bj's raw pet food

What bj's raw pet food does

BJ's Raw Pet Food is a privately held, family-owned direct-to-consumer raw pet food company founded in 2016 and headquartered on a farm at 1518 Millport Road, Lancaster, Pennsylvania. The company produces and ships frozen raw food, treats, and supplements for dogs and cats, following the Prey Model Raw (PMR) and BARF diet principles with 80/10/10 nutrient ratios (80% muscle meat, 10% bone, 10% organs). Products are freshly butchered and frozen on-site at the Lancaster farm, sourced primarily from pastured, free-range farms in Lancaster County, PA, and formulated to be complete and balanced per AAFCO guidelines without high-pressure processing, bacteriophages, or denatured meats.

The catalog spans 100+ SKUs organized into complete meals (Premium Mix, Basic Mix, Turkey Mix, Puppy Mix), single-protein blends (beef, chicken, turkey, duck, goat, rabbit, venison, lamb, pork), organ meats and whole prey, supplements (Connectin joint support, Daily Internal Powder, Earth Animal tinctures), raw goat's milk and toppers, treats and raw chews, and a freeze-dried line. The company maintains a separate, parallel product line for cats. Distribution is exclusively DTC via a Shopify storefront, with frozen fulfillment handled nationwide via UPS in insulated boxes with dry ice; orders over $189 ship free, and expedited 2-day and overnight options are available. A subscription autoship program offers 5% recurring discounts with no minimum order.

The business generates revenue through one-time e-commerce purchases and recurring subscriptions, with unit prices ranging from $2.25 to $315.99 and a new-customer introductory package offering 40% off plus free shipping. Marketing is multi-channel and content-driven: an educational blog covering raw-feeding benefits and pet health, an active presence on Facebook, Instagram, YouTube, and TikTok, a tiered VIP Club rewards program, a refer-a-friend program, and influencer partnerships (notably a farm tour with author/speaker Carlos Whittaker). The company maintains a strategic alliance with Dr. Ian Billinghurst, originator of the BARF diet, lending methodological credibility to its raw-feeding positioning. BJ's operates with 1-10 employees, has not raised external funding, and has expanded to serve customers in all 50 U.S. states over a 10-year operating history.

Name

bj's raw pet food

Legal name

BJ's Raw Pet Food

Website

https://bjsrawpetfood.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

BJ's Raw Pet Food is a family-owned, Lancaster County, PA-based direct-to-consumer brand that produces and ships frozen raw food, treats, and supplements for dogs and cats nationwide, following PMR/BARF diet principles with on-site farm processing.

Ownership category

akta.pro rank

Product category

Raw Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)

akta.pro secondary industries

Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE), Freeze-Dried & Dehydrated Pet Food (AFADAFAD)

Keywords

• Raw pet food
• Frozen pet food delivery
• BARF diet products
• Freeze-dried pet food
• Raw dog food manufacturer

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: One-time purchases of raw pet food products through the company's Shopify e-commerce platform. Customers select from 100+ products across categories including complete meals, protein blends, organs, supplements, treats, and freeze-dried options. Products sold in various sizes with prices ranging from $2.25 to $315.99.
2. Subscription Orders: Recurring subscription model offering 5% savings on every order. Subscribers can modify quantities, delivery frequency, and flavors. No minimum order requirements. Billing occurs automatically on processing date with email notifications before each order.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

BJ's Raw Pet Food produces and delivers fresh, frozen raw food, treats, and supplements for dogs and cats. Products follow Prey Model Raw (PMR) and BARF diet principles with 80/10/10 ratios, are freshly butchered and frozen on-site at the company's Lancaster County, PA farm, and are shipped nationwide via UPS in insulated boxes with dry ice.

Product overview

BJ's Raw Pet Food is a family-owned raw pet food company operating from Lancaster, PA that offers a comprehensive portfolio of raw pet food products. The core offerings include Complete Meals (Mixes) such as Premium Mix and Basic Mix for balanced nutrition, Single Proteins (Blends) for custom recipe creation, Organs & Whole Prey for species-appropriate feeding, and Freeze Dried options for convenient storage. The product line spans dog and cat-specific formulations with add-on modules including Supplements & Remedies (Connectin, Daily Internal Powder, Earth Animal products), Goat's Milk & Toppers, and Treats & Raw Chews. Products are sourced from local farms in Lancaster County, PA and shipped frozen nationwide. The company follows the Prey Model Raw (PMR) and BARF diet approaches, with recipes formulated to AAFCO nutritional guidelines.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Meals (Mixes) for Dogs Ready-to-feed balanced raw meals for dogs formulated to 80/10/10 ratios (80% muscle meat, 10% bone, 10% organs), designed for daily feeding across all life stages.
• Single Proteins (Blends) for Dogs Single-protein raw blends such as Beef Blend, Chicken Blend, Turkey Blend, and Rabbit Blend, sold for pet owners who prefer to create their own custom raw recipes.
• Organs & Whole Prey Nutrient-dense organ meats including liver, kidney, and heart, plus whole prey items like whole rabbit and quail for raw feeders practicing species-appropriate nutrition.
• Supplements & Remedies (Dogs) Natural supplements including Connectin Canine Joint Supplement, Daily Internal Powder, and Earth Animal Apothecary herbal tinctures for canine digestion, immunity, and joint health.
• Treats & Raw Chews (Dogs) Treats and chews for dogs including raw beef bones, chicken feet, dehydrated rabbit parts, dried organs, No-Hide Bones, and Earth Animal Jerky strips.
• Goat's Milk & Toppers (Dogs) Raw unpasteurized goat milk from grass-fed goats in plain, strawberry, and blueberry varieties, plus bone broths and meat stocks used as toppers or digestive support.
• Freeze-Dried Products Freeze-dried raw meals and treats that rehydrate with water or goat milk while preserving nutritional value, including Freeze-Dried Beef Blend, Turkey Mix, and organ treats.
• Cat Food Products (Complete & Blended) Complete and balanced raw meals and blends specifically formulated for cats, including Premium Cat Mix, Purr Rabbit Blend, Whisker Lickin' Beef Blend, and Mackerel Blend.
• Cat Treats Premium treats for cats including freeze-dried organs, Whole Prey Quail, jerky strips, and No-Hide Stix.
• Goat's Milk & Toppers for Cats Dairy and topper products formulated for cats, including Freeze-Dried Goat Milk Powder, Raw Goat Milk, and Quail Egg Topper.
• Cat Supplements & Remedies Natural supplements for cats including Connectin Feline Joint Supplement, Earth Animal tinctures, and Daily Internal Powder.
• Introductory Package A new-customer package offering a selection of different raw food recipes for dogs or cats (40% off plus free shipping) to help pet owners identify which recipes their pets enjoy most.
• Subscription Autoship Program Recurring subscription autoship program offering a 5% discount on every order, with flexible quantity, flavor, and delivery frequency choices, no minimum order requirements, and automated billing.

Quantifiable outcome

• Protein content ~40-70% vs ~18-32% in dry pet food
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Dr. Ian BillinghurstmoderateStrategic or Co-development PartnerVeterinarian and creator of the BARF (Biologically Appropriate Raw Food) diet who has become a friend and ally in promoting raw pet food nutrition. Billinghurst's research on pet digestive health influenced the founder to start BJ's Raw Pet Food. The company follows his BARF diet principles which incorporate plant matter alongside meat, bones, and organs. The founder describes them as 'fighting for the same cause, a healthy alternative for pet parents.'

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Open Farm: Open Farm is a premium, ethically sourced pet food brand with freeze-dried and gently cooked lines sold DTC and through major retail; a broader incumbent in premium/natural pet food rather than a raw-only specialist.
• Nature's Variety (Instinct): Nature's Variety's Instinct line is a major national raw and raw-boosted kibble brand carried by big-box and grocery; it competes in the same raw category but with vastly broader retail distribution and marketing scale than BJ's.

Direct peers

• Raw Wild: Raw Wild sells single-protein, USA-sourced frozen raw pet food shipped DTC — overlapping with BJ's single-protein blends, raw frozen format, and DTC subscription mechanics.
• Smallbatch Pets: Smallbatch crafts small-batch frozen raw and freeze-dried diets in California using sustainably sourced proteins, overlapping with BJ's on ingredient philosophy, batch-style production, and raw product format.
• Stella & Chewy's: Stella & Chewy's produces frozen raw, freeze-dried raw, and raw-coated kibble for dogs and cats via DTC and retail — the closest national-scale peer to BJ's in raw/freeze-dried positioning and product breadth.
• Vital Essentials: Vital Essentials is a Wisconsin-based raw and freeze-dried pet food brand with a multi-protein product line similar to BJ's, sold via DTC and pet specialty — a directly comparable raw-focused competitor.
• Darwin's Natural Pet Products: Darwin's sells subscription-based, fresh-frozen raw meals for dogs and cats shipped directly to consumers — a near-identical DTC raw subscription model to BJ's autoship business.
• Northwest Naturals: Northwest Naturals makes frozen raw and freeze-dried complete diets and bones for dogs and cats from a single Oregon facility, mirroring BJ's vertically integrated, regionally sourced raw model.
• Tucker's Raw Pet Food: Tucker's produces farm-raised, frozen-raw, and freeze-dried raw diets with whole-prey-style inclusions for dogs and cats — a small, family-style DTC raw brand closely comparable to BJ's in scale and positioning.
• Primal Pet Foods: Primal is one of the leading U.S. brands of frozen raw and freeze-dried pet food for dogs and cats, sold direct and through specialty retail — directly comparable to BJ's in product format, formulation philosophy, and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAYMCDyakZVxgHu71N9CZ_A
• Facebookfacebook.com/bjsrawpetfood
• Instagraminstagram.com/bjsrawpetfood
• TikToktiktok.com/@bjsrawpetfood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bj's raw pet food