned, and free of external investment, with no subsidiaries, no M&A activity, and no disclosed revenue.
de contentmaker firmographics
Firmographics- Name
- de contentmaker
- Legal name
- De Contentmaker
- Website
- https://decontentmaker.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Contentmaker is a five-person Dutch content marketing agency in Hengelo that provides social media management, SEO writing, training, coaching, and photography services to SMEs and entrepreneurs in the Twente and Achterhoek regions. Founded in 2016, it operates on a bootstrapped, founder-led basis with consultative sales.
- Ownership category
- akta.pro rank
de contentmaker industry classification
Industry- Product category
- Content Marketing Services
- NAICS
- Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Content Marketing & Branded Content Agencies (MPAAAAAF)
Keywords
Where de contentmaker is headquartered
LocationHeadquarters
- HQ city
- Hengelo
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
de contentmaker business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Social Media Management: Ongoing management of social media accounts including content creation, posting, and strategy. Clients can scale up or down monthly.
- SEO Content Writing: Writing SEO-optimized web texts and blog articles. Pricing depends on length, depth, and number of keywords optimized. Long-term benefit as pages continue driving traffic for years.
- Social Media Coaching: One-on-one or periodic coaching sessions. Can be structured as a defined coaching trajectory or on a pay-per-session basis (nacalculatie). No standard package — form determined during intake.
- Training Services: Custom social media training delivered in-company or at De Contentmaker's Hengelo location. Training can be tailored to specific industries (e.g., beauty, salons).
- Website Scan: One-time website analysis and action plan. Costs €195 excluding VAT. Includes a tailored report with feedback and practical improvement points.
- Newsletter Creation: Custom newsletter writing service to help clients stay in touch with their audience.
- Inspiration Sessions: Interactive sessions on online visibility, social media, and AI. Flexible format for events, team days, or entrepreneurial associations.
- Strategic Sessions: Practical strategic sessions to develop an online visibility and content strategy tailored to the organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time website scan with tailored action plan |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
de contentmaker product offering
Product offeringCore offering
De Contentmaker is a Dutch content marketing agency based in Hengelo, Netherlands, founded in 2016, that delivers social media management, SEO-optimized web and blog writing, newsletter creation, training, coaching, strategic and inspiration sessions, website assessments, and branding photography. Services are sold primarily to Dutch SMEs, entrepreneurs, and organizations seeking to improve their online visibility, content quality, and social media presence. The team of five named professionals (Sharita, Nicole, Jenneke, Maud, Roos) executes content strategy and creation on behalf of clients across sectors including hospitality, real estate, beauty, horticulture, and housing corporations.
Product overview
De Contentmaker is a Dutch content marketing and social media agency offering a comprehensive suite of content creation and strategy services. The core portfolio is organized around social media management (Social Media Beheer) as the primary managed service, supplemented by SEO text writing (SEO Teksten), blog writing (Blogs Laten Schrijven), newsletter creation (Nieuwsbrieven), and social media training and coaching programs. Strategic sessions (Strategische Sessies) and inspiration sessions (Inspiratiesessies) provide advisory frameworks, while assessment tools like the Social Media Scan and Website Scan (€195) offer diagnostic entry points. Design services including branding photography (Branding Shoot) and portfolio/design work round out the offering. Services are delivered by a team of five (Nicole, Jenneke, Maud, Roos, Sharita) based in Hengelo, with a specialization in serving Dutch SMEs and entrepreneurs. The company celebrated its 10th anniversary in 2026, having been founded in 2016.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Scan
- Social Media Beheer (Social Media Management) Full management of a client's social media channels, including content creation, posting, strategy, and performance analysis across Instagram, LinkedIn, Facebook, and TikTok. Sold as an ongoing recurring engagement to businesses that want to outsource social media execution.
- Social Media Training Customized training programs for organizations and individuals on social media strategy, content creation, and platform-specific techniques. Available as in-company training, open-enrollment courses, or industry-specific programs.
- Social Media Coaching Personalized one-on-one or periodic coaching for entrepreneurs, marketers, and communicators to develop content strategy, find relevant topics, improve writing, and apply AI tools without losing personal touch. Available as structured trajectories or ad-hoc sparring sessions on a pay-per-session basis.
- Strategische Sessies (Strategic Sessions) Focused strategy sessions that help organizations move from scattered online actions to a coherent, practical content and social media plan. Covers organization, target audience, positioning, and channel selection.
- SEO Teksten (SEO Text Writing) Search engine optimization content creation for websites and blogs, designed to improve visibility in Google and AI-powered search results. Includes keyword research, content strategy, and structured writing aligned with SEO and GEO best practices.
- Blogs Laten Schrijven (Blog Writing) Custom blog article writing services including topic research aligned with target audience needs, SEO/GEO optimization, drafting in client's tone of voice, and quality review before publication.
- Nieuwsbrieven (Newsletter Creation) Newsletter writing service to help clients maintain regular, engaging communication with their audience, focused on creating content that recipients want to read rather than discard.
- Inspiratiesessies (Inspiration Sessions) Interactive presentation sessions on online visibility, social media, and AI delivered by Sharita Satink. Designed for events, organizations, teams, and entrepreneurial associations, tailored to the audience's industry and knowledge level.
- Website Scan (Website Assessment) A customized website review evaluating structure, text, SEO, usability, design, and page layout, delivered as a tailored report with actionable improvement points. Price: €195 excluding VAT.
- Portfolio / Design Services Graphic and brand design services including logos, brand identities (huisstijlen), print materials, beer coasters, labels, postcards, and other marketing collateral for various clients.
- Branding Shoot (Branding Photography) Professional photography sessions to create a custom image bank that reflects a company's brand identity, story, and team. Photos are used across website, social media, newsletters, and brochures.
- Social Media E-learning for Hair & Beauty Professionals Online e-learning social media training specifically designed for salon owners, hairdressers, and beauty professionals. Developed in collaboration with Kiki's Kappersgroothandel and sold via the Plug and Pay platform, with an optional personal coaching add-on.
Companies that use de contentmaker
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
de contentmaker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
de contentmaker partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kiki's KappersgroothandelcoreDe Contentmaker partnered with Kiki van Kiki's Kappersgroothandel to co-develop and deliver an online social media training specifically designed for salon owners, hairdressers, and beauty professionals. Kiki's Kappersgroothandel provided the platform (Plug and Pay) and market access to the beauty industry, while De Contentmaker provided the content expertise and instructional design. The training is sold via Kiki's Kappersgroothandel's platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
de contentmaker competitors and assessment
Company assessmentDirect peers
- Hoppinger: Hoppinger is an Amsterdam-based Dutch digital agency offering digital strategy, content, social media, and creative services to brands. Compared to De Contentmaker, it operates in the same Dutch content/social/creative space and serves overlapping SMB and mid-market clients, but at substantially larger scale.
Emerging players
- Buffer: Buffer is a leading SaaS platform for social media scheduling, publishing, and analytics used heavily by SMBs. It is not a direct agency competitor but offers a low-cost substitute that De Contentmaker's SMB clients could adopt to bring basic social media management in-house, capping demand for entry-level management services.
Broad incumbents
- Dept Agency: Dept is one of the largest independent Dutch digital agencies, delivering marketing, creative, engineering, and content services to global brands. It is a broader incumbent that competes for the same Dutch content marketing work but offers a much wider portfolio and is not specialized in SME content/social.
- WPP / Ogilvy Netherlands: WPP and its operating brands (Ogilvy, VMLY&R) run major Dutch content and creative practices through the global WPP network. Competes in the same content/social/creative category as De Contentmaker but operates at significantly larger scale and brand-tier clients.
- MediaMonks (Monks): MediaMonks (rebranded Monks under S4 Capital) is a Netherlands-origin digital content and production powerhouse covering creative content, social campaigns, and production at scale. Comparable to De Contentmaker in content/social focus but serves global enterprise clients with much larger teams.
- Dentsu Creative Netherlands: Dentsu Creative's Netherlands arm is part of the global Dentsu advertising network, delivering creative, content, social, and campaign services. Overlaps with De Contentmaker on content marketing and social media execution, but as a much broader incumbent with enterprise focus.
- Havas Netherlands: Havas's Dutch operations run the full-service advertising, content, and media offering of the global Havas network, including creative content production and social media services. Comparable to De Contentmaker at the service-category level but serves larger enterprise clients and operates at vastly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
de contentmaker social profiles
Digital presencede contentmaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
de contentmaker leadership team
Management profileNumber of profiles
Profiles5 records
de contentmaker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
de contentmaker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about de contentmaker
What does de contentmaker do?
De Contentmaker is a Dutch content marketing agency based in Hengelo, Netherlands, founded in 2016, that delivers social media management, SEO-optimized web and blog writing, newsletter creation, training, coaching, strategic and inspiration sessions, website assessments, and branding photography. Services are sold primarily to Dutch SMEs, entrepreneurs, and organizations seeking to improve their online visibility, content quality, and social media presence. The team of five named professionals (Sharita, Nicole, Jenneke, Maud, Roos) executes content strategy and creation on behalf of clients across sectors including hospitality, real estate, beauty, horticulture, and housing corporations.
Is de contentmaker a public or private company?
de contentmaker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was de contentmaker founded?
de contentmaker was founded in 2016. It employs 1 to 10 people.
Where is de contentmaker based?
de contentmaker is headquartered in Hengelo, Netherlands, in the Europe region.
How does de contentmaker make money?
Eight revenue lines are on record. Social Media Management is the primary driver. The others are SEO Content Writing, social Media Coaching, training Services, website Scan, newsletter Creation, inspiration Sessions and strategic Sessions.
Who are de contentmaker's main competitors?
Hoppinger is listed as a direct peer. Buffer is listed as an emerging player. Broad incumbents are Dept Agency, WPP / Ogilvy Netherlands, MediaMonks (Monks), Dentsu Creative Netherlands and Havas Netherlands.
Does de contentmaker have an API?
No public API is recorded for de contentmaker.
What industry is de contentmaker in?
de contentmaker's product category is Content Marketing Services. Its primary akta.pro industry code is MPAAAAAF, Content Marketing & Branded Content Agencies. Its NAICS code is 54143 and its SIC code is 7311.