doula foundation

Name

doula foundation

Legal name

The Doula Foundation

Website

https://doulafoundation.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Maternal and Perinatal Health Services

NAICS

Other Individual and Family Services (624190), Child Care Services (6244), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

Postpartum Family Helper (Non-Medical) (HSAAAGAJ)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA), Family & Parenting Support Services (BPAGAEAC), Maternal, Child & Family Health Organizations (BPAGACAF), Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI)

Keywords

• Maternal health services
• Community doula support
• Perinatal community health
• Childbirth education programs
• Doula training certification

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Medicaid Reimbursement: Missouri Medicaid provider receiving state funding and contracts with managed care organizations (Healthy Blue, Home State Health, United Healthcare) for doula services to Medicaid members
2. Donations and Grants: Charitable donations from individuals and organizations; foundation grants from Community Foundation of the Ozarks, O'Reilly Family Foundation; in-kind support including facility donations
3. Academy Training Fees: Revenue from training and certifying Birth Doulas, Postpartum Doulas, and Perinatal Community Health Workers through the Doula Foundation Academy

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Doula Foundation is a nonprofit 501(c)(3) organization that delivers community-based Birth and Postpartum Doula services — providing emotional, physical, and informational support during pregnancy, childbirth, and early parenthood to at-risk families in Southwest Missouri. Its core offering is supplemented by The Doula Foundation Academy, a state-approved hybrid training and certification program for Birth Doulas, Postpartum Doulas, and Perinatal Community Health Workers.

Product overview

The Doula Foundation is a non-profit 501(c)(3) organization providing a portfolio of maternal health services centered around its core Birth and Postpartum Doula Services. The organization complements direct client services with The Doula Foundation Academy, a state-approved training and certification program for doulas and Perinatal Community Health Workers. Additional offerings include education programs (Childbirth Education Classes, Breastfeeding Support), wellness activities (Prenatal Yoga, Postpartum Yoga, 417 Dad Yoga), Community Circle support groups, and community events (Night of Caring fundraiser, Client Reunion Picnic). The organization operates as a Missouri Medicaid provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Birth and Postpartum Doula Services Emotional, physical, and informational support provided by certified community-based doulas during pregnancy, childbirth, and early parenthood, delivered to at-risk families in Southwest Missouri regardless of financial means.
• The Doula Foundation Academy Missouri MoHealthNet-approved hybrid certification program training Birth Doulas, Postpartum Doulas, and Perinatal Community Health Workers, with personalized training pathways and prior-learning recognition for aspiring and practicing maternal health workers.
• Childbirth Education Classes Three-week evidence-based class series covering stages of labor, comfort measures, postpartum recovery, breastfeeding, and newborn care, offered to community members and clients.
• Breastfeeding Support and Education Training and real-time support for breastfeeding mothers provided by community-based doulas and perinatal health workers.
• Prenatal Yoga 16-week yoga curriculum designed to help expectant mothers reduce fatigue and back pain while promoting health and wellness during pregnancy.
• Postpartum Yoga 16-week yoga series designed to help alleviate stress, fatigue, and depression while supporting postpartum recovery; babies up to 9 months are welcome.
• 417 Dad Yoga Eight-week yoga class series designed for fathers, led by a certified yoga instructor and chiropractor.
• Community Circle Welcoming peer-support space for moms to connect, share experiences, and receive guidance and support; children aged 4 and under are welcome.
• Night of Caring Annual Fundraiser Annual fundraising event featuring dinner, live music, and community celebration that generates revenue and awareness for the organization's maternal health programs; expects approximately 350 attendees.
• Client Reunion Picnic Annual community event at Rutledge Wilson Farm for former and current clients to reconnect with their doulas and celebrate the broader Doula Foundation community.

Quantifiable outcome

• 98% of babies have avoided NICU, low-birth weight, and pre-term deliveries
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Missouri MoHealthNet (State Medicaid)coreStrategic or Co-development Partner · 1 January 2022State of Missouri credentialed The Doula Foundation to train and certify Perinatal Community Health Workers through The Doula Foundation Academy. Foundation helped develop State Plan Amendment for Medicaid reimbursement of birth and postpartum doula services.
• Missouri Doula AssociationcoreStrategic or Co-development PartnerThe Doula Foundation helped establish the Missouri Doula Association as a state trade association supporting doula credentialing and advocacy. Named as approved credentialing agency for the state in October 2024.
• Healthy Blue, Home State Health, United HealthcarecoreStrategic or Co-development PartnerMedicaid managed care contracts finalized to provide doula programs for Medicaid members across Missouri.
• Missouri Hospital Association Postpartum Task ForcecoreStrategic or Co-development PartnerCEO Kimberly Costello served on this historic task force and co-authored the guide 'Integrating Doula Care Into Clinical Care Settings' to support healthcare organizations.
• Missouri Perinatal Quality CollaborativecoreStrategic or Co-development PartnerCEO Kimberly Costello served on this collaborative focused on improving perinatal outcomes in Missouri.
• Jordan Valley Community Health CentercoreStrategic or Co-development PartnerEarly partnership supporting Our Healthy Start women and children's health initiative.
• Mercy HealthcarecoreStrategic or Co-development PartnerPartnership as part of Our Healthy Start women and children's health initiative.
• Springfield/Greene County Health Department WIC ProgramcoreChannel Partner/ Reseller/ DistributorWIC program collaboration beginning 2007 allowing classes to be offered at their facility, supporting over 170 families.
• Preferred Family HealthcaremajorStrategic or Co-development PartnerProvided free office space and administrative resources at 1111 Office Complex starting 2014.
• Lutheran Family & Children's ServicesminorStrategic or Co-development PartnerHosted services and classes in 2009 following move from Grace Methodist Church.
• Springfield Chamber of CommerceminorStrategic or Co-development PartnerRibbon-cutting ceremony held in partnership with Chamber in May 2019 for new facility.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• HealthConnect One: National nonprofit that pioneered the community-based doula model and trains community doulas nationwide. Directly comparable to The Doula Foundation's Community-Based Doula Program and PCHW training mission.
• Mama Glow: Doulas Foundation Academy of comparable scale offering doula training and certification programs alongside community-facing services. Comparable hybrid training-plus-services model serving expectant families.
• Uzazi Village: Kansas City-based nonprofit offering community doula services and training focused on reducing Black maternal mortality. Operates in a similar state-level Medicaid doula policy environment to The Doula Foundation.
• Ancient Song Doula Services: New Jersey-based nonprofit providing community doula services to Black and brown families, with training programs. Closely comparable mission around doula access for at-risk populations and state-level Medicaid advocacy.
• Sista Midwife Productions: Nonprofit organization providing doula training and birth services, with a focus on Black birthing people. Comparable training-plus-services model targeting at-risk communities.
• Everyday Miracles: Minnesota nonprofit providing community-based doula services, childbirth education, and lactation support to low-income families. Highly comparable service mix and at-risk population focus.
• Chicago Volunteer Doulas: Nonprofit providing volunteer and trained doula services to underserved Chicago families, with training programs. Comparable community-based doula service delivery model for at-risk families.

Broad incumbents

• DONA International: Largest and most established doula training and certification organization globally. Provides the broader industry credentialing framework that the Doula Foundation Academy competes within and aligns with.
• National Birth Equity Collaborative (NBEC): National nonprofit focused on Black maternal-infant health through training, advocacy, and policy. Operates in the same policy and Medicaid reimbursement space where The Doula Foundation has established itself.

Others

• National Healthy Start Association: Network of federally-funded Healthy Start programs serving at-risk pregnant and postpartum women, including the Springfield-area Our Healthy Start partners. Adjacent ecosystem player with overlapping beneficiaries and referral relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/doula-foundation-of-mid-america-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about doula foundation