jour de fete

What jour de fete does

Jour de Fête is a French specialty retailer of party supplies, costumes, decorations, disposable tableware, and themed gifts, operating as a multi-channel business under the legal entity SAS TBMD since 2000. The company serves three customer segments: individual consumers planning personal celebrations (birthdays, weddings, Halloween, Christmas, Carnival, baptisms), B2B professionals requiring bulk or customized event supplies, and public administrations (schools, municipalities) with specialized procurement needs. Its product portfolio spans four core categories — costumes and disguises (including licensed merchandise from Disney, Harry Potter, Star Wars, Marvel, and DC Comics), accessories (makeup, masks, wigs, photobooth props), disposable tableware (with a growing eco-responsible sub-line certified to FSC and TUV standards), and decorations — supported by in-store services such as balloon inflation, helium rental, and product personalization.

The company's operating model combines a physical retail network of 68-70+ stores across France and Belgium with a transactional e-commerce site (boutique-jourdefete.com) featuring a store locator, real-time inventory, Click & Collect (2-hour pickup), e-reservation, same-day order preparation, and free delivery to all stores without a minimum purchase. Technology is described as a standard e-commerce platform with inventory integration connecting physical stores to online orders; no proprietary AI or advanced systems are referenced. The company operates a loyalty program (1 point per €1 spent, €5 voucher at 200 points) and markets through an email newsletter and content blog.

Revenue is generated entirely through one-time retail product transactions at individually-priced unit SKUs (no subscription or recurring component), with publicly disclosed per-item pricing ranging from approximately €1.50 to €15+. In 2024, the company announced a strategic shift from an integrated store model to a franchise-led expansion model, opening the concept to external franchisees with centralized purchasing, training, and ongoing network support, while continuing to operate its existing integrated locations. No revenue, funding, or external investor data is disclosed.

Name

jour de fete

Legal name

Société TBMD – Jour de Fête

Website

https://boutique-jourdefete.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Jour de Fête is a French multi-channel specialty retailer selling costumes, party decorations, disposable tableware, and themed gifts through 68-70+ stores across France and Belgium plus a transactional e-commerce site, serving individual consumers, B2B event professionals, and public administrations.

Ownership category

akta.pro rank

Product category

Party Supplies Retail

NAICS

Hobby, Toy, and Game Retailers (459120), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Dollar Party, Seasonal & Celebrations Stores (CRAEAAAJ)

akta.pro secondary industries

Seasonal & Party Variety Stores (CRAEAGAB), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Party supplies retail
• Costume retail
• Event decorations
• Disposable tableware
• Party accessories

Headquarters

HQ city

Cournon-d'auvergne

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: The company generates revenue through the sale of physical party supplies including costumes, decorations, disposable tableware, and accessories through its network of 68+ retail stores and e-commerce website. Revenue is generated through one-time product transactions with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Jour de Fête sells costumes, accessories, party decorations, disposable tableware and gifts through a network of 68+ retail stores in France and Belgium plus a transactional e-commerce site. The assortment covers themed and licensed character merchandise (Disney, Harry Potter, Star Wars, Marvel) plus eco-responsible disposable tableware, with in-store services such as balloon bars, helium rental and product personalization. Customers can buy via store purchase, Click & Collect (2-hour pickup), e-reservation, or home delivery.

Product overview

Jour de Fête is a multi-category party supplies retail company operating both physical stores (68+ locations in France and Belgium) and an e-commerce website. The product portfolio centers on four core categories: (1) Costumes/Disguises for all ages including licensed character costumes; (2) Accessories including makeup, masks, wigs, and themed props; (3) Disposable Tableware in standard and eco-friendly variants; and (4) Event Decorations for birthdays, weddings, baptisms, and seasonal celebrations. The company also offers in-store services such as balloon decoration bars, helium rentals, and product personalization. The offering spans from budget-friendly basic items to premium themed collections, with significant licensed product lines (Disney, Harry Potter, Star Wars, Marvel, etc.) and a growing eco-responsible sub-category featuring FSC-certified and compostable materials.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Franchise PartnerscoreChannel Partner/ Reseller/ DistributorJour de Fête is expanding through a franchise model targeting entrepreneurs passionate about the party supplies retail sector. Franchise partners receive support including project study and implantation analysis, dossier assistance, initial training, opening assistance, and ongoing network support. Partners access a centralized purchasing system with negotiated conditions and permanent product range renewal.

Scale indicators4 records

Recent moves6 records

Others

• La Redoute: La Redoute is a major French home and lifestyle retailer with a party and decoration sub-assortment. Adjacent competitor with overlap in home décor and seasonal gifting categories but does not specialize in costumes or core party supplies like Jour de Fête.

Direct peers

• Smiffy's: Smiffy's is a leading UK-based costume and party accessories brand with both wholesale and direct-to-consumer channels across Europe. Comparable to Jour de Fête in costumes, themed accessories, and licensed character merchandise, serving the same event-driven consumer demand across European markets.
• Fête Sensible / Fêtes & Cie: Fête Sensible is a French eco-responsible party supplies retailer focused on biodegradable and recyclable tableware and decorations. Directly comparable to Jour de Fête's eco-responsible sub-category, addressing the same French consumer and event-planner demand for sustainable disposables.
• Party City: Party City is the largest specialty party supplies and costumes retailer in North America, operating hundreds of stores plus e-commerce. Directly comparable to Jour de Fête in core assortment (costumes, decorations, balloons, tableware) and hybrid store-plus-online model, though at significantly larger scale and on a different continent.
• Rubie's: Rubie's is a major global costume manufacturer and distributor with a strong licensed character portfolio (Disney, Marvel, Star Wars). Comparable to Jour de Fête in costume category focus and licensed merchandise depth, though Rubie's operates upstream as a wholesaler with retail partners.
• Widmann S.r.l. Widmann is a long-established Italian party supplies and costume wholesaler and retailer (Wacky Planet) operating across multiple European countries. Comparable in product breadth (costumes, decorations, accessories) and pan-European retail/distribution footprint, including licensed character lines.

Broad incumbents

• Amazon France: Amazon is the dominant French online marketplace and competes directly with Jour de Fête's e-commerce channel for party supplies, costumes, and decorations through both first-party and third-party sellers. Comparable as the largest online competitor shaping consumer expectations on price, selection, and delivery speed.
• Action (Action Holding): Action is a pan-European ultra-low-cost variety retailer with thousands of stores including in France and Belgium, carrying seasonal party supplies, costumes, decorations, and disposable tableware at deep discount. Comparable as a competing channel for the budget end of Jour de Fête's assortment.
• Cdiscount: Cdiscount is a major French e-commerce retailer carrying party supplies, costumes, decorations, and disposable tableware at competitive prices. Comparable as a domestic French online channel competing for the same value-conscious event planning consumer.

Regional players

• Boland Party- & Kostümversand: Boland is a German party supplies and costume retailer serving primarily the German-speaking market with a strong costume and accessories assortment. Comparable in category mix (costumes, disguises, accessories) and specialty retail positioning, though primarily focused on DACH rather than France/Belgium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about jour de fete